1993 Glamour at a Glance

Chapter 53 Do You Really Learn Chinese?
Even in the plan report, Song Yang ranked first, which is not a good sign in the PK session.

Song Yang also admired the company's own business decision, which invited so many leaders and judges, and used the method of listening to reports, answering questions and scoring on the spot.

It doesn't matter anymore, asking is the characteristic of the times.

Song Yang walked towards the specially arranged lectern table, and when he saw the appearance of several people reading a book together, he shook his head inwardly.

With so many people involved, the five volumes he gave to the woolen factory were not enough.

And that Jiang Hong and Professor Li naturally don't have this trouble.Their plan is very simple, just the name, logo, slogan, plus a simple explanation, a piece of paper is enough, just print it out.

The situation is unfavorable, Song Yang still wants to fight for the 2.

"Respected leaders, expert judges, and colleagues, it is a great honor to enter the finals and report to you the plan of Sunlight Advertising. My name is Song Yang, and I am the planning director of Sunshine Advertising. I am currently studying at the Chinese Department of Yenching University."

Jiang Hong was dumbfounded, Professor Li was dumbfounded, and all the leaders and experts were also dumbfounded.

It's studying, not graduating.

Jiang Hong asked a lot of questions by himself, and then asked his friends to ask a lot. He confirmed that Yanjing did not have a registered advertising company named Jiaoyang, and he hadn't even heard of anyone in the circle who had cooperated with them.

Originally, he planned to use an informal small workshop to influence the side to think that they just made up some concepts and used strange skills.

However, Yenching University is Yenching University, and these four words can be lethal enough.

And he's still studying, what the hell is this?

When Yuan He and Yuan Kun asked the experts to look at the shortlisted proposals, they did not mention Song Yang's identity, they were just waiting for this moment.

None of them wanted to choose Silk Road, but this was someone introduced by a certain leader.Right now it's a public scene, it's better if the scene is chaotic.In this way, they can at least give comments on the manufacturer's side, and have reason to recognize the professionalism of the extra content in Songyang's plan because of the fact that Sunshine Advertisement is backed by Yanda, and to PK the Silk Road plan first.

"Our Sunshine Advertising is applying for the license of a private advertising company. Before that, we have reached a cooperation with Bodao BP in Ningshi, Zhejiang Province, and Yinhe Audio and Video in Shimenzhuang, Hebei Province." Song Yang posted gold to himself, and then laughed He said, "The fact that I have not yet graduated may surprise everyone. Participating in this brand solicitation is also due to a coincidence. I am a local in Uyghur. I only found out about this news when I came home from vacation, so I want to take part in it. .”

The next one is me: "I know Weifang Woolen Garment Factory very well! It has developed to the point of considering group operation, and has a large proportion of export scale and many overseas customers. The brand name should take into account domestic, Foreign..."

It cannot be said that foreign-style brand names are more popular with domestic customers, so Song Yang also gave a meaning to domestic customers: the general public will take off because of it when they wear Provis suits.

Regardless of whether individual consumers become bosses or corporate customers become large companies, there is a moral here anyway.

Yuan He and Yuan Kun's eyes lit up: He didn't explain this point last time.

As for foreign customers, the meaning of the two words "profession" and "face" is already understood.If it is for foreign customers, yeliya people don't understand it, and silk road makes people know that it is from China at a glance, and it instantly reminds foreign countries of low-end.

Although Song Yang didn't say it clearly, Yuan He and Yuan Kun thought of it.

This can’t be helped, the impression that domestic products are placed abroad now, after many years, made in XX will be a meme, and many Chinese people have congenital knee fractures, and foreign toilets have been licked for many years.

What is more convincing is actually the degree of fit between the connotation of the brand name Song Yang and the main business of Weifang Woolen Garment Factory.

Abandoning the theories and cases in the brochure, Song Yang only talked about why he chose this name, the implication of the logo, and the benefits of the slogan, and ended the report.

He finally said: "Provis can become an international brand name, and I believe that with the help of this brand name, Weifang Woolen Garment Factory can also become an international group enterprise. We at Sunshine Advertising are also very much looking forward to working with We will establish more cooperation with Weifang Woolen Garment Factory, and use our wisdom and strength to promote this brand. Thank you, leaders and experts, if you have any questions, please feel free to ask them!"

Many pairs of eyes looked at Song Yang behind the small podium with a piece of red silk hanging on it.

What the hell is this student?

You tell me that students can behave so calmly in the face of so many elders, as well as cameras and video cameras?
Those who are older, it's not that they don't have such big children.

Even Yanda students can't do this!

As competitors, Jiang Hong and Professor Li would not ask questions by themselves.

But they all know someone, so someone soon asked: "Xiao Song, why does your company let a student of yours be the planning director?"

Don't ask about the plan itself, but use the strength of the company to question it.

Song Yang was prepared, and said frankly: "It's not long since the registration of private advertising companies was released, and Mr. Jiang's Dacheng Advertising was only registered at the beginning of this year."

Jiang Hong's heart trembled.He doesn't know about scorching sun advertisements, but this kid is very familiar with him.

Song Yang smiled at him and continued: "Yan University is now overthrowing the south wall. The integration of industry, education and research is also an attempt to learn from the Silicon Valley model in the United States. Professor Li should also understand this very well. As for letting me be the planning director, Naturally, it is because I have many ideas and I am more precocious, so the teacher values ​​me more."

Industry-university-research is also a new word, and it has only been a few years since it was put forward.

Song Yang answered and brought Jiang Hong and Professor Li in. Both of them were smiling, but they were shocked and angry.

This talk is really sharp, it seems that the two advertising companies are in the same boat, and Professor Li is not doing his job properly.

"The brand name Provis can really express the professionalism of the factory in making business wear and suits, but in the future, if you want to make women's wear and other categories, this brand is not suitable. Xiao Song, when you conceived of our brand name, Have you had any other ideas?"

Song Yang thought for a while and said: "Clinique, the source of Yuemu, Aramis, Prescriptives, Lab Series, these are all brands owned by Estee Lauder; Louis Vuitton, Givenchy, Guerlain, Hennessy..."

He said a lot of names, only to hear everyone dumbfounded, and then said: "These brands all belong to one group. When the company grows bigger, it chooses a new name for different products or even markets in different regions or even acquires brands. , This is the right path. The brand name Provis does not need to cover all categories in all markets, nor is it suitable.”

Guankou's general answer made people feel unclear, and it was hard for them to believe that Song Yang just memorized it casually.

After all, as an advertiser in my previous life, I got the impression after reading an article like "Shocked! These big names belong to the same company".Times have changed, and the way information is disseminated has completely changed.

In their eyes at this moment, Song Yang's professionalism was further elevated.

The other content in Song Yang's brochure was beyond the needs of the woolen factory this time, so it's a bit off topic to use those to ask questions.

And Song Yang took advantage of this silent time, smiled and said, "If you have no other questions, thank you for your time", and then returned to his seat.

The pressure came to Jiang Hong's side.

Ranked first, it may make people have the mentality to look again.

But if the impact of the first person is too strong, it will be difficult for the people behind.

The plan proposed by Jiang Hong was indeed made by someone under his command.From the perspective of an advertiser, he also thinks that Silk Road is actually a good brand name.

Homophonic superstition is not advisable!
So he went up and talked about the vision of Huaguo clothing brand to reproduce the glory of the Silk Road, and the elegant and familiar name of the name. The slogan "Silk Road clothing, national glory" is indeed very characteristic of the times. Catchy.

The most lackluster one was actually Yelia. Professor Li suddenly realized that he was actually quite clever.Is it really appropriate to rely on a popular song by Yelia girl and add a little exotic brand image?

He himself was at a loss, and he didn't know that if Song Yang hadn't appeared, he would have ended up in the end.

In Song Yang's eyes, this judging meeting was more formal than practical, but fortunately, there was no farce of scoring and singing in person.

The time of the leader is also precious, so he summed up the speech first, and then said "I have benefited a lot, I hope that Weifang Woolen Garment Factory will carefully choose the brand name, and further become bigger and stronger to glory", and then left.

At this time, Jiang Hong was finally able to ask Song Yang: "Director Song, do you really learn Chinese?"

(End of this chapter)