I am the savior of China Entertainment

Chapter 49 The Recording Industry in the Digital Age

The rain is falling, and November in the mountain city seems a bit unusual.Fatty Zhuang, the owner of the video store next to Taohua Road, was playing with an antique gramophone, which he just bought.

Offline physical stores are getting worse and worse. This audio-visual store, which has been in business for more than ten years, has gone from being very popular to now being neglected, which made Fatty Zhuang feel the coldness of the world.

But fortunately, his family is rich, with more than a dozen houses and shops, and being a charterer is enough to maintain a decent life. Opening this shop is purely boring and looking for something to do.

"Welcome, what do you need?" Fatty Zhuang stopped what he was doing as soon as he saw the guests, and hurriedly greeted them.

It was a 23-year-old girl who looked like a college student who had just graduated.

"Boss, I want to give my boyfriend a birthday present. He usually likes to listen to music with a CD player, so I want to give him a CD player. Do you have any recommendations?" the girl asked.

Yo ho!Listening to music on a CD player is very retro!Since the beginning of MP3 and the birth of more compact music players such as smart phones, CD players have gradually declined, and only a few enthusiasts still have CD players.

"I recommend this one, Philips EXP2386, which can be connected to earphones or played via Bluetooth connection. The effect is good, the size is small, and it is easy to carry.

Or this, an audiophile-level CD player suitable for home use, the Great Voice K301HIFI2.0 CD player, but the price will be a little expensive. "

The girl struggled for a while, but decided to buy it as a birthday present: "That's just a beautiful song, wrap it up for me."

"Okay, do you want me to deliver the goods to your door?" Fatty Zhuang completed the order and was very happy.

"Can you still deliver it to your door? Great, you can deliver it to this address the day after tomorrow." The girl wrote down an address.

"No problem, here is the invoice and warranty card, please keep it, and here is the CD for the test machine, I will pack it and send it to you when the time comes." Fatty Zhuang took a few CDs from the shelf.

"Thank you, boss," the girl thanked, and glanced over the shelves displaying CDs, and suddenly a CD was placed in the most conspicuous place on the shelf.

On the cover of the album, a boy in a baseball cap is lying on the grass, the sun is shining obliquely on his clean face, and there is a little white cat next to his handsome face.

"Wow, this is?" The girl picked up the album in surprise, and as expected, it was the singer she listened to recently, and he released a new album.

"Boss, how much is this album?" the girl asked.

Fatty Zhuang glanced at it. No one bought the goods he just bought, and now the physical album is hard to sell.

"78 copies, with a photobook of lyrics, and the top ten buyers will have a chance to get an exclusive autographed poster." Fatty Zhuang enthusiastically sold it.

"78? The online digital version is only 36!" The girl thinks the price is a bit high.

Fatty Zhuang couldn't laugh or cry, and explained: "The physical album has recording costs, storage and transportation and other costs. 78 is already a very favorable price, and there are many peripheral products."

"So it's like this. I don't know much about it. I'll buy two to support it." The girl decided to buy it.

"Okay, I can see that you are someone who knows the goods." Fatty Zhuang continued to help the girl pack the things, "I have already listened to this album, except for "Lovely Woman" and "Lady", other All ten songs are pretty good, I haven't heard an album of this quality in over a decade and won't be disappointed."

The girl put away the two albums and said thank you all over.I went out in the rain, and before I left, I heard the boss hum: "Love comes too fast like a tornado, you can't escape from the storm circle..."

The girl put the two albums in her bag, opened the QQ Music APP with her mobile phone, clicked on the digital version of "Jay" to purchase, and then walked home like a walk while holding an umbrella and listening to the music. This feeling is really wonderful.

It's like overnight, "Jay" became popular, no, this album has been popular before.

But the previous fires were all kinds of controversies, plagiarism, perfunctory, not serious, and then the reversal of public opinion, etc., are not considered positive public opinion.

But this time the fire was real, and it became popular because of its quality.

"What kind of fairy album is this? Is this something I can listen to?"

"I'm a mother. There are twelve songs, and the first one is a masterpiece. The quality is too good. I think the best one is "Dark Black"."

"I like "Tornado", and "Xing Qing" is also good."

"I like "Lovely Woman", Li Qin is so beautiful, I am her fan."

"Do you think that Li Qin and Li He suddenly match well, do you have a double Li love?"

"No, Qinbao belongs to our fans, Li He and whatever."

"Our Li He still doesn't like Li Qin, Li He belongs to the fans."

"What the hell is "Old Turtledove of the Indian"? The lyrics are so funny, and the singing is weirder than "The Lady"."

"What's wrong with it? It's called sour jazz. It's very popular abroad, but I never thought that Chinese rap can be sung like this."

"The boss said that it's called melodic rap, and it's just become popular in Europe and America, "The Clock in the Opposite Direction" YYDS."

"Actually, I think R&B is the essence of this album. There are finally R&B singers in the Chinese music scene."

Netizens generally gave Lee Hyuk's first album high praise. Even songs with peculiar styles such as "Lady" and "Old Indian Turtledove" can be heard by listeners with a good level of appreciation, and the more they listen, the better they become.

It has to be said that although the Chinese record market has been fully occupied by European, American, Japanese and Korean music circles, it has also improved the audience's appreciation level.This is also the main reason why most Chinese-speaking singers who pretend to be fake can't get along. If you write badly and sing badly, who will listen to your songs?

So the "Jay" album is very lucky, the audience has a high level of appreciation, and can appreciate the unique beauty of this album.It doesn't matter if you can't appreciate "The Lady", "Dark Sky", "Lovely Woman", "Tornado", "Love, It's Simple", "The End of the World", there is always one you like.

Because of the excellent quality of the album, the high evaluation of the audience, and the recommendation of this album by the incarnation of tap water, and the absence of Douyin interruption, the sales volume of the "Jay" album has been increasing steadily.

In the three days from November 20th to November 22nd, the digital version of "Jay" album sold 77 copies.

What is the concept of this number? Xu Shangao and Xue Zhiqian both implement the strategy of free digital version, so there is no way to compare.

The new-generation singer Hua Chenyu released the album "Cassidomo's Gift" last year and did not release a digital version of the album, but sold it using traditional physical albums. As a result, it barely sold 15 copies.

It stands to reason that Sky Entertainment has exhausted its manpower and financial resources in production and publicity, and it can be regarded as really adapting to the early rise of the fan economy, maximizing the self-output of idols to hook fans desire to buy.

Hua Chenyu's management company devoted all its energy to this album, and made various press releases to promote it non-stop. As a result, the massive "Kasidomo's Gift" was not even as good as Li Yuchun and Zhang Jie's album sales.

Although the physical record industry is in a downturn, the sales of this album are indeed unsatisfactory. The brokerage company that lost money had to use performance tickets and commercial performances to make up for it.

In August last year, Hua Chenyu held two consecutive concerts in Wukesong and three more in Shanghai Grand Stage. At the same time, he held an online simultaneous concert on Penguin Video. The number of online users reached 260 million, breaking the record of online concerts. meeting record.

And this year, he became the first post-[-]s singer to hold two consecutive concerts at the National Stadium Fengchao.After that, he took on many variety shows for Hua Chenyu, including reality shows, music variety shows, etc.

Facts have proved that this decision is quite correct. The way contemporary singers generate revenue has completely changed, and it can no longer be sustained by releasing albums alone.

At the same time, with the normalization of online copyright, digital copyright has become possible. Although it is inevitable that there will be plagiarized singers such as Qishu and Porridge Flower, the income from digital copyright has also become an important source of income for singers and record companies. plate.

In his previous life, Jay Chou was the first singer to start selling digital albums. The digital album "Ouch, Not Bad" sold 25 copies. As a pioneer in digital albums, this figure is quite good.

After that, Jay Chou's "Bedside Story" album soared to 210 million copies, and "The Greatest Work" album reached nearly 600 million copies.

There is no Jay Chou in this world, the first to release a digital album was Yuan Hua who returned from Nanbang, and in April an EP "Snowflakes Fluttering" was released in the form of a digital album.

Thanks to the huge fan base, the sales volume of this EP reached as high as 240 million copies, and the sales volume of the single "You Are Beautiful" reached more than 3000 million in June.

For comparison, Guns N' Roses' first EP "Secret Garden" under Fantasy Studios has only sold 60 copies since September. This is the gap caused by fan benefits.

However, in terms of professional word-of-mouth, "Secret Garden" is much higher than "Snowflakes Fluttering", and it also allowed the band to accumulate a group of loyal listeners.

Fan Nuoxuan dug a senior manager from Starlight Entertainment and asked her to lead the band. At the same time, she made a plan to release another album within two years.

At the same time, the band needs to participate in various variety shows to make money. There is no way, simply being a band really doesn't make money.

Starting a company is not a charity, and making money is the primary goal. Ye Zixin and the others understand it, and they will not oppose commercial operations.

(End of this chapter)