After the rebirth became popular in the entertainment circle, the scumbags regretted it

Chapter 520 Comparison
Before the official release of "Omen", there must be some publicity procedures.

However, most of the film budget has already been spent on production costs, especially special effects, and it is the promotion that burns the most money, often costing hundreds of millions.

With the original budget of "Omen", it is impossible to compete with other films of the same period, such as "Broken Array" starring Shen Qinghe, who is rich and powerful. As early as two months ago, the most expensive land covered Huaguo. In the central areas of major cities, subways, bus stations and other places, spending money is like burning paper.

As for "Omen", it can only take the route of spending money wisely, and mainly adopts the route of Internet publicity and fermentation.

The publicity and distribution team came up with an ingenious way of audience-interactive marketing and publicity. First, they paid someone to make a small game. The game is not difficult, and you can pass the time at will. Unlock the background story of "Omen", or tidbits and materials.

This kind of publicity is very interesting, and it is the first time in the film industry to do so. At first, many people in the industry scoffed at it, thinking that it was too gimmicky to go the right way.

Unexpectedly, the popularity of this game is unexpected!

In the beginning, the people who played the mini-game were mainly Ming Dai's fans. Among the main actors in the whole movie, the only famous and well-known actor was Ming Dai, and the rest were either newcomers or veteran actors. There are so few young fans.

Ming Dai's fans belong to the Buddhist circle in the circle. No one thought that the fighting power of fans would be so strong. He abruptly promoted a small game exclusively for movie fans to become a smash hit!So much so that playing this game has become a trend!
Many people who don’t know much about the movie itself are just played by their friend Amway. They think this mini game is simple, but highly addictive and addictive. The small easter eggs inserted in conjunction with the movie’s promotion are also very interesting.

The small game publicity method has achieved much better results than expected. Not to mention those industry insiders who were not optimistic at the beginning, even the film crew of "Omen" did not expect it.

Seeing the soaring pre-sale box office due to the drainage of mini games, within a week before the official release, the publicity team finally started to carry out common publicity in major cities, using a wide range of land, and did not forget to increase publicity on the Internet and drainage.

——This is the movie advertisement that Zhou Yunzhi saw in the business district near Yanda University.

But I have to say that despite the unexpected bonus of mini-games in "Omen", the overall expected popularity is still not as good as "Broken Array", which was the most popular in the same period, ranking second in the pre-sale box office before the premiere.

The same is true of the outside world.

At present, the major box office prediction platforms predict that the box office of "Omen" is 12 billion. According to the current investment amount of the film, it is more than enough to return the cost. With the return of funds from other channels, the overall profit can be quite a lot.

In the eyes of many people, the box office forecasting experts who already belong to the platform have a high opinion of "Omen". You must know that "Omen" is a pure newcomer director, and his past resume is all bad movies. Pulling out the cast list, except Ming Dai, The rest do not have a big name that can pull up the box office.

Even Ming Dai herself, except for "Twin Flowers", which is considered impressive in her resume, but that is her extraordinary work, it can't be called her box office appeal, and it is still an unknown category in the film market.

Such a team can give a forecast of 12 billion, it really is "merciful".

But what about the comparison with "Broken Array"?

The estimated box office of "Broken Song" is 28 billion, which is higher than the current No. [-] box office in film history!
In other words, the industry basically believes that "Broken Array" can surpass the existing No. [-] box office and break all historical records!
This is not just an optimistic category, but high hopes!

……

Whether it is showing mercy or placing high hopes, any work must be evaluated by the audience after all——

On this day in August, the wind was sunny and the weather was rarely cool.

And this day is also the premiere of "Omen" and "Broken Song".

The film crew of "Omen" knew that there was a crew full of big names next door, so it was really difficult to attract a large number of media to create momentum. Anyway, they started their road show more than a month ago, and all the publicity they needed was in place.

So when it was the premiere's turn, I chose to keep a low profile and only invited a few media and magazines in a small area. In addition, tickets for the premiere were given away to ordinary audiences and fans.

What about the crew next door?
Hot searches since early in the morning:

The famous Tianwang XX will help out on the red carpet of "Broken Array" and will sing at the premiere;

After the popular actress XXX made her first appearance on the red carpet of "Broken Array" after her marriage turmoil, the media at the scene kept asking questions;

The well-known Little Fresh Meat XXX was mysteriously invited to the premiere of "Broken Array" and had a great chat with director Han Dafeng. Fans cheered for their cooperation on the Internet;

……

Where is this red carpet?It's like a small film festival scene!

The star-studded, big names are shining, which reminds people of the grand occasion when "Twin Flowers" premiered.

This contrast is so stark that many people on the Internet compared and discussed the premiere scenes of "Omen" and "Broken Array".

The most powerful dancers here are undoubtedly Shen Qinghe's fans, those fans who love and hate at the same time. They all turned to Ming Dai alone——

[I won't say who is ashamed, hee hee. 】

[A certain woman has been sticking to my brother for so long, and it's her turn to take the lead and finally reveal her true colors, right? 】

[So this shabby premiere deserves to be called a premiere?Don't even have a mouthful of soup in the end! 】

[I was angry for more than half a year, until today I finally feel happy hahaha! 】

……

In addition to fans, some passers-by also felt that the premiere of "Omen" was too shabby.

[How does the film crew do things?Can't you spend money to make the premiere more grand? 】

[Yeah, I don’t even want to watch this movie because of the trouble now. 】

[As witty as I am, I decisively bought the ticket for "Broken Array" first haha! 】

……

On the contrary, Ming Dai's fans, because they had communicated with her beforehand, they were very calm on the contrary.

[This is a premiere, not a film festival! 】

[This is the first time I heard that the bigger the premiere, the higher the box office. So those works that hit the block at the box office are all defeated by the premiere? 】

[Don't talk too much to these people, the lottery draw will start soon, sisters, go squat! 】

【Damn it, I've been guarding from yesterday to now, but I haven't drawn a single number! 】

[I hit it, I hit it!Get out of the EU! 】

At first, passers-by didn't understand what these fans were communicating, but after careful study, they realized that the film crew of "Omen" had prepared a separate gift on the day of the premiere, and gave it to the audience in a lucky draw.

(End of this chapter)