Chapter 23
"How else can you say that Xiao Jiang is always a business genius?
The longer I follow Xiao Jiang, the more I feel that Xiao Jiang is unfathomable. Now I finally believe that there are people in this world who are gifted by heaven! "
On the way back, Wu Xuejun was full of praise while driving, and he insisted on boasting Jiang Nian.
Jiang Nian tilted his head and looked out of the window helplessly, listening to Wu Xuejun's flattery to him, and sighed helplessly.
Wu Xuejun said worriedly:
"Is Mr. Jiang's sigh expressing his dissatisfaction with us? It is indeed my negligence for you to do such a trivial matter yourself."
"Are you doing reading comprehension here? Drive your car!"
"Oh oh oh." Wu Xuejun hurriedly drove.
Jia Xingying pushed his glasses, smiled empathetically and said:
"Nian Nian's trick should be to play hard to get, the more experienced the old Jianghu who has been in the sea for many years, the easier it is to fall into the trap.
It's just that it's not pleasant to be suspicious of each other at the beginning of the cooperation, so Nian Nian is not happy, right? "
"Ah, yes, yes, yes." Jiang Nian said casually.
Wu Xuejun's heart trembled, his admiration for Jiang Nian was even greater, and at the same time, he also admired Jia Xingying a little bit more.
Mr. Jia seems to be ignorant, and he may have the same extraordinary foresight as Mr. Jiang. I have to study hard.
Jiang Nian originally wanted to increase the cost this year, but she didn't expect to reduce the cost instead, so she was a little bit discouraged.
Why is it so difficult to lose some money.
Relying on others is unreliable after all. If you want to lose money, you have to tap the potential from within.
She thought for a long time and said:
"Now that production has started, when will the mask be available?"
"A week later at the latest." Wu Xuejun said excitedly, "We invested a lot of material funds in the early stage, and we will receive the reward soon."
"Well, how much does that mask cost?"
"About one dollar." Wu Xuejun habitually overestimated, "How much is Xiao Jiang going to sell?"
"The uniform retail price of all our retail channels cannot exceed three yuan, and we must step up the instructions for making the mask and distribute it together with the mask."
"Instructions? This thing seems very simple?" Wu Xuejun was puzzled.
"No, in addition to the usage, it is necessary to write clearly the purpose and instructions of the mask.
Be sure to write clearly that the main function of the mask is to soften the cuticle and quickly replenish water in a short period of time. One sheet a day is the limit. If the skin is not particularly dry, it is almost enough to use it twice a week, and there is no need to apply it every day. "
Well……
Wu Xuejun thought that Mr. Jiang really had a different way of thinking from others.
Others wish to boast that their products are omnipotent in order to attract consumers as much as possible, but Xiao Jiang is always unique and always considers consumers first.
A mask worth three yuan is not high in terms of profit margin, because the terminal price of this kind of sales must always consider the rebate commission for the mall, logistics, and publicity issues.
Coupled with the subsequent employee benefits and expanded production, the profit per chip this time is really not high.
However, Wu Xuejun has already believed in Jiang Nian's ability after so many things. As long as he firmly follows Mr. Jiang, he will definitely gain a lot of money.
He nodded sharply:
"Everything is arranged by Mr. Jiang!"
Jiang Nian was a little uncomfortable seeing that Wu Xuejun didn't argue with him.
She huddled by the window and closed her eyes to meditate, the soft sunshine in the evening sprinkled on her face, the snow-white cheeks of the Yingdi girl were sparkling and lovely,
Seeing Jiang Nian do his best to fall asleep for the company, Jia Xingying gently put a coat on her body, then closed the sunshade, and said with a smile:
"Director Wu, I think according to Nian Nian's idea, we can also redesign the packaging box."
"Huh? Redesign? Redesign requires money?"
"No, no, no, you don't need to design too many other things, at least you should write out Niannian's philosophy so that consumers can understand it clearly.
I believe this is in line with Nian Nian's thinking. We Juanxing people agree with the idea that people must know about doing good deeds. "
"That's it..." Wu Xuejun pondered for a moment, and suddenly felt that it made a lot of sense, "As expected of Mr. Jia, I will do it right away. But does this conform to Mr. Jiang's thinking?"
Jia Xingying said proudly:
"Don't worry, Xiao Jiang and I have always grown up together. I can't understand her way of thinking very well."
·
A week later, the first product after the establishment of Yangfan Daily Chemicals, The General Mask, was officially launched.
Just like last time, Jiang Nian and Jia Xingying quietly hid their faces in front of the shelves of a large supermarket owned by Sui Wenjie, carefully looking at the sales of new products.
With the previous brand effect as a basis, and Sui Wenjie and others have already carried out a lot of publicity in advance, the first day of the mask's launch quickly aroused panic buying.
Consumers in the north and south of Pengcheng waved banknotes to sweep up a large number of goods on the shelves, and there was a bit of looting for a while.
Jia Xingying smiled and said excitedly:
"Nian Nian, it's amazing, it's amazing, our product is selling better than expected!"
Jiang Nian nodded calmly, thinking that this has not exceeded his expectations.
With the success of the last time, and the price of the mask is so cheap this time, it is very normal that many people will follow suit and buy it.
But Jiang Nian has fully learned the lesson from last time.
The lack of production capacity last time made people scramble for it. The product’s immediate effect made everyone feel like a daily necessities. The most important thing is that the price is too expensive. One hundred and one bottles is like grabbing money and making a lot of money.
Many people from the surrounding cities came to Pengcheng to buy a few bottles and take them home, which created huge profits.
This time Jiang Nian ordered 100 million pieces in the first batch to ensure that all channels will not be out of stock.
The current market recognition of facial mask is not high, and it is sold as a single sheet. Many people buy a few sheets out of curiosity, and give up if they don’t feel much effect.
Don't look at the hot sales now, it will definitely be very deserted in a few days.
Even if it can sell 30 pieces in an instant in the early stage, the sales are only [-], and the profit is estimated to be [-], which is completely unable to make up for the loss of so much inventory backlog.
This time, I will definitely lose money!
"Very good." Jiang Nian nodded in satisfaction, and her mood improved, "Let's go, Xingying, let's find a place to eat."
"Aren't you going to say hello to Boss Sui?"
Looking into the distance, Jiang Nian saw Sui Wenjie chatting with several people, nodding and bowing in the direction of the entrance, and said with a smile:
"I still have something to do, let's just go through the back door."
·
At the entrance of the shopping mall, Sui Wenjie looked at the middle-aged man in gray Chinese tunic with a warm smile in front of him with surprise.
"Professor Zhong, why are you here?"
That person was Zhong Lixian, the university professor who proposed the concept of "hunger marketing" on TV before.
University professors who can be on TV these days have a very high status. Sui Wenjie was shaking with excitement, holding Zhong Lixian's hand and reciting the concept of hunger marketing that Zhong Lixian talked about in the previous TV program.
Zhong Lixian was in a good mood, smiled and said:
"I heard that the facial mask of Yangfan Daily Chemicals has been made. I specially took the students to have a look. Comrade Zhao from the city was also very interested, so I came with him in his car."
"Comrade Zhao?"
Sui Wenjie's eyes shifted sideways, and he saw an old man wearing a white old man's shirt and his hair was half white, shaking a cattail fan, looking thoughtfully at the daily chemical shelf in front of him.
Recognizing the identity of that person, he trembled all over, tremblingly said:
"Zhao..."
"Hey, don't say anything, today we are visiting and investigating in a private capacity, Comrade Zhao is our driver, hahaha!"
The old man surnamed Zhao chuckled, took out a box of facial masks from the shelf, took out his reading glasses from his pocket, and carefully looked at the words on the back of the mask.
"Professor Zhong, why didn't Yangfan Daily Chemical use the hunger marketing you mentioned earlier?"
Looking at the crowded shopping mall, the old man said with some concern, "This item is not expensive, and it is not a necessity of life. It seems to be made no different from foreign products. Do you think it can hold its own in the market?"
Zhong Lixian took a box of facial masks produced by Liben from the students, and took another box of facial masks from the shelf.
After comparing for a long time, he opened the two boxes again, his eyebrows raised sharply.
"Well, this little girl actually did such a thing?"
"Is something going wrong?" the old man asked anxiously.
Sui Wenjie didn't dare to breathe, for fear that this authority would sentence Jiang Nian's top product to death.
Zhong Lixian opened the mask box and said seriously:
"Old Zhao, look at this—this little girl is a person who does great things!"
-
Small theater time:
Jiang Nian: Excessive use of facial masks will cause excessive hydration of the skin, which will instead cause skin problems such as allergies. Everyone must do what they can.In addition, after using the mask, you should also wash your face and do follow-up care. You can't ignore the subsequent skin care steps just because you used the functional mask.
(End of this chapter)
"How else can you say that Xiao Jiang is always a business genius?
The longer I follow Xiao Jiang, the more I feel that Xiao Jiang is unfathomable. Now I finally believe that there are people in this world who are gifted by heaven! "
On the way back, Wu Xuejun was full of praise while driving, and he insisted on boasting Jiang Nian.
Jiang Nian tilted his head and looked out of the window helplessly, listening to Wu Xuejun's flattery to him, and sighed helplessly.
Wu Xuejun said worriedly:
"Is Mr. Jiang's sigh expressing his dissatisfaction with us? It is indeed my negligence for you to do such a trivial matter yourself."
"Are you doing reading comprehension here? Drive your car!"
"Oh oh oh." Wu Xuejun hurriedly drove.
Jia Xingying pushed his glasses, smiled empathetically and said:
"Nian Nian's trick should be to play hard to get, the more experienced the old Jianghu who has been in the sea for many years, the easier it is to fall into the trap.
It's just that it's not pleasant to be suspicious of each other at the beginning of the cooperation, so Nian Nian is not happy, right? "
"Ah, yes, yes, yes." Jiang Nian said casually.
Wu Xuejun's heart trembled, his admiration for Jiang Nian was even greater, and at the same time, he also admired Jia Xingying a little bit more.
Mr. Jia seems to be ignorant, and he may have the same extraordinary foresight as Mr. Jiang. I have to study hard.
Jiang Nian originally wanted to increase the cost this year, but she didn't expect to reduce the cost instead, so she was a little bit discouraged.
Why is it so difficult to lose some money.
Relying on others is unreliable after all. If you want to lose money, you have to tap the potential from within.
She thought for a long time and said:
"Now that production has started, when will the mask be available?"
"A week later at the latest." Wu Xuejun said excitedly, "We invested a lot of material funds in the early stage, and we will receive the reward soon."
"Well, how much does that mask cost?"
"About one dollar." Wu Xuejun habitually overestimated, "How much is Xiao Jiang going to sell?"
"The uniform retail price of all our retail channels cannot exceed three yuan, and we must step up the instructions for making the mask and distribute it together with the mask."
"Instructions? This thing seems very simple?" Wu Xuejun was puzzled.
"No, in addition to the usage, it is necessary to write clearly the purpose and instructions of the mask.
Be sure to write clearly that the main function of the mask is to soften the cuticle and quickly replenish water in a short period of time. One sheet a day is the limit. If the skin is not particularly dry, it is almost enough to use it twice a week, and there is no need to apply it every day. "
Well……
Wu Xuejun thought that Mr. Jiang really had a different way of thinking from others.
Others wish to boast that their products are omnipotent in order to attract consumers as much as possible, but Xiao Jiang is always unique and always considers consumers first.
A mask worth three yuan is not high in terms of profit margin, because the terminal price of this kind of sales must always consider the rebate commission for the mall, logistics, and publicity issues.
Coupled with the subsequent employee benefits and expanded production, the profit per chip this time is really not high.
However, Wu Xuejun has already believed in Jiang Nian's ability after so many things. As long as he firmly follows Mr. Jiang, he will definitely gain a lot of money.
He nodded sharply:
"Everything is arranged by Mr. Jiang!"
Jiang Nian was a little uncomfortable seeing that Wu Xuejun didn't argue with him.
She huddled by the window and closed her eyes to meditate, the soft sunshine in the evening sprinkled on her face, the snow-white cheeks of the Yingdi girl were sparkling and lovely,
Seeing Jiang Nian do his best to fall asleep for the company, Jia Xingying gently put a coat on her body, then closed the sunshade, and said with a smile:
"Director Wu, I think according to Nian Nian's idea, we can also redesign the packaging box."
"Huh? Redesign? Redesign requires money?"
"No, no, no, you don't need to design too many other things, at least you should write out Niannian's philosophy so that consumers can understand it clearly.
I believe this is in line with Nian Nian's thinking. We Juanxing people agree with the idea that people must know about doing good deeds. "
"That's it..." Wu Xuejun pondered for a moment, and suddenly felt that it made a lot of sense, "As expected of Mr. Jia, I will do it right away. But does this conform to Mr. Jiang's thinking?"
Jia Xingying said proudly:
"Don't worry, Xiao Jiang and I have always grown up together. I can't understand her way of thinking very well."
·
A week later, the first product after the establishment of Yangfan Daily Chemicals, The General Mask, was officially launched.
Just like last time, Jiang Nian and Jia Xingying quietly hid their faces in front of the shelves of a large supermarket owned by Sui Wenjie, carefully looking at the sales of new products.
With the previous brand effect as a basis, and Sui Wenjie and others have already carried out a lot of publicity in advance, the first day of the mask's launch quickly aroused panic buying.
Consumers in the north and south of Pengcheng waved banknotes to sweep up a large number of goods on the shelves, and there was a bit of looting for a while.
Jia Xingying smiled and said excitedly:
"Nian Nian, it's amazing, it's amazing, our product is selling better than expected!"
Jiang Nian nodded calmly, thinking that this has not exceeded his expectations.
With the success of the last time, and the price of the mask is so cheap this time, it is very normal that many people will follow suit and buy it.
But Jiang Nian has fully learned the lesson from last time.
The lack of production capacity last time made people scramble for it. The product’s immediate effect made everyone feel like a daily necessities. The most important thing is that the price is too expensive. One hundred and one bottles is like grabbing money and making a lot of money.
Many people from the surrounding cities came to Pengcheng to buy a few bottles and take them home, which created huge profits.
This time Jiang Nian ordered 100 million pieces in the first batch to ensure that all channels will not be out of stock.
The current market recognition of facial mask is not high, and it is sold as a single sheet. Many people buy a few sheets out of curiosity, and give up if they don’t feel much effect.
Don't look at the hot sales now, it will definitely be very deserted in a few days.
Even if it can sell 30 pieces in an instant in the early stage, the sales are only [-], and the profit is estimated to be [-], which is completely unable to make up for the loss of so much inventory backlog.
This time, I will definitely lose money!
"Very good." Jiang Nian nodded in satisfaction, and her mood improved, "Let's go, Xingying, let's find a place to eat."
"Aren't you going to say hello to Boss Sui?"
Looking into the distance, Jiang Nian saw Sui Wenjie chatting with several people, nodding and bowing in the direction of the entrance, and said with a smile:
"I still have something to do, let's just go through the back door."
·
At the entrance of the shopping mall, Sui Wenjie looked at the middle-aged man in gray Chinese tunic with a warm smile in front of him with surprise.
"Professor Zhong, why are you here?"
That person was Zhong Lixian, the university professor who proposed the concept of "hunger marketing" on TV before.
University professors who can be on TV these days have a very high status. Sui Wenjie was shaking with excitement, holding Zhong Lixian's hand and reciting the concept of hunger marketing that Zhong Lixian talked about in the previous TV program.
Zhong Lixian was in a good mood, smiled and said:
"I heard that the facial mask of Yangfan Daily Chemicals has been made. I specially took the students to have a look. Comrade Zhao from the city was also very interested, so I came with him in his car."
"Comrade Zhao?"
Sui Wenjie's eyes shifted sideways, and he saw an old man wearing a white old man's shirt and his hair was half white, shaking a cattail fan, looking thoughtfully at the daily chemical shelf in front of him.
Recognizing the identity of that person, he trembled all over, tremblingly said:
"Zhao..."
"Hey, don't say anything, today we are visiting and investigating in a private capacity, Comrade Zhao is our driver, hahaha!"
The old man surnamed Zhao chuckled, took out a box of facial masks from the shelf, took out his reading glasses from his pocket, and carefully looked at the words on the back of the mask.
"Professor Zhong, why didn't Yangfan Daily Chemical use the hunger marketing you mentioned earlier?"
Looking at the crowded shopping mall, the old man said with some concern, "This item is not expensive, and it is not a necessity of life. It seems to be made no different from foreign products. Do you think it can hold its own in the market?"
Zhong Lixian took a box of facial masks produced by Liben from the students, and took another box of facial masks from the shelf.
After comparing for a long time, he opened the two boxes again, his eyebrows raised sharply.
"Well, this little girl actually did such a thing?"
"Is something going wrong?" the old man asked anxiously.
Sui Wenjie didn't dare to breathe, for fear that this authority would sentence Jiang Nian's top product to death.
Zhong Lixian opened the mask box and said seriously:
"Old Zhao, look at this—this little girl is a person who does great things!"
-
Small theater time:
Jiang Nian: Excessive use of facial masks will cause excessive hydration of the skin, which will instead cause skin problems such as allergies. Everyone must do what they can.In addition, after using the mask, you should also wash your face and do follow-up care. You can't ignore the subsequent skin care steps just because you used the functional mask.
(End of this chapter)
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