I became the richest man by relying on daily chemicals

Chapter 224 Jiang Nian Behavior Award
Of course, high-end products must have excellent publicity and eye-catching outer packaging, but at the very beginning, you can't directly tell people that I want to cut you off.

At the very least, it is necessary to show a little bit of theory and feelings so that people are willing to pay this part of the premium—there must be a certain number of people who pay this part of the premium.

Or make some innovations in the name, such as writing what high-end biological extracts and high-end plant essences are contained in your raw materials.

Or there is some hard work in publicity, saying that these products contain some anti-natural ingredients that can eliminate wrinkles and improve aging.

You got a little bit of two, right?

The price of this face cream from Yangfan Daily Chemical is so high, but in terms of its functions, it only mentions the simplest soothing, moisturizing, and repairing. This product... can it really sell for so much money?
"Hey, Mr. Jia, let me ask quietly, who set the price?" Wu Xuejun asked in a low voice.

Jia Xingying said: "I set it. The lotion is 199. I added [-] to it. You can see that Niannian said it's all right. It must be all right. Just don't worry."

Wu Xuejun:
"Oh, that's good. Although...it's a bit strange, but as long as the two bosses agree, it must be good."

As we all know, the most expensive product in a series must be face cream.

Essences have very limited effects because of the dosage form, but face creams can really have a moisturizing effect because of their good sealing ability, making people's skin highly hydrated and naturally supple and full of elasticity after long-term use. It is the most obvious selling point of the cream.

Other than that, it depends on how Xiao Jiang promotes it.

Wu Xuejun is very confident in the company's publicity ability - Mr. Jiang is so powerful in marketing that it is suffocating. There must be something we don't understand about the formula of this product. With Mr. Jiang's publicity, we will definitely be able to present it A great miracle that dazzles the eye.

"Let me guess," Wu Xuejun said expectantly, "Xiao Jiang always wants to use so many reporters at the annual meeting to promote products, right?"

With a depressed face, Jiang Nian gave him a blank look and said:

"Hey, this needs to be planned again, but our company's consistent thinking must be adhered to. We must not conduct large-scale blind reports to avoid unnecessary misunderstandings."

Mersen and Obond on the side both showed very puzzled expressions after hearing the translation.

If they didn't know that Jiang Nian, the boss of Yangfan Daily Chemicals and a great expert in product marketing, was in front of them, they would really have thought they had met a fool.

Can't it be publicized on a large scale so as not to cause unnecessary misunderstanding?
Why is that?
Afraid of misunderstanding, what business do you still do?
When they were in the United States before, didn't they try their best to promote and expand their influence, and they did not hesitate to confront a powerful force like Mr. Fox Taimo head-on, why has it changed now?
The two scientists were very curious, especially since Obond was preparing to sell his own brand in Huaguo. Of course, he couldn't neglect this matter, so he asked humbly:

"Mr. Jiang, we knew before that what Mr. Jiang is best at is expanding his popularity and increasing his influence. Why did he change his mind this time?"

Jiang Nian chuckled, thinking, if I tell you that I don't really want to make money at all, will you think I'm deliberately perfunctory?

She considered it patiently for a moment and said:

"Well, of course it makes sense-the so-called Muxiu will be destroyed by Lin Feng, our company will grow bigger and bigger, and its influence will become stronger and stronger. No matter how meticulous the management of the company is, there will always be some things that cannot be controlled. place.

These uncontrollable places are human nature and will appear in all enterprises, but it is inevitable that some people with ulterior motives will seize the painful feet and attack them, which may affect the long-term reputation and business of our company. "

Obond asked puzzledly:

"Xiao Jiang, this is a common problem of all large companies. As long as the company becomes bigger, it is impossible to cover everything, and consumers will understand.

We can't just give up the publicity and promotion because of this. I think it's a bit unwise. Of course, you know the Huaguo market best, so I still respect your opinion. "

Jiang Nian still respected this academician very much, and she didn't fool this scientist who was going to develop in China, she smiled and said:
"Many products in our country sold very well before and gained a lot of popularity.

But because they sell so well, many salespeople endowed them with many unrealistic functions in order to promote this product, and finally attracted a lot of criticism, and some even questioned that their products would cause diseases.

Later, although they won the lawsuit, the bad influence has been deeply rooted in the hearts of the people and it is difficult to correct. Now they are in a slump and will never regain their previous glory.

Media such as TV in China is not yet well-developed. If a competitor slanders us and has a bad influence, it will be very difficult to refute the rumor afterwards.

Given the current situation, I would rather give up the short-term benefits, but also to ensure the company's reputation first, to make money, there are many opportunities, we can take our time, and don't get fat all at once. "

When Jiang Nian said "Mu Xiuyu will be destroyed by forest wind" at the beginning, he grinned embarrassingly at the translation.

But later on, the two elite scientists actually nodded their heads repeatedly, their eyes full of admiration.

"Okay, as expected of Mr. Jiang.

I heard that Hua people are best at specific analysis of specific issues, Mr. Jiang has grown up to be able to insist on this point, which is really impressive. "Merson said with admiration.

Obond also sighed and said:

"It's no wonder Mr. Jiang's lectures are so valuable.

I have listened to Wharton's lectures before, and compared with Xiao Jiang... Hehe, there is still a gap.

Fortunately, Xiao Jiang is always on his own. Those who want to be enemies with Xiao Jiang are really looking for a dead end. In the future, I will ask Xiao Jiang to run my business in China. "

"On behalf of, on behalf of the operation?"

"Yes, I'm in charge of the research and development process, Mr. Jiang is responsible for all the affairs of the brand. I'm willing to help Mr. Jiang wholeheartedly. I just hope that Mr. Jiang can operate my brand in Huaguo. As for the problem of division - the first five In [-], I only needed [-]% of the shares, and Mr. Jiang was responsible for other share distribution.

I believe that President Xiao Jiang's structure will not do things like killing chickens and taking eggs, and I also believe that President Xiao Jiang's goodwill and structure, this... Xiao Jiang will never reject me! "

Ou Bangde pressed his right hand on his chest and bowed slightly to Jiang Nian, which made Jiang Nian's heart twitch again and again.

I am convinced.

Don't be familiar with yourself, okay, who is your own person.

I just met you today, you came here by yourself.

If it weren't for you making waves here, my annual meeting today should have been a happy throwing of money, so you don't know how much effort you will have to spend next year to throw the money out.

No, what should I do if these people have to come to get involved.

"Cough, professor, to be honest, I can only talk, and I don't understand very well if I am asked to do it.

I know that you have a very good cosmeceutical brand in your hands. If it is operated in Huaguo, I can help, but I dare not operate it on your behalf. Please forgive me. "Jiang Nian told the truth.

A very aggrieved expression immediately appeared on Obond's face, and he said in disbelief:
"How can Mr. Jiang say that? Although I just met Mr. Jiang today, I have read a lot of information about Mr. Jiang in North America before.

If you want me to say Mr. Jiang's business sense and business thinking have far surpassed those business school professors, he can be called the best entrepreneur in Huaguo—if you think there is anything wrong with me, just tell me, what is there? Need my help, bah, just say what you need me to do.

As long as Mr. Jiang can run the business for me, I am willing to do anything. Don’t refuse others. I sincerely believe that Mr. Jiang is the only one who can operate my brand. Only your strong ability can make my research Well known! "

You run your own business to make money. If you run someone else’s business, how can you explain to others if you lose money?

But the atmosphere is so high that the academicians from the United States came here all the way, and they asked themselves to do some things, but they said they couldn't do it and it was bad. If they were blind, it would be more troublesome. Will this affect international relations?

How can I make Professor Obond realize that I am completely incompetent, and then quit?
Now the annual meeting has reached the stage of distributing money.

Wu Xuejun, Zhang Jiqing, and Bu Shenglian each held a cardboard box and went down beamingly to invite all the guests to touch the prize together. Everyone from workers to reporters had a share. I heard that the minimum red envelope is 100, and the maximum is as high as 1. And everyone has a share and never fails. Such exciting activities directly filled the atmosphere of the scene, and everyone was immersed in a joyful atmosphere. No matter how you look at it, the situation is not a small one, but a great one.

Jiang Nian pinched his chin and thought for a long time before beckoning to Yueyan.

Yueyan jumped up and asked with a smile:
"Mr. Jiang, do you need champagne?"

Jiang Nian's face suddenly collapsed:

"Sweet your head, and you are not allowed to drink champagne in front of me in the future."

"Oh." Yueyan nodded aggrievedly, not understanding why Jiang Nian was so angry suddenly.

"Well, how did you prepare for the previous TV series?"

"Uh, there are only the first two episodes in total, isn't the rest still rushing to shoot the script?" Yueyan asked inexplicably.

"That's good, hurry up and find me a projector, and play the first two episodes for me to enjoy with the audience.

With so many viewers on site, this is a rare opportunity to promote our TV series, and we must not give up easily. "

Yueyan pouted and said aggrievedly:
"Okay, I'll go get ready."

Seeing Yueyan bouncing and fleeing, Jiang Nian breathed a sigh of relief.

OK, it should be fine this time.

This year's annual meeting was very weird from the very beginning, Jiang Nian concluded that it was because the rhythm was not in his own hands.

The same is true for calling people and launching new products. I was really cheated by Xingying this time. I made such a big limelight for nothing. I don’t know how much effort it will take to lose money.

But never mind.

I still hold a trump card in my hand, and I can finally play it at the end of the year.

TV series! !

This was controlled by Jiang Nian, and she did her own research and inspection. Not only did she think it was not good, but people from different backgrounds and education levels, such as Bu Shenglian and Wu Xuejun, thought it was not good after reading it.

No matter how well promoted this TV series is, the ratings will definitely not be worthy of this amazing investment. By then, my hundreds of millions will be completely in vain.

As long as there is one painful experience of losing money, Obond will definitely not regard himself as a god, and he will definitely go down the stairs if he pushes the full-power management.

With so much money burned, the company's operations will be stretched next year, and a pair of research and development will be carried out, and parents' football will definitely not be able to handle it.

Well, I'm such a genius, let's see how I can make money this time.
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Small theater time:
Ou Bond: I have Mr. Jiang, like a duck to water!

Jiang Nian: Boiling water?
'

(End of this chapter)