Chapter 59
Zhang Juemin took the bottle and looked at it before his eyes, and then looked at the formula behind the bottle. The more he looked at it, the more he frowned, and he murmured:
"This is the ingredient list of a big foreign brand? That's it?"
Bu Shenglian asked curiously:
"Teacher, isn't this a foreign product? Why is there a problem?"
"There is a problem, and the problem is not so big."
Zhang Juemin put on his presbyopic glasses and looked carefully for a long time. After confirming that he was not mistaken, he pointed to the words on it and said:
"First of all, the pH value is high. Not everyone can use such a high alkalinity.
Their product instructions don't mention this at all. If you have sensitive or oily skin, using this product is prone to problems.
As for the reason for such a high pH value, it should be that stearic acid, palmitic acid and triethanolamine react to form fatty acid triethanolamine salt, which is also an emulsifier for emulsifying oil. "
Bu Shenglian:? ? ?
This……
Can you say something understandable?
Although Bu Shenglian didn't know what this bunch of chemical ingredients were and how they worked.
But when she was in junior high school, she still studied chemistry for a few days, knowing that both acid and alkali would cause harm.
Isn't this a product of a big foreign brand?
How could it be done like this?
It seems that it is not as good as our products.
Knowing that Bu Shenglian didn't understand, Zhang Juemin patiently explained:
"Look, octyl powder polyether-13 should be used here as an emulsifier. This kind of thing will produce a certain amount of dioxane, and a slight addition will not cause any major problems.
But if you use it for a long time, it will be a big burden on the skin after all. "
"And I took a closer look. The structure of this product is really a bit insulting. It's completely bullying us people who don't understand."
The more Zhang Juemin spoke, the angrier he became, the louder the female workers surrounded him curiously, and the students he led hurriedly copied their notebooks to record.
"Look, such a greasy oil-acid emulsified combination has a high chance of causing acne when emulsified.
Hey, the second ingredient is still mineral oil, oh, there is hydrogenated castor oil in the back, and maltodextrin is added.
No wonder this thing feels so good on the skin, anyone who puts it on the face feels advanced.
Hehe, even if the mineral oil they developed is top-notch and non-acne-free, so what, the petrolatum products can also be promoted as a base, who is fooling! "
"And this fragrance, the amount of fragrance added is so high, it's free to add so much fragrance to the product, hehe, everyone should understand why.
Well, centella asiatica has been added a lot, but centella asiatica is not expensive, and we can make it ourselves.
By the way, how much is this thing? 50? 100? "
"It seems, it seems to be more than 600..."
"More than 600!"
Zhang Juemin was furious:
"Don't you think we are fools? No, come with me and smash the counter!"
Previously, Jiang Nian's design philosophy has always been to be responsible to consumers, and never added such completely useless things as fragrances. Zhang Juemin also tried his best to reduce the burden on the skin when designing.
Considering that many people are not familiar with the usage of this kind of mask, they specially designed a lengthy instruction manual for fear that consumers might have problems with it.
But this top foreign brand opened its doors in the best shopping mall in Pengcheng, proudly stating that their products are exclusively for ladies, representing fashion and advanced, suitable for all skin types.
Xiao Jiang's general requirement is to make products that match this kind of thing?
"Calm down, Teacher Zhang."
Seeing Zhang Juemin who was about to run away, a group of workers hurriedly held him down with hands and feet. Bu Shenglian made a cup of tea for Zhang Juemin, and said carefully:
"Don't be so angry, I think there must be Mr. Jiang's intentions, why don't you ask Mr. Jia?"
"Well, I'll personally invite Mr. Jia here, how can I make imitations of this kind of thing, I won't do it!"
Jia Xingying has been busy with night school work these days.
In the previous recruitment, the night school already had ten teachers, all of whom had a bachelor's degree.
Although there are no grades for the time being, mathematics, physics, chemistry, English and writing have been taught according to the speed of progress.
At the beginning, not many workers were willing to devote their spare time to study, but everyone soon discovered that many positions in the new company were short of personnel.
Especially in the R&D department, the students led by Zhang Juemin can't keep up with his thinking at all, which makes many young workers who drop out of school and come to work suddenly see hope.
Under the leadership of Bu Shenglian, they have been supplementing their knowledge recently and observing the problems in production through their daily work-well, the most important thing is that the night school is in charge of the meals!
Not to mention whether the local dishes in the cafeteria are suitable for everyone’s taste, but the ingredients are good and the dishes are complete, it is worthwhile to stay in the evening school for a while just for a meal.
Jia Xingying is also very conflicted these days, his family has been urging her to go home and get married, and she is already 24, so it would be inappropriate not to get married.
If last year, Jia Xingying would of course have to listen to her family, but now she suddenly feels that she has a pursuit in life, and suddenly wants to pursue her career again, so she can only deal with the family all the time.
Well, anyway, the family members couldn't get the pass for Pengcheng, and couldn't go through the barbed wire to catch themselves home, so Jia Xingying's ostrich would be fine.
When Zhang Juemin brought a group of people over in a hurry, Jia Xingying and Han Jianing had just met to go to the cafeteria for dinner. After listening to Zhang Juemin's narration, she was slightly taken aback:
"What? Isn't this a big foreign brand?
Liben's facial mask was not well designed before, why is this lotion so poorly designed? "
"Hmph, it's not that the design is bad, it's that they treat us as fools!
This should be the so-called classic formula many years ago. At that time, everyone's thinking was not good, and there were not many raw materials that could be used. It is a bit ridiculous to still use this kind of thing now. "
Jia Xingying pondered and said:
"I think, with Nian Nian's way of thinking, this point must have been taken into consideration.
By the way, where is their counter? "
"Aren't you with Sui Wenjie? You know Sui Wenjie well, tell him to get rid of this kind of thing that cheats our people!"
Han Jianing, who had been silent all this time, quickly said:
"no!"
"This kind of big international brand, if you want to set up a special counter in any supermarket, others will only ask them to do so.
We have to compete with them sooner or later, can Mr. Zhang smash their counters one by one? "
Jia Xingying's eyes lit up, and said:
"That's right! Nian Nian must be thinking this way too!"
"Nian Nian is very sentimental. She kept talking about last year that many big names will enter the domestic market this year, so she must be prepared.
You see, the essence and mask we made before are all niche products that fill the gap in the market.
But why did Niannian insist on making lotion this time?Or is it a product with no special features? "
"This……"
After Jia Xingying said it, everyone felt that it was true.
When did Jiang Nian get so involved before, and even bought a sample?
You must know that Jiang Nian always emphasized the need to make something different from the big names before.
"The previous essence and mask have proved that we can make our own characteristics. Now Niannian is preparing to face these foreign capitals and prove to consumers that our foundation can also be done well."
"The brand effect of big brands is not comparable to ours in a short period of time, but now they have just entered the country, and the counters, channels, and advertisements have not yet been rolled out. Niannian's idea is to fight a blocking battle!"
"Even if we do exactly the same thing as them, we can beat them in terms of product structure.
However, we must also be clearly aware that most people's tolerance for domestic products is far inferior to that of international brands.
Therefore, we must try our best to make safe ingredients at the beginning, as long as we can do a good job of basic moisturizing, everything will be on the right track! "
"Of course, it depends on Teacher Zhang!"
Listening to Jia Xingying's narration, Zhang Juemin's previous indignation and confusion had disappeared.
He nodded solemnly and smiled:
"I understand, I completely understand, thank Mr. Jia for explaining."
"President Xiao Jiang's arrangement is really... really long-term. I was too impulsive before."
"It is so, it is so.
No wonder Xiao Jiang always asked me to suspend the research on Niu Tear and started to devote myself to this...
Alright, let's fight a blocking battle this time, and let those who look down on us learn a lesson! "
Han Jianing smiled and said:
"Ms. Zhang is so confident, we are all relieved."
"Hehehe, it's impossible for me to challenge such a big name.
But my student happened to be there too, and he likes to do things like challenge big names. "
-
Small theater time:
Jiang Nian: It's true that not all big names act like this, and publicity really takes a lot of weight.
(End of this chapter)
Zhang Juemin took the bottle and looked at it before his eyes, and then looked at the formula behind the bottle. The more he looked at it, the more he frowned, and he murmured:
"This is the ingredient list of a big foreign brand? That's it?"
Bu Shenglian asked curiously:
"Teacher, isn't this a foreign product? Why is there a problem?"
"There is a problem, and the problem is not so big."
Zhang Juemin put on his presbyopic glasses and looked carefully for a long time. After confirming that he was not mistaken, he pointed to the words on it and said:
"First of all, the pH value is high. Not everyone can use such a high alkalinity.
Their product instructions don't mention this at all. If you have sensitive or oily skin, using this product is prone to problems.
As for the reason for such a high pH value, it should be that stearic acid, palmitic acid and triethanolamine react to form fatty acid triethanolamine salt, which is also an emulsifier for emulsifying oil. "
Bu Shenglian:? ? ?
This……
Can you say something understandable?
Although Bu Shenglian didn't know what this bunch of chemical ingredients were and how they worked.
But when she was in junior high school, she still studied chemistry for a few days, knowing that both acid and alkali would cause harm.
Isn't this a product of a big foreign brand?
How could it be done like this?
It seems that it is not as good as our products.
Knowing that Bu Shenglian didn't understand, Zhang Juemin patiently explained:
"Look, octyl powder polyether-13 should be used here as an emulsifier. This kind of thing will produce a certain amount of dioxane, and a slight addition will not cause any major problems.
But if you use it for a long time, it will be a big burden on the skin after all. "
"And I took a closer look. The structure of this product is really a bit insulting. It's completely bullying us people who don't understand."
The more Zhang Juemin spoke, the angrier he became, the louder the female workers surrounded him curiously, and the students he led hurriedly copied their notebooks to record.
"Look, such a greasy oil-acid emulsified combination has a high chance of causing acne when emulsified.
Hey, the second ingredient is still mineral oil, oh, there is hydrogenated castor oil in the back, and maltodextrin is added.
No wonder this thing feels so good on the skin, anyone who puts it on the face feels advanced.
Hehe, even if the mineral oil they developed is top-notch and non-acne-free, so what, the petrolatum products can also be promoted as a base, who is fooling! "
"And this fragrance, the amount of fragrance added is so high, it's free to add so much fragrance to the product, hehe, everyone should understand why.
Well, centella asiatica has been added a lot, but centella asiatica is not expensive, and we can make it ourselves.
By the way, how much is this thing? 50? 100? "
"It seems, it seems to be more than 600..."
"More than 600!"
Zhang Juemin was furious:
"Don't you think we are fools? No, come with me and smash the counter!"
Previously, Jiang Nian's design philosophy has always been to be responsible to consumers, and never added such completely useless things as fragrances. Zhang Juemin also tried his best to reduce the burden on the skin when designing.
Considering that many people are not familiar with the usage of this kind of mask, they specially designed a lengthy instruction manual for fear that consumers might have problems with it.
But this top foreign brand opened its doors in the best shopping mall in Pengcheng, proudly stating that their products are exclusively for ladies, representing fashion and advanced, suitable for all skin types.
Xiao Jiang's general requirement is to make products that match this kind of thing?
"Calm down, Teacher Zhang."
Seeing Zhang Juemin who was about to run away, a group of workers hurriedly held him down with hands and feet. Bu Shenglian made a cup of tea for Zhang Juemin, and said carefully:
"Don't be so angry, I think there must be Mr. Jiang's intentions, why don't you ask Mr. Jia?"
"Well, I'll personally invite Mr. Jia here, how can I make imitations of this kind of thing, I won't do it!"
Jia Xingying has been busy with night school work these days.
In the previous recruitment, the night school already had ten teachers, all of whom had a bachelor's degree.
Although there are no grades for the time being, mathematics, physics, chemistry, English and writing have been taught according to the speed of progress.
At the beginning, not many workers were willing to devote their spare time to study, but everyone soon discovered that many positions in the new company were short of personnel.
Especially in the R&D department, the students led by Zhang Juemin can't keep up with his thinking at all, which makes many young workers who drop out of school and come to work suddenly see hope.
Under the leadership of Bu Shenglian, they have been supplementing their knowledge recently and observing the problems in production through their daily work-well, the most important thing is that the night school is in charge of the meals!
Not to mention whether the local dishes in the cafeteria are suitable for everyone’s taste, but the ingredients are good and the dishes are complete, it is worthwhile to stay in the evening school for a while just for a meal.
Jia Xingying is also very conflicted these days, his family has been urging her to go home and get married, and she is already 24, so it would be inappropriate not to get married.
If last year, Jia Xingying would of course have to listen to her family, but now she suddenly feels that she has a pursuit in life, and suddenly wants to pursue her career again, so she can only deal with the family all the time.
Well, anyway, the family members couldn't get the pass for Pengcheng, and couldn't go through the barbed wire to catch themselves home, so Jia Xingying's ostrich would be fine.
When Zhang Juemin brought a group of people over in a hurry, Jia Xingying and Han Jianing had just met to go to the cafeteria for dinner. After listening to Zhang Juemin's narration, she was slightly taken aback:
"What? Isn't this a big foreign brand?
Liben's facial mask was not well designed before, why is this lotion so poorly designed? "
"Hmph, it's not that the design is bad, it's that they treat us as fools!
This should be the so-called classic formula many years ago. At that time, everyone's thinking was not good, and there were not many raw materials that could be used. It is a bit ridiculous to still use this kind of thing now. "
Jia Xingying pondered and said:
"I think, with Nian Nian's way of thinking, this point must have been taken into consideration.
By the way, where is their counter? "
"Aren't you with Sui Wenjie? You know Sui Wenjie well, tell him to get rid of this kind of thing that cheats our people!"
Han Jianing, who had been silent all this time, quickly said:
"no!"
"This kind of big international brand, if you want to set up a special counter in any supermarket, others will only ask them to do so.
We have to compete with them sooner or later, can Mr. Zhang smash their counters one by one? "
Jia Xingying's eyes lit up, and said:
"That's right! Nian Nian must be thinking this way too!"
"Nian Nian is very sentimental. She kept talking about last year that many big names will enter the domestic market this year, so she must be prepared.
You see, the essence and mask we made before are all niche products that fill the gap in the market.
But why did Niannian insist on making lotion this time?Or is it a product with no special features? "
"This……"
After Jia Xingying said it, everyone felt that it was true.
When did Jiang Nian get so involved before, and even bought a sample?
You must know that Jiang Nian always emphasized the need to make something different from the big names before.
"The previous essence and mask have proved that we can make our own characteristics. Now Niannian is preparing to face these foreign capitals and prove to consumers that our foundation can also be done well."
"The brand effect of big brands is not comparable to ours in a short period of time, but now they have just entered the country, and the counters, channels, and advertisements have not yet been rolled out. Niannian's idea is to fight a blocking battle!"
"Even if we do exactly the same thing as them, we can beat them in terms of product structure.
However, we must also be clearly aware that most people's tolerance for domestic products is far inferior to that of international brands.
Therefore, we must try our best to make safe ingredients at the beginning, as long as we can do a good job of basic moisturizing, everything will be on the right track! "
"Of course, it depends on Teacher Zhang!"
Listening to Jia Xingying's narration, Zhang Juemin's previous indignation and confusion had disappeared.
He nodded solemnly and smiled:
"I understand, I completely understand, thank Mr. Jia for explaining."
"President Xiao Jiang's arrangement is really... really long-term. I was too impulsive before."
"It is so, it is so.
No wonder Xiao Jiang always asked me to suspend the research on Niu Tear and started to devote myself to this...
Alright, let's fight a blocking battle this time, and let those who look down on us learn a lesson! "
Han Jianing smiled and said:
"Ms. Zhang is so confident, we are all relieved."
"Hehehe, it's impossible for me to challenge such a big name.
But my student happened to be there too, and he likes to do things like challenge big names. "
-
Small theater time:
Jiang Nian: It's true that not all big names act like this, and publicity really takes a lot of weight.
(End of this chapter)
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