I became the richest man by relying on daily chemicals

Chapter 333 Art is...expensive!

what?
what happened again?
Isn't Thanksgiving sales hitting the street?

Jiang Nian was unprepared, and was stunned by the sudden news. After a long time, he trembled like chaff, and said in disbelief:

"Boss Han... what did you do again?"

Yue Yan laughed and said:

"Mr. Xiao Jiang tested me! Although I couldn't figure it out at first, I can still replay how Mr. Han did it now. I still have this IQ!"

Jiang Nian: ...

As we all know, the Thanksgiving holiday is the biggest and most promotional shopping season in North America.

Especially the second day of the holiday is the famous Black Friday, during which time merchants will release the goods they have accumulated throughout the year, and people who have been busy for a year will also give generously, and the atmosphere is like a carnival.

Consumers have basically bought all the things they should buy during this holiday season. Unless it is the necessities of life during the Christmas holidays, it is difficult to purchase other things in large quantities.

Previously, the sales of various products of Yangfan Daily Chemicals were average, and it was almost the end of the year, so Jiang Nian was relieved, why is there another moth now...

Moon Yan narrates——

It turned out that Han Jianing had received invitations to several international art festivals when he was the general manager of Deep Blue Beauty Makeup last year.

As we all know, there are more international art festivals in Europe than in other countries. At that time, Jianing Han didn't take it seriously at all. He continued to run it step by step this year, and didn't take any fashion activities at heart. The right way in Jianing's heart is to do a good job in the North American market first.

But she didn't take it seriously, but Europe still didn't let her go. It's related to art, but the most important thing...is profit.

Although the so-called fashion and popularity are decided by the fashion giants, in the final analysis, the things they make still have to be supported by rich people and pursued by rich people.

Last year's Yangfan Daily Chemicals focused on the mysterious oriental elements that caught their eyes, which provided a lot of inspiration for those designers, who also began to imitate and add some fashion elements that were not there.

But the so-called design lacking the support of cultural background must be rootless water, no matter how you do it, it will have no inner taste, and it will make people very superior.

But it was at this moment that a turning point came—the contact lens care solution jointly developed by Jia Xingying and a major European manufacturer began to be distributed.

Contact lenses are very popular in the model circle, and they were quickly recognized by some celebrities who don't like wearing glasses. Taking this as an opportunity, the European fashion circle once again sincerely invited Han Jianing to come out, hoping to get a little advice from Han Jianing.

Twice, if you don't agree, you will offend someone, and they don't have to find you.

Anyway, Han Jianing was free at the time, so he participated in Milan Fashion Week in autumn and presented his own work——

Han Jianing's family first made a fortune by selling fabrics and dyes. The various cheongsams that Han Jianing likes to wear most are all made by the family's designers.

This completely different concept, the combination of simplicity and complexity has caught many people's eyes, and they are full of praise for Han Jianing's clothing.

Because Han Jianing didn't work in this line of business, and he didn't intend to develop here afterwards, and the fluctuations in this small circle didn't cause much reaction at the time, but Han Jianing smelled some business opportunities from it.

Why are those luxury goods not easy to see where to go, and Feitian can be sold with a logo?

Why do some skin care products have no effect, but still sell at high prices?

This is the difference between consumer groups.

Rich people are too lazy to cross-industry to study the principles of product effectiveness. They originally used these things to show their identity and status. The founder of Xierna seized their mentality and successfully started their business. After reading the recipe that made me laugh out loud, I cut the leeks and flew up.

Han Jianing studied it carefully and came up with a problem——

The price of our own products is not low in China, but it is in an embarrassing position abroad.

The previous Lipoic Acid Essence created the bottom market, focusing on a cheap, quick-acting product that meets everyone’s DIY needs.

However, although the main functions of other products are good, there are all kinds of products of the same type in North America. The advertisements invested by everyone are more cloudy than the other, and some big brands even claim that their founders have suffered I had a serious burn that could not be cured, and then I developed a skin care product and rubbed it on my face.

Most consumers don’t understand such things as efficacy at all, and they dare to use words such as anti-burn, anti-blue light, or non-irritating irritating ingredients. In the North American Gu Yang market, it is difficult to stand out directly by ingredients.

But Han Jianing looked back and thought about it, if we took the high-end route, wouldn't we be messing around?
High-end products and functional products are originally two racetracks. If we do this, we will lose a lot of competitors at once!

Han Jianing suddenly remembered that Jiang Nian had to add a bunch of tie-dye packaging that seemed useless at the time to Dark Blue Beauty's products.

Domestic aesthetics are all foreign and fancy, the better. The only function of this kind of packaging is to increase the cost. How can it bring any benefits? This ascetic tone is likely to drive away many potential customers.

Han Jianing couldn't understand Xiao Jiang's choice, but Xiao Jiang's decision must be reasonable, and she kept doing it like this.

Looking at it now, is it true that Mr. Jiang made such a decision at the time...

Dark Blue Beauty is a high-end series of Yangfan Daily Chemicals. Other products of Yangfan Daily Chemicals focus on this functionality. If you change the track, should you change your thinking?

For example, working hard on fashion?
Han Jianing's thoughts turned quickly, and he immediately felt that this was Mr. Jiang's real intention.

Compared with technology research and development, we are temporarily inferior to those top cosmeceutical brands.

But if we take the high-end luxury route, the opponents are those companies that do not pay attention to research and development and have always taken the luxury line. We may not be able to win.

Han Jianing's thoughts were changing, and he called Jia Xingying immediately, asking to use the opportunity of the development of contact lens care solution to enter the fashion circle and invest in Europe to promote the fashion label.

Jia Xingying had thought about entering Europe before, but with Jia Xingying's education level, she didn't know where to start. She didn't expect that this contact lens care solution could be related to the fashion industry, and she immediately expressed her interest.

With Mr. Jia's approval, Han Jianing felt that he was one step closer to Mr. Xiao Jiang's true intentions, and at the same time gradually realized why Mr. Jiang had such high hopes for her this year and did not arrange other jobs for her.

It turned out to be the case.

Xiao Jiang's true intention turned out to be like this!
That's right, only Xiao Jiang always has such an idea, and only Xiao Jiang can always make the layout from many years ago!

The high-end route is not something you can just go for. Big brands will fabricate a lot of cultural connotations to add brand stories to their products, and the packaging and so on are additional connotations.

It is rare for Han Jianing to have this opportunity to squeeze into the fashion circle, especially in this era, contact lenses are not used by ordinary people. Yangfan Daily Chemical can make contact lens care solution, which naturally brings a sense of safety and reliability.

Han Jianing immediately used her brains, determined to use Fan Laidi's collagen peptide products as her fist, and combined with the complicated, cold and passionate tie-dye to open up the market in the fashion circle.

Europe is the vane of global fashion, they define the so-called "fashion", and those skin care products that cannot withstand scrutiny are covered with fashionable clothes. Of course, Han Jianing cannot deceive consumers, but she can change her words.

"Collagen peptides are currently only produced by Yangfan Daily Chemicals, and other companies are still in the laboratory stage, and there is still a long way to go before making commercial products.

The essence born from the combination of ancient oriental art and modern technology brings safer and better skin experience, which is the direction that we Yangfan people have been working hard for. "

When Jianing Han attended the fashion conference, she introduced her own products to everyone. Although those fashion circles didn’t really want to help Jianing Han promote collagen peptide products, the tie-dye trend that had been hyped up in the fashion week before became more and more popular, and the success of contact lens care solution It also creates an image of product safety for high-end consumers. The level of collagen peptide technology is good, and it does meet the needs of fashion.

Especially for many models and makeup artists, they must wear makeup in their daily work, and the consequences of wearing makeup are various complex skin problems, ranging from red itching to serious conditions such as peeling and acne. Even if it is not serious enough to go to the hospital, you have to go to the hospital as soon as possible.

However, the low-sensitivity and quick-hydrating functions of the collagen peptide mask developed by Fan Laidi can meet this demand. Coupled with the promotion of the oriental tie-dye style that is becoming a trend recently, dark blue beauty quickly opened up in Europe.

The beginning of Thanksgiving happened to be the time when Han Jianing was rapidly distributing goods in Europe. Because he concentrated on the European market, Han Jianing did not make any efforts in the North American market during Thanksgiving this year, which also caused the sales of Yangfan Daily Chemicals in North America to be very mediocre.

However, after Han Jianing's operation, consumers in European countries have gradually begun to understand the advantages of collagen peptide products. This product has become a must-have product for first aid and soothing in the fashion circle, quickly opening up the situation.

When Jiang Nian was recuperating with a smile, Han Jianing was nervously discussing the payment with the customer. Finally, before New Year's Day, the payment owed by the European dealer who cooperated for the first time arrived in the account. Han Jianing finally breathed a long sigh of relief and hurriedly sent an email to Headquarters, at the same time send holiday greetings to Jiang Nian who is still ill.

"If it wasn't for Mr. Jiang, everything would not be so smooth.

Mr. Jiang's foresight is far-sighted, and he has made proper arrangements since a long time ago. This success is entirely due to Mr. Jiang. "

Yueyan finished reading Han Jianing's email to Jiang Nian in a rhythmic manner, and couldn't help wiping the tears from the corners of her eyes.

"Wooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo President Jiang?
Wow, come quickly, Mr. Jiang fainted! "
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Small theater time:
Jiang Nian: About ten years ago, the formulas of beauty products were very strange, even if they were big brands. Long-term use would cause great harm to the human body. You can learn more about the one-step classic documentary "Poison Beauty".Recently, I also watched some domestic products that advertised that the ingredients that I recognized as stimulating were non-irritating, which directly made me look stupid.The original intention of writing this book is to let everyone have an understanding of skin care safety after reading it. I would be very happy if I could do this a little bit.

(End of this chapter)