I became the richest man by relying on daily chemicals

Chapter 116 Whitening Thoughts (for Subscription)

The years of sailing and daily life are very comfortable, but their competitors have not stagnated in the slightest.

Baixing Company bought the copyright of Korean dramas and sold them to various provinces and TV stations at a low price. During the Chinese New Year, the Korean wave swept and spread, accumulating a huge reputation.

The sadomasochistic love stories of handsome men and beautiful women soon became a hot topic in the streets and alleys, just like the reappearance of "Desire" back then, and the new cosmetic "Thousand Layer Snow" endorsed by the hero and heroine also officially landed in China on the seventh day of the Lunar New Year. It showed an astonishing momentum like Mount Tai pressing down on the top.

Lu Chaoran learned from Hilna's previous lesson that all products are mainly imported in hardcover, and all domestic manufacturers' requests for OEM are rejected.

They didn't bother to deal with their opponents in places like supermarkets, but chose to open a special counter in Fengtian, Sijiucheng, Shanghai, and Pengcheng.

All the sisters in the counters are the elites carefully selected by Baixing Company from other daily chemical counters before. They are handsome men and beautiful women who speak very gentle, soft-spoken and very enthusiastic to help people analyze products. In order to achieve the desired effect, he patiently took out a small sample for everyone to experiment, and asked customers to try it out.

In order to defeat his competitors in one fell swoop, Lu Chaoran took great pains. He even listened to Li Dong's suggestion and hired people to line up.

On the seventh day of the seventh lunar month, a spectacular [-]-kilometer queue formed at the entrance of the counter in Shanghai, which attracted numerous media reports and made Melaleuca, a previously unknown brand, a fashion mainstream.

200 a bottle of lotion, 1000 cream water sunscreen cleansing kit sold very hot on the first day of opening, the front of the store was crowded with all kinds of luxury cars, and many people even called Lu Chaoran's office asked to leave a few kits for their relatives.

"Well done, as expected of Dr. Li." Lu Chaoran flicked the cigarette ash leisurely, and said with a smile, "Dr. Li's hunger marketing is really ingenious. This time it attracted so many customers and established a good relationship for us. reputation.

After becoming famous in Shanghai, we will fight to Pengcheng. I see how Jiang Nian will deal with it this time. "

Li Dong knew that this was a good opportunity for him to join Baixing Company.

But thinking of the horror slowly emanating from the unpredictable Jia Xingying, he still felt a little palpitated and said hesitantly;
"Mr. Lu, I advise you to be a little more careful.

There is no need for us to have a head-on conflict with a low-end company like Yangfan Daily Chemical. As an international brand, shouldn't we take good care of the real cosmetics giants like Ou Niangniang and Mrs. Ya? "

Lu Chaoran chuckled, took out a bottle of champagne that had been preserved for many years from the wine cabinet, and poured half a glass for himself and Li Dong. In the amber liquid, Lu Chaoran lay lazily in the boss's chair, calmly said: :
"Dr. Li thinks, what is my pursuit in life?"

"Want... want Baixing Company to make great achievements and rank among the top in the cosmetics industry?"

"Hey Hey."

Lu Chaoran couldn't help laughing out loud, he took a sip of the fine wine in his glass, and said leisurely:
"If the board had asked me, I would have said the same thing.

But now there are only you and me, let me tell you, what is the future of the company, this kind of thing is the direction of my work, but it is not the path I pursue in life. "

"My parents are first-generation laborers. I didn't have a high social status when I was young. When I was in school, they laughed at my accent, my skinny skin, my ability to read and not exercise, and my lack of a girlfriend. .

I endured silently, studied hard all the time, and finally entered a big company, and relying on my face let me come back here, and the position is getting higher and higher. "

"In America, they bullied me.

Now that I’m back in my parents’ homeland, and there are still people bullying me, then I’ve come back for nothing? "

"I am not a talent in chemical research, but I came here only because of my management ability.

I want my superiors to see that I am more ruthless than others and able to maintain the dignity of the company better than others.

Once attacked, I will fight back fiercely, crushing all those who look down on me into the dirt.

In this way, even if my superior doesn't like me one day and wants to drive me away, I have to consider whether I will do radical things to make it difficult for them. "

"It's not easy in life. Since I'm going to make others fear me, I can't allow anyone to dare to destroy my dignity, no one else."

He shook the wine glass, drank the wine in one gulp, and said with a smile:
"In the future, we will have more and more competitors. If we kill Yangfan Daily Chemicals this time, other companies will have to think a little bit about our acquisitions.

Hey, if all companies learn to sail and open their mouths, how will my work be done in the future? "

Li Dong nodded thoughtfully, but was still a little scared:
"You said, will Yangfan Daily Chemicals really start making a fuss about the North Company, and then..."

"Don't worry about it!" Lu Chaoran said disdainfully, "You know the level of these film and television companies in the mainland. Their current screenwriting skills and shooting skills are in a mess. No matter what, it is impossible to stop our offensive.

Relying on these TV series, we can quickly open up the market——before Ou Niangniang and Mrs. Ya don't realize it, we must establish a high-end image.

Dr. Li, I have to ask for your advice in the future! "

Li Dong nodded lightly, half understanding. He suddenly felt that Lu Chaoran was a little scary, and a trace of cold sweat gradually broke out on his back.

I don't know if Yangfan Daily Chemical can get through this difficulty safely.

·
Compared with Melaleuca's popularity, Deep Blue Beauty, which has just built a factory and bought an office, is a bit lonely.

Han Jianing's office was built in a shanty town, and the factory was built in a place that was a rice field last year.

This decision caused her to be ridiculed by many people. When she returned home during the Chinese New Year, her parents also said that the renovation of the land was too laborious.

Especially his father, Han Jianxin, felt very much that his daughter would not know how to do business——

Obviously, there are quite a few old factories that my family knows, and they can be used casually after remodeling. You have to get it from Pudong, and you don’t rent an office, you just pay for it. If the development here doesn’t go well in the future, wouldn’t it be Losing all the money lost, the old Shanghai people would not invest here at all.

Han Jianing finally plucked up the courage to go home. Unexpectedly, she was disdainful by her father. She sneaked away again on the night of New Year's Eve, crossed the river by boat in the cold wind, and returned crying to this land full of construction sites and dilapidated houses. Pudong land.

Her office was chosen in a place called Lujiazui.

This year, the Oriental Pearl Tower stands tall and can be overlooked from above, surrounded by muddy rice paddies and low shabby houses, not to mention the Golden Bridge where their factory is located.

This year, the road there has not yet been repaired, and there is only one auto factory in the country of Hop Flowers that responded to the call and acquired land to build a factory here.

But the land price here is not polite.

Land prices in Lujiazui soared to 2000, and Jinqiao, which was still a rice field last year, also had more than 1000. This price is really a bit outrageous for the old Shanghainese.

The house price in Jing’an has risen to 2300 per square meter, and the real estate experts Han Jianxin knows have started calling for houses to be sold. This piece of bad land is actually sold so expensively. Han Jianxin mockingly said that her daughter’s doing this is a waste of money——

In the event that chickens and eggs are beaten in the future, it will be a wasteland that no one cares about. Why not wait for the price to drop a little before buying?Do you have to buy a 10,000+ square meter factory now?Do you have money and no place to spend it?

Looking at the lights outside, Han Jianing silently clenched his fists, his eyes full of determination.

Look, my judgment is absolutely correct.

The Grand Canal is history, the Great Wall is history, and everything in front of me must be history that makes us proud.

And all of this will be built by me.

Of course Han Jianing knew that everything would never go so smoothly.

The opponent has been advertising continuously, relying on the continuous influx of domestic TV dramas to seize the high-end market.

And our own new product is still under intensive research and development, and we still need to wait for a month to form a product.

In the first quarter of the year, I will lose. It depends on how to organize an effective counterattack afterwards.

She wiped away her tears, skillfully turned the safe, and took out an exquisite rectangular gift box from it.

The exquisite packaging box adopts the tie-dye elements handed down by the Han family. The box body is made of gorgeous and changeable blue and white to form an elegant twig lotus that is not stained with mud. The modern beauty, the beauty with the charm of Chinese ink painting and the magical hazy beauty.

This is in line with Han Jianing's aesthetics.

I just don't know if such a thing can meet the current era of rapid change and pursuit of fashion.

There are three small bottles in the box, and the bottles are marked with 1, 2, and 3 respectively. The three bottles are all whitening essences, but the ingredients in the three bottles are very different.

The first bottle is mainly made of 2% niacinamide and VC, which is not too high in concentration, which can block the transport process of melanin and has an anti-oxidation effect (melanin is actually the oxidation of tyrosinase, and anti-oxidation is the source to solve this problem. question).

The concentration of niacinamide and vitamin C in the first bottle is not high. The main purpose is to tolerate the initial use. For the skin feeling, purslane extract and trehalose extract are added for soothing and stabilizing (these extracts are so cheap).

After the first bottle is used up, it will sequentially transition to the second bottle.

The concentration of niacinamide in the second bottle started to increase to 5%, and the whitening entered the sprint stage, and tranexamic acid (source suppression of melanin) was added to match the effect of niacinamide.

Then came the third bottle.

The third bottle is loaded with strong ingredients. In addition to the anti-oxidant vitamin C (prototype), powerful idebenone and ferulic acid are also added, especially ferulic acid is difficult to match. Zhang Juemin has experimented with many configurations and combinations. I don't understand it all, so I can only use the exhaustive method to slowly push it a little bit, which is also the main reason why the research and development is a bit slow.

In terms of active substances, they also added licorice glabra and North American pine. In order to make the taste less unpleasant, they reluctantly bought a little orange peel extract without adding essence.

This kind of combination is quite sincere, and the process from anti-oxidation to melanin production and transfer is controlled as much as possible. In theory, as long as it is not exposed to the sun all the time, this can completely play a substantial anti-aging effect.

Mr. Jiang was making gift boxes at the time, and when he only made essence gift boxes, it made people feel a little unclear, but now looking at the combination of these things, it has indeed formed a pretty good whitening channel.

And this kind of gift box layout is quite innovative, but I don't know how the market feedback is.

No.

Han Jianing closed the gift box, put it back carefully, and showed a modest and confident smile to himself in the mirror.

No, it will definitely work.

This is Mr. Jiang's thinking, and it is also my decision, Han Jianing, the general manager of Deep Blue Beauty.

I am no longer a child, I will prove to everyone that I can succeed.
-
Small theater time:
Jiang Nian: Whitening is very particular about a method and principle. Many international brands focus on blemishes. It is quite effective for Europeans and Americans, but the effect on Chinese people is a bit poor.Fortunately, there have been more and more researches in the past few years, and there will definitely be more good products that are more suitable for Chinese people in the future!

(End of this chapter)