Reborn since 2005

Chapter 600: The business of cutting leeks

At the end of September, Yan Xin finally left Yangcheng and went to the capital.

The National Day Golden Week is coming, and he and Feng Xi made an appointment to get their marriage certificate during the Golden Week.

It's almost time now, so naturally I have to go back.

On the night of the 25th, he arrived in the capital.

It was Friday, and Feng Xi drove over to pick him up.

Yan Xin asked her: "It's the National Day holiday, do you want Xiaoling to go back too?"

"I asked her to go back with me, but she didn't want to go. She was afraid that if she stayed away for too long, there would be problems in the store." Feng Xi said.

"Online stores, can't we just watch them online?" Yan Xin was quite dissatisfied with Bai Xiaoling's idea, "Her team has been following her for a while, are you still so worried?"

"It's only been two or three months, so it's normal to be worried," Feng Xi said. "When I first started opening the store, I was also very worried. I would go to the store whenever I had time. She regarded this online store as her own career. , so I’m a little nervous, please understand.”

Yan Xin spread his hands: "No one can force her anyway, so I can only understand."

After leaving the airport, the two had a meal together before returning home.

Bai Xiaoling had already gone home at this time.

The performance of her online store is an upward spiral. Sales will soar during the event and then drop a bit after the event.

By the next event, the data will skyrocket again, much higher than the data of the previous event, and then drop again.

There are ups and downs, but overall it's on the rise.

Now that the National Day is approaching, the online store she is responsible for has launched a double festival promotion to celebrate the Mid-Autumn Festival and the National Day. It has a relatively large discount, and she has placed great hopes on it.

The only thing limiting her dream now is the production capacity of her flagship product, facial masks.

The production capacity of the factory that Jinxi E-commerce Company acquired in Bangzi was still too small. Although it expanded to a certain extent after the acquisition, it didn’t know what its domestic sales performance would be at that time, so it didn’t dare to do too much. Big expansion.

With the sales data of the past two or three months as support, I feel confident that the next step is to expand production capacity and expand the existing scale several times.

It's just that it's not that easy to build production capacity. Now the production capacity is quite limited, and it's only enough for their own online store to sell.

This thing has a high IQ tax.

If it is produced in China, the IQ tax cannot be charged too high. If it is moved abroad, especially to Bangzi, the IQ tax can be increased a lot.

——The price is cheaper, but no one will buy it and think it is made in China.

This is why they want to acquire the factory over there.

What is sold is the IQ tax.

The discount slogan during the National Day is a 5% discount, which lasts for a total of eight days.

Even with a 5% discount, they can still make a lot of money.

In addition to facial masks, there are also some other products that are sold as accessories, but they are all exported from there.

There are a few famous brands from this country, but they don't make much money.

The main sales are still some unknown brands over there, and then they are sold at high prices, and the IQ tax is collected in the same way.

The sales volume is quite good and the profit is also not low.

Those products are not the main promotion, the main promotion is the facial mask.

In the future, their own cosmetics will be launched online.

Last time this online store held a Teacher's Day promotion, there were too many people buying it, and all the facial masks they produced were sold out. In the future, they can only start a pre-sale mode and pre-sale production capacity.

After the event ended, sales dropped, and it took more than ten days to recover.

Now there is such a 5% off discount event. Seeing that the production capacity will not be enough, we have now launched a pre-sale plan and divided the pre-sale date into three time periods: seven days and a half and one month.

However, there are no big events to be held after the National Day, and we have to wait until Christmas and New Year’s Day.

If all the production capacity in one month is pre-sold, there won't be much of a problem.

After all, if there are no promotions, the sales volume will be quite average - consumers know that during holidays, they can buy their products at 5% off and 6% off, but of course they are not willing to buy them at 8% off.

Unless you're the kind of person who doesn't care much about money.

Bai Xiaoling met Yan Xin and talked about her work. The most talked about was the production capacity issue. She hoped that the company could expand its production scale, buy more factories there, and produce more goods for her to sell.

At that price, at that cost, you can still make money by selling at a [-]% discount.

Today’s leeks are so easy to cut that I feel sorry for myself if I don’t cut them.

She has no moral pressure on this.

Yan Xin and Feng Xi naturally have no moral pressure.

Leeks are born to be cut. If they don't cut them, other people will cut them too.

Of the many beauty products advertised on television these days, which one doesn’t cut leeks?

Advertising can go to TV stations, and the cutting intensity is much greater than theirs.

That's a famous brand!

By relying on this routine, they certainly cut off other people's leeks, but in a sense, they also saved those leeks some money - at least it was cheaper than buying those brand-name products with higher IQ taxes.

Domestic products are cheaper, but everyone doesn’t believe it, and they don’t dare to believe it. Who dares to believe in products that are unreasonably cheap when used on the face?
Similar products, some sell for more than 1000 yuan, some sell for hundreds of yuan, some sell for dozens of yuan, and some only sell for a few yuan.

As long as people are not very short of money, how many people would dare to use a product that only costs a few dollars?
Maybe the cost of that thing is only a few cents, but from the perspective of consumers, that's not the case.

In fact, there are indeed quite a lot of counterfeit and inferior brand-name beauty products that are now flooding online shopping platforms. From time to time, there are news that they have been used cheaply or are disfigured.

This makes everyone even more worried about cheap products.

This is another era where there is no trust in domestic brands.

They can only adapt to the psychology of consumers and take the route of building factories abroad and then selling them back to China.

It's hard to say whether the effect is that good, but it's at least no worse than other products.

And one thing is for sure - they have very strict quality requirements, and other effects can be ignored, but one thing is that it must be safe and consumers cannot be disfigured after using it.

You can use it with confidence.

Yan Xin's biggest requirement for these things is this - they must be safe to use and must not have any toxic or side effects.

You can cut leeks, but you can't harm people.

When Feng Xi saw Bai Xiaoling frothing at the mouth, he smiled and asked her:

"Why don't you stop being the store manager? Go to Bangzi and set up a beauty group for me."

"Uh..." Bai Xiaoling was stunned for a moment, then laughed dryly, "Sister-in-law, you think too highly of me. I'm just a high school student, how can I do such a big career?" "Your brother and I are supporting you behind the scenes, but you're still afraid Can't you do it? You don't have to compete with them for the market. With such an excellent channel like ours, facing our big domestic market, that is your advantage. As long as you are willing to do it, I think you can do it successfully. Yes." Feng Xi said.

"Isn't there already Sister Cui doing such a thing over there? Don't you think she did it well?" Bai Xiaoling said.

The Sister Cui she was talking about was the person in charge of Jinxi E-commerce Company there. She had purchased several factories for the company, including a facial mask factory, a clothing factory, and several cosmetics factories.

A lot of money was spent, but it also achieved a certain scale.

This girl was recruited by Feng Xi. She had lived there for more than ten years before that. She got married and had children there and also worked there.

The ability is still there.

Feng Xi sighed and said: "She has done a good job, but she is an outsider after all. Our company's investment there will become larger and larger. I am still a little worried about letting such an outsider take charge of such a large company. Yes. If you want to go, I will make you the person in charge there in two years. If you don’t want to go, because you feel you are unfamiliar with the place and you don’t understand the language, I won’t force you to choose someone else you can trust. It’s just people.”

She attaches great importance to this area because she knows that the leeks in this area are best harvested.

But it is not easy to find someone who is capable and trustworthy.

It's not that there aren't people like that around me. The main thing is that there are a few whose abilities and characters are trustworthy, but there are also very important things for them to take responsibility for.

It's really a little unsafe to be in charge of a big company in a foreign country with someone you don't particularly trust.

I had thought about asking Ai Lili to help me and go over there to do this business.

But later Ai Lili went to Fengxiang Real Estate Company as the deputy general manager.

Of course she knew the importance of the real estate industry and the importance of Ai Lili in Yan Xin's mind, so she could only give up the idea.

Bai Xiaoling was not in her consideration at first, and that's not to say that she didn't trust her loyalty - they were all in the same village, even a family, how could they be so rebellious?

The main reason is that he doesn't trust Bai Xiaoling's abilities.

But in the past few months, as I watched this girl gradually grow up and gain abilities, I couldn't help but have this idea.

Of course, she still had to look at Bai Xiaoling's own thoughts.

If she is reluctant to leave her brother and doesn't want to work hard in a foreign country, there is nothing she can do but respect her choice.

If you have career ambitions, this is a good candidate.

Bai Xiaoling was a little moved, but still did not make a decision. She smiled and said: "Sister-in-law, this question you gave is a bit big. Managing an online store is not bad. I have been doing customer service since I joined the company, and I have learned a lot. , I have a reference, and with the help of your prestige, I can make do with it. But I have no experience at all in managing such a large company, and I'm afraid of ruining your business."

Feng Xi smiled and said: "You are not asked to go alone. Isn't there a team? Now that team is also cultivating talents. You don't need to do many things yourself. Just let people who can do things do it. , your biggest role is to keep an eye on that stall for me."

Bai Xiaoling understood what she meant.

If so, it's much less difficult.

However, he has not yet made a decision as to whether he should go there or not. He said: "I have to think about this issue carefully."

Feng Xi smiled and said: "I'll give you a year to think about it. If you have that idea, you can learn from it. If you don't have that idea, I will find someone else to take charge."

Bai Xiaoling breathed a sigh of relief: "Okay, I will definitely give you an answer within a year."

I want to seize this opportunity, but I don’t really want to go abroad.

I was reluctant to give up this opportunity.

It does take some time to think carefully.

When Feng Xi went to take a shower, Bai Xiaoling asked Yan Xin:
"Brother, please give me an idea. Should I go there to develop?"

Yan Xin considered it and said: "It depends on you. If you want to start a big business, then you can go there to develop. At least within ten years, the products over there will still be very popular in our country, and there will be Better development prospects.”

"Only 10 years?" Bai Xiaoling was a little disappointed.

"Isn't 10 years enough?" Yan Xin said with a smile, "10 years is already a long time. If you run it well, it will be enough to make the brands you manage become famous brands in the country."

In other countries, it may not be able to become a famous brand, but in China, as long as you are willing to spend money to promote it, there is still no big problem.

However, it’s hard to say what the situation will be like in 10 years.

Yan Xin doesn't know about things that are more distant, because he has never experienced them.

I only know that when he left that world, there were already slogans calling for the rise of domestic brands.

It was already an era of economic downturn, and everyone was tighter on the money in their wallets.

At that time, whether Korean cosmetics would still have such a good business was a big question.

However, being able to harvest leeks in this industry for 10 years is already very good.

At worst, we will transfer the industry and transform ourselves into a domestic brand.

If it doesn't work, there won't be much loss if we sell those factories.

The money they can earn within 10 years can already allow them to ignore those losses.

Moreover, the development plan of Jinxi E-commerce Company is not limited to that sector.

As long as they can make money, are not technically difficult, and are suitable for selling on the Internet, they all want to do it.

If they can't continue in this sector, they have other sectors that they can do.

If foreign brands are not popular, then domestic products will rise.

They invest more domestically.

It's just that this sector is no longer available. Where Bai Xiaoling will go from now on is a question.

Bai Xiaoling also thought about this question: "What should I do if I can't do it anymore in 10 years? Do I have to start a new business?"

Yan Xin said with a smile: "If you develop your abilities, I will definitely help you develop in other industries. Don't worry about having nothing to do. But I estimate that by that time, you will have earned enough money, and you will probably just want to I just want to lie down and enjoy life, and I don’t want to expand my career anymore.”

Bai Xiaoling nodded: "That's true. In 10 years, I will be 30 years old, and it's time to enjoy life."

I recommend a book, "Jia Enhou in Red Mansions".

The author is going to Sanjiang this week and needs support from reading. He once made a grand ambition - if he could reach Sanjiang, he would wear women's clothing.

There are intact eggs under the overturned nest, but the trees on the left and right are just scattered by the fallen hozens.

Looking at a bunch of bad things, Jia She, who traveled back in time from later generations, said that he would quit and draw a clear line with Rong Guofu. From now on, you are you and I am me.

This is the First Class General's Mansion!

Jia Zheng: Brother, one family speaks the language of two families.

Jia Mu: Unfilial, extremely unfilial. He won’t care about this family even before I die.

Jia Min: Learn more from your uncle!

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