1993 Glamour at a Glance

Chapter 51 Clothing Giants
The current brand of Weifang Woolen Clothing Factory is Weiyan.This brand has actually won the honor of provincial excellent products and departmental excellent products.

The word Provis has its disadvantages: it is a coinage, a loanword, and needs to be explained.

Its advantage is simple: it sounds grand.

This is a special historical process. From the 80s to the present, the mainstream perception is that foreign countries are better, and everything is good.

Yuan He and Yuan Kun couldn't avoid being vulgar. Didn't they choose the name Yelia because it sounded like a foreign product?Of course, there should also be a "Jelia Girl" song.

However, Weifang Woolen Clothing Factory does not mainly make women's clothing, but professional clothing!

If you don’t believe me, take a look at what became famous later, Metersbonwe Mark Faye is actually a domestic brand.

Don't these names sound awkward at first?
So Song Yang said: "I explained in the plan that the brand needs to match the main business direction of the company. Your factory's current main business is group professional clothing customization, and it already has a relatively large scale. Your factory The marketing personnel have enough opportunities to contact and introduce customers.”

"Provisus, the pronunciation is not awkward. The advantages are that firstly, it sounds high-grade, secondly, because it is not a familiar word, the other party will be curious, and thirdly, the connotation explained is very in line with the expectations of your customers for your factory. , Fourth, this trademark will not conflict with other people's registered trademarks, and the risk in this regard is small."

"The most important thing is that for a large-scale enterprise like your factory, after the brand is determined, it needs a systematic brand promotion strategy. Now that the competition is fierce, everything will be fine with a good name. But in the brand During the promotion process, the better the combination of the concept conveyed by the brand and the brand name, the more profound and natural the impression in the minds of customers will be.”

Yuan He and Yuan Kun saw that he was speaking clearly and eloquently, and they believed more and more that he was indeed the one who made this plan.

It's just that he's a little too young, and he's still a student.

After Song Yang explained, he said solemnly: "Mr. Yuan, the brand name proposed now must conform to the direction and category that your factory will specialize in in the next few years. As for the development of the group in the future, I want to expand new categories and categories. The market needs to cultivate new sub-brands."

"For your factory, the most important thing is to take advantage of this brand building action to cultivate brand operation talents inside your factory and find reliable brand promotion partners outside. I am a local, and I took it out this time. The plan can also initially demonstrate our professionalism and strength, and I have also brought very sincere cooperation conditions."

"Whether your factory chooses our scorching sun advertising plan or not, I am willing to help your factory as much as I can. Anyway, I should have left a special impression on the two presidents, right?"

Seeing his smiling face, Yuan He and Yuan Kun thought to themselves, isn't it?

It is really unheard of that college students also come out to do business, and they are so good at talking.

Yuan Kunxian said: "We are very grateful for your company's attention! We still need to discuss which name to decide on now, but Director Song really left us a very deep impression. Director Song is not in a hurry to leave, right? In the plan I still have a lot of things I don't understand..."

Song Yang was kind, and continued to chat with them about brand building and even the production and operation of clothing categories.

His biggest selling point is not what kind of name he took.

Such things as branding are based on products, achievements, and publicity.As long as it is not bad or biased, it will have a positive effect after all.

Song Yang's biggest selling point is his professional ability, and it may be added that he can rely on Yanda's intellectual resource base.

This is just the first round, just introduce yourself and make an impression.

After seeing Yuan He and Yuan Kun here, Song Yang declined the proposal to stay for dinner and left first.

This can be regarded as a "family business", and the two siblings started talking after he left.

"Why don't those big companies have such a complete plan like him?" Yuan Kun looked through it again.

Yuan He pondered: "Maybe it's just a small company. Of course, it's clear and logical. We don't know much about these things. Why don't you take this brochure and ask other companies, as well as other leaders and colleagues?" teacher."

Yuan Kun nodded: "The name Yelia was my favorite before. How popular is that song? This name is already very famous."

"...I still feel that Provis is a bit of a mouthful." Yuan He still thinks so.

"Brother, then Mr. Jiang..." Yuan Kun hesitated, "They did have many successful cases in Dacheng, and the secretary general also said hello, but I really don't like the name Silk Road."

"...Yeah, no matter how good the meaning is, it sounds like a dead end." Yuan He frowned, "Is this a random name Mr. Jiang arranged for? Why are you so careless?"

Just like Song Yang's name was picked up by people as the homonym of "death", there are still many people who care about this.

Afterwards, Yuan Kun started making phone calls, making appointments with some leaders and several shortlisted companies.

The woolen factory's solicitation of brand names is a major event related to the expansion of scale and group operation in the future. The local government attaches great importance to it, and the brother and sister are also used to asking the opinions of people in the government for many things.

As for finding the shortlisted companies, Yuan Kun had only one idea.

After meeting, Yuan Kun put Song Yang's plan in front of them and asked, "Why can't you come up with a more standardized and professional plan?"

People don't meet together, but everyone reacts the same.

"...Factory Director Yuan, what you are collecting are brand names, logos, and slogans. This person looks like he is pretending at first glance! What is the whole case planning, this word is not professional. There is also Provis, the Pu character is very common to people. Do you think it is suitable? The important thing is not the appearance, but the content!"

However, they also clearly looked at the contents of the booklet carefully, their eyes flickering, and they tried their best to hide their surprise.

It is actually not in compliance with the rules to show a company's plan to competitors.Yuan Kun didn't understand and didn't care, she just wanted to use Song Yang's plan to try to squeeze out more.Anyway, for the people in their factory, it's all about learning, and the thicker the plan others come up with, the better.

In the eyes of the bosses of some advertising companies, Song Yang's approach was also against the rules.

Jiang Hong is a big name in the industry. He had previously been affiliated with a state-owned company in the advertising industry. Earlier this year, he and two other colleagues obtained the first business license of a private advertising company in Yanjing.

Hearing the news from the salesman in Lu Province on the phone, Jiang Hong couldn't help asking: "Just soliciting for a brand name, that person has done so much content? Isn't this a bad rule!"

You come as requested by Party A!If Party A is fed in one bite regardless of cost, how will the business be done in the future?
"Boss, what is the origin of that scorching sun advertisement? Has Yanjing issued licenses for other advertising companies?"

Jiang Hong pondered for a while: "Recall what you have read and sort it out. I will check this company first, and then go to Lu Province."

After hanging up the phone, he dialed another number and said with a smile: "Secretary General, are you busy with work recently? I plan to go to Lu Province..."

At this moment, Song Yang and his son were making an appointment with Wang Bo to have dinner and drink.

Hearing his factory name, Song Yang suddenly opened his eyes wide and asked, "Groom?"

Wang Bo's face was full of wine red, and he said triumphantly: "Is the name good? The groom's suit sounds stylish!"

What can Song Yang say?
Very rough.

But it wasn't this that shocked him, it was the fact that he remembered.The clothing industry did have this brand later, but the word Xinur was inevitably added to the back.

This guy later made it to the market!
Song Yang raised his glass again immediately: "That's a good name, don't use it like that in the future!"

It really was the era when reckless heroes were everywhere, and then such a powerful person met one at this moment, and everyone drank low-quality wine together at a small table in a small restaurant.

Wang Bo became annoyed: "What do you mean?"

(End of this chapter)