my fintech empire.

Chapter 608 [Pry the corner of the "food dollar" in advance]

"As far as Qunxing Capital's layout in the domestic agricultural field is concerned, it should not pursue profits too much. It is enough to keep its capital and earn a little more. Its primary responsibility is to ensure the country's food security. Our current family business is not as big as usual, and the field of vision is too small. Absolutely not." Fang Hong looked at Tian Jiayi and said in a deep voice.

Agricultural products are actually very profitable businesses, like vegetable cultivation, which is actually very profitable due to the large-scale benefits. You must know that vegetables are more expensive than meat in many big cities. It is not uncommon to be able to afford meat but not vegetables.

For Qunxing Capital, once it enters the market, it is definitely not a small business, it is a systematic layout, focusing on the entire industrial chain of the upstream, midstream and downstream.

As long as the goal of "open source" is realized, it is inevitable to make money, and what is more important is the distribution of profits to various sub-sectors in the entire agricultural-related field.

How much profit should agricultural machinery equipment take from the entire industrial system?How much profit is the planting link?How much profit should the logistics link get from it?How much profit do terminal vendors or supermarkets share?
Again, after the cake is made, dividing the cake has become the biggest problem.

If an upstream link takes too much, there will be fewer downstream links. If there is less, it may not be able to sustain it, or it may be passed on to consumers. The intuitive manifestation is the increase in the price of agricultural products and the increase in the cost of living.

If consumers can't afford it, the demand will decrease, and over time it will backfire on the entire link.

So Fang Hong only pays attention to two issues, one is the issue of open source, increasing the output of agricultural products, and the other is the issue of profit distribution, how much profit should be allocated to each link.

In the past, it was difficult to realize the profit distribution of each link, and it might be difficult to cover the management costs, but it will be different in the future.

Because technology is developing, especially in the future digital economy era, a major change brought about by digitization and intelligence is the sharp drop in management costs, because all data can be opened up in all directions in the digital age.

To put it bluntly, you only need to tap the keyboard in front of the computer and read the data information of each link to be clear at a glance. If you do not access digital technology, I will kick you out of my system.

It's that simple.

In the past, Fang Hong didn't do it because Qunxing Capital didn't have the strength. Now that it has grown to the size of a giant, it has to be done systematically.

And now that Qunxing Capital has introduced the Guo Jia team organization, many things can be done.

But at this moment, Fang Hong continued to order: "All links in the entire industry must be opened up to realize the integration of supply and marketing. The terminal is oriented to consumers. Build your own supermarket specializing in agricultural products, build a brand, and create a high standard for the brand."

The integration of supply and marketing means that agricultural products are clearly arranged from seeds, to planting, to logistics, and then to displaying in supermarkets.

Tian Jiayi couldn't help but said: "If we do this, the living space of vendors and street vendors in the vegetable market will inevitably be greatly squeezed."

Fang Hong shook his head and said, "No, the first squeeze should be the existing supermarkets, and the goal is to replace the agricultural product shelves of general supermarkets."

Tian Jiayi said slowly: "This matter... I am afraid it will be difficult to establish this brand."

Hearing this, Fang Hong smiled and said calmly: "What is the biggest pain point in the food industry? What is the public most concerned about? It is food, and the public is aware of the situation in this industry but can do nothing. We focus on One is safe to eat, the other is sincerity, and there is a background of peers, and the word 'safety' can break the game."

The products of agricultural supermarkets are safe to eat, and the industry has been systematically built. The profit distribution of each segment is good, which prevents some links from getting profits that should not be taken. The terminal price of the supermarket is definitely cheaper.

In the early stage, there was blood transfusion from Qunxing Capital to maintain the operation. If the products were not fresh enough, no one would buy them, they would be directly destroyed and disposed of. Strictly follow the established standards to ensure that the things in the supermarket are fresh.

This kind of "waste" in the early stage must be borne. It is necessary to ensure that the products in the agricultural supermarket are rich, fresh and safe, and there are so many products that the market cannot digest, so that you can buy whatever you want.

Ordinary small bosses will definitely not be able to play well, and the early losses cannot be tolerated at all.

Even those supermarket chains can't play, because they don't have a complete "supply and marketing system", and the profit distribution of each link is unreasonable. If it is implemented according to the standard system created by Qunxing Capital, it will definitely be unsustainable to lose money.

In other words, it must be set off by peers.

As time goes by, consumers will definitely see its sincerity. The products on the shelves are always abundant, and even if they cannot be sold, they will be replaced regularly to keep the products fresh.

If one day fails, one week, one week, one month, one month, one year, always the same.

Word of mouth is inevitable.

The actual situation does not need to pay such a high price. In the future mobile Internet era, it only needs to operate on public opinion to detonate it into topic traffic, and the popularity can be opened overnight.

It is worth mentioning that the choice to develop modern agriculture in the Northwest and Inner Mongolia areas, in addition to the sparsely populated areas, also has another important factor, that is, Qunxing Capital's other major investment, that is, large-scale artificial forestation is also there. advance.

The improvement of the local environment is self-evident for the long-term benefits to agriculture, and the northward shift of the precipitation line after many years is also a very important factor.

In the end, Fang Hong ordered in an orderly manner: "In addition to the layout of the mainland in agriculture, the international African market can also gradually put plans on the agenda. It is the company's strategic layout to develop large-scale farms on the land of Africa."

The large-scale investment in the development of modern agriculture in China is for the country's food security, and it is also contributing to food safety, so that the domestic public can eat healthier and safer food.

In terms of the layout of the African market in the international market, the day-to-day prying open is the cornerstone of the hegemony of the US dollar.

Jisinger has a well-known saying: Whoever controls oil will vacate all countries; whoever controls food will control mankind; whoever controls the right to issue currency will control the world.

The importance of food is self-evident.

As a reborn time traveler, Fang Hong is well aware of the importance of food to the U.S. dollar. In another ten years or so, the nature of the U.S. dollar will gradually change.

In short, the credit endorsement of the US dollar will gradually shift from oil to food in ten years.

The logic in it is also very simple, controlling food is equal to controlling everyone.

As for why the U.S. dollar has gradually changed from oil to food endorsement, it is because the petrodollar will no longer work, because in the old United States ten years later, with the development of shale oil and the use of new technologies to extract oil, North America has also changed from the world in the 70s. The largest oil importer became a net oil exporter a decade later.

In the past, Laomei was the largest buyer of oil, and the petrodollar system was naturally leveraged. The big dogs in the Middle East must also hold Laomei's thighs, but ten years later, the world's largest buyer of oil has become a big eastern country.

Not only does Laomei not buy the oil from the big dog households, but she also sells it herself, stealing the business from the big dog households, and the big dog households will naturally fall to the big eastern countries.

The petrodollar is definitely untenable, and new credit endorsements must be found, and Laomei is eyeing food. Ten years later, Bill Gates will become the largest landowner in Laomei, and he can see the whole leopard in his crazy enclosure.

……

(End of this chapter)