bamboo drift beauty

Chapter 101 Cannes: Bringing Chishui Cultural Tourism to the World

Li Xiao's first step was to let Zhu Sheng live in the studio temporarily, and then he went to Zhu Sheng's house to correspond.

He predicted that if Zhu Sheng didn't go back to live, Zhu Chunhe would definitely not leave like that, and maybe he would go to the studio to find Zhu Sheng.That way, right in Li Xiao's arms.

"Grandma, in order for Shengsheng to dance without worries in the future, she won't go home these days, please cooperate with us in a play." Li Xiao and grandma discussed strategies, and he believed that grandma was the best assist .

Knowing a son is like a mother, the old lady understands her son's heart knot, and naturally cooperates with all her strength. "Xiao Li, what do you need me to do, just tell me and make sure to complete the task."

"Hold uncle for a few days, don't let him go, wait for my signal." Li Xiao whispered in the old lady's ear.

The old lady's memory has deteriorated, but her hearing is quite good.The two chattered, and staged a signal exchange scene in front of the door.

"Okay, leave it to me."

Seeing this, Zhu Chunhe came over angrily, "Boy, where did you abduct my girl?"

Li Xiao folded his hands in front of him and smiled, "Uncle, look at what you said, I am a gentleman, how can I do such a thing? We received the cooperation from the relevant departments of Chishui Cultural Tourism a few years ago, and we have to hurry up to shoot these days. Wait. The job is done, and I will send her back myself."

Just as Zhu Chunhe was about to refute, two words came into his ears, "Cultural Tourism Department".Zhu Sheng told her to start a business, accept some performances in scenic spots, and actually got the relevant departments.

He mobilized the projection screen, and the PPT played in turn.

Li Xiao gave her a thumbs up, for her courage to take this step. "Very good, I know how to summarize and classify. Shengsheng, what do you think?"

Li Xiao likes the look in her eyes, it's only because of his amazement.

Insect tea, sun-dried vinegar, banquet wine.

The first page alone;

"Minister Chen, may I ask, which channels will our travel advertisements be launched after it goes online?"

The corners of Li Xiao's mouth curled up, it was not in vain for him to teach with all his heart, and he learned quite well.

Hua Shi is a social fear, Li Xiao hopes that she will exercise more and take on more tasks.

**
Next, Zhu Sheng and the others took a week to complete the advertisement for the Bureau of Culture and Tourism, including print and video shooting.

Zhu Sheng gave her a comforting look, "Recall the travel advertisements you usually see."

Zhu Sheng remembered the request sent by the Bureau of Culture and Tourism, and his beautiful eyes flowed, "The Bureau of Culture and Tourism only said to take a few beautiful photos, that is, print advertisements. But what are we good at? Li Xiao, I still remember when you first met with As I said, the attention in the future belongs to short videos, micro movies, and short documentaries. How can video be more vital than flat things?"

Li Xiao smiled and said: "We have cooperated with more than half of the ones I listed. For the rest, we believe that the bureau will help us share resources."

"Shengsheng, I told you that in the future, we are going to go all over the country. This is an experiment."

"So, my suggestion is that there should be planes and short videos. The theme of the advertisement is Chishui on bamboo floats, showing the most distinctive cultural scenery of Chishui. In fact, we have already shot a lot before, and the materials are also Very rich."

Because the Cannes Film Festival is so famous, it represents the highest glory of the film. "Li Xiao, can we, attend, the film festival?"

Zhu Sheng understood what Li Xiao meant. "We're shooting a commercial, and we're going to the Cannes Advertising Festival?"

To be able to say this all at once is already progress for Huashi.

"Li Xiao, that's great! You always have so many ideas!" Zhu Sheng applauded like a beat, and his eyes became brighter.

That was something she had never dared to think about before.

Li Xiao snapped his fingers, "Exactly. In fact, in China, there has always been a phenomenon that flowers bloom outside the wall and fragrance inside the wall. Many brands or projects have placed some advertisements abroad to hype the event. Then the brand's customers will In my opinion, this is a company with international strength and enhances everyone’s sense of identity. Our participation in the Cannes Advertising Festival is a higher level of endorsement.”

"Shengsheng, your father inspired me. He was prejudiced against us, so we only looked at the big one. My idea for this travel advertisement is to do the theme of 'intangible cultural heritage+'. What does it mean? Show Chishui's intangible cultural heritage items. The above are the provincial intangible cultural heritage items I collected. Behind each intangible cultural heritage is a human story. There is no meaning in cultural tourism without people. In this way, our advertisements can be shot. More warmth. There are so many brands, institutions and people, endorse us. Your father, you can no longer underestimate the career you are engaged in."

The father and daughter barely communicated.

**
Zhuli Shengxiao studio, conference room.

This level is a bit high.

Hua Shi looked at Zhu Sheng, she was completely at a loss for being asked so suddenly.

On the second page, the bamboo carving by teacher Lu Qinying;
Next, bamboo weaving;

After the plan was decided, Li Xiao made an appointment with the person in charge of the advertising department of the Chishui Culture and Tourism Bureau and made a formal report.

With the service experience of banquets, Zhu Sheng has already realized the importance of channels. Of course, this requires a certain amount of support.

"In the next week, we need to concentrate on shooting the image advertisement of the Bureau of Culture and Tourism. If you two have any suggestions, Hua Shi will talk about it first."

Chen Shan, director of the advertising department, applauded. "Great, great! It's completely beyond our expectations. Do you have the resources for these intangible inheritance inheritors?"

Hua Yi covered her mouth excitedly.

Chen Shan patted his forehead, "Oh, originally the bureau decided that once the commercials were filmed, we would vote for the signs of train stations and bus stops. But your works gave me confidence. I will report to the bureau when I go back today. , strive to expand the scope of advertising, invest in city building, invest in eight mountains, one river and seven fields."

"I haven't finished yet," he flipped through the PPT, and two words appeared on the projection screen, "Cannes."

After the fifteenth day of the first lunar month, Zhu Sheng returned home, and Zhu Chunhe was also preparing to go to work.

Chen Shan nodded, "Young man, it's amazing. This is a win-win opportunity. I believe they will be happy to cooperate."

"Finish the filming early and go home early." After leaving these words, Zhu Chunhe entered the house.

Hua Ji pondered, she used to live in Jincheng, and she often saw travel advertisements in the subway. "That is, oh, usually divided into two categories, one is scenery, and the other is people. Zhu Sheng is a tourism ambassador, that is scenery plus Shengsheng."

At Chishui Railway Station, Li Xiao and Zhu Sheng went to see them off.The huge billboard at the station made Zhu Chunhe unable to regain his composure for a long time.

In the print advertisement, it is Zhu Sheng's bright smile holding a bamboo, and the background is Chishui Danxia.

In the video, one of the frames is a group photo of Zhu Sheng and all the inheritors of intangible heritage.

Zhu Chunhe also saw Xi Jiu.Each of these people is well-known in their own field.

"Uncle, don't you plan to re-understand your daughter and her story?"


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