I became the richest man by relying on daily chemicals

Chapter 83 New Brand

What international big brands are best at is that if you divide, you can succeed. In addition to the main brand, you can separate different brands to adapt to different consumer groups and capture a larger market.

But Jiang Nian also knows that this trick is more difficult for most domestic daily chemicals.

Because daily chemicals, especially cosmetics, naturally have strong fashion elements.

The right to speak about fashion is now firmly in the hands of big names.

The lotion of Xierna Group is known as a classic formula, but everyone in the industry knows that classics represent oldness and backwardness from ideas to formulas, but they can still harvest everywhere with their strong popularity.

Most people don't understand its working principle at all, just blindly follow the big names, and of course they make a lot of money.

If this kind of enterprise wants to spin off some subsidiaries, as long as they publicize it well, it will be no problem to make money with the noble aura.

But domestic products are not good. Jiang Nian worked as a cabinet lady for a big domestic brand after she was down and out in her previous life.

But after being cloned, the cost of publicity will increase significantly, and it will be even more difficult to build everyone's recognition of the brand.

Why do most people buy daily chemicals and have nothing to do to study the specific formula and process. I have never heard of this brand. I guess it is a pheasant brand. Later, the sales are getting worse and worse. It seems that it has not closed down, but it has simply disappeared. feel.

Now Yangfan Daily Chemicals has gained popularity thanks to various previous operations. At least now when going out for a stroll, when it comes to Yangfan Daily Chemicals products, everyone will give a thumbs up subconsciously, saying that they are the light of domestic products.

At this time, if you jump out of your own brand tonality and especially establish a new brand that has little relationship with the headquarters, it is equivalent to starting everything from scratch, and the difficulty can be imagined.

The product positioning of new products is high-end, but it is not in line with the current trend to use traditional elements in high-end products.

Different from the era when people’s general awareness improved decades later, it is now considered fashionable to learn from foreign products and get close to big brands.

If you make a design with traditional elements and sell it for such an expensive price, it will be a ghost if you can sell it.

Jiang Nian did some research before, and Zhang Juemin's strong R&D ability was the key to making money before, while Han Jianing did a good job in public relations and had a good relationship with the media, which led to a very powerful publicity before, which greatly increased the sales of the product, making the main product Even high-end lotion can sell so well.

As long as Han Jianing and Zhang Juemin were sent to Shanghai to start their own companies, what would be left would be the incompetent Wu Xuejun and the poor Jia Xingying.

Wouldn't that solve most of the problem?
Besides, Jiang Nian is also preparing for the future.

She felt that there would be a day when she would lose money for this nonsense, and one day her parents would wake up and stop nagging, and her company would not bother to play anymore, so she would just give it to them directly.

Give it to those who are full of love and enthusiasm for their careers and really want to make something.

At that time, I can also be a rich second generation with peace of mind, relying on my vision from a high position to speculate in real estate, wouldn't it be safe to make money?

Han Jianing was very moved.

She only came to the company on New Year's Day, and she has been appointed as the company's vice president in a short period of time, and she has won the appreciation of Xiao Jiang.

She thought she hadn't made much contribution to the company, but she didn't expect Mrs. Jiang to trust her so much that she wanted me to go back to Shanghai to start a company, and to integrate the traditional culture I learned into the design concept among...

This, this trust, I, how can I repay Mr. Jiang?

Gathering his mind, Han Jianing quickly regained his composure.

"Little Jiang always think twice.

The land price in Shanghai is very expensive. To invest and build a factory there for publicity, the initial investment may cost tens of millions or even tens of millions.

If we focus on the high-end route, we'd better produce our products in Pengcheng's existing production line first, and I can sell them in Shanghai..."

Jiang Nian waved his hand:
"Of course not.

I'll figure out how to deal with the money. Don't think the company is so tight. You and Mr. Zhang have a good discussion about the future plan.

Whether a cosmetic daily chemical can really grow bigger depends on whether it has enough high-end products.

Now The General's product line has reached a bottleneck, how to break through depends on your new product.

This is the company's century-old plan, and it is a good opportunity to carry forward the traditional culture. Sister Carrian, you can't let me down! "

Han Jianing's beautiful eyes were full of tears, she choked with sobs and nodded again and again, quite joyfully said:
"Okay, I...I will definitely, definitely not let down Mr. Jiang's trust.

Even if I use all my contacts and abilities, the company's products must firmly occupy the high-end production line! "

It is best to invest tens of millions.

How many big names failed to rush to the high end, and finally chained and exploded, and the losses were a mess.

The product tonality of The General is considered to be all mid-range. With the gradual increase in the salary level of Pengcheng, it just hits the consumer demand of the middle class. This is the most important reason for making money.

Available in high-end areas...

Hmph, Jiang Nian couldn't believe it.

Breaking through the private plots of big names does not exist. Why can we do things that cannot be done decades later?
This still manages to spend money reasonably, what a genius I am.

After Han Jianing left, Jiang Nian took a closer look at the company's financial statements.

Yangfan Daily Chemicals seems to be very profitable, but the capital demand for workers' wages, benefits, product raw material purchases, advertising, equipment maintenance, and North Company's business expansion is as high as 3000 million.

In other words, if the company cannot earn back 3000 million from various channels a month, the capital chain will be broken.

It's no wonder that many companies are relying on banks and financing to maintain their operations.

Jiang Nian calculated that the minimum cost of setting up a factory in Shanghai is 2000 to [-] million. This gap is very large, and the benefits will not be seen in the short term, which will definitely add a lot of uncertainty to the company's operation.

For example, if there is a little excessive expenditure in a certain month, the company will directly suffer losses.

A company must continue to expand during the rising period, and then continue to recruit workers and continue to improve employee benefits. I don't believe it will not lose money!

·
Han Jianing left Jiang Nian's office in a hurry.

She closed the door, leaned gently against the door panel, and couldn't hold back her tears anymore.

Finally, are you going to return to your hometown?

My parents always thought that I was a child who didn't grow up, and now I finally have my own company, which is... still a high-end daily chemical company.

Do you dare to underestimate me after seeing them!

Jiang Nian's trust was so heavy that Han Jianing didn't dare to be careless.

She breathed a sigh of relief, and began to think about what to do in the future.

It is not difficult to find land and build a factory building, but the key is how to operate the subsequent products.

Tens of millions of companies, taking the high-end route, and traditional elements...

Hey, Xiao Jiang always trusts me, but if I ruin the company and lose tens of millions, then I can only jump the Huangpu River to apologize.

She wanted to ask Jia Xingying for advice again, but she thought that she would soon be on her own, so how could she bother Mr. Jia with everything.

She has never wanted to contact her parents, she just wanted to start her own career with bare hands.

But now for Mr. Jiang's great cause, so what if he lowered his profile?
After thinking for a moment, she reluctantly turned back to the office, closed the door carefully, touched the phone on the table, and cast a number with trembling hands.

After a long time, the phone was connected, and an elegant male voice came from over there:

"Hello, this is Han Mansion, who are you?"

Hearing this familiar voice, Han Jianing's eyes were blurred. She collected herself and said:

"Uncle Bai, is my father at home?"

There were bursts of panicked footsteps on the other side of the phone: the phone seemed to be pulled to the ground, and soon, a woman's anxious voice was heard on the other side:

"My dear girl, where are you? Mom misses you so much, come back quickly, Mom will never force you to go on a blind date again!"

Han Jianing's nose was sour, and he thought that he ran away from home at that time, and it was too much not to contact his family for many years.

It's time to go back...

"Mom..." she said in a hoarse voice, "I'm going back to Shanghai to start a company!"

"Really?" The voice of the mother on the opposite side trembled slightly, obviously unable to restrain the excitement, "Come back, come back! Mom misses you!"

Han Jianing took a slightly wronged breath and said:
"Mom, the company needs office buildings and factories, can you help me find them first?

I have been entrusted by our boss this time, and I want to make a career as much as possible, so..."

"Just come back!" The mother said anxiously, "This child, how come you talk like an outsider? You forgot what your family does? We have plenty of office buildings and factories. As long as you come back, you can give them everything you want." you!!"
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Small theater time:
Han Jianing: I rely on my parents at home and friends when I go out. I should be fine with what I do.

Jiang Nian: I thank you...

(End of this chapter)