Reborn since 2005

Chapter 441 Social Responsibility

Starlight.com released a relevant announcement half an hour later.

There is an announcement that the company will donate 100 million RMB, and there is an announcement that the game revenue will be donated for a period of time.

In addition, the announcement of Jinxi E-commerce Company was also released, and the entire platform was put on top.

By the time the announcement came out, the news had been circulating for two or three hours.

In the Internet age, a big news can reach many people's ears within two to three hours.

Several pinned announcements were released, and many people saw them.

There are also some people posting on the forum, praising the two companies for their sense of social responsibility, and they are willing to donate money.

However, not many responded.

As for the donation of all game proceeds and [-]% of online store sales, it didn't get much response.

At this time, everyone only knew that there was such a thing, but didn't know how terrible it was, and naturally they didn't think their donation was so urgent.

I just think they have a conscience and are a good company.

Then there were no more thoughts, and no thought of getting involved.

At present, there are not many reports about the scene. For netizens, the snow disaster that passed a few months ago made them more touched.

We were still discussing this when we had dinner together in the evening.

Dinner was eaten at Yan Xin's house, and Ai Lili went home to cook after get off work, and Yan Xin helped.

Gu Ru, Chen Li and the others also came.

During the meal, it was inevitable to discuss that matter. Everyone expressed their appreciation for Yan Xin's ability to make so many donations, and then expressed their own doubts - why did they donate so much?

Because everyone knows that Jinxi E-commerce Company also owns half of Yan Xin's shares.

Among the 1000 million cash donated, there is 500 million from Yan Xin.

Although Starlight Entertainment only donated 100 million in cash, it also stated that it was only an early donation, and a new donation will be organized in the future according to the development of the situation.

That's a lot of money.

Gu Ru also persuaded him earnestly:

"I know that you are kind-hearted and don't want to see anyone suffer. I also know that you are rich now, but you still have to think more about whether you should be so impulsive."

"Don't talk about the whole world, it's just our country, such a big place, how many tragic things will happen in a year. When you see this tragedy, you think you should make a donation. When you see that tragedy, you think you should donate. Hundreds of millions Ten thousand wealth is not enough for you to donate."

Chen Li also chimed in: "Yes, to help all the miserable people, don't say that Sanjin doesn't have that ability, even the world's richest man doesn't have that ability—even all national governments don't have that ability. "

Ai Lili didn't say anything, but judging by her expression, she agreed with the words.

Yan Xin smiled awkwardly, and said: "No, I just saw this incident and felt that I should contribute a little bit, and I wouldn't donate for everything. I still know how much energy I have. , I just saw it, let me do my best. You see, I have never done such a thing before, have I? So don’t worry.”

Gu Ru sighed: "Believe me, if you do such a thing, others will regard you as a good person, and there will be countless tragic things in front of you in the future, and let you, a good person, save you."

She is also a star, has met many people, and heard some stories.

Because the large donation was known by the world, she received all kinds of stories asking for help every day. She had heard many versions.

Some will give a little help at the beginning.

But there are so many people asking for help, no one can support it, so we can only help no one.

When no help is provided, what is received is no longer praise, but abuse.

Say hypocrisy.

Talk about hype.

There was a little bit of kindness at first, but it was gradually turned cold.

——Being a real philanthropist is not so easy.

Gu Ru told Yan Xin some stories she had heard.

The main purpose is to hope that Yan Xin will think twice about doing things in the future, and don't do things with enthusiasm. This world is not worthy of his enthusiasm.

The world is not that bad, nor is it that good.

It is enough to do things without regret, and there is no need to invest so much emotion.

In Gu Ru's eyes, Yan Xin is a creative genius and a business genius, but at the same time, he is a patient with mild social anxiety and a young man who has not experienced much in the world.

She was worried that Yan Xin would lose the entire company on the spur of the moment.

In terms of charity, even if you sacrifice all your possessions and your entire life, you may not get a good reputation. There will still be people who cannot help, there will still be resentment, and there will be people from the same industry. The open and dark arrows.

So she felt that it was best to take care of herself.

Don't be a bad person, and don't need to be a good person.

——She believes that in this world, if one does not do bad things, one is already a good person.

Listening to what she said, Yan Xin took it for granted.

I also know what she is worried about, and I am actually very grateful in my heart.

However, he felt that there was no need for Gu Ru to worry about this.

He knew he wasn't that kind of person.

Maybe others would think he was that kind of person, but he knew he wasn't.

Making a donation has other considerations.

On the one hand, he cannot say that he has a clear conscience.

Knowing that such a thing will happen, if you work hard and are not afraid of getting into trouble, you can save a few people.

No one can prevent that disaster from happening.

But saving a few more lives is not so difficult.

As long as you think about it, there must be a way.

But he didn't do that.

I am ashamed.

Making a few donations can also give you some peace of mind.

On the other hand, he also hopes to improve the social reputation of these two companies and improve his social status through such things.

Sometimes this thing does nothing, but sometimes it works a lot.

This is also selfish.

But there is no way to explain this thing.

only to say to them:
"Don't worry, I won't be that kind of bad guy. I want to do something about this time. I won't be so impulsive about other things."

For him, there wasn't much impulsive element in this matter.

No one believed his assurances.

But that's all been said, so forget it.

During the meal, Yan Xin also talked to Gu Ru, asking her to pray for the local people on her blog and Xingguang.com log, expressing donations and so on.

Gu Ru pursed her lips: "It's nothing to pray for, I can post this diary. But donate, forget it, I don't have that much spare money, and I don't plan to be in the entertainment industry in the future, there is no need to do such a thing."

"The company contributes money, and you are also one of the company's bosses. You can make such a donation on behalf of yourself and the company. It should be an advertisement for our company." Yan Xin said.

Gu Ru was stunned for a moment: "Is it necessary? If there was a snow disaster last year, it would be understandable to do so. Is this thing so serious now?"

Yan Xin smiled helplessly: "Maybe it's more serious..."

Several people were taken aback.

These people are all young, and they have never seen anything of the same level when they were growing up, and they have never even seen the corresponding news pictures. how serious.

And when it was first released, the number was 7.8, and it took two or three days to correct it to 8.0.

They had only experienced a snowstorm a few months ago, and they had seen too many news reports on the Internet and on TV.

I have a deep impression on this snowstorm.

Now Yan Xin said it was more serious than that, which made them feel a little surprised.

Even Gu Ru, who is the oldest and experienced the most, has some surprises:
"Is it that serious?"

Yan Xin sighed: "I read some online analysis, saying that it may be similar to the tsunami a few years ago, and it may be more serious."

Everyone else doesn't understand much.

But when it comes to the big tsunami, that just happened a few years ago.

Although it happened in a foreign country, but at that time, the daily newspaper in the news, these people present, even the youngest Madoka, had a deep impression on them.

When Yan Xin said this, their faces changed.

There was a real lack of understanding before.

But when compared with the big tsunami, we have a more intuitive understanding.

They all fell silent.

"Is it that serious?"

After a while, Ellie asked.

Yan Xin spread his hands: "I don't know, but I saw such an analysis on the Internet."

In fact, he has never seen that kind of analysis, but he can't say that he analyzed it himself.

So I can only find such an excuse.

Anyway, there is so much information on the Internet now, no one dares to say that they have read it all.

He must say that there is such an analysis, and it is difficult for others to refute him.

Gu Ru thought for a while, and said: "If it's such a big thing, it must have a big impact. I can understand you donating so much money. Well, if it's really that serious, I'll do what you say. "

Yan Xin said: "You can speak up earlier, before other stars have spoken out, it will be better. If you wait to be scolded by netizens before speaking out, you will be more passive."

Gu Ru was not convinced: "Why do you want to scold me if you don't speak up?"

Yan Xin once again spread his hands: "When those who have a bad temper and feel that they are very righteous have the ability to go online, such things will happen."

This is not his alarmist talk.

This actually happened.

Those who do not donate, or donate little, will be scolded.

Instead of this, it is better to stand up first.

Gu Ru always felt that there were some things that should not be done.

Maybe it's not that serious, and the society doesn't pay that much attention?

However, if it is so serious, if you don't express your opinion in advance, you will be forced to express your opinion in a hurry later, the money will be paid again, and your reputation will not be good.

After hesitating for a long time, he finally said:

"Okay, anyway, you are the big boss of the company, if you are willing to do so, then I have nothing to do with it. If you are the big boss, I will gain the reputation. If you don't feel bad, then I will do this."

Yan Xin said with a smile: "I don't think it is a disadvantage, I think this is what a company with a sense of social responsibility should do."

This is still a little heartbreaking.

To do such a thing, more consideration is reputation than people's livelihood, which obviously has little to do with social responsibility.

That night, after Gu Ru returned home, she posted blogs and diaries, praying for the disaster area, and the articles were very touching.

Of course, she didn't write this article herself, but Yan Xin put forward the framework and Chen Lilai wrote it.

In the article, Gu Ru also stated that as a shareholder of Starlight Entertainment, she would donate 500 million RMB to the disaster area on behalf of Starlight Entertainment.

500 million RMB, this figure is not small.

According to Yan Xin's memory, most first-line stars did not donate so much.

With Gu Ru's coffee position, a donation of 100 million is considered a promotion.

However, Gu Ru has another identity, that is, she is a shareholder of Starlight Entertainment Company.

Bringing in the name of the company and comparing numbers with pure stars seems a bit bullying.

500 million is a number given by Yan Xin.

He knew that among the donations from the following companies, 500 million was not the number one.

No one will remember.

But if you make such a donation as a celebrity, and if you donate at the very beginning, then you will be the best, and the social discussion will be much higher, and it will even become a comparison with the latecomers. A benchmark.

From the perspective of advertising effect, the role played is a hundred times greater than that of the same donation made later as an enterprise.

Celebrities don't have much energy, but the degree of attention and topicality is far higher than those of companies.

He thinks it is the best match for Gu Ru to donate this sum of money.

Bind the stars, 500 million donations, and enterprises together.

can get better results.

He himself doesn't want to be a celebrity, and he doesn't need this false name.

After Gu Ru made such an announcement on the Internet, it caused a certain amount of heated discussion, and the news was released by multiple platforms.

The next day, some traditional paper media also published the news.

On the second day, the report from the scene came out.

The whole people were shocked.

More and more people are paying attention to this matter, and many people on the Internet have already prayed for the disaster area.

At this time, the first batch of people and companies who made donations received a lot of attention.

They have become the role models in this matter, the conscience of the society, and have been recited by more and more people.

Such dissemination itself is positive - praising a good deed can move more people to devote themselves to the good deed.

Gu Ru.

Starlight Entertainment Company.

Jinxi E-commerce Company.

There is also the game "Fights Break Sphere".

have received more attention.

Starting in the evening of May 5th, the downloads of the simple mobile game "Fights Break Sphere" began to surge again, even stronger than their momentum on May 13st.

Revenues are also skyrocketing.

Originally, the income had dropped to about [-] a day, but suddenly it broke through the million mark again.

Taller than ever.

The team that developed this project was excited on the one hand, and it was a pity on the other hand.

——It is of course exciting to be able to create such a high economic benefit.

At that time, the whole team will get more bonuses.

However, these incomes will be donated, no matter whether it is 100 million or 1000 million, they will not have their share.

Even if they can earn [-] million, they don't have their share.

But having said that, it is quite happy that the games developed by myself can have such popularity.

Even if you can't make any money.

With such a reputation there, the starting point for "Fights Break Sphere 2" will be much higher.

And they also know that according to normal circumstances, there will not be such a hot revenue.

This sum of money should not have been earned by them.

People donated all of them for that.

Many people want to donate money, but there is no channel.

This game is considered a channel.

Starlight Entertainment has celebrities under its umbrella, has its own website, and also develops games. It feels like a trustworthy company. It donated so much money at the beginning, so many people believe that their promises can be fulfilled.

By the way, you can also play games.

The game "Fights Break Sphere" is not very well-made, not particularly good, but if you can afford it, it's not particularly rubbish, and it's okay to kill time.

Being able to express love while playing games still has a certain appeal.

Some players who originally downloaded the game, but were reluctant to spend money to pass the level, now have a reason to convince themselves to spend money.

The number of visits to Starlight.com increased a lot that day.

The number of visits to several online stores under the Jinxi E-Commerce Company has also increased a lot.

Sales figures also skyrocketed suddenly.

Jinxi E-Commerce Company donated 1000 million from the very beginning, and in the follow-up report, all the receipts of the relevant parties were sent out, which is not a fraudulent donation.

If the price of the product in the online store is much higher than that of similar products, consumers will not buy it.

If the price difference is not too big, buying their products can also show a kind of love, so many consumers are willing to buy them.

Especially when they inquired that the prices of the goods in these online stores were still relatively low among similar products, there was no doubt about it.

This is a proper conscience merchant.

Jinxi E-Commerce Company has now opened six or seven online stores, each of which sells different products, and has acquired more than a dozen small factories under its banner.

It also cooperates with dozens of brands.

It is indeed very competitive in price.

The products are also rich enough.

Most people can find what they want to buy on it.

The things I originally wanted to buy can be bought here, the price is still relatively low, and the goods can be delivered to the door. At the same time, I can also donate a love to the disaster area through the online store.

It is difficult to control the impulse to consume in this situation.

They not only buy it for themselves, but also ask people around them, and even buy it online.

Although many people are criticizing the decline of the world, no matter how low the world has fallen, this society has always had a conscience.

Most people also have this simple kindness in their hearts.

When this kindness is stimulated, the resulting power is enormous.

In the process, Starlight Entertainment Company and Jinxi E-Commerce Company, as the fastest responding companies, also received the biggest dividends.

(End of this chapter)