i have a wasteland world

Chapter 104 Hermes in Wine
It can be said that the popularity of "Di Liuzhi" was unexpected by Chen Xiao.

Originally, it was only used as a killer tool to improve the brand image and create high-end products.

Now it is getting hotter and hotter by netizens, almost showing signs of getting out of control.

"Currently, many people ask us to expand the production of the super-grade "Emperor Slurry". Qu Zhengyang reported that many technicians in the factory have switched jobs, and some people have been caught trying to steal the formula. The dealer also said that the price of 18888 is no problem... ..." Chang Tingting reported the latest situation.

Chen Xiao shook his head: "One stone can stir up thousands of waves, but this is a good thing, what do you think?"

Chang Tingting: "We can consider selling it on the shelves, but we can't do it now. We need to further deepen the high-end image of the super-grade "Emperor Liquid", follow the example of the luxury goods circle, and strive to make it Hermes among liquors."

Chen Xiao: "You're not afraid that it's just a moment of enthusiasm. If you don't put it on the shelves now, it will be self-defeating later."

Chang Tingting: "Now that it is on the shelves, many people may be disappointed. What is the emperor's blood, but so, people's hearts are very wonderful. Once the expectations are not met, all previous expectations will be transformed into disappointment. No matter what you do, there will be risk, so we simply took this opportunity to create a real luxury item.”

Chen Xiao: "Tell me about your thinking."

Chang Tingting: "Luxury products have two major selling points, one is historical inheritance, and the other is excellent workmanship. For Di Liujiang, excellent workmanship is its own attribute, and historical inheritance can be edited in this regard."

"That is to say, propaganda is the main thing."

Chang Tingting nodded: "Create a high-end image of the brand through various soft articles, and at the same time, release some goods in the second-hand market to increase the price, and strive to form an impression of value preservation and appreciation in the hearts of users..."

Chen Xiao nodded after listening, "Okay, I will leave this matter to you."

Chang Tingting was full of confidence, "I won't let you down."

Chen Xiao: "Of course I am assured of you. Don't put too much pressure on you. It is gratifying to succeed. If it fails, it will not affect our company's overall strategy."

Chang Tingting gave a "hmm" for a while, "I have carefully studied the routines of luxury goods. Even if it doesn't work, it can improve our overall brand image."

Chen Xiao was curious: "Oh, what are the routines?"

Chang Tingting: "In addition to excellent craftsmanship and historical heritage, a luxury item must meet two conditions."

"Ah."

"The first is to fight against technological progress. Apple launched a luxury version of the gold watch for 1 to 2 dollars, which was later discontinued because electronic products cannot resist technological progress."

Chen Xiao nodded, "That's true."

"The second is that the second-hand market should be active. The reason why Louis Vuitton and Cartier's handbags are relatively low is that second-hand goods are not easy to sell. The liquidity of second-hand goods determines the price of luxury goods and the difficulty of selling..."

Chen Xiao: "It seems like you've already thought it through very clearly, so let's do it."

Chang Tingting: "I will gradually focus on the construction of the "Emperor Flow" brand."

Chen Xiao asked: "The sales company, who are you going to ask to help you?"

The gin company splits into three subsidiaries.

The production company was assigned to Wang Gang, and Wang Gang was under the responsibility of the factory director.

The research and development company is headed by Hu Yifan (an expert who inspected Taoyuan Factory with Chen Xiao and was later recruited to be in charge of liquor research and development).

Although the valuation is the highest, it has little power, and everything (recipe, brand) is controlled by Chen Xiao.

Chang Tingting is mainly responsible for the sales of the company.

As a profit-generating department, the sales company is a one-shot kill.

It is common for a group of arrogant soldiers to disobey management.

If she can operate a brand independently, she will not only have a high degree of freedom and a sense of accomplishment, but once successful, her prestige will be greatly increased.

Chang Tingting: "Although Liu Zhenyu is young, he is very capable. He can be promoted as the company's deputy."

Chen Xiao thought for a while, and agreed: "I know Zhenyu, he has principles and a flexible mind, that's fine."

Chang Tingting: "Who is in charge of the North China area?"

Chen Xiao: "It's not that Liu Rui has been doing well all the time. Let him be promoted to see how good he is."

Chang Tingting: "Liu Rui is really good. Sales in the BJ area account for more than 20% of the country."

Chen Xiao: "It's a talent, it depends on how to use it."

……

With the change of Diliuzhi's publicity strategy, a lot of soft advertisements began to appear on the Internet.

Those who investigated the history of "Emperor Flowing Pulp" said that the winery kiln has a history of hundreds of years, which can be traced back to the Jiajing period of the Ming Dynasty.

Those who investigated the "Di Liuzhi" process said that on the basis of inheriting the secret recipe of the imperial winemaking process, they boldly absorbed the advantages of modern Daqu and Xiaoqu techniques, and organically blended the three techniques to form a unique brewing, blending, and storage process.

There are also investigations on the medicinal value of "Di Liujiang", which is said to be made by absorbing the aura of heaven and earth and gathering the essence of the sun and the moon.

There are even people who say that "Di Liujiang" can cure all deficiency symptoms of men and women, such as fever, spontaneous sweating, dizziness, solidification and fluid production, calming the nerves and improving intelligence.

……

As soon as this wave of rainbow farts comes out, people who don't drink want to experience what is called "immortal brew".

The "Poison" app followed up in real time, and soon the first bottle of special-grade "Di Liuzhi" was put up for online auction.

The original price was 18888 yuan. After four hours of fierce bidding, it was finally won by a netizen named "A Laugh from the Sea" for 41688 yuan.

Afterwards, "A Laugh from the Sea" promised to live broadcast the whole process and open the box to test and taste.

Despite the short video platform, many anchors have eaten crabs.

However, some people continued to report fraud and deception to deceive netizens.

Caused many people to lose trust in the anchor.

Now "A Laugh from the Cang Hai" will broadcast live the unboxing process of "Emperor Liuzhi".

It has attracted a large wave of netizens to come here.

The number of registered users of the "poison" app exceeded 50.

"A Laugh from the Cang Hai" is a middle-aged man in his 40s, and he is unremarkable.

According to his words, I didn't want to show my face at first, but I was afraid of being scolded by netizens as a trust, so I just went straight and introduced the real life situation.

In the early years, I achieved wealth and freedom by speculating in coins, but now my main job is to eat, drink and have fun.

It can be seen that "A Laugh from Cang Hai" is not a cheerful person, and he is somewhat nervous when facing the camera.

Without saying a word, fast forward to drinking.

In his words, basically do not drink liquor.

What kind of sauce and phoenix fragrance, I don't understand at all.

The reason why I join in this fun is to bet with my friends,

The other party said that he would fall in love with baijiu as soon as he drank it.

Of course he didn't believe it.

Experiment by yourself.

Half a cup, "Canghai laughs" down in one gulp.

The whole person froze suddenly.

It's like a soul out of body.

Unresponsive to the outside world.

Although many sunspots called him a master of acting.

But more netizens believed that "A Laugh from the Sea" must have experienced something different.

(End of this chapter)