I earn really hard money

Chapter 132 Finalize the plan
"Is there anything we need to do?"

Zhou Shiliu asked puzzledly, the two of them were the initiators, they paid for the contract, took the copyright, and coordinated the overall situation, and the rest of the chores were handled by their subordinates.

He Xia scratched her head and thought about it, it seems that there is really nothing that they need to do by themselves, the show is not well-known, and it is impossible to even talk about sponsorship.

Snapped.

After thinking for a long time, He Xia remembered something, and said, "We have to contact the production of the props in advance! There is no rush to start the recording of the program here in the capital. The preliminary audition can start as long as the plan is confirmed. Got some props?"

"Really!" Zhou Shiliu frowned. She had forgotten about the audition, so the time was pretty tight, and she couldn't wait for the staff to arrive, so she had to make preparations in advance.

"Look for a company related to fitness equipment or sports equipment. If you are lucky, you may even directly sponsor our program props, title sponsorship."

Zhou Shiliu gave He Xia a general direction.

"Sister, what can we do to guarantee the effectiveness of the advertisement? Sponsorship... Besides, the props don't cost much. How uncomfortable is it when people come to sponsor and point fingers?"

He Xia shook his head again and again, thinking that it was unnecessary, he knew the materials and blueprints used to make props, and it would cost hundreds of thousands to die, so there was no need at all because such a small amount of money was short of manpower.

Zhou Shiliu forgot that He Xia is a person with a bottom line. If he can't break the bottom line, he is very principled. He shrugged and said, "Then should I go or you go? You go, you are so stingy, you can definitely make a good deal and pay more. "

"What nonsense..." He Xia looked at Zhou Shiliu with an unkind expression.

"To be honest... I still have something to do in the afternoon, I'll go to the iron, sooner or later I will defeat you!"

The two exchanged a few words and then went their separate ways.

He Xia looked for a company that produces sports equipment on the Internet and started contacting the production of props. Zhou Shiliu said that he was going to push iron, but actually he was sitting in the GR club to plan something related to the program.

Three days have passed, and everything is developing step by step.

On the tenth floor of Block C of Hengfang International Building, you can see the signboard of "Summer Culture and Entertainment Company" when you step out of the elevator. It doesn't have a strong sense of design, but it's not shabby either.

The recruitment progress has been remarkable. After all, they are only recruiting ordinary employees, and they are not poaching high-level talents from large companies. The headhunting company moves very quickly.

People from Room 1001, Block C, Hengfang International Building walked around, and all departments started working in an orderly manner.

At the same time, Summer Ranch has also welcomed a rare new recruit in the past two years. The factory manager Wu Dayou is very excited to see the employees who have come to work. He has no airs and is busy preparing various daily necessities for the new recruits.

After the expansion of enrollment, the number of employees in Xia Tian Dairy Company has reached 28, and fresh blood has been injected into each position to accelerate the pace of industrial upgrading.

"A total of four audition locations are set in Spring City, Stone City, Rong City, and Star City. Each city is responsible for receiving applicants within the radiation range. Manager Yuan, is there any problem?"

Sitting at the head of the conference table in the small meeting room, He Xia asked a young man wearing glasses.

Manager Yuan belongs to the person in charge of the selection management team. After hearing the boss's order, he thought about it carefully, pointed to the map and said, "Boss, there is no audition site arranged in this area."

He Xia looked at Manager Yuan's finger, which was a large area in the northwest. He smiled and said, "The land over there is sparsely populated, and there are not many people who sign up. If they want to participate, they can go to any point."

"There are very good contestants over there, will it be unfair to contestants from other places?" Manager Yuan asked.

He Xia shook his head, and said: "There is no distinction between magnitude and no specificity. If you are strong, you will win, and if you are weak, you will lose. Our game projects do not rely solely on strength, and the outcome is hard to say."

Manager Yuan nodded: "OK, I understand the arrangement of the location, there is no problem, boss, how do you arrange the time?"

He Xia turned to look at another middle-aged woman, and said, "Manager Wang, can the publicity plan be released today?"

Manager Wang of the Propaganda Department is a 35-year-old woman who is very capable. She has participated in the planning of several popular variety shows. She is not the main person in charge, but she has accumulated rich experience.

Manager Wang glanced at the time, it was already two o'clock in the afternoon, and the time left for the department was only more than two hours. Of course, this did not consider overtime. afternoon……

"Mr. He, do you have any intentions in terms of guests and spokespersons? Yes, there is also a host. We also need to consider this aspect."

To determine the publicity plan, we must get the information of the spokesperson and guests. Yesterday, the first day I joined the company, I discussed this critical issue with the boss, but I didn't get an answer.

He Xia thought for a while, and said, "The contestants are the spokespersons, and there are no specific arrangements for the guests. If someone takes the initiative to contact you after the advertisement is sent out, I have an idea for the host."

"The capital city just held a host competition. Although two of them failed the rankings, they are of very high quality. Manager Zhu, I will give you the information later. You can contact them. It is best to directly recruit them into our company."

The standard of the host competition is very high, and those who can stand out from the crowd will generally look up. Even if they are a little inferior, they can easily enter the local station. He Xia paid attention to it and fell in love with two of them.

Manager Zhu was in charge of personnel affairs. He was a man in his prime, and he nodded quickly after hearing what the boss said.

"If there are no spokespersons and guests, I will try to hand over the publicity plan to you before this evening."

Manager Wang had a headache. He had no spokesperson or guests, so he had to think about other gimmicks. Fortunately, there were still 500 million yuan to support, otherwise it would be really difficult to attract people.

He Xia nodded in satisfaction, then turned to Manager Yuan and said, "The registration channel will be opened at the same time as the announcement. The audition will start after the number of applicants exceeds [-]. As for the audition time, one week is enough, right?"

!! ?
Apart from He Xia, there were five other people in the conference room, all of whom looked at the head boss in surprise.

"One week?" Manager Yuan asked incredulously.

He Xia nodded and said, "Isn't one week enough?"

The heads of various departments stared wide-eyed. They all knew that what the boss said about the week was outrageous, but no one would take the initiative to point out the boss's mistakes. In the end, it was only Manager Yuan who was in charge of the audition.

"Boss, there are clear regulations on the duration of talent show competitions, which cannot exceed 75 days. Looking at other programs of the same type, they will try their best to make full use of the 75 days. The longer the competition schedule, the higher the attention, the greater the income." higher."

Afterwards, Manager Yuan listed the data of a series of top-tier and popular talent show programs. Facts have proved that if you want to gain influence, extending the competition cycle is a very cheap and effective measure.

However, there are also disadvantages to doing so, but overall the advantages far outweigh the disadvantages.

He Xia smacked his lips after hearing the few programs that Manager Yuan mentioned. Among them was the variety show he watched in the restaurant that day, and it was the program he didn't want to see that led to today's Summer Entertainment.

"Ten days at most, plus publicity and registration, fifteen days is enough! The combined checkpoint equipment selected by Hai is already in production, and the two men and two women with the best scores can be easily selected according to the clearance time. There is no need to dawdle!"

He Xia was categorical. If she had an idea, she would set off to the audition site on the first day. If she had no idea, it would be useless to delay it for a year.

The boss had already made a decision, and several department heads had nothing to say. After the meeting, they all returned to their departments to start organizing work.

Just as He Xia left the office, a tall woman in a short skirt walked into the company hurriedly, looked around and walked straight towards He Xia.

This beautiful woman is the secretary He Xia was looking for by the headhunting company. Although He Xia confessed that there is no limit to men and women, the three interviewees in the end were all women. Perhaps women are naturally more suitable for this job, and those who work hard in this area are more likely to be interviewed. many.

In the end, He Xia chose the one standing in front of him among the three resumes, Lu Qian.

From the aspects of education, experience, family and appearance, Lu Qian was the one who satisfied He Xia the most.

"Mr. He, the latest news from the factory is that the production of two sets of audition equipment has been completed, and all of them can be completed tomorrow, and all the props required for the official recording of the program will be completed in five days."

Lu Qian walked in front of He Xia, with a melon-shaped face and a long ponytail, which looked like a pure desire on the Internet. Her face was clean, and she was wearing a pair of black-rimmed glasses.

He Xia's height was [-], and he was almost at eye-level with Lu Qian who was wearing high heels. He nodded and said, "How about the design plan of Xia Tian Dairy?"

Lucy shook her head: "There is no news about the logo or the design of the milk box. It will probably take a week at the earliest."

He Xia attaches great importance to the dairy company. The entertainment company didn't have time to design a logo, but asked someone to find a design company to design a logo and milk box for Xia Tian Dairy. He planned to make Xia Tian Milk appear on his reality show.

"Tell them to hurry up. My calves have already eaten the pasture from Holland, and the milk box has not been designed yet. What will be used to store the milk..."

He Xia exaggerated that, in fact, the forage hadn't boarded the plane yet.

Lu Qian nodded yes, and then went to work on what the boss told her, very diligently.

He Xia nodded secretly, such employees are very conscious, they are pretty and do not have much to do, and they are well-behaved in their eyes.

In the evening, He Xia sat in a small conference hall and stared at the white cloth on the wall. Zhou Shiliu, secretary Lu Qian, and Manager Wang from the Propaganda Department were also present.

The projector on the conference table released a beam of light onto the curtain, and what was being played was the promotional video of the program.

"The atmosphere of the picture is good. The music is almost meaningless. I changed it to a more exciting one. In addition, the slogan, 'Don't be afraid of hardships, be the most amazing yourself!', um..."

Because of the purchase of the authorization of the Titan game, Seven Dollars also provided the copyright of the promotional video, and the materials recorded in it can be used, which can save a lot of money and time.

He Xia mainly censored some localized content, such as this slogan, and he was a little dissatisfied.

"Not being afraid of hardships reflects the theme of the show, but the last sentence doesn't feel aggressive enough, does it?" He Xia looked at Zhou Shiliu and asked with his eyes.

Zhou Shiliu shrugged her shoulders, her Chinese language level is just like that...

Manager Wang turned the water-based pen in his hand, biting his lips and thinking. Slogans are very important for a reality show. A catchy and loud slogan can easily expand its influence and add a lot of points!

Due to the limited time given by her boss, she didn't have time to collect from the Internet, so she and a few of her subordinates worked together to finalize the program slogan "Don't be afraid of hardships, be the best you!", but the boss was not satisfied.

He Xia tapped the conference table with her fingers, and said, "Not aggressive enough, not crisp enough, think again..."

The conference room fell into silence. Manager Wang rustled on the paper, and crossed it out after a while, writing, scratching, writing, scratching...

"Ding, the overlord lifts the tripod, how does it embody the element of the tripod, um... the contestants who come to participate in the competition must want to win huge prize money, but the slogan can't just say that I want to be the first and I want money..."

He Xia thought in his heart.

"No.1 can get 500 million, No.1 is the champion, the champion of the reality show, the champion, the champion, the champion, who else but me? Hey!"

Thinking of this, He Xia's eyes lit up, he patted the table and said, "I thought of one, what do you guys think?"

Manager Wang, Lu Qian and Zhou Shiliu all looked at He Xia.

"Aspire to be the champion, who else but me! How about it?" He Xia looked at the three of them with eyes full of joy.

Lu Qian repeated He Xia's words, clapped her hands lightly, and said, "Compared to the previous one, it is more direct and majestic, revealing a domineering arrogance, I think it's very good."

Excluding the possibility of flattery, Lu Qian's words are still suspected of flattery.

But she did feel that this one was better than the previous one, and maybe there were more suitable ones, but she would never think of it for a while.

Manager Wang silently repeated several times in his mind, and said: "Aspiring to be the champion fits the name of the show, with clear titles and puns, but who else is going to be too domineering and give people the feeling of being too aggressive?"

Who else is there to give me the feeling that Lao Tzu is number one in the world, and Manager Wang feels that this is not in line with the moderate and smooth in Chinese culture.

Zhou Shiliu said with a smile: "I just want this kind of feeling of not accepting and doing it. With 500 million in front of me, do you still expect everyone to be humble? To win the championship, who else but me, this is not bad, I vote for it."

The program is socially oriented. For the general public, 500 million is worth the effort of most people.

"Okay, three to one, that's all!" He Xia happily made a decision, and continued: "Manager Wang, in terms of background music, Victory (Victory), who escaped from hell in two steps, I think is pretty good, try another one. !"

Anyone who is a senior practitioner engaged in publicity and distribution work must avoid this music production company in two steps to escape from hell...

Manager Wang is also very familiar with this music company, and he is familiar with several popular songs. It is also because the spread is so wide that they can be heard from anywhere, which seems a bit too popular.

"Mr. He, Victory's song is good, but it's more or less a marketing account style. I like to use it even for some important news... Is it really suitable?"

"Come on, turn off the sound, let's change the song to Victory."

He Xia found the song on the phone, and played the promotional animation again.

Before the picture came out, the music played, and the piano sounds made by brass, strings, electric guitars and synthesizers were clear and transparent.

As the promotional video played, the music gradually reached its climax, and the percussion group joined in, making the atmosphere even more enthusiastic!
Since the music was not edited, the climax of the film did not match the ignition point of the promotional film. It is a little regrettable, but everyone can feel that after the replacement of music, the momentum expressed in the whole film has completely risen to several levels.

Zhou Shiliu patted He Xia on the shoulder, pointed to his arm and said, "I'm getting goosebumps..."

"Me too!"

He Xia waited for the promotional video to end, paused the music on the phone, and then looked at Manager Wang: "You call this the style of a marketing account?"

Manager Wang smiled and shook his head: "No, it fits the style of our promotional video very well. It's great. We just need to make certain adjustments to the promotional video according to the rhythm of the music."

"Then it's troublesome, contact the marketing department, and start launching tomorrow!"

He Xia got up, and several people followed suit, and the meeting ended.

"Mr. He, see you tomorrow."

In the parking lot, Lu Xi stood beside a pink Beetle and waved goodbye to He Xia. She is a native of Beijing.

"See you tomorrow."

He Xia waved hands with Lu Qian, then looked at Zhou Shiliu beside her, and said, "It's so late, why are you calling me?"

"congratulations!"

Zhou Shiliu put down the phone and said with a smile.

He Xia felt baffled, and said, "Congratulations to me?"

　Thanks to the book friend Da Yuebanpang for the 1500 tip, Wu-hua for the 100 tip, Porcelain Brother for the 100 tip, Yi Jian and Yi Nian SA for the 100 tip, and Xing Feng for the 100 tip.

　　
　
(End of this chapter)