I became the richest man by relying on daily chemicals

Chapter 56 Good Advertisement, Continue to Do It

Zhang Jiqing was woken up by a phone call at 06:30 in the morning.

He picked up the phone in a daze and tried his best to say hello, but a rather deep and cold female voice came from the opposite side.

"boss Zhang?"

"Uh." Looking at the slightly bright sky outside, Zhang Jiqing was still a little scared.

He turned on the desk lamp smoothly, "Who are you?"

"I'm Jiang Nian."

"Hiss!" Zhang Jiqing took a deep breath, stood up hurriedly, and said pleasantly, "Mr. Jiang, Happy Chinese New Year, I... I finally..."

After Zhang Jiqing took office as the manager of the Northern Company, he never got Jiang Nian to arrange a call. His previous work reports were emailed or contacted Wen Qing, which made Jiang Nian feel a little sorry for him.

At that time, it was just for the purpose of doing business for my mother, so I casually took away this old-hearted fellow. It was a bit too much to ignore him for such a long time.

Thinking of this, Jiang Nian, who originally wanted to give Zhang Jiqing a boost, softened. She rubbed her messy hair and sighed:
"Mr. Zhang, are you the one who voted for this provincial TV advertisement?"

Zhang Jiqing was so excited, he secretly thought that Mr. Jiang refused to take the initiative to contact him in order to keep it secret. Could it be this time...

It's finally time to activate me!
An excellent lurker, showing his edge at critical moments, is when he wants to kill with one blow and show his value.

I don't know what instructions Xiao Jiang will give me this time?

"Xiao Jiang, you are right!
I found a company to rush out the advertisement in two days, it may be rough, please give me more comments. "

two days...

Okay, this interview-type advertisement really doesn't need much stuff, it's mainly a matter of editing.

"How did you come up with this idea?" Jiang Nian asked helplessly.

Zhang Jiqing cheered up:
"This is all following Mr. Jiang's instructions! Before Mr. Jiang secretly sent an email asking us to avoid the prime time, we carefully figured it out with the help of Vice President Zhang Juemin, and finally understood your intention.

Only the late-night and early-morning slots can run this kind of long-term interview advertisement, which was broadcast for three days before.

What does Xiao Jiang think, if you have any instructions, please tell me clearly! "

It has been broadcast for three days?

How many people have suffered this kind of spiritual pollution in the middle of the night in these three days?
Again, blame me again?
Jiang Nian didn't want them to advertise before, but he couldn't make it too clear, so he asked them not to advertise during prime time.

I don't know how he came up with the genius idea of ​​advertising late at night. Whoever has nothing to do to watch such an embarrassing advertisement in the middle of the night is still brainwashed to watch it.

If this is successful, doesn't it mean that the advertising models summed up by advertising masters throughout the ages are completely unreliable?
Thinking of this, Jiang Nian took a few deep breaths, barely restraining his temper:
"That's right, your commercial was shot very well, the actors showed their true feelings, and the script design was...very, very immersive, and there is a lot of room for improvement.

By the way, how much did you spend on this ad? "

"45 million!"

It's 45 again, you're on par with 45, right?

"45 a day? It's pretty cheap."

"Oh, Mr. Jiang, it's 45 a month!" Zhang Jiqing said excitedly.

Jiang Nian:? ? ?
After all, he had just been reborn not long ago, and the place of rebirth was still an advanced place like Pengcheng. Jiang Nian really didn't understand the significance of 45 in the north in this era.

In 94, the first bidder of the main station was only 3079 million a year, which was equivalent to 256 million a month.

Volume Provincial TV is still not received in many places across the country, and He Dehe can charge 45 a month for late-night and evening files.

As soon as Zhang Jiqing made this auspicious number, the province and Taiwan were of course very willing.

Despite the embarrassing hostage separation in this interview, as long as it is not promoting something weird, it will immediately occupy all the broadcast time, and even take the initiative to give away the time before the morning news.

It is of course welcome to have this subordinate Jiang Nian who likes to spend money at night.

Anyway, no one was watching the night file, so Jiang Nian thought about it and just stepped up his efforts.

"The shots are very good and the price is right, but there is still a big problem."

"Oh, Mr. Jiang, please show me."

"Well, why did we shoot just one commercial? You let people in the whole province watch this from late at night to early in the morning?"

"Uh..." Zhang Jiqing thought about it too.

Originally, this ad made him clench his toes in embarrassment. The villagers who had nothing to do at night turned on the TV to strengthen themselves, and it was not good for the company's reputation.

He humbly asked:

"What does Mr. Jiang mean?"

"Of course we need to shoot more!" Jiang Nian said, "That actress's acting skills are so good, and the switching between crying and laughing is so natural, this is a treasure, okay? Of course, we must hurry up and shoot!"

"This...Xiao Jiang, I'm not going to hide it.

At that time, in order to make an advertisement quickly, I randomly found a small advertising company in front of our company, and those actors and so on were also employees of the advertising company.

Let's get so many advertisements at once, firstly, the cost is unaffordable, and secondly, a small advertising company..."

"Hey, the layout is small." Jiang Nian said in a deep voice, "Our old family is outstanding, if there is no small advertising company, just find him and shoot more commercials for me, and we must enrich the evening needs of the people of the province.

As for money, you don't need to worry about it. These are not problems when the price is reasonable. "

Zhang Jiqing nodded approvingly, thinking that Zhang Juemin said Mr. Jiang's style is extraordinary, and now it is true.

Also, Juan province has outstanding people. The small factory that smashed refrigerators has now become an internationally renowned large factory. A small factory of [-] square meters can actually produce world-leading products.

Well, listening to President Xiao Jiang's voice, I am indeed the one she has placed high hopes on to make outstanding contributions to the company's future events.

"Don't worry, I will do it well, and I will never let you down."

call……

After putting down the phone, Jiang Nian was finally much happier.

Who has nothing to do watching TV and has to go to the late night stalls to watch commercials?

At that time, everyone will know that the late-night stalls are full of such stupid advertisements, and they will definitely pay close attention to lightning protection.

So spread your mind...

Now, I have to compete for the late-night stall bid king in various provinces and TV stations. No one watches these late-night stalls anyway, so I've covered them all. Wouldn't all the money be spent in this way?

The so-called accumulation of less makes more, so many late-night stalls in Taiwan and Taiwan...

Well, it must be a big expense, so that no one will dare to complain that I don't advertise in the future.

Marketing gone, money spent.

As for the effect, it's up to fate.

She excitedly picked up the phone and said:
"Minister Han, come here."

A moment later, Han Jianing, who was dressed in an emerald green cheongsam inlaid with gold silk, quickly appeared in front of Jiang Nian, and said humbly:
"Mr. Jiang, are you looking for me?"

"Yes, Minister Han!" Jiang Nian said seriously, "Northern Company is about to launch a large number of TV advertisements, and it will cover every provincial station in the future. You should contact Manager Zhang Jiqing as soon as possible to see the effect as soon as possible."

"Received!" Han Jianing said briskly. Hearing that Jiang Nian was finally ready to put up an advertisement, Han Jianing's face was full of smiles.

In the past, Jiang Nian had been reluctant to invest in advertising, which made the company's management quite worried.

It seems that President Xiao Jiang's steps were relatively steady before. When he was short of money, he laid the foundation first. Now is the time to take the initiative.

"Excuse me Mr. Jiang, do we only cast TV commercials?"

"Well, there are other things that are fine, but everything must be remembered, you must not distort the facts, and you must not blindly exaggerate the effect.

By the way, the northern market is mainly based on TV advertisements. Our base camp Pengcheng and its surrounding areas still need to use local push, but the method of ground push must be very gentle. We must put an end to Wu Hai's behavior of hanging banners and advertising, not too much. swagger! "

Advertising should not be too ostentatious, which is obviously contradictory.

However, Han Jianing didn't raise any objections, instead he smiled and said:

"Little Jiang, don't worry, I will definitely find the best way.

By the way, why do you have such a bad impression of Wu Hai? "

"That person." Jiang Nian pondered for a moment, and was embarrassed to say that that person was a top liar, so he had to say, "It's not that I have a bad impression, it's just that we are all business people, and what he does is floating things that have no value to society.

I don't like this kind of people even if they are rich. "

Han Jianing repeated Jiang Nian's words several times in a low voice, and solemnly said:

"President Xiao Jiang's layout is really extraordinary, I'm taught."
-
Small theater time:
Han Jianing: President Xiao Jiang said so well, I will do something big for President Jiang right away!
Jiang Nian: No, we are our own people.

(End of this chapter)