I earn really hard money

Chapter 138
The four people around expressed their welcome. Based on their years of experience in seeing and knowing people, they could feel that He Xia was not lying, and not only did he not tell lies, but he should have concealed a lot!

"The official membership procedures will be done later, let's come to the racetrack, have fun first, and meet new friends, how about it?"

Luo Binxiang was very enthusiastic and introduced the four people around him to He Xia.

Mr. Wang who is in the food packaging business, Mr. Tang who runs a fund company, Mr. Xiang who also manages the financial industry, and Mr. Xu who is a clothing brand.

A few people exchanged pleasantries, and Mr. Wang, who is in the food packaging business, smiled and said: "Mr. He, whose packaging box is your dairy company currently purchasing? If you can't tell me, just pretend I didn't ask, haha."

Chatting and bragging is not the purpose, talking about business and making money is the interest.

He Xia really needs a partner in this area, he smiled and said: "Brother Wang, don't laugh when you say it, my dairy company is still upgrading the industrial chain, and there is no finished milk output yet, let alone purchasing packaging boxes gone."

Afterwards, He Xia gave a general account of the previous situation of the dairy company.

"Oh, it turns out that it was upgraded from a dairy factory to a dairy company. Brother He, your move is not small, and it will cost tens of millions. It is very difficult and risky to focus on high-end products."

Mr. Wang said thoughtfully.

"Haha, Xiao Wang, you are a career freak, okay, you guys talk, I will play with them!"

Luo Bin saw in detail that Mr. Wang and He Xia had a good chat, and played a few laps with other people without disturbing their chat.

He Xia was so happy, his driving skills were limited to normal road driving, so he might as well chat with people, so he sat in the air-conditioned pit room with Mr. Wang and chatted.

"The Jersey cow has the foundation to attack high-end milk. I don't want to waste this resource. Brother Wang, can you pass on the successful experience of other brands?"

He Xia asked for advice.

Mr. Wang didn't show off, he regarded He Xia as a potential customer, and said with a smile: "I can't talk about teaching, let me talk about what I know."

"According to what you said, the dairy company has just been established and has no cultural heritage, so you have to look for a high-end feature first. As far as I know, there are not many domestic dairy companies that have introduced Jersey cattle, only the few heads. Family!"

"In this way, the high-end quality of the Jersey cow meets the scarcity. It does not mean how good the milk produced by the Jersey cow is, but that the Jersey cow itself is a gimmick, which can be fully packaged."

"Furthermore, with the help of high-end people, after the finished milk is produced, the marketing direction is very important. Do you drive a Bentley? Then think about it, have you ever seen a Bentley advertisement? Advertisements for Rolls-Royce, Ferrari, McLaren, etc. Have you seen it?"

He Xia thought silently, there were some aspects in Mr. Wang's words that he hadn't noticed.

"I heard that Rolls-Royce's advertisements are generally placed in the VIP lounges of airports, top hotels, high-end financial magazines, luxury shopping magazines, golf courses and other places, which are difficult for ordinary people to reach. That's right. ?"

Mr. Wang nodded with a smile, and said, "Almost, but milk products are different. The cheapest Rolls-Royce is several million dollars more expensive, and no matter how expensive milk is, it is only tens to hundreds of a liter. Plus, the place of production is in China. I don’t mean to look down on our domestic products, but it turns out that foreign monks are good at reciting scriptures, so if you want to advertise in a high-end environment, it can’t be too high-end. This size can be carefully grasped by the advertising company.”

"Then it is to establish a high-end price. For brands that seize the high-end market, the price does not necessarily have to be the highest in the category, but must be higher than the mainstream price of the category, or the price of the leader!"

"First of all, we have to understand that most consumers are blind. When they don't know a certain product, the price is the direct standard to measure whether it is high-end. This is to mobilize customers' common sense. Expensive ones are definitely better. Expensive!"

He Xia nodded and said: "I have considered this point. Price is an important step to enter the high-end market, and it is also a shortcut for new brands to quickly enter the attention of customers."

"Yes, that's right." Mr. Wang was very talkative.

"With a high-end price, it is necessary to establish a high-end image. If you think back to the Apple mobile phone and Dyson hair dryer that were first launched in the early years, the design is completely different from similar products on the market, and the product itself has established a high-end image."

"I work in packaging and have a certain understanding of packaging. Customers' judgments on products often come from product packaging. High-end products need high-end packaging. Hermes yellow, Tiffany blue, lamer green, these brands change their colors into their own. A high-end expression of the brand."

"For new brands, the packaging should not only strive for high-end use of color, but also differentiate images and materials to establish high-end. If you are really committed to the high-end market, my opinion is, don't use ordinary cartons or Milk in a plastic box!"

After talking for a long time, Mr. Wang finally started to do sales for his own business.

Building a high-end brand is far more than the few links he just mentioned, and there are many more, but if there is no way to cooperate, there is no need to continue the discussion...

Knowledge and experience are both wealth. This is the experience summed up from other people's detours or thinking. If you can't create benefits for yourself, then there is no need to share it.

He Xia heard the meaning behind Mr. Wang's words, and said: "Brother Wang, your suggestion is very good. I have been thinking why milk must be packed in cartons or plastic bags. Can it be replaced? You must Invaluable experience."

"Hahaha."

Mr. Wang was very happy when the concept was approved, he took out a delicate cigarette case, took out a Yellow Crane Tower from it and handed it to He Xia.

He Xia smiled and waved her hands, indicating that she does not smoke.

"Brother He is amazing, he won't touch his career even if he has a successful career."

After all, Mr. Wang lit a cigarette, exhaled a smoke ring and continued: "It's not a valuable experience, but I learned that some high-end brands in the dairy industry have given up plastic and carton packaging and chose glass bottles. "

Afterwards, Mr. Wang picked up his mobile phone to find some information, and said: "Look at the packaging of this dairy brand, the exquisite glass bottle with a simple design, it looks very refreshing, ordinary pasteurized milk dare to sell for more than 30 a liter, He dares to double the amount to replace it with Jersey milk!"

He Xia's eyes lit up when he looked at the milk packaging in the glass bottle. No matter in terms of texture or grade, it was not comparable to cartons or plastic bottles.

This is the gap between genuine leather and artificial leather, and there is an irreparable gap in texture!
The suggestion of packaging with other materials opened He Xia's mind, and a material popped up in his mind.

"Ceramics!" He Xia asked, "Brother Wang, how do ceramic vessels compare to glass containers?"

"Ceramics?" Mr. Wang took a few puffs of a cigarette, nodded and said, "Our country has a long history of porcelain culture. From the perspective of high-end sense, there is nothing to say, it's just..."

He Xia looked at Mr. Wang with puzzled eyes, waiting to hear the words after "just".

What Mr. Wang actually wants to say is that he now has a glass container processing line in his factory. If he produces glass containers, he can directly produce them. If it is ceramic containers, it will be a little more troublesome. The production line needs to be expanded...

"Haha, it's nothing. At first, I thought ceramics would be more expensive than glass bottles. Then I thought about it. If mass-produced, there is not much difference between the two, and ceramics can better reflect our country's culture and have a higher grade."

He Xia said: "Brother Wang, if you make [-]ml and [-]ml ceramic milk bottles, what is the approximate price?"

Now that this place has been talked about, He Xia simply brought the topic to the end and asked the price directly.

As for these two specifications, it was also He Xia's whim. If you want to be unique, you have to break the rules. Instead of the traditional one liter and more than 200 ml specifications, the larger one is slightly smaller, and the small one is slightly larger. It doesn't matter whether it is scientific or not. Be unique!

"Xiao He, I really want to take your business, but I need to remind you that all the big domestic dairy companies are using Tetra Pak's packaging, you know that?"

Mr. Wang asked, he didn't care about the specification issue, he thought the other party must have his own considerations.

He Xia nodded and said: "I understand that Tetra Pak packaging has a very good effect of preserving freshness and quality, and the rate of bad packages is extremely low!"

"That's right, with the same sterilization process, the Tetra Pak carton has the longest shelf life. Whether it's a glass bottle or a ceramic bottle, it can only reach half of the carton at most, which means a hundred days."

The shelf life is very important for dairy products, especially high-end milk products. People who can afford it pay attention to the quality of life. Basically, half of the shelf life is expired, and they are not very willing to buy.

If it is sold at a discount, it will lower the grade of the brand.

The short shelf life also means that the sales cycle must be shorter to ensure that the products are fresh enough.

After He Xia learned about the defects of the ceramic bottle, she thought about it and said, "Based on the output of my dairy company, the shelf life is a little shorter, so it's not a big problem."

260 Jersey cows, with an average daily milk yield of less than [-] liters, and even less after processing, the yield is indeed very low, very low...

"Oh, haha, I've ignored the issue of production, so let's just talk about the price of the bottle, about two yuan for [-] milliliters, and one yuan for the smaller one."

Mr. Wang happily made an offer.

He Xia wrote down the price in his mind, and said, "Okay, Brother Wang, I'll ask the person in charge to talk to you in detail after the design of the baby bottle comes out. It's just a matter of these few days. Then you will study the price."

Mr. Wang took out another cigarette and lit it, and said with a smile: "The price is easy to talk about, the price is easy to talk about, haha."

The price is of course subject to change, depending on the cost of upgrading the production line.

After talking about the matter, the two walked out of the pit room and found that there were not many cars parked outside, and they all went to play.

"Xiao He, let's play a few laps too?"

Mr. Wang enthusiastically invited.

He Xia smiled and said, "My level is very average, and I'm afraid of problems."

"Secretly tell you, in fact, I'm not very good at it, just master a few key points, brake when entering a corner, refuel when exiting a corner, slowly explore the limit of the vehicle, just don't refuel too hard!"

(End of this chapter)