1993 Glamour at a Glance

Chapter 260 First Arrival at Daughter City

At the CES in Las Vegas in early January, Buddies, a little-known Chinese company abroad, launched the first commercial DVD player with a brand name of MEING.

Immediately afterwards, the Spring Festival was still held in Huaguo, and the DVD players of Sony and Philips were also announced to the public.

So it seems like it's just an honor to be the first to release more.

Compared with them, Phantom DVD does not have any mature sales channels abroad.

At this time, the information is not smooth.

Duan Ping understands the strategy of Phantom DVD first entering the international market, and then domestically, but feels it is too difficult.

"The first batch of machines made an English system. If they can't be sold, it's a big deal." Duan Ping looked at Cheng Mingyong and said, "Mingyong, you must study hard this time."

Cheng Mingyong nodded: "I understand."

"Lianxiang still has a lot of opinions on our marketing budget in foreign markets?" Song Yang asked.

"Of course." Duan Ping sighed, "In their words, Lianxiang's computer is so good that it is almost negligible in foreign markets. Although it was the first to release the product, Sony and Philips are hard Stubble. We have the cost advantage of chips and labor, but others are far ahead of us in terms of movement, quality, and brand.”

"I think we are taking a long step." Song Yang smiled, "Don't worry, I will gain something from this trip."

Song Yang is going to the United States.

Song Guowei and his wife were very nervous about this.

In foreign countries, who knows if there is any possibility of another accident?
Song Yang has no better way: no one knows the foreign market better than him.

Of course, he doesn't understand everything, but after all, he has cognition beyond the times.

In mid-February, Song Yang's first stop was Guancheng.

At this time, the Spring Festival has just ended, and the streets and alleys of Dongguan are already full of people.

Song Yang sat in the car and looked out. There were many people with bags on their backs dragging boxes or carrying bags on the street.Among them, the proportion of young girls far exceeds that of men.

Guancheng in [-] was a city of daughters.

This is the kingdom of factories. Just after the Spring Festival, the machines and assembly lines in the large and small factories here will continue to start, absorbing these young men and women who have traveled here from various places.

After that, there is a large number of products.

The car drove to the entrance of a community called Bauhinia Garden.

Most of the people living here are from Xiangdao or Wandao.

To some extent, they are the masters in a certain dimension of Guancheng at the moment: the bosses and executives of big factories with high profit margins and “good” treatment.

When the car turned into the community, Song Yang clearly saw the envy of the factory girls on the side of the road looking at the car and the buildings in the community.

In Guancheng, the distinction between different worlds is too clear.

On one side are the workers next to the assembly line, and even the elongation is the object of their envy.

On the other side, there are people who decide how many workers to recruit and how much to pay with a swipe of a pen. They enjoy too much here.

The person Song Yang and Cheng Mingyong wanted to meet was the boss of a Xiangdao company.

Companies already listed on Hong Kong Island.

As early as ten years ago, they had opened a factory in Guancheng.At this moment, it is one of the largest factories in Guancheng, or an electronics factory.

The products produced were mainly radio recorders before, but last year and the year before last, VCDs were also produced.

The name of the company is Aigao. Seeing Liang Chengwei, Song Yang looked at him with some emotion.

Before coming to this time and space, Song Yang had seen his "life" journey.After all, once one of the symbols of Guancheng, the owner of a large factory with ten thousand people, will commit suicide and jump off the building at the end of 24 years because of losses.

"Mr. Cheng, Mr. Duan is not free?" Liang Chengwei received the two of them at his residence in Guancheng, and shook hands with Song Yang and said, "I've heard about you for a long time, Mr. Song."

"I've also heard Mr. Dai mention Mr. Liang many times, but we haven't been able to meet each other."

After the polite words, he made tea as the host, and the female secretary sat aside with paper and pen.

"Mr. Duan came here for inspection, and I'm still in Xiangdao." Liang Chengwei had vigilance and anticipation in his eyes, "Is Sanyou Electronics planning to build a factory in Guancheng?"

In the field of VCD, Aigao has also started to invest, and is regarded as a competitor.

Sanyou Electronics had a wave of operations at the end of last year, and now it even overwhelms Wanyan.At the beginning of the new year, Sanyou Electronics was going around to investigate and set up a new factory, and Guancheng was naturally a stop.

Hearing that the vice president of Sanyou Electronics and one of the shareholders are coming to visit, Liang Chengwei is not yet clear about their purpose.

"Mr. Liang, we are still researching whether to build a factory in Guancheng." Cheng Mingyong said first, "Mr. Liang arranged for people to come to our company to communicate and convey the information that he wants to make DVDs. I don't know how to cooperate?"

Liang Chengwei showed a wry smile: "...a change every year. The price of VCD has been slashed so quickly, and now only you can provide DVD chips, so how can we cooperate? Mr. Cheng, since he came here on a special trip, there is cooperation. Is it possible?"

He was a little surprised.

Seeing the DVD prototype on the CES report in early January, Liang Chengwei immediately arranged for someone to visit Sanyou Electronics.

After some understanding, the DVD player is obviously more suitable for Aiko.

However, it is not difficult to produce this machine, but the supply of core spare parts cannot bypass this competitor.

Now that they have taken the initiative to raise this matter, it seems that Sanyou Electronics, the first company in Huaguo to come up with a DVD player, does not exclude other brands of DVD players from appearing on the market immediately?
Sure enough, Cheng Mingyong smiled and nodded: "Of course there is a possibility of cooperation. Mr. Liang, I heard that Wan Yan and Mr. Liang talked about the acquisition of VCD business before?"

Liang Chengwei replied with a meaningful smile: "But Aigao itself is a listed company, and I still have confidence in the follow-up competition."

"Now Aigao has four lines here? The machines sold last year... If I remember correctly, it should be more than 30 units?"

"Mr. Cheng is right. Could it be that Sanyou Electronics wants to repeat the story of last year and want to directly acquire my four lines?"

"It's not an acquisition." Cheng Mingyong shook his head immediately, then said after a pause, "Mr. Liang, let's clarify our thoughts."

Liang Chengwei glanced at Song Yang, who had been silent all this time, and then said seriously, "Please tell me."

"Aigao started as an OEM for international brands. After Mr. Liang took over the foundation laid by his father, he began to set up factories in the mainland to make his own brand, but the sales direction of the products was mainly in foreign markets."

After sorting it out, Cheng Mingyong said directly, "We supply the chips for the production of VCD players. The same is true for DVD players. Last year, Mr. Liang also participated in the protest at that time. Of course, there is nothing wrong with the means of competition. But knowing The production of DVD players will be more restricted, Mr. Liang still intends to enter, probably because he has taken a fancy to the export potential of DVD players, and thinks that the overseas sales channels that Aigao has built over the years have advantages?"

Liang Chengwei's heart moved, he looked at him and asked, "Mr. Cheng wants to use our channel as one of the channels to open up the international market."

It was Song Yang who answered: "Mr. Liang is right. Many of the products produced by Aigao in the mainland are exported through Mr. Dai's company. Since there is such a relationship, our idea is to make VCD and DVD Field, joint venture to do."

"...a joint venture?" Liang Chengwei frowned. What's the difference between this and an acquisition?

Cheng Mingyong nodded: "Joint venture, we are the controlling shareholder. The advantage is that Ago can enjoy a much lower chip price and stable supply than Wanyan and others, and still use Ago's brand. However, Ago will share overseas sales channels with Sanyou Electronics .”

"Equivalent to the fact that they are all our products, but two different brands, which can cooperate to formulate some pricing strategies." Song Yang added, "At this stage, we only have some previous patent cooperation agreements with Sony and Philips. , so we also guarantee the supply of chips to them. But it is also limited, within two years, in principle, we will not supply DVD player chips to other fourth parties.”

Liang Chengwei didn't speak.

It's no different than buying.

Aigao, which has been listed, divested the VCD business and let Sanyou Electronics hold it?
Not being able to consolidate financial statements will help increase the stock price, and it is equivalent to contributing production capacity and only sharing money in the future.

Song Yang added: "On the bright side, it is still Aigao Holdings. However, if Aigao uses business restructuring as an excuse to issue some new shares to Sanyou Electronics, then through the shares we hold in Aigao and the divestiture here If the proportion of the VCD and DVD business comes out, then we have something to say with Sony and Philips.”

"...I didn't expect the two of you to come here and propose such a cooperation plan." Liang Chengwei pondered, "I can't give you an answer now. I have one thing to ask: the mature overseas sales channels of your company are not easy to build. Is it difficult?"

"It's not difficult. After all, there are only three companies that can provide this kind of product in the market. Sony and Philips naturally have their own mature channels, but there are many people who want to share this pie." After a pause, Song Yang He asked with a smile, "Is it the way of joint venture that makes Mr. Liang worry about our plans for Aigao?"

Liang Chengwei just smiled.

Isn't it obvious?Naturally, he would rather bear a higher cost and want to maintain his independence.

It is probably just an excuse to say not to supply DVD chips to the fourth party.

Playing this kind of game, Sony and Philips are not fools.

Liang Chengwei didn't know what the real agreement was.

Song Yang said: "Mr. Liang, the profit margin of VCD machines is getting thinner and thinner. Starting this year, we decided to lower the price of VCD chips, and the new round of price war will be more fierce. Aigao will continue to go in this direction. Cooperation is beneficial to both. Our idea is actually very simple. We hope that our Huaguo brand can take up a higher share of the DVD product. With our support, Aigao will be the fourth company in the world that can produce a DVD player and put it on the market. s brand."

The time to enter the market sooner or later is critical.

The earlier you enter, the more you can accumulate brand influence.Especially for the DVD player, what it is is already very clear.To replace video recorders in foreign markets, as long as the production capacity is available, the market is huge enough.

Foreign consumers have more wallets than domestic ones.

(End of this chapter)