I can get rich by brushing my emotions
Chapter 235 Capacity and Pricing of Fat Reducing Spirit
The next morning, Fenghuang Road.
After Yuan Ze came to the company, he saw Qiao Shuang looking at him excitedly.
Those watery eyes were lively and energetic, as if they were talking about something.
"President Yuan, you got rich!"
"I know."
"No, why are you so calm? That's a profit of 17.11 billion US dollars, which is more than 120 billion yuan when converted into RMB."
"I was so excited yesterday." Yuan Ze put his arms around Qiao Shuang and said, "Did Kang Lei and the others put money into the company?"
"Well, it's already entered." Qiao Shuang nodded slightly, and reported: "The total is 6.41 million US dollars, calculated according to the current exchange rate, and the account is 46.15 billion RMB.
However, due to the huge amount of the money, it was transferred back from abroad. The leaders of ICBC and the provincial government just called to ask about the situation.
I didn't dare to say more, I just briefly talked about investing abroad according to Mr. Yuan's previous instructions. "
"Very good." Yuan Ze nodded with satisfaction.
Up to now, there are still 14.7 billion US dollars of foreign exchange funds left in Yuan Zewai's DBS Bank account.
This fund can be transferred into the country at any time, but according to the latest policy, it is difficult to buy foreign exchange, but it is much easier to settle foreign exchange.
After all, the big family is short of money now, and if you earn money and use it back, it will definitely be very popular.
But if you want to transfer money out, it is not forbidden, but as the supervision becomes stricter and globalization further disintegrates, it will become very troublesome if you want to transfer money out for investment.
Therefore, from the perspective of Yuan Ze's personal interests, he must have a certain amount of funds in foreign accounts.
Anyway, he earned this money from abroad, even if he spent all of it abroad, he would not transfer a penny back to China, and no one could scold him for being unpatriotic.
At least, the money from Kang Lei, Hu Xu, and Ge Chengye was transferred back to China by him, which was more than 40 billion RMB.
Among the current private entrepreneurs, Yuan Ze is the one who has settled the most foreign exchange this month.
At least this is the case in Lingnan Province.
For this reason, Qiao Shuang also said just now that the matter alarmed the leaders of the province and called Yuanlai Investment Company to inquire about the situation.
As a company that popped up suddenly, it just spent more than one billion to acquire a pharmaceutical company some time ago.
Now there are billions of cash exchanges with foreign countries.
Among the private enterprises in the entire Jiangcheng, and even in Lingnan Province, the handwriting can be regarded as second to none.
If it were placed one or two years ago, when the policy tended to suppress private enterprises that did not comply with the rules, the funds from abroad might encounter various investigations and difficulties, and they might even be frozen for you first.
The wind direction is like this, regardless of whether you have a problem or not, you will first deal with it assuming that there is a problem.
But now, when the economic situation is grim and many people are about to make a fuss, the elders' house has been advocating preferential treatment for private entrepreneurs, and strictly prohibits local governments from beating them to death and targeting them for no reason.
Therefore, not only will the leaders not embarrass Yuan Ze, but they will also provide him with convenience as much as possible for an entrepreneur who can make money, so that he can provide impetus for domestic employment and economic development, which is beneficial to the country and the people.
This is undoubtedly a good thing for Yuan Ze and the soon-to-launch Fat Reducing Spirit.
At least in the short term, due to various disputes around the world, the policy will not change easily, and Yuan Ze has enough time to grow the company.
When there is a change in the direction of the policy, it will be a few years later.
At that time, he will be driven by a certain person, and he has a large enough corporate foundation, just like a certain belt. Although there are many people who hate him, it is not easy for anyone who wants to embarrass him.
In the final analysis, you need to be strong enough to strike iron. As long as the foundation is strong enough, whoever dares to target you has to weigh whether his needle can pierce your defense line.
"You are really amazing this time, I adore you so much now, how can you be so strong!"
Qiao Shuang was still immersed in the horror of the foreign exchange income, which she could not forget for a long time.
Shorting GBP/USD this time, there must be a lot of foreign institutions making money in this trend, and Wall Street, as the leading blood-sucking party, is designated to make a lot of money.
However, looking at the country, Yuan Ze is probably the only one who can make money in this trend, and it is worth several billion dollars.
Yuan Ze rubbed her, and said with a smile: "Isn't this just showing that you have the right vision for people?"
Qiao Shuang smiled sweetly: "Yes, I didn't misunderstand you. You are really an excellent man. You are excellent in every aspect. The only bad thing is that you are a bit fickle. However, your flaws can't hide your merits. For a man as good as you, If you don't bother, you will be a little out of tune with this world."
"Hahaha, if you want to defend me like this, then I will reward you." Yuan Ze said happily.
"It's not to defend you, but to be honest and sincere. But when it comes to rewards, how are you going to reward me?"
"Hey, how about rewarding you for not wanting to go to work for three days, isn't it good enough?"
"Go, go, you're like this again, this is in the office, don't mess around!"
"Little secretary, be obedient, be good."
"Yeah, hate it!"
Yuan Ze and Qiao Shuang chatted about happy things together.
An hour later, when Zhan Ping came to look for her, Yuan Ze immediately asked Qiao Shuang to go down to do her work, and then talked about business with Zhan Ping.
"Boss Zhan, what is it in your hand?" Yuan Ze walked to the desk, took a sip of tea from the teacup, and was a little curious.
"This is a bottle of medicine that I randomly picked up on the production line when I went to the pharmaceutical factory just now. Take a look."
With a joyful smile on his face, Zhan Ping stepped forward, and handed the bottle in his hand with the logo of 'Blue Whale Medicine' and the word "fat-reducing spirit" printed on it to Yuan Ze.
In the evening before yesterday, the production line of Fat Reduction Ling had been debugged and put into production yesterday.
"Oh? The medicine coming off the production line?" Yuan Ze took the medicine bottle, unscrewed the bottle cap, poured out a few milky white capsules from it, put it in front of his nose and sniffed, "Is the quality of the medicine up to standard? How does it compare to the Harmony Road laboratory?"
Zhan Ping replied: "Don't worry, the quality of the medicine is completely qualified. Director Wang has issued a test report yesterday. At present, this batch of fat-reducing spirit is produced according to the concentration of No. 1 sample. There are male and female drugs respectively. There are only two types."
Yuan Ze nodded and said, "What's the current production capacity?"
Zhan Ping replied: "According to yesterday's calculation, the average annual output of each production line can reach 500 tons, and the annual output of a total of 6 production lines in the three pharmaceutical factories will reach 3000 tons."
"Annual production capacity of 3000 tons?" Yuan Ze continued to ask thoughtfully, "Then based on the standard specifications of Fat Reducing Spirit, what is the approximate scale?"
"According to the specification of 0.5g capsules of Jianfaling capsules, 30 billion capsules of Jianfaling capsules can be produced annually, and according to the packaging of 120 capsules of 0.5g in a bottle of Jianfaling capsules, an annual output of 2500 million bottles of fat-reducing capsules can be produced. Ling capsules, and each bottle of Jianfaling capsules can burn 4.8kg to 7.2kg of body fat after taking it all."
"In terms of pricing, how is your discussion going? How much is a bottle of Fat Reducing Spirit?" Yuan Ze asked again.
Zhan Ping had thought about this for a long time, and quickly replied: "Based on a five-year period, the current three pharmaceutical factories are fully powered, and can produce 150 billion fat-reducing capsules, a total of 1.25 million bottles.
Among them, the cost of production lines and factories is 11.8 billion yuan, the cost of raw materials, material loss and energy is about 50 billion yuan, and the labor cost is about 15 billion yuan. Marketing costs and other expenses within the company cannot be accurately calculated for the time being. Let’s reserve about 20 billion yuan. .
Adding up various expenses, the total cost of producing 1.25 million bottles of Jianfaling capsules within a five-year period is about 96.8 billion RMB, which is 100 billion yuan when rounded.
In this way, the average cost of each bottle of Jianfaling capsules is about 80 yuan. "
Zhan Ping continued: "The above is the approximate cost of 120 fat-reducing capsules per bottle. Of course, this is within five years. If we look at the ten-year period or continue to expand the production scale, the cost will further increase. reduce.
However, as far as the Jianzhiling Capsules are concerned within the five-year period, the cost price of each bottle is 80 yuan. After discussing in a meeting yesterday, we agreed that the ex-factory price of each bottle of Jianzhiling Capsules should not be lower than 500 yuan. "
Yuan Ze raised his eyebrows when he heard the words: "The cost price is 80 yuan, and the ex-factory price is 500 yuan. The gross profit rate is over 80%. Is it okay?"
Zhan Ping said with a smile: "Mr. Yuan, don't worry. Regarding the ex-factory pricing of drugs, the Food and Drug Administration and market supervision have no clear requirements. The main reason is that there are some restrictions on the sales price of drugs after they leave the factory.
Based on the ex-factory price of 500 yuan per bottle of Jianzhiling Capsules, the gross profit rate is 84%. This gross profit rate can only be said to be average in the pharmaceutical industry, not the highest.
According to the data obtained from me, in the pharmaceutical industry, the gross profit rate of growth hormone belongs to the drug category is as high as 90%. Many pharmaceutical companies are like this. "
What Zhanping is talking about is a general phenomenon, and it is also the tip of the iceberg.
Even in the medical aesthetics industry and some ulterior consumer industries, profits can be found dozens of times or even hundreds of times.
If you say they are black, they are indeed black, but the key is that ordinary people are willing to consume, so there is no way.
For example, everyone knows that the tobacco industry is making huge profits, and everyone knows that smoking is harmful to health, but so many people still want to smoke, and even form a smoke ring culture. People who don’t smoke will look down on you.
This is our world, so realistic, yet so absurd.
Yuan Ze tutted and said: "It seems that I still don't know much about the insider knowledge of the pharmaceutical industry. There are still medicines with a gross profit rate of more than 93%. This is really cruel. The ex-factory price must be More than ten times the cost price?"
Zhan Pingdao: "Usually, the gross profit margins of health care consumption, medicine and liquor industries are relatively high, generally over 70%, and some even reach over 95%. Let's just say that, based on my understanding of the pharmaceutical industry I understand that they usually have a cost price of 1 yuan, an ex-factory price of at least 8 yuan, and a lot of 10 or even more than 20 yuan."
Yuan Ze nodded, his eyes flickered slightly and said, "According to what you said, then our ex-factory price of 500 yuan per bottle is still less?"
At first, he felt that the price of 500 yuan was a bit expensive, but now that Zhan Ping said it, it seems that it is still low?
Zhan Ping responded without hesitation: "In principle, yes, with the medicinal effect of Fat Reducing Spirit, let alone 500 yuan per bottle, even if the ex-factory price of 5000 yuan per bottle is set, I think it is also in line with its value. .
After all, if a normal person spends 5000 yuan on health care products and fitness technology products, can they lose 4.8kg to 7.2kg of fat in one meal?
Obviously it is impossible, but our Fat-reducing Ling Capsules can not only help them lose so much fat within ten days, but also lose it in a healthy and healthy way without harming the body. miraculous. "
Yuan Zedao: "5000 yuan a bottle is too exaggerated. The efficacy of the medicine is strong, but Fat Reduction Ling is destined to follow the route of mass consumption. It is too expensive, and fewer people are willing to buy it. Sales and overall revenue will slide.
Our goal is not only to make money, but also to benefit the masses of the people, otherwise we will not be able to stand on our feet, and it is easy to be scolded as a black-hearted product. "
Zhan Ping said: "Yes, that's why I just said that 500 yuan a bottle is the minimum price, and it cannot be lower than this line. There is still room for higher pricing. How to set the price is up to Mr. Yuan in the end." It's up to you to decide.
So how much do you think should be appropriate? "
Yuan Ze chuckled and said, "I definitely think the higher the better, but I don't have much experience in this area. Random pricing can easily affect the final sales of Fat Slimming Spirit. Tell me, what is the most discussed pricing?"
Zhan Ping compared gestures and replied: "I have consulted Mr. Fang and Mr. Hao, and we agreed that it is best to set the ex-factory price of 120 capsules of Jianfaling Capsules at 600 yuan per bottle. Of course, this price is for The drug dealer's pick-up price.
However, since our fat-reducing spirit is not well-known at present, the market effect has not yet been achieved, so we do not have dealer channels now, so we can only cultivate it slowly.
Currently, Fat Reducing Spirit will be launched soon. Regarding online, we plan to launch Fat Reduction Spirit on e-commerce platforms such as Taobao, Tmall, JD.com and Pinduoduo, and conduct online direct sales. The direct selling price is set at 998 yuan.
As for offline, the company is already arranging people to talk to the major pharmacies in Jiangcheng. It plans to provide them with a batch of goods for free, train the first batch of distributors, pay after they are sold out, and suggest their retail sales. The price is also 998 yuan per bottle.
There is a profit gap of 400 yuan in the middle, which is enough for them to earn.
Of course, in the end, how much the pharmacies are willing to retail price is their own business, as long as they are not afraid of being fined by the market supervision bureau, they can do whatever they want.
Anyway, in order to promote the marketing of Fat Reducing Spirit, our own online shopping direct sales price is set at 998 yuan and cannot be changed. "
Obviously, there is a difference between ex-factory price and final sales price.
In the consumer industry, it is difficult for manufacturers to block all sales channels, and they must have a group of their own distributors.
At this time, there is a difference between the ex-factory price and the market retail price.
According to the discussion results of Zhan Ping and others, the ex-factory price of 120 capsules of Jianfaling capsules is set at 600 yuan per bottle, and the retail price is 998 yuan. The wholesale price can be interspersed in the middle, which can be regarded as giving enough profit margins for dealers.
If you want to make Slimming Ling popular quickly, it is definitely not enough to rely on Blue Whale Pharmaceutical Company alone.
Everyone gathers firewood and the fire is high, so other beneficiaries must join in and create momentum for it. Everyone will make a fortune together, so that the popularity of Fat Slimming Spirit can explode.
It’s cool to eat alone, but you can’t make money alone, and people live in groups after all. Eating alone is far from eating cakes together.
"The ex-factory price of 600 yuan, the retail price of 998 yuan, well, it's still reasonable."
Yuan Ze nodded after hearing this, and signaled Zhan Ping to continue.
……
After Yuan Ze came to the company, he saw Qiao Shuang looking at him excitedly.
Those watery eyes were lively and energetic, as if they were talking about something.
"President Yuan, you got rich!"
"I know."
"No, why are you so calm? That's a profit of 17.11 billion US dollars, which is more than 120 billion yuan when converted into RMB."
"I was so excited yesterday." Yuan Ze put his arms around Qiao Shuang and said, "Did Kang Lei and the others put money into the company?"
"Well, it's already entered." Qiao Shuang nodded slightly, and reported: "The total is 6.41 million US dollars, calculated according to the current exchange rate, and the account is 46.15 billion RMB.
However, due to the huge amount of the money, it was transferred back from abroad. The leaders of ICBC and the provincial government just called to ask about the situation.
I didn't dare to say more, I just briefly talked about investing abroad according to Mr. Yuan's previous instructions. "
"Very good." Yuan Ze nodded with satisfaction.
Up to now, there are still 14.7 billion US dollars of foreign exchange funds left in Yuan Zewai's DBS Bank account.
This fund can be transferred into the country at any time, but according to the latest policy, it is difficult to buy foreign exchange, but it is much easier to settle foreign exchange.
After all, the big family is short of money now, and if you earn money and use it back, it will definitely be very popular.
But if you want to transfer money out, it is not forbidden, but as the supervision becomes stricter and globalization further disintegrates, it will become very troublesome if you want to transfer money out for investment.
Therefore, from the perspective of Yuan Ze's personal interests, he must have a certain amount of funds in foreign accounts.
Anyway, he earned this money from abroad, even if he spent all of it abroad, he would not transfer a penny back to China, and no one could scold him for being unpatriotic.
At least, the money from Kang Lei, Hu Xu, and Ge Chengye was transferred back to China by him, which was more than 40 billion RMB.
Among the current private entrepreneurs, Yuan Ze is the one who has settled the most foreign exchange this month.
At least this is the case in Lingnan Province.
For this reason, Qiao Shuang also said just now that the matter alarmed the leaders of the province and called Yuanlai Investment Company to inquire about the situation.
As a company that popped up suddenly, it just spent more than one billion to acquire a pharmaceutical company some time ago.
Now there are billions of cash exchanges with foreign countries.
Among the private enterprises in the entire Jiangcheng, and even in Lingnan Province, the handwriting can be regarded as second to none.
If it were placed one or two years ago, when the policy tended to suppress private enterprises that did not comply with the rules, the funds from abroad might encounter various investigations and difficulties, and they might even be frozen for you first.
The wind direction is like this, regardless of whether you have a problem or not, you will first deal with it assuming that there is a problem.
But now, when the economic situation is grim and many people are about to make a fuss, the elders' house has been advocating preferential treatment for private entrepreneurs, and strictly prohibits local governments from beating them to death and targeting them for no reason.
Therefore, not only will the leaders not embarrass Yuan Ze, but they will also provide him with convenience as much as possible for an entrepreneur who can make money, so that he can provide impetus for domestic employment and economic development, which is beneficial to the country and the people.
This is undoubtedly a good thing for Yuan Ze and the soon-to-launch Fat Reducing Spirit.
At least in the short term, due to various disputes around the world, the policy will not change easily, and Yuan Ze has enough time to grow the company.
When there is a change in the direction of the policy, it will be a few years later.
At that time, he will be driven by a certain person, and he has a large enough corporate foundation, just like a certain belt. Although there are many people who hate him, it is not easy for anyone who wants to embarrass him.
In the final analysis, you need to be strong enough to strike iron. As long as the foundation is strong enough, whoever dares to target you has to weigh whether his needle can pierce your defense line.
"You are really amazing this time, I adore you so much now, how can you be so strong!"
Qiao Shuang was still immersed in the horror of the foreign exchange income, which she could not forget for a long time.
Shorting GBP/USD this time, there must be a lot of foreign institutions making money in this trend, and Wall Street, as the leading blood-sucking party, is designated to make a lot of money.
However, looking at the country, Yuan Ze is probably the only one who can make money in this trend, and it is worth several billion dollars.
Yuan Ze rubbed her, and said with a smile: "Isn't this just showing that you have the right vision for people?"
Qiao Shuang smiled sweetly: "Yes, I didn't misunderstand you. You are really an excellent man. You are excellent in every aspect. The only bad thing is that you are a bit fickle. However, your flaws can't hide your merits. For a man as good as you, If you don't bother, you will be a little out of tune with this world."
"Hahaha, if you want to defend me like this, then I will reward you." Yuan Ze said happily.
"It's not to defend you, but to be honest and sincere. But when it comes to rewards, how are you going to reward me?"
"Hey, how about rewarding you for not wanting to go to work for three days, isn't it good enough?"
"Go, go, you're like this again, this is in the office, don't mess around!"
"Little secretary, be obedient, be good."
"Yeah, hate it!"
Yuan Ze and Qiao Shuang chatted about happy things together.
An hour later, when Zhan Ping came to look for her, Yuan Ze immediately asked Qiao Shuang to go down to do her work, and then talked about business with Zhan Ping.
"Boss Zhan, what is it in your hand?" Yuan Ze walked to the desk, took a sip of tea from the teacup, and was a little curious.
"This is a bottle of medicine that I randomly picked up on the production line when I went to the pharmaceutical factory just now. Take a look."
With a joyful smile on his face, Zhan Ping stepped forward, and handed the bottle in his hand with the logo of 'Blue Whale Medicine' and the word "fat-reducing spirit" printed on it to Yuan Ze.
In the evening before yesterday, the production line of Fat Reduction Ling had been debugged and put into production yesterday.
"Oh? The medicine coming off the production line?" Yuan Ze took the medicine bottle, unscrewed the bottle cap, poured out a few milky white capsules from it, put it in front of his nose and sniffed, "Is the quality of the medicine up to standard? How does it compare to the Harmony Road laboratory?"
Zhan Ping replied: "Don't worry, the quality of the medicine is completely qualified. Director Wang has issued a test report yesterday. At present, this batch of fat-reducing spirit is produced according to the concentration of No. 1 sample. There are male and female drugs respectively. There are only two types."
Yuan Ze nodded and said, "What's the current production capacity?"
Zhan Ping replied: "According to yesterday's calculation, the average annual output of each production line can reach 500 tons, and the annual output of a total of 6 production lines in the three pharmaceutical factories will reach 3000 tons."
"Annual production capacity of 3000 tons?" Yuan Ze continued to ask thoughtfully, "Then based on the standard specifications of Fat Reducing Spirit, what is the approximate scale?"
"According to the specification of 0.5g capsules of Jianfaling capsules, 30 billion capsules of Jianfaling capsules can be produced annually, and according to the packaging of 120 capsules of 0.5g in a bottle of Jianfaling capsules, an annual output of 2500 million bottles of fat-reducing capsules can be produced. Ling capsules, and each bottle of Jianfaling capsules can burn 4.8kg to 7.2kg of body fat after taking it all."
"In terms of pricing, how is your discussion going? How much is a bottle of Fat Reducing Spirit?" Yuan Ze asked again.
Zhan Ping had thought about this for a long time, and quickly replied: "Based on a five-year period, the current three pharmaceutical factories are fully powered, and can produce 150 billion fat-reducing capsules, a total of 1.25 million bottles.
Among them, the cost of production lines and factories is 11.8 billion yuan, the cost of raw materials, material loss and energy is about 50 billion yuan, and the labor cost is about 15 billion yuan. Marketing costs and other expenses within the company cannot be accurately calculated for the time being. Let’s reserve about 20 billion yuan. .
Adding up various expenses, the total cost of producing 1.25 million bottles of Jianfaling capsules within a five-year period is about 96.8 billion RMB, which is 100 billion yuan when rounded.
In this way, the average cost of each bottle of Jianfaling capsules is about 80 yuan. "
Zhan Ping continued: "The above is the approximate cost of 120 fat-reducing capsules per bottle. Of course, this is within five years. If we look at the ten-year period or continue to expand the production scale, the cost will further increase. reduce.
However, as far as the Jianzhiling Capsules are concerned within the five-year period, the cost price of each bottle is 80 yuan. After discussing in a meeting yesterday, we agreed that the ex-factory price of each bottle of Jianzhiling Capsules should not be lower than 500 yuan. "
Yuan Ze raised his eyebrows when he heard the words: "The cost price is 80 yuan, and the ex-factory price is 500 yuan. The gross profit rate is over 80%. Is it okay?"
Zhan Ping said with a smile: "Mr. Yuan, don't worry. Regarding the ex-factory pricing of drugs, the Food and Drug Administration and market supervision have no clear requirements. The main reason is that there are some restrictions on the sales price of drugs after they leave the factory.
Based on the ex-factory price of 500 yuan per bottle of Jianzhiling Capsules, the gross profit rate is 84%. This gross profit rate can only be said to be average in the pharmaceutical industry, not the highest.
According to the data obtained from me, in the pharmaceutical industry, the gross profit rate of growth hormone belongs to the drug category is as high as 90%. Many pharmaceutical companies are like this. "
What Zhanping is talking about is a general phenomenon, and it is also the tip of the iceberg.
Even in the medical aesthetics industry and some ulterior consumer industries, profits can be found dozens of times or even hundreds of times.
If you say they are black, they are indeed black, but the key is that ordinary people are willing to consume, so there is no way.
For example, everyone knows that the tobacco industry is making huge profits, and everyone knows that smoking is harmful to health, but so many people still want to smoke, and even form a smoke ring culture. People who don’t smoke will look down on you.
This is our world, so realistic, yet so absurd.
Yuan Ze tutted and said: "It seems that I still don't know much about the insider knowledge of the pharmaceutical industry. There are still medicines with a gross profit rate of more than 93%. This is really cruel. The ex-factory price must be More than ten times the cost price?"
Zhan Pingdao: "Usually, the gross profit margins of health care consumption, medicine and liquor industries are relatively high, generally over 70%, and some even reach over 95%. Let's just say that, based on my understanding of the pharmaceutical industry I understand that they usually have a cost price of 1 yuan, an ex-factory price of at least 8 yuan, and a lot of 10 or even more than 20 yuan."
Yuan Ze nodded, his eyes flickered slightly and said, "According to what you said, then our ex-factory price of 500 yuan per bottle is still less?"
At first, he felt that the price of 500 yuan was a bit expensive, but now that Zhan Ping said it, it seems that it is still low?
Zhan Ping responded without hesitation: "In principle, yes, with the medicinal effect of Fat Reducing Spirit, let alone 500 yuan per bottle, even if the ex-factory price of 5000 yuan per bottle is set, I think it is also in line with its value. .
After all, if a normal person spends 5000 yuan on health care products and fitness technology products, can they lose 4.8kg to 7.2kg of fat in one meal?
Obviously it is impossible, but our Fat-reducing Ling Capsules can not only help them lose so much fat within ten days, but also lose it in a healthy and healthy way without harming the body. miraculous. "
Yuan Zedao: "5000 yuan a bottle is too exaggerated. The efficacy of the medicine is strong, but Fat Reduction Ling is destined to follow the route of mass consumption. It is too expensive, and fewer people are willing to buy it. Sales and overall revenue will slide.
Our goal is not only to make money, but also to benefit the masses of the people, otherwise we will not be able to stand on our feet, and it is easy to be scolded as a black-hearted product. "
Zhan Ping said: "Yes, that's why I just said that 500 yuan a bottle is the minimum price, and it cannot be lower than this line. There is still room for higher pricing. How to set the price is up to Mr. Yuan in the end." It's up to you to decide.
So how much do you think should be appropriate? "
Yuan Ze chuckled and said, "I definitely think the higher the better, but I don't have much experience in this area. Random pricing can easily affect the final sales of Fat Slimming Spirit. Tell me, what is the most discussed pricing?"
Zhan Ping compared gestures and replied: "I have consulted Mr. Fang and Mr. Hao, and we agreed that it is best to set the ex-factory price of 120 capsules of Jianfaling Capsules at 600 yuan per bottle. Of course, this price is for The drug dealer's pick-up price.
However, since our fat-reducing spirit is not well-known at present, the market effect has not yet been achieved, so we do not have dealer channels now, so we can only cultivate it slowly.
Currently, Fat Reducing Spirit will be launched soon. Regarding online, we plan to launch Fat Reduction Spirit on e-commerce platforms such as Taobao, Tmall, JD.com and Pinduoduo, and conduct online direct sales. The direct selling price is set at 998 yuan.
As for offline, the company is already arranging people to talk to the major pharmacies in Jiangcheng. It plans to provide them with a batch of goods for free, train the first batch of distributors, pay after they are sold out, and suggest their retail sales. The price is also 998 yuan per bottle.
There is a profit gap of 400 yuan in the middle, which is enough for them to earn.
Of course, in the end, how much the pharmacies are willing to retail price is their own business, as long as they are not afraid of being fined by the market supervision bureau, they can do whatever they want.
Anyway, in order to promote the marketing of Fat Reducing Spirit, our own online shopping direct sales price is set at 998 yuan and cannot be changed. "
Obviously, there is a difference between ex-factory price and final sales price.
In the consumer industry, it is difficult for manufacturers to block all sales channels, and they must have a group of their own distributors.
At this time, there is a difference between the ex-factory price and the market retail price.
According to the discussion results of Zhan Ping and others, the ex-factory price of 120 capsules of Jianfaling capsules is set at 600 yuan per bottle, and the retail price is 998 yuan. The wholesale price can be interspersed in the middle, which can be regarded as giving enough profit margins for dealers.
If you want to make Slimming Ling popular quickly, it is definitely not enough to rely on Blue Whale Pharmaceutical Company alone.
Everyone gathers firewood and the fire is high, so other beneficiaries must join in and create momentum for it. Everyone will make a fortune together, so that the popularity of Fat Slimming Spirit can explode.
It’s cool to eat alone, but you can’t make money alone, and people live in groups after all. Eating alone is far from eating cakes together.
"The ex-factory price of 600 yuan, the retail price of 998 yuan, well, it's still reasonable."
Yuan Ze nodded after hearing this, and signaled Zhan Ping to continue.
……
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