1993 Glamour at a Glance

Chapter 252 sneak attack and counter-sneak attack
"Mr. Li, do you think this is the case?"

Contrary to Li Ru's expectation, it was Zhu Shaohong himself who came to contact him.

Now, Li Ru looked at him strangely.

"In Sanyou Electronics, although you still have some shares, you can't talk about it anymore." Zhu Shaohong said again, "You invest a huge amount of advertising and marketing expenses every year, and these are put in the cost and will reduce the net profit, so let's not talk about it. But with so much advertising and marketing expenses, except for those directly spent on CCTV as the king of bids, do you see the rest? Most of it went to Sunshine Advertising. You don’t have any shares in Sunshine Advertising, right?”

Li Ru nodded pretendingly.

"One more thing. As a competitor, of course we also pay attention to you." Zhu Shaohong now also has a strange expression, "Ms. Song and Ms. Zhou, the spokesperson of the Phantom VCD, are you on good terms?"

Li Ru asked meaningfully: "You guys are really watching closely enough."

"This endorsement fee has also gone to Mr. Song's house!" Zhu Shaohong said with emotion, and said righteously, "Of course, I didn't come here specifically to provoke relations. It's the same sentence, as long as Mr. Li finds an excuse to wait and see The market for DVD discs is nothing more than that. Within two years, we will only use authorized production methods! If Mr. Li’s disc copyright only authorizes us to make DVD-RW format, we are willing to pay three times the price.”

"Three times?" Li Ru laughed, "I didn't expect President Zhu to come forward, but the lion opened his mouth just now."

"This is also our sincerity." Zhu Shaohong said with a smile on his face, "Mr. Li, Wanyan has been listed, and the general trend has come. Sanyou Electronics has already fallen and scattered. Mr. Song is less and less concerned about Mr. Li's opinion. That Mr. Li Mr. Li doesn't care about anything at all. Mr. Li, why hang yourself on a tree?"

"In Sanyou Culture, there are still shares invested by Chunya." Li Ru acted a little hesitant, "Are you telling me not to be a human being, and completely break up with them?"

"Is there still a difference now?" Zhu Shaohong said calmly, "Mr. Li is the major shareholder of Sanyou Culture after all. If he insists on this, it is nothing more than Chunya Investment withdrawing from Sanyou Culture. If Mr. Li has this intention, our Wan Yan It is the domestic leader in the VCD and DVD industry, and is willing to take over. The price is easy to say."

"Why? Are you also willing to let me record the money lost due to piracy, admit it?" Li Ru asked back with a smile.

Zhu Shaohong was choked for a moment, and then said with a dry smile: "After all, it's just a blank check. I think Mr. Song is determined. With Mr. Li as a person, he can't do such a thing. However, Sanyou Culture is now difficult to operate because of pirated CDs. Li If Mr. Song proposes to use this account in exchange for their withdrawal, then Mr. Song and Mr. Li may not be able to object. If they object, Mr. Li will see it more clearly, am I right?"

"It makes sense." Li Ru murmured in his heart.

"After that, Mr. Li asked us for the price." Zhu Shaohong said sincerely, "The difference is that we paid real money for the CD business that Mr. Li has been running for so long. The DVD-RW format is easier to prevent theft. Boss, we should work together. Not only that, but we can also help Boss Li get the domestic authorization of American blockbusters!"

Li Ru was silent for a long time this time, and finally said: "I have to think about this matter."

Zhu Shaohong did not urge him, but only said after hesitating for a moment: "I know, there is a misunderstanding on both sides. However, all this has nothing to do with Mr. Li. Even Yang Zirong, who had dealt with Mr. Li before, only said Li is always a man of temperament. What's more, his way of competing was a bit off the mark, but he was talking about business, and he finally admitted it, right?"

Seeing that Li Ru was silent, Zhu Shaohong persuaded again: "Including this time, we have to dig more talents from the industry just because of the needs of business expansion. High salary and high position employment, we welcome those who are willing, and we don't force those who don't want to." , isn’t that too much? The contact with Mr. Li is also for the development of DVD players.”

"...Let me think about it."

Since it is impossible for Li Ru to give him any answer now, after sending this one away, he started to think about it by himself.

That being the case, there is another "excuse" to meet Li Ping and Song Yang again.

After listening to Li Ru's report of the organization, Song Yang thought for a while and then laughed: "It seems that the director of Lianxiang Holdings really has a problem. Besides, Wan Yan is in a hurry. From this point of view, the so-called joint research and development of Vessel There is also a problem with the DVD chip!"

……

"They have been engaged in mpeg2 encoding since the beginning, and it is not surprising that they have finalized the DVD decoding chip now. How did the prototype come out so quickly?"

Yang Zirong, who was urgently called back from the United States by Gu Song, was dumbfounded after hearing the situation.

CES is already an influential consumer electronics show in the world. At the beginning of the year, Philips just took out DVD discs and boasted that DVD will be the most avant-garde way to watch movies in the future.Now, the prototypes are out?

"It's not just a prototype." Zhu Shaohong said solemnly, "I heard that not all of their three phases are used to produce super VCDs. There is a production line that produces DVDs. That is to say, it will be on sale next year. Vessel that By the way, how long will it take to correct the defects of the chip?"

Yang Zirong became embarrassed and looked at Gu Song.

"Vessel's chip was originally controlled by the rhythm." Gu Song frowned, "Toshiba and Samsung were pulled in, and the main research and development force was actually Samsung. But Samsung... there is actually something else. According to the plan, by the end of next year Only then will we come up with a prototype of the DVD."

There are some things that Zhu Shaohong doesn’t know, but Zhu Shaohong only cares about Wan Yan’s situation now: “Mr. Song, what is a DVD player? It’s no longer necessary for them to promote what a VCD is like Wan Yan did at the beginning. As long as you come out, you can afford it.” They will buy them all. As for VCDs, if you buy a VCD player, you will get a large set of genuine disc gift packages, if you buy a super VCD, you will get a BP player, and you are also eligible to smoke cars. They have spent tens of millions of dollars in marketing expenses. what!"

One hundred Fukang cars across the country, each super VCD also comes with an additional BP machine.After Huatong acquired Cage Communications, it developed the wireless paging service of Cage Communications to the whole country.

This wave of investment by Sanyou Electronics can be described as a "fight with all your strength".

For a while, it was not clear who was the listed local tyrant.

Another point is that the new pricing is now clear to Zhu Shaohong.

DVD player, priced at 3600 yuan.In the same period, it is estimated that 70% of DVDs will be sold in foreign markets, priced around US$600.

Super VCD machine, and improved new.Damn, what's the difference between two discs and three discs?But with this point, the price is still maintained at 2080.This year's double-disc version of the Super VCD is set at 1680.

This is next year!Now the super VCD has a trend of exploring below 1500 yuan.

Of course, if you add a BP machine, it can be said that the super VCD has been completely sold by Sanyou Electronics to below 1500.

As for the ordinary VCD player, it is also the double-disc version, which is priced at 1060 yuan, which actually holds the line of [-] yuan.

But the old ordinary VCD, this time it will be reduced to 860.

The low-end models that were originally able to maintain more than [-] yuan will officially break the [-] yuan mark.

Zhu Shaohong was very worried: "Foreign machines have brands and tariffs, and the current price is higher than that of the Phantom! But next year, there will be a gap of more than 1000 yuan. Let alone how much our market share will be eaten up, the share of foreign brands will be eaten up. One bite. Ordinary VCD players, if we don’t directly lower the price to six or seven hundred, I’m afraid they won’t be competitive.”

The most important thing is that you can also draw a lottery if you buy an ordinary VCD.

What if the Beverly Car is drawn?

According to the information obtained, this activity will be rolled out in all channels across the country in one go before the end of this year.Sanyou Electronics has brought in the welfare lottery department to cooperate, which is a popular form of trade fair.

On-site purchase, on-site lottery coupons, on-site scratching and lucky draw.

And throughout the whole process, there will be several big stars touring to help out.

This is to eat into the market share of the peak sales period before the Chinese New Year in one go.Even if other people cut prices temporarily now, it will have an impact on the price of the order fair at the end of the year.

Once the number of machines sold in this batch of exhibitions is exaggerated, at least one or two extremely weak sales will follow after the beginning of spring.

Gu Song wanted Wanyan's stock price to rise steadily for a year first, and then the performance fell short of expectations due to the expansion of the general trend, and then the further investment in DVD players lowered the stock price expectations for the entire Wanyan transition period, cashing out first and then lowering it price increase.

Now, Sanyou Electronics, which has been quiet for a year under the pressure of the king of bids, has begun to increase its moves after Wanyan just went public.

Otherwise, there is no need for Zhu Shaohong to contact Li Ru in person.

After thinking for a while, he gritted his teeth: "Defend! This round of attack, we must defend no matter what! IPO feedback, price war for capital, why should they fight with IPO Wan Yan?"

"...Mr. Song, I don't know how much money Chunya Investment has." Zhu Shaohong gritted his teeth, "And the price has dropped too much, and the distribution channel will have a lot of opinions."

Besides, there are many new models in the exhibition.If you are not short of money, if you want to buy it, you can also buy a more advanced one to show off.

Therefore, even if the price of Wanyan is reduced, compared with these new models, its competitiveness is limited.

"That's not how money is burned." Gu Song's face was gloomy, "100 cars, BP machines with no upper limit, scenes all over the country, plus more than 1 million bid fees, I think they can burn this money How many sales are there!"

……

Tuesday, November 11.

Huaguo Hotel, known as the Second State Hotel here.

At the end of last year, Sanyou Electronics' dealers actually lost part of the price due to Wanyan's sneak attack on pricing.

Now, Sanyou Electronics can be regarded as a wave of anti-sneak attack.

In addition to Xinke Trading, Hanhua Trading, and some hard-core companies that have been developed by Bodao and Duan Ping, today's joint press conference and ordering meeting, not only Sanyou Electronics, but the dealers who came.

At the entrance of the lobby of the hotel, a red carpet was laid on the floor, and three cars were placed on it.In the middle is the ordinary Fukang, and on the left and right sides, one is painted with black and white checkered pattern, which looks like a racing car, and the other has soft lines and bright red color.On the two cars on both sides, the car logo is new, named Shenlong.

After many years, it was rated as one of the only three platinum five-star hotels in Huaguo, and the conference held here was full of momentum.

At this time, these dealers did not know that Sanyou Electronics had formulated a good strategy.

But after seeing the reporters from CCTV and the leaders of some ministries and commissions who arrived first, they also felt something unusual.

Liu Qiangdong also came.

At this moment, Song Yang was accompanying the big leader, so Liu Qiangdong asked Xu Guang of Bodao.

"Joint press conference? Do you have new products this time?"

Xu Guang smiled mysteriously: "Mr. Song didn't tell you?"

(End of this chapter)