Chapter 90 Mr. Desai

Why can "National" magazine do what "New Youth" cannot do? In fact, the problem is very simple, that is, the Commercial Press needs the Academy of Sciences, unlike Qian Xuantong and others who need the library.

At that time, "New Youth" was the vanguard of the New Culture Movement, and the Commercial Press, out of the need to avoid risks, naturally had as little contact with it as possible. Weak, not good for the library.

Historically, "Peking University Monthly" also used the horizontal layout of Chinese characters before "New Youth", and it was also because the two cooperated with each other, and things that were originally difficult seemed to have become easy.

The next day, Cheng Nuo rushed to the Commercial Press to find Zhang Yuanji, and was welcomed immediately after he finished talking.

"Brother Zhiyuan, I'm old today, so if you don't mind calling me brother, what kind of manager Zhang is too alien, there is no need for such a relationship between us brothers, do you think so? "As he spoke, Zhang Yuanji held Cheng Nuo's hand and did not let go. The enthusiasm in his eyes made him, a gentleman, unbearable.

"Zhang Jing. Aww, brother Zhang, I will ask you a lot, brother." Cheng Nuo quietly pulled out his hand. He originally wanted to call Manager Zhang, but when he saw the other party frowning, he quickly changed his words: "We still have to cooperate with you." Let’s sit down and talk slowly.”

"That's right." Zhang Yuanji's eyebrows relaxed, and his jaw became smaller when he smiled: "Man, go and cut a few catties of mutton, order two more pots, beat two catties of burning knives, and have a drink with my little brother at noon today Belly fat."

Sure enough, the vast majority of business in China has to be signed at the dinner table.

Unable to bear the enthusiasm, the two sat down in the backyard of the Commercial Press, and finalized the details of the cooperation while pushing cups and changing cups.

Cheng Nuo has a good memory this time, so he should eat some cold dishes before drinking, so as not to hurt his stomach: "Brother Zhang, it is reasonable to publish books horizontally against the large number of readers, why did the Commercial Press agree this time?" So simple?"

Zhang Yuanji poured slices of meat into the pot and said, "You don't know, brother. Although publishing accounts for six tenths of the domestic market share and printing accounts for three tenths, there are still wolves around. The country is difficult."

The so-called small boat is easy to turn around, and the big boat is easy to ride the waves.It always needs to face the commercial competition of Chinese and foreign publishing and printing institutions such as Zhonghua and Evans. It must respond to the changes of the times and study and judge possible business opportunities in advance in order to remain invincible for a long time
During Zhang Yuanji’s time in charge of the Commercial Press, his business philosophy has always been stable. It is necessary to strike a balance between profit-making, inheritance, and cultural innovation, and to avoid possible risks, especially political risks.Because of this, large publishing institutions such as Commerce and Zhonghua were not as eye-catching as small publishing houses such as Yadong Library and Qunyi Publishing House during the New Culture Movement.

Cheng Nuowenzhi nodded, and said: "But the current vernacular movement, our Commercial Press cannot turn a blind eye to it, otherwise the future market will be handed over to others for nothing, and it may be too late to save it by then."

Zhang Yuanji put down the plate, and said with a smile: "Isn't this why you are here, brother? Can you please, a big math expert, write an article on the "Oriental Magazine" we founded. The content can be played freely, and the form is mainly vernacular. generous."

Cheng Nuo himself was too busy with his work, so he didn't have time to write articles for other magazines, so he declined, "The way of arithmetic is too boring and inconsistent with the purpose of "Oriental Magazine", so I won't make trouble. But Mr. Zhang Brother, whether it is "National" magazine or "New Youth", this time I am looking for you because I want to submit it to our library for publication and distribution. The basic magazines are printed horizontally together, which saves a lot of worry in printing, and can also Share the pressure on the social level."

"The "National" magazine is okay, but "New Youth" is not." Zhang Yuanji hesitated, his glasses were fogged by the steam, and he couldn't see his true thoughts clearly.

Textbooks, as a lucrative field, are a must for all publishing houses. Cheng Nuo knew that the other party was waiting for him to play his cards, and said with a smile: "The academic world needs advanced books. Brother Zhang has already seen our strength in the book "On", and it is bound to spread to many colleges and universities in the future, and the market is huge, but this is just a textbook, and we will provide more textbooks of different types and subjects in the future."

"Aiya, bro, I've actually thought about this a long time ago. Adopting a horizontal layout can not only improve the utilization rate of paper, but also reduce the financial burden on readers." Zhang Yuanji immediately beamed with joy, and poked the meat in the stove with chopsticks: " Come, come, eat quickly, and wait until the mutton is old."

After settling the magazine of the Academy of Sciences and "New Youth", Zhang Yuanji took him to visit the Commercial Press in detail, and finalized the specific details of the horizontal editing. Combining with the media experience of later generations, Cheng Nuo made the printing responsible People look sideways.

Different from the text-white dispute, the establishment process of horizontal layout was obviously longer and more tortuous. Until January 1956, 1, the second-rate newspaper hand-picked by the great man was published from vertical to horizontal, and the horizontal layout lasted for decades. The dispute between platoon and vertical row came to an end, and ended with the full implementation of horizontal row.

After receiving the news that "New Youth" could be revised, the entire editing room was excited.

Mr. Chen was very happy, waving his hands and said: "It was originally planned to change from the first volume to horizontal, but because of many difficult negotiations in printing, it could not be changed at one time. I always wanted to solve it as soon as possible, but I never thought that Zhiyuan would help us. After solving this problem, the New Culture Movement is even more powerful now, and it will definitely beat those old stubborn old wretches to their knees!"

Qian Xuantong was a little curious: "Before, the Commercial Press couldn't get into the water, and the needle couldn't get in. I didn't expect that the problem would be solved as soon as Zhiyuan came out. Tell me, how did you solve it?"

Cheng Nuo said with a smile: "Mr. De is the only one who won't let the other party die, but he doesn't know that our "National" magazine has Mr. Sai as the leader. Using scientific spirit and methods, they will naturally give in."

Mr. Li held a teacup, blew on the surface of the water, and took a sip carefully: "Zhiyuan did a good job. I talked to Zhongfu before. The concepts of Mr. De and Mr. Sai should not just stay within us, we should find someone in due course." It is an opportunity to promote it, to clear up the dark fog that covers the public, and to let the world take a good look at what kind of day it is."

Lu Xun silently looked at the gold and stone inscriptions in his hands, and his voice was slightly low: "If there are many sleeping people in this mist, they will soon be suffocated to death. However, they don't know the sorrow of dying from sleepiness. Now we are thinking of yelling at the so-called Mr. De and Mr. Sai to wake up these more sober people. But this unfortunate minority has to bear the boundless darkness, unable to grasp the direction and see the future , do you think that you are worthy of them?"

At this time, although Lu Xun had been exercising since the Peking University Spring Games and his body was not so thin, he was still shrouded in a layer of decadence. He refused all the drafts for "New Youth". Busy copying ancient steles, compiling and recording inscriptions on inscriptions on inscriptions, and proofreading ancient books.

Qian Xuantong couldn't see his friend becoming like this, so he took the gold and stone inscription in his hand and put it aside, and said loudly: "If we can wake up those people by shouting a few times, I can never say that he didn't disperse them." The misty hope!"

As soon as these words came out, Lu Xun felt like a slap in the face, his dilated pupils gradually aligned, and a different kind of brilliance began to appear in his eyes.

Cheng Nuo helped at the right time, and then said: "Our New Culture Movement can not only destroy feudal idols, destroy decadent ideas, and discard aristocratic literature, but also build on this foundation. With our magazine as the boat, Mr. De as the rudder, Mr. Sai As a compass, we can dispel even the thick fog and usher in a new blue sky."

Mr. Li said: "There are specializations in the art industry. It just so happens that "New Youth" promotes Mr. De, and "National" magazine promotes Mr. Sai. The two-pronged approach will have a miraculous effect. Using introspective and practical methods to study knowledge, Yucai need not be so pessimistic. .”

In fact, the appearance and discussion of Mr. De and Mr. Sai did not appear until two years later in the "Response to the Criminal Case of Benzhi" in 1919. Today, the focus of the magazine's discourse is still on the literary revolution. The conceptual understanding of this is still relatively rudimentary, and it seems to be even a bit contradictory.

Faced with such a slightly distorted historical situation, Cheng Nuo hurriedly said: "Anything that uses natural science methods to study and explain is considered science, and all research and explanations should strictly abide by scientific methods. For example, Brother Yucai's research on inscriptions Naturally, a certain scientific basis is needed.”

"Science has both broad and narrow meanings. The narrow sense refers only to natural science, which is what the "National" magazine is doing. The broad sense of science refers to scientific theories, scientific methods and scientific processes. Social science is also science."

Quoting classics and even making fun of people around him, let everyone present understand the connotation of Mr. De and Mr. Sai, and they have become one of the backbones of the New Culture Movement.

At the end, Mr. Chen enthusiastically said: "Zhiyuan, these words of yours have enlightened me and made our movement fully conscious. See if this works. You can sort out your theory. It will be published together with the new edition of the horizontal magazine and put on the front page headline."

Without waiting for Cheng Nuo to refuse, he took Lu Xun's hand and said, "Yucai, as a leader of our new culture, you can no longer hide your clumsiness. How about it? Do you want to compete with Zhiyuan? I just saw that he won the prize just now." You're having a good time laughing."

There was a smile on Lu Xun's face: "I saw two words from these histories-cannibalism, and I saw two more words from everyone--hope, Zhiyuan's words have benefited me a lot, and I will go back tonight. Just pick up a pen and go out to fight, and fight for a long-term morality."

Mr. Chen looked around and laughed heartily: "Okay, then I will warm Huadiao wine for everyone in advance, so that we can win!"

On that day, the new edition of "New Youth" printed and distributed by the Commercial Press was released, which caused a strong sensation in the society.

Mr. Chen specifically noted: "From today, we now believe that only these two gentlemen can cure all the darkness in China's politics, morality, academics, and ideology. They are Mr. De and Mr. Sai."

Lu Xun expressed his support: "Now there is a group of people who are good at talking nonsense and hate science the most, because science can teach people to understand the truth, and can teach people to think clearly and not fool around, so they naturally become the opponents of nonsense people."

An article "On Democracy and Science" under the pen name of Jerry further extended and systematically introduced the concepts of the two, and spread it to all progressive people in the north and south of the country, causing great waves in the ideological world. Although Mr. De was obviously dissatisfied , the spirit of Mr. Kesai has been widely disseminated.

In Yin County, Zhejiang Province, in a village-run private school, a 15-year-old boy surnamed "Mr. Xiao" was sitting on the steps holding the new edition of "New Youth" and watching ecstasy.

The elder brother was puzzled: "Lao Qi, the private school left by our father is supported by our brothers. If you don't want to be a good teacher, will reading these miscellaneous books be useful?"

Mr. Tong put away the magazines with a look of reluctance. He bought them on foot for dozens of miles. He just wanted to see the outside world. How could his elder brother be able to persuade him with a few words? He scratched his head and smiled. Said: "Brother, I think what those books say makes sense, and we have to pay attention to science when teaching."

"There is no such thing as science or science. Strict teachers produce high-quality students, and the ruler is the science of our private school." The elder brother didn't care.

It's just that Mr. Sai's seed has been buried in Mr. Tong's heart, just waiting to take root and germinate.

Chenzhou, Hunan Province, also a 15-year-old boy, a man surnamed Shen with an elementary school degree, was forced to join the army and stationed there because of his poor family background.

Hearing Xing Chu, he couldn't help asking a little shyly: "Miss, what are you talking about Mr. De and Mr. Sai? Can you tell me about it?"

The girlfriends who came together saw that the person who was interrogating was Xiaoqiu Ba, who was in tatters and was carrying a soil gun that was taller than him. When he approached and smelled it, he could feel a bit of a strange smell, so he wanted to pull the girl away with disgust. to the side.

The girl was kind-hearted and said gently: "Mr. De refers to democracy, and Mr. Sai refers to science, both of which are beautiful and worthy of our pursuit. I don't think you are older than us. If you have the opportunity in the future, you need to study more to understand them. true meaning."

The best friend covered her nose, frowned and said, "What you are doing now is to fight against Mr. De."

After finishing speaking, he was about to drag the girl away. After all, the girl was kind-hearted and put down the extra copy of "New Youth".

"Everything is on it. If you can't read, you can ask others to read it."

With a smile, the whole sunset is eclipsed.

However, the young man didn't notice these things. After being grateful, he hugged the magazine tightly, greedily sucking the fragrance of knowledge, and turned his attention to the place where the magazine was published.

"Beijing, Beijing!"

(End of this chapter)

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