I became the richest man by relying on daily chemicals

Chapter 61 Mask vs. Mask

Cornell had a very bad impression of Gao Sheng, but he had a good impression of Wu Hai, so he had to give him some face.

They sat down in Gao Sheng's office, and Cornell remained patient and gentle, and asked Gao Sheng to bring the products of Yangfan Daily Chemicals to him.

Gao Sheng didn't dare to neglect, and put a pile of various masks and essences on the table in front of Cornell with a smile.

Cornell took a look at the essence bottle, frowned immediately, and asked the translator to tell Gao Sheng:
"Sir, I know you have an internal experimental version, but please show us the market-ready version."

Gao Sheng smiled flatteringly;
"This is the popular version in the market. If you don't believe me, you can go to the supermarket to have a look."

Is this the market version?

Connell looked dazed, and couldn't help laughing when he saw the simple black and white packaging of the whitening essence.

This... is really shabby.

"How much is this thing? Ten dollars?"

"No, one hundred!"

"One hundred?" Cornell said in disbelief, "This thing costs 100?"

If this is a fast-moving consumer product worth ten yuan, it is not surprising that the sales volume is very good.

As far as he knows, most of the daily chemical products in the mainland market currently follow the low-profit and fast-moving route, and they are not on the same track as their products.

Their products can easily occupy the high-end market and take all the huge profits into their own hands.

Unexpectedly, Yangfan Daily Chemicals did not have the idea of ​​mixing in the soil, but started to focus on high-end products from the first product...

100, it can already be seen that the idea of ​​this product is quite good, and it may be our competitor in the high-end market in the future.

Cornell didn't know what the word "essence" meant.

But the translator told him that this term has a good meaning and has been registered as a patent. In the minds of many people, this is a better and more effective product than ordinary products.

There is nothing to do with the charm of Cornell Xindao Translation, but my company's main focus is not this kind of thing, as long as it doesn't crash, it shouldn't be a big problem.

But Wu Hai smiled sadly and said:
"As far as I know, there was a production line of lotion before Yangfan Daily Chemical.

Now they are already planning a new project, if my guess is right, it should be lotion. "

Cornell looked very dignified.

If local brands succeed in taking the high-end route, their share will inevitably be further reduced.

Their company's flagship product is lotion, so they can't be careless in the slightest, and they must carefully observe the tonality of the other party's products.

He took apart the essence of the so-called market circulation version, squeezed a drop of viscous liquid on the back of his hand with a dropper.

The sticky stuff was hard to push off, and there was obvious tingling after applying it on the face.

Cornell took a closer look at this essence and found that it actually added a high concentration of niacinamide, no wonder it feels this way.

After observing the formula carefully, he couldn't help but let out a sigh.

"No fragrance?"

"Yes."

He picked up another mask, looked at the ingredient list, but still didn't see the essence, and now a smile finally appeared on his tense face.

It can be seen that the product design ideas of Yangfan Daily Chemical are very radical.

They directly abandoned the fragrance, and even clearly mentioned in the instructions of the mask that their own products will never add fragrance.

Oh, no fragrance?

That's because you can't adjust the fragrance of the nobility!

The fragrances used in the Xierna Group's lotions are very expensive, which can create a more high-end feeling. Of course, expensive fragrances can bring huge profits, which is also the basis for them to be used as noble brands.

Hey, brands in these emerging markets really don't understand skin care, and they actually make such elegant things into fast-moving consumer goods.

What is high end?
Of course, the high-end is to emphasize the tonality of your own brand, not everyone can afford it, and the high-end is the one that makes people feel envious when you take it out.

There is no high-end fragrance, and even outrageously no pigment is added. This off-white liquid does not give people a good look, and it is not as attractive as the snow white made with pigment.

He observed carefully again, and found that the products of Yangfan Daily Chemicals were extremely minimalist, using some popular ingredients, and there was nothing unique about them.

I have used so many plant extracts, don't worry about whether it is useful or not, anyway, it looks very bluffing, and it can better meet the spiritual needs of high-end consumers.

Well, plus the shabby packaging.

No matter it is essence or facial mask, the product packaging of Yangfan Daily Chemicals is full of shabby, if placed on a shelf...

"What are their sales channels? Are they also counters?"

"No, it's sold on the shelves of supermarkets."

"Hmph." Cornell smiled coldly, obviously very disdainful.

It’s a bit pricey to open a counter in a supermarket, let alone sell it directly on the shelves of a supermarket.

This kind of fast-moving daily life is promising.

Honestly lower the price to take the low-end route and serve the poor, but you still want to show up in the high-end category?
"It seems that both consumers and these brands need education."

A confident smile appeared on his face, Gao Sheng nodded and bowed vigorously, and said:

"Yes, yes, sir.

Our high-end products just let the uninformed people see what is the best product, so that these uninformed people will think that Yangfan Daily Chemical has made this product and it is a good product. "

Wu Hai also smiled and said:

"There is an old saying in our country, even the smell of wine is afraid of the deep alley.

The great reputation of Xierna Group has not been known by many people. If we can knock down and annex Yangfan Daily Chemicals, we can get a lot of mature sales channels.

In particular, they have deployed the North Company, and they have also placed a lot of advertisements, which should also be a great benefit to our Xierna Company. "

Cornell is very disdainful of Yangfan Daily Chemicals, but he knows that his products have just arrived, and someone needs to lead the way.

Wu Hai's thinking is right, and it's rare to have someone as loyal as Gao Sheng, which is very good.

He stood up, smiled and patted Gao Sheng on the shoulder:

"My friend, I admire your technique.

It is a pity that you can make such a good product, but you continue to do OEM for such a small factory.

Why don't we give you a formula, and then you can do a good job in production, and we can work together, okay? "

"Really?" Gao Sheng said quickly, "Great, great, of course I am willing!

It is an honor for a small factory like ours to be able to produce your high-end products. "

Cornell is pushing lotion this time, but who would want too much money?

He sent a fax to ask for a random formula in the country, and then recruited a few formulators from Hong Kong City. As long as they put their logo on the Xierna Group, they could get a lot of money. At worst, even if they opened a subsidiary company, what's the big deal? ?

Not to mention them, the world's strongest beauty brand is now cooperating with others, and it is easy to handle things with someone leading the way.

The upcoming lotion of Yangfan Daily Chemical cannot be the opponent of our earl lotion.

I will make another facial mask to defeat their mask production line head-on.

This kind of fast-moving consumer goods especially needs cash flow, and they will soon be unable to resist it. At that time, if I show a little intention of acquisition, this small business must be crying and shouting to sell their factories to me.

This fertile soil in the east is still waiting to be developed. If I can open the article here, maybe our group can become the number one company in the world immediately, and I will also become the president of the group!

"Happy cooperation!" He said in broken Chinese.

Gao Sheng smiled openly, nodded and bowed incessantly:

"Happy cooperation, happy cooperation!"

Wu Hai looked at the two smilingly, and said to himself that you are happy and I am happy too.

Although the popularity of Xierna Group is not high in China, it is a high-end luxury product in Hong Kong City.

They have inherent advantages in making masks!
Mr. Jiang, let me see what you plan to do this time.
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Small theater time:
Jiang Nian: The market research of big foreign brands in this era is so arbitrary.

A few years ago, a big-name international daily chemical company just came here. After some research, it was discovered that Chinese people like to use soap to wash their hair. They immediately slapped their heads—I got it, and started to produce soap.

The other company came late, but after it came, it started to set up a stall on the street to teach people how to use shampoo, and everyone knows the story later...

(End of this chapter)