i have a wasteland world

Chapter 386 Healthy Baijiu
Under the background of domestic liquor culture, gin already has hype genes.

Especially for the Diliuzhi series, there is already a saying in the investment circle that wine is gold.

The market price deviates from the ex-factory price for a long time, and there is huge room for arbitrage.

Second-hand market transactions are booming.

And the digital gin launched this time, whether it is the way of obtaining it or the limited output, all have the attribute of stir-frying.

According to official data, on the first day of Digital Gin's launch, the number of trading users exceeded 100 million, and then it has been rising all the way.

Now, the entire market is boiling, prices are exploding, and the degree of enthusiasm has left the outside world dumbfounded.

The new product of Diliuye - Qiongye Yuye series,
1000ml bottle with digital certificate.

After the first bottle was brewed, it was placed in Taobao's auction,
In the end, more than 10 people participated in the auction, and the transaction price exceeded 200 million.

It's unbelievable!
The average price of the follow-up Qiongyeyuye of the same type also exceeded 15.

In the "Poison" app's "Pot in the Sun and Moon" section, players continue to post relevant auction links,

The starting price of 100ml Qiongjiangyuye wine is 8888 yuan,
The starting price of 500ml wine is 5 yuan, and the direct purchase price is as high as 7 yuan.

……

Such a high price completely exceeded market expectations.
Many drinkers said they could not accept it.

This is no longer for drinking, it has become a collectible.

Skeptics believe that this is because the Gin Group is using the metaverse to crazily cut leeks, and it cannot last.

Those who support it believe that gin itself is a scarce variety, and if someone likes it, it has value.

Fans even said plausibly, "Have you ever heard of jumping off a building with gin? Everyone laughed haha. This is the same as real estate speculation 20 years ago."

Because of this, someone joked, "Drink a few more sips of white wine, and automatically travel to the illusory world. This is the concept of the real metaverse."

……

Although the rise in wine prices is temporarily beneficial to the company,

But in the long run, it will definitely not last.
Once it collapses, it is not conducive to brand building.

The initial launch of digital collections was also for marketing purposes, attracting the interest of more young people and expanding the customer base.

To solve the problem of "young people don't like to drink liquor",

Now look, young people do attract,

It's just that the direction is off, and not drinking is changed to hype.

Tens of millions of people stay on the "Ginjiu" APP on time, just to grab a bottle of Emperor Liujiang.

……

Chen Xiao talked about the current situation,

Chang Tingting thought for a while, "The key is the limited quantity, which makes everyone's expectations higher."

Chen Xiao: "Then increase the types of digital collections. Is there any new product plan?"

At present, the game "Jianghu" has released a total of 12 copies of the digital collection of "Qiongyeyuye".

其中500ml酒8万份，100ml的2万份，1000ml的2万份。

Chang Tingting: "There is no amazing formula now, and the fine nectar and jade liquid are only improved on the original basis. It is only the gimmick that is paired with digital collections that is so popular. I am worried that launching new products casually may affect the quality of our products. Reputation."

Now several major products of the Gin Wine Group are brewed according to the wine recipe provided by Chen Xiao.

The quality is very high.

Each has its own wit and wit.

In this case, it is not responsible to launch a new product at will.

It is the critical moment when the rolling stone goes up the mountain and climbs over the ridge.

As long as you hold on and launch another blockbuster, life will be easier in the future.

Chang Tingting is naturally cautious.

Chen Xiao: "New products... I'll figure out a way."

Chang Tingting turned around and put her arms around the man's neck,
Beautiful eyes looking forward, vermilion lips falling red, complexion crystal clear like jade, blinking,
"What can you do?"

Chen Xiao: "The laboratory has conducted an in-depth analysis of the existing liquor ingredients, and wants to eliminate the false and preserve the true."

Chang Tingting was puzzled, "What do you mean?"

Chen Xiao: "Retain the intoxicating and hallucinogenic ingredients of wine, remove its pathogenic side, and become a healthy drink."

Chang Tingting was dumbfounded, "Really?"

Chen Xiao: "The current progress is very fast, and 98% of the impact factors have been locked."

Chang Tingting: "If it succeeds, it will be a revolution in the liquor industry."

Chen Xiao: "The development of technology is to achieve dimensionality reduction from the most incredible angle."

Chang Tingting: "At the last meeting, everyone was discussing the transformation of marketing channels. I didn't expect that we would go directly to the most essential products."

"In the eyes of researchers, is there nothing that cannot be subverted?"

Chang Tingting remembered one thing, and said with a smile, "From now on, if some netizens jokingly call Maoxiang Technology, we can also stand up straight and say that we are a high-tech company."

Chen Xiao: "If it is a high-tech company, our current valuation is too low."

The financial report shows that for the whole of last year, Gin Group achieved revenue of 751 billion yuan, a year-on-year increase of 16.9%.In the first three quarters of this year, its operating income reached 725 billion yuan, a year-on-year increase of 30%, and it is expected to exceed the [-] billion yuan mark for the whole year.

The valuation given by investment banks is 5000-6000 billion yuan, which is far behind high-tech.

Chang Tingting smiled, "Then you mean we'll wait a little longer and launch new wines before going on the market?"

Chen Xiao played with the soft meat in his hands, "That's not necessary, we are going to be a century-old brand, so there is no need to rush for a while."

Chang Tingting pressed his fidgeting hand: "Okay, the launch plan is in order, and new product development is waiting for the healthy liquor from the laboratory."

Chen Xiao thought about it, "Well, this will be our flagship product, and now we can make some preparations for the education market."

Although he is very confident, he also understands the difficulties of market development.

Chang Tingting: "Then how to solve the current matter?"

The development of new products cannot be solved in a short while.

The secondary market is overheated and needs to be rectified immediately.

Chen Xiao: "A healthy market has ups and downs. The current Qiongye Yuye series has been rising all the way, and has deviated from its original value. We need to make some adjustments."

"Ok?"

Chen Xiao: "Move all the product lines of gin into the world of "Jianghu" and attack the speculators behind it."

Chang Tingting was puzzled: "Users can buy the major products of gin in specialty stores, so why spend time and energy chasing them in the world of "Jianghu"?"

Chen Xiao: "This requires our marketing methods, such as changing the packaging, spring wine series, launching a red and blue commemorative edition, drunk life dream series, and launching a 24 solar terms... From the current situation, it can be seen that players don't care too much about it. Quality, as long as we grasp the principle of limited quantity, there will be people chasing it.”

Chang Tingting thought about it carefully, "You mean old wine in new bottles? Will it affect our reputation?"

Chen Xiao: "As long as we explain in advance, it will be released in limited quantities and will not be produced in the future... Those who wish to take the bait."

Chang Tingting said "Oh".

Chen Xiao: "Combined with discounts and digital certificates at the same time, it should attract the attention of some players. In this way, the types of collections will increase and players will be distracted, which will restrain the unreasonable surge in prices to a certain extent."

　Thanks to Brother Wang Zhengnan for the reward,

　　Thanks to Mr. Xiaoyao for the reward.

　　
　
(End of this chapter)