After being rejected, I became Shi Yijiao

During the international break, York City certainly did not stop.

They first beat Plymouth 2-1 in the second round of the British Championship group stage, and then ushered in a League One away game against Oxford United.

As an old opponent of the same League Two team last season, York City at this time is no longer what it used to be.

Even in the away game, they still played vigorously, and finally won the opponent with a score of 3:1.

After returning to the home court, York City's momentum continued unabated, and it defeated Swindon 3:1.

After the international break, although York City was forced to draw 0:0 by Burleigh in the next away game, they soon won Peterborough United 1:0.

The most exciting game appeared in York City's home game against Bradford.

Although Bradford is only ranked fourth, they have remained unbeaten like York City.

Of course, this is mainly because they have too many draws, a total of 8 games!This also makes them have a certain gap with York City's points.

But the 16th round of the League One game has become a goal battle.

Only 4 minutes into the game, in a corner kick, De Ligt flew a header and Baker scored a header to open the scoring for York City.

Just 7 minutes later, it was Baker's header again!

This time it was a pick pass from Lin Liangming's left. The big center headed the goal from close range to further expand the score.

Before the end of the first half, Fuan Jianyang suddenly advanced and reached the right side of the penalty area. After receiving a pass from Kulusevski, he made another victory for York City.

After changing sides to fight again in the second half, Bradford took the opportunity to launch a wave of onslaught, and took advantage of York City's distracted defense to score two goals in a row.

After the score was tied at 3:2, the situation in York City was in jeopardy.

But at the critical moment, Rice's assist in No. 706 minutes allowed Amon to make another victory for York City on the left side of the penalty area, expanding the score to four to two.

In stoppage time, Baker made a wall in the penalty area and returned the ball after receiving the ball. Lin Liangming then inserted to add to the icing on the cake for York City.

Five to two!
In the end, York City beat Bradford [-]-[-] at home.

With this victory, York City has also become the only remaining undefeated team in the League One.

After this round, York City topped the list with 12 wins, 4 draws and 40 points, followed by Scunthorpe with 34 points.

This not-so-famous team has shown a dark horse trend this year, and it seems that it is also ambitious to break into the British Championship. At least for now, the momentum is also very strong.

In third place is Bolton with 31 points, in fourth is Bradford with 29 points, then in fifth is Sheffield United with 28 points, and in sixth place is Bristol Rovers with 26 points.

These six teams have formed the first group that is currently hitting the British Championship.
-
"Jason, have you noticed that Lionel seems to have a lot more gray hair recently!"

Pan Yi stood in front of the window of the chairman's office, looking at the training ground in the distance, and Chairman Jason McGill was standing beside him.

The chairman's office is on the second floor, and the training ground is just outside the window, and the situation over there is unobstructed.

At this time, Lionel Scaloni was watching the first team training from the sidelines, and his assistant Kaski kept shouting, apparently guiding the players in training.

During this period of time, the team's performance is very good, and it seems to have become the biggest promotion favorite in the League One this season.

As the head coach, Scaloni obviously doesn't want to lose the chain at a critical moment, so he has been strictly controlling the team's training, and the entire training base is filled with the smoke of war.

"Well, I think he has been under a lot of pressure recently, and he works so late every day. I heard that he has been staying up late recently to watch the opponent's game videos and data!" McGill said.

Pan Yi nodded slightly.

Although when he was talking about tactics with Scaloni, he also asked him to relax and not push himself too hard, but obviously this didn't work.

In order to repay Pan Yi's kindness, and also to make himself able to meet Pan Yi's requirements as soon as possible, Scaloni really worked hard.

This is not yet 40 years old, and there are already some gray hairs on the sideburns.

But there is no way, isn't this why Pan Yi chose Scaloni?

He is the kind of person who is very diligent, so diligent that he can't wait to affect everything that may affect the game, even the smallest details. Sometimes Pan Yi suspects that he is a little paranoid.

But it is precisely because of this kind of paranoia, coupled with a harmonious attitude and high emotional intelligence, that Scaloni is deeply loved by the players, and York City's performance this season is getting better and better, and now it is a powerful champion contender.

Pan Yi thought for a while and said, "You find time to talk to him and ask the coaching staff if they want to expand the number of people. Maybe there are too many things to do by yourself. If necessary, I will help him find someone."

At present, the number of first-team coaches in York City is indeed not enough.

In addition to a goalkeeper coach and a physical coach, there is also an assistant coach Kaski.

As for this Kaski, he worked very hard and got along well with the players, but after all, he was just a coach left by the old York City, and his ability was average.

That is to say, it is okay for him to be responsible for some daily training, but it is difficult to help Scaloni with deeper work such as tactical design.

This caused Scaloni to basically grasp everything with one hand, and there was really no one he could rely on.

Under such circumstances, Pan Yi naturally wanted to find some people to help him.

After hearing this, McGill nodded in agreement, and was about to go out when he bumped into Horta.

Victor Horta is a Spaniard who is now the club's director of football.

He is only 37 years old this year, but he has successively served as the director of Valladolid, Sevilla, Zenit, Elche, Middlesbrough and other teams. He is a football director with a very high rating in FM games.

In Pan Yi's previous life, the guy later joined fellow Yorkshire side Leeds United and helped oversee the club's reforms that would see Leeds United return to the Premier League in 2020.

Now, Pan Yi is the first to poach him from Middlesbrough and let him be in charge of the team's business management.

Although Chairman Jason McGill is a die-hard fan of York City and has absolute enthusiasm and loyalty to York City, some things still require some people with strong business capabilities to do it.

The arrival of Horta can also share McGill's work well.

After Valentina resigned as chief financial officer, Horta also took charge of a series of financial and operational affairs.

It can be said that in York City now, McGill is in charge of the interior, Horta is in charge of the outside, and Scaloni focuses on training and competitions.

As for the boss, Pan Yi...

Both, but at the same time don't care.

Even big and small affairs will be reported to him, but he generally does not intervene.Only when he encounters something that only he can handle, Pan Yi will do it himself.

That's how Pan Yi can live comfortably as his boss, and then take time to give Arteta advice here and Lippi a consultant there, so happy.

"Hey, is there anything good today, so happy!" Seeing Horta's happy face, McGill asked curiously.

Horta laughed and said: "You have seen it all! Because I went to help the club and made a lot of money and came back!"

"Oh?" McGill stopped now, and Pan Yi came over curiously to listen.

Horta explained: "I went to meet with our sponsors and re-checked the contract. Obviously, the original contract was not reasonable, because we were newly promoted before, but now we are in the League One team. The value of the strongest team must be different!"

McGill and Pan Yi looked at each other.

They didn't think much about it.

After all, as a League Two or League One team, to be honest, it is already very good to be able to find sponsors.

If it weren't for Pan Yi's face, how could Musk and Abu's company come to them?

Maybe you can only find a local stationery store to advertise in the end.

Then this is not easy for Horta, how can he still increase the sponsorship fee?
"I went to talk to them, and they also felt that what I said made sense, so they decided to add 50% to the original sponsorship fee in the second half of the season! Of course, I also gave them feedback, such as turning the billboards on the stadium It was all given to them to show.”

"Moreover, the sponsorship contract will also become a one-year signing model. The price of the League One is the price of the League One, and the price of the Championship is the price of the Championship. That is to say, if we can successfully reach the Championship this season, the sponsorship fee is not bad. Get a big jump!"

"As for the remaining part of the billboard, I will rent it out separately, and I will also keep a few display boards for public service advertisements. When our stadium is expanded, our stadium will be able to accommodate about [-] spectators. It’s not a small publicity platform.”

"Of course, as our record gets better and better, more and more TV stations are willing to broadcast our games. This is also a considerable amount of income. At the same time, the advertising effect of the billboards will also be better..."

Horta talked eloquently, and Pan Yi and McGill nodded frequently.

The money-making part is okay, it's Horta's job, and he's doing a good job.

To be honest, even if Pan Yi goes to battle in person, he might not be better at this kind of thing—after all, most of the time, Pan Yi just needs to swipe his face. .

As for Horta's mention of public service advertisements, Pan Yi has paid more attention to them recently.

In the past one or two years, Pan Yi has also set up a foundation in the name of the York City Club, with the purpose of serving the community and fans, and also taking care of some charitable activities.

For example, in their spare time, some players from York City will visit the elderly and children in local nursing homes and children's welfare homes, and at the same time bring them some gifts and send blessings;

If there are some die-hard fans who have difficulties in life, the foundation will also give enough help, such as providing job opportunities and helping their children go to school.

The establishment of such a foundation, apart from Pan Yi's real desire to do something for the local people, will actually greatly enhance the image of the club in the local area.

This is very important for English football clubs based on the community.

In Yorkshire, the biggest representative team now is Leeds United. Although they are still in the British Championship, they are still the best team in Yorkshire and the team with the best record in history.

And Sheffield United and Sheffield Wednesday are undoubtedly above York City.

Pan Yi established such a foundation in order to let all Yorkshire fans remember the York City team in another dimension besides improving the team's performance.

"This is a team that truly belongs to the people of Yorkshire!"

There is still a long way to go for the people of Yorkshire to have this awareness and to get more people to support the York City Club.

Therefore, in addition to the foundation, York City will also make its own contributions to more public welfare undertakings, which of course include the free public service advertisements that Horta just mentioned.

"In fact, our foundation and public welfare activities have not only improved the reputation of our club, but even helped me in the development of business operations."

Horta went on to say: "Due to the improvement of the club's image, many players have also become the sweethearts of advertisers."

"For example, a razor company found Baker, and Amon received an invitation to endorse a facial cleanser."

"Of course, Kenhiro Fuan from Japan is more sought-after. Many Japanese companies have approached him, including Okamoto, who said that Kenhiro Fuan's defense is solid and unbreakable just like Okamoto..."

"Oh, Lin Liangming has also performed very well recently, and the endorsements of Dragon Kingdom are also numerous. These are all being discussed for the time being. Of course, I will operate on the premise of not affecting their training and competition..."

The three of them were chatting, and it happened that Scaloni also finished the team training. He happened to have something to come to find Pan Yi, so he walked into the chairman's office.

Hearing their conversation, Scaloni inquired.

McGill told Scaloni the good news again, and Horta also took the opportunity to discuss with Scaloni about arranging players to shoot commercials for manufacturers.

Scaloni said with a smile that as long as the time is right, he and the players will cooperate with the club's business activities.

He has been the head coach for more than a year, and he also knows that being a coach is not just as simple as leading the team to train and compete.

In addition to being a confidant in the locker room and fighting with scholars in the press conference, he often has to do things that he might not be willing to do.

Just like this business activity.

But there is so much more to football than football.

Commercial activities can bring back money, can also increase the popularity of the club, and sometimes can increase the favorability of fans.

For example, why do many wealthy teams go to the United States, Asia and other places to play games during summer training?
From a pure football point of view, this is actually not very good, after all, the long journey and the exhaustion of the horses and horses.

But if from a commercial point of view, such a game can earn appearance fees and please local fans, why not do it?
Including asking coaches and players to record a video during the holidays, saying "Happy New Year" in various languages, etc. Although they won't make money, they will definitely gain favor.

Therefore, Scaloni fully supports the commercial activities prepared by the club's top management, if there is no special time conflict or anything.

If you really feel a little uncomfortable, look at the master, Pan Yi who is also the boss!

How much effort he has made to increase the popularity of York City!

It’s running a foundation, actively participating in various community activities, and working hard to make videos and upload them to become an Internet celebrity...

Pan Yi is so handsome and works so hard, why don't you do it!

"By the way, since everyone is here today, let me also talk about the planning of the facilities around the stadium."

With that said, Horta took out a piece of paper from his pocket and placed it on the desk.

Spread out, this is a map near the West Siberia Stadium in York City.

"At present, our team's performance is getting better and better, and more and more fans are pouring into the stadium. The current parking spaces can meet the requirements, but when the stadium expansion is completed, I am afraid there will be trouble."

"So, I am going to walk on two legs to solve this problem. First, expand the parking lot outwards and consider building an underground parking lot, otherwise it will be difficult to meet the requirement of doubling the number of vehicles."

"Secondly, it is to make public transportation more convenient, so that more fans can watch the game without driving, which saves parking spaces. Of course, we cannot do this by ourselves."

"So I plan to talk to the government and request that in the new round of urban planning, this point should be fully taken into account, and more bus lines will be arranged to pass through us, and more stops will be arranged here."

"Due to the improvement of our club's performance and image, Yorkshire officials are very willing to give us some policy inclinations. What's more, this kind of planning can indeed facilitate the travel of people around the stadium, and it can also drive people in this area. economic development."

"And once there are more and more convenient ways to come here, it will also attract more fans to watch the game live. This is a win-win situation!"

After listening to Horta's analysis, Pan Yi also agreed with it.

Sometimes, fans don't come in to watch the game, it's really not because they don't like to watch, or they don't have money to look down on them.

Mainly inconvenient!

Too far, too congested, inconvenient parking...etc.

This is actually the same as where to go shopping, see a movie, or see a show.

If everything is convenient, then you will be more willing to go out.

Don't look at the full stadium in York City now, but if the stadium is expanded to 2 people, maybe it will be.

What's more, Pan Yi's ultimate idea is to build a brand new stadium, which may hold 6 or [-] people by then!
That would be even more dissatisfying.

After all, the population of North Yorkshire is only a few hundred thousand!
So it is necessary to attract more fans from West Yorkshire and South Yorkshire to watch.

There are more people in these two places. There are more than 100 million people in South Yorkshire, and more than 200 million people in West Yorkshire.

Therefore, this aspect is to make the club bigger and stronger, and take root in the people, so that more Yorkshire people will regard the York City Club as their first home team;

On the other hand, it is necessary to do a good job in transportation, so that it is more convenient and faster for them to come here to watch the football!

"In addition, I can also talk to the government about the commercial facilities near the stadium, and try to make the surrounding areas into big shopping malls and supermarkets."

"In this way, everyone can come here not only to watch the football, but also to shop, go shopping, and entertain. At that time, the value around the stadium will also rise accordingly!"

"And if we want to build a new stadium, we can also reserve a piece of land first, which is at the northeast corner of the current stadium. When the new stadium is completed, the old stadium can also be converted into a new commercial center..."

Hearing Horta's excitement, Pan Yi and others also felt a little emotional.

Sure enough, he is a business genius, awesome!

And this is actually the biggest advantage of the York City Club.

That is, although the place where the stadium is located is not the city center, there is a lot of open space here, and the potential for development is very large.

If it is in a place like London where every inch of land is very expensive, how can I make such a fuss for you?

If it is true to build a brand-new commercial center around the York City Stadium—whether it is the old stadium or the new stadium—to introduce various shopping centers or other service and retail enterprises, and to operate the surrounding land Get up, that's really going to happen.

Once it takes shape, just collecting rent is a very big benefit, not to mention the income brought to the club itself due to drainage.

"I didn't expect that even a team owner can become a charterer..."

However, even though Pan Yi thought happily, he still did not forget to remind Horta that business development is important, but everything must be remembered. The bottom line of business should not affect the team's performance and preparations!
Therefore, when Horta's business plan conflicts with the team's training and games, Scaloni and McGill must be found as soon as possible to discuss countermeasures together.

Horta nodded yes, and Scaloni respected Pan Yi even more.

After all, he is an owner who is a head coach. He will never look at a football club from a commercial perspective.

Competition and performance are the eternal core of a team!
"By the way, I just wanted Jason to ask you, do you need an assistant coach?" Pan Yi asked Scaloni.

Scaloni nodded bluntly: "I'm really a bit overwhelmed. League One matches are very intense and the schedule is also very dense. We will play the British Championship and the FA Cup again in two days..."

"No problem, leave it to me." Pan Yi did a stretching exercise, "It just so happens that I haven't gone out for a while..."