my fintech empire.

Chapter 331 [Flagship machine sold out and scalpers stir fry]

The next morning.

Xincheng's official flagship store has not yet opened, but there are already 1000 to [-] people queuing in the open space outside the store. By around [-] o'clock, more than [-] people, and the number is rapidly increasing.

Near the opening time at around nine o'clock, the number of consumers queuing up to buy has soared to [-] people, which is even more exaggerated than the first day of release.

The reason is that last night’s news fermented. Related forums or communication groups on the Internet reported that the local S1 directly-operated stores were sold out. So everyone hurried over to snap up the purchases, which created a situation that was even hotter than yesterday.

The employees in the store were also shocked when they saw this situation, and hurriedly informed the general manager of the flagship store. The general manager immediately called the people at the headquarters and asked to transfer the goods as soon as possible after seeing this situation.

In this situation, the goods transferred overnight will definitely be sold out.

As time went by, news on the Internet also began to report that consumers queued up all night in order to snap up S1 phones, and there were pictures of queuing at the scene being forwarded by various netizens on the Internet.

And the hot discussion about the S1 mobile phone is also high, and many people are posting about the mobile phone they just grabbed on Weibo.

It’s only been a day, and many people are discussing and sharing on Weibo. Some people who got a mobile phone on the first day of sale are sharing their feelings on Weibo. A high school student shared that his father gave him a phone yesterday To the S1-Plus phone experience.

Today he brought his mobile phone to school, causing everyone in the class to watch, and he felt that he was the prettiest boy in the class.

Indeed, at present, especially in some schools, the S1 mobile phone is like a magical machine in the eyes of many students. Whoever owns the S1 mobile phone will be watched and become the object of envy.

Even taking out an S1 mobile phone in places such as subways or buses will attract the attention of other passengers, and the feeling of invisible pretending suddenly feels that it is not a loss to spend thousands of dollars.

The current situation is that as long as someone around you pulls out a brand new S1 mobile phone, it will soon make everyone envious.

And this unprecedented hot sales event, after the news of queuing up all night to snap up the purchases was reported, many people in the industry were also shocked. It is an exaggeration that such an expensive product is actually looting.

You know, the current mobile phone market share is about 1% taken by Nokia, and the price of S1, especially the main flagship phone S[-]-Plus, is much higher than Nokia, but there are still thousands of consumers who do not hesitate to spend a lot of money Pay for this completely new design and revolutionary smartphone.

……

At around 21 o'clock that night, Xingyu Technology issued an announcement that the company's main flagship machine S1-Plus was sold out, whether it was an enhanced version of the 8GB, 16GB or 32GB model.

As soon as the news came out, the investment and technology circles were in an uproar and shocked.

The most expensive flagship flagship phone is the first to sell out?

However, Xingyu Technology did not announce the specific sales volume. The reason for the sell-out was because the production capacity was not much before. This was still sold out when Fang Hong proposed to increase production capacity after the main flagship machine.

The sales data of specific models is not announced, which is also left to the imagination of the outside world.

Although the strategy has been adjusted to focus on flagship phones, the production capacity will not be released immediately. OEM partners such as Biyadi and upstream and downstream supply chain companies have been working overtime for 24 hours after receiving new orders. in the liver.

This crazy sales frenzy made everyone realize that a start-up company from the mainland smartphone industry was about to rise, and people from all walks of life in the investment community once again admired Qunxing Capital's vision, and were even more envious.

Xingyu Technology is a rising emerging technology company with the potential to become an industry giant.

Qunxing Capital is about to win the rhythm!
The hot sales of this first-generation product seem to be rushing to the rhythm of annual sales of tens of millions.

During the leading publicity before the press conference, people in the industry felt that Xingyu Technology was about to overturn. After the amazing debut of the conference, people in the industry felt that this product should be successful. Stunning but the price problem may cause this product to become a niche.

It wasn't until today's release that people in the industry realized that Perfection avoided all the correct answers and all predictions were wrong.

of course!
People in the industry will definitely not say that their predictions were wrong, do they understand what exceeding expectations is, this is exceeding expectations!

……

With the passage of time, on the morning of Saturday, April 4th, Xingyu Technology once again announced a major announcement that shocked the industry: S4 mobile phone models sold a total of 1 million online and offline in the first three days in the Greater China market. department!

This news made countless investment circles and colleagues drop their jaws again.

It's crazy, it's absolutely crazy!

And three days later, the supply is still in short supply. Many people are still queuing in front of the specialty store, even sleeping on the street, queuing up all night just to be able to grab this mobile phone.

This hot sales event has also triggered reports from major overseas media. In addition to being surprised by the popularity of the S1 collection, foreign media are even more surprised by the consumption power of the Greater China market.

It can be said that the pricing of S1 and the upsurge of snap-ups have initially shown the world the consumption potential of this market.

Apple still has no voice, but it doesn’t mean there is no action. However, after the news came, Apple cried fainted in the toilet, and at the same time stepped up to collect materials to sue Xingyu Technology.

Now Apple's mentality is about to explode!

……

On weekends and weekends, the news about scalpers crazily hoarding S1 collections became a hot topic, because many scalpers were chattering on the Internet, hoarding a large number of sources, taking photos and posting them online.

In fact, the scalpers are not bragging, they seem to be showing off, but they are actually sending a signal to the market: I have the goods!Want to get started?Yes, but you have to pay extra!
The arrogance and arrogance of the scalpers also caused consumers to denounce and scold the scalpers. However, while cursing, there are still many people who are not short of money contact the scalpers in private, and add some money if they add some money.

But more consumers also went to the official Weibo of Xingyu Technology to leave private messages, hoping that the official can take care of the scalpers.

……

On the weekend afternoon, Tian Jiayi returned to Jingxinju Villa.

At the moment, she is sitting with Fang Hong. She is reporting some work to Fang Hong, and finally talked about Xingyu Technology: "The sales of S1 mobile phones are unprecedented. Today, relevant restrictions have been imposed on scalpers hoarding goods.”

Fang Hong asked curiously, "What measure?"

Tian Jiayi said: "At about two o'clock this afternoon, Qin Feng posted a blog post on his personal Weibo account to warn the scalpers, and stipulated that starting immediately, each customer can only buy one mobile phone per day."

A large number of scalpers hoarding goods can certainly bring a bright performance to the sales data of the product. From this perspective, Xingyu Technology is definitely making a steady profit.

But this may not be the case. Qin Feng can’t tolerate scalpers hoarding goods. The big reason is that this will hinder the construction of the TOS ecosystem. To build a TOS ecosystem requires a user base, which means that mobile phones are in the hands of users, not a lot of them. hoarding.

Xingyu Technology has just released the first generation of products, and what it needs most is to quickly expand the user base. This is related to the negotiation ability between the company and third-party developers. Only when the user base increases, the third-party developers can get more downloads from developing applications on your platform. The surge can attract more third-party developers to enter the TOS ecosystem.

Tian Jiayi said: "The S1 flagship machine was sold out early. In the past two days, the S1-Plus enhanced version 32GB model has been sold by scalpers to a price of 8000 yuan, and it is still difficult to find a machine. Many netizens jokingly call it "Additional money version" is worth the money. However, with the measures to limit the purchase of one per person per day, the price of hype should come down."

Hearing this, Fang Hong shook his head with a smile, glanced at the beautiful assistant and said slowly: "It is right to suppress the scalpers by restricting purchases, but in the final analysis, the production capacity has not been raised. As long as the production capacity is in place and the supply is sufficient, the scalpers will not be profitable. It is impossible to hoard pictures.”

Fang Hong added: "Qin Feng's trick is not very effective. If I were a scalper, since each person is limited to buy one per day, I would buy it from consumers at a high price and sell it at a high price. As long as your shipment volume is still at In a situation where the supply exceeds demand, the purchase restriction measures will be further hyped to push up the price. The reason is simple. I spent more money on repurchase from consumers, but I will definitely not pay for it, but will pass the cost on to the next one. Consumers with needs, in this public, generally have the heart of buying up and not buying down."

Tian Jiayi couldn't help being stunned: "The enhanced version of S1-Plus has already been fired to a price of 8000. According to what you said, won't it be fired to a sky-high price of 1 yuan in a while?"

Fang Hong said calmly: "It's even more expensive, maybe [-] or even [-]."

Hearing this price, the beautiful assistant also looked shocked and didn't know what to say. The flagship with the official price of 4699 yuan will be hyped for a sky-high price of 1.5 yuan?It's also crazy.

Fang Hong’s prediction is not groundless. His target is the situation when the iPhone 4 was released in the mainland in his previous life. It was also hyped by scalpers to a price of 1.5. It was not until half a year after the product was officially released that the price fell back to 2000 to [-]. , but even so, it is still more than [-] more expensive than the official price, and the scalper can still make some money after completing a change of hands.

……

(End of this chapter)