Reborn since 2005

Chapter 621 Eyeball Economy

While eating, Yan Xin received the data from Xiao Yuan's New Year's Eve live broadcast from the company.

The actual number of spectators reached more than two million, and the average stay time was more than five minutes. The peak number of people online reached more than 110,000, and the average number of people online was tens of thousands.

The actual number of gift-givers was more than 20, and the final gifts received were worth more than yuan.

In the press release they sent out, the peak number of people online exceeded 300,000. The number of spectators was not that exaggerated, it was just over 3 million. It just stretched the length of stay a lot.

There is no way to fake some things, because during that time period, the total number of netizens who visited this website was more than three million.

If we create a scene worth four to five million, it would be too obviously false.

Although the current view of the live broadcast is somewhat fake, the fact is that the website's recommendation for this live broadcast is unprecedentedly strong, and it is pushed to every online user, and it is not just pushed once.

Nowadays, Starlight Live Network is advertising heavily, and the traffic in the past few days is indeed considerable.

Yan Xin also read the press release and felt that such exaggeration was within a reasonable range and was acceptable.

The press release mentioned that Madoka's total reward income for this live broadcast was more than 600,000 yuan, which is twice the real data. He thinks this is quite conservative.

The reason why they didn't come up with a million-dollar reward is because this company has integrity and doesn't like to talk big.

I saw this press release on several online platforms and read the comments. The discussion was quite heated.

Some are surprised that Madoka, a has-been internet singer, still has such popularity, while others are surprised by how popular Madoka was back then.

More people are exclaiming that live broadcasting can also make money in this way. Some people even calculated an account - one live broadcast can earn 500,000 to 600,000, and live broadcasting every day, 365 days a year. How can it be so? Not one or two billion?

——In their view, live broadcasting is nothing more than getting a computer, getting a camera, putting a pestle in front of the camera, and then talking about it. Live broadcasting for a few hours a day is just like playing. It is much easier than working part-time, and there is no need to live broadcast every day. any problem.

To sum it up, this live broadcast is really exciting, even better than those A-list celebrities.

There are also people who take this opportunity to see how unrestrained the anchors of the popular science starlight live broadcast platform are. They often give benefits to the audience late at night, showing off something or other.

It seems like there are some trolls joining in, but this is a good thing and it shows that the operation will do its job.

The three of them were discussing this matter while they were eating.

Feng Xi is quite optimistic about the prospects of live broadcasting, which can be seen from the fact that her company has established more than a dozen accounts on the Starlight Live Network to sell goods.

Ai Lili also smiled and asked her, since she is so optimistic about this industry, why not directly invest in Yan Xin’s platform?

Feng Xi's answer was simple: "No money!"

"You are already a billionaire and you still don't have any money?" Ellie didn't believe it.

"A rich woman is fake, but a negative woman is real - a negative woman with debts." Feng Xi said.

Sighing: "As for this e-commerce industry chain, I can't figure it out with my current money. Where can I have more money to invest in other things? If he can't find investment and can't survive financially, I will still invest." , but now that he can attract investment, I don’t need to invest money in it.”

"But this fat water flows to outsiders' fields. Don't you feel bad about letting others share the benefits of such a good industry?" Ellie asked.

"What's there to feel bad about?" Feng Xi said with a smile, "It's best if we all work together to make the cake bigger. This platform has really grown. We are our own family, how can we attract traffic to my account? I If we can sell more goods on this big platform, that will be fine.”

That afternoon, the three of them didn't go anywhere, just at home.

It’s the New Year’s Day holiday, and there are too many people outside. It’s crowded everywhere I go, so I feel more comfortable at home.

They bought some ingredients on the way back from lunch and cooked their own food at home in the evening.

That night, Madoka did not broadcast live.

The statistics of her live broadcast debut were quite good, and she brought hundreds of thousands of dollars in revenue to the company.

However, in order to get such a large traffic for her live broadcast debut, the company spent ten times as much money.

It looks like a very beautiful number, but it actually functions as an advertisement.

Since it plays the role of advertising, the numbers need to be beautiful and continue to be beautiful.

If the data of the second live broadcast plummets and the number of people online is only a fraction or even less than that of the previous live broadcast, the effect of this advertisement will be zero.

Therefore, her second live broadcast must also have similar data.

It still takes a lot of resources to promote it.

If she was allowed to live broadcast every day and have such data every day, the platform would not be able to support it. It would be better to file for bankruptcy earlier.

The platform needs such a facade and such a banner. When necessary, it doesn’t matter if it costs millions.

But you can't pay like this every day. If you do it two or three times a month, you've reached your limit.

Next, she will continue her previous job and do some commercial acting.

After this wave of press releases came out, her popularity increased again, and the price of commercial performances was very close to the time when she was most popular.

After all, it is said that he can make hundreds of thousands of dollars just by broadcasting live in one night. The price of commercial performances is too low, and they are too embarrassed to open it.

For her, this is the second spring of her career.

On the 1st, the website's largest traffic went to the top ten winners of the th Hanfu Goddess.

截止到12月31号23:59:59，第4届汉服女神大赛的决赛结果也出来了，再过几天会有一场颁奖典礼，星光直播晚会全程直播。

Those contestants who have entered the Hanfu Goddess finals have opened live broadcast accounts on this platform. The past few days have been mainly to promote them and warm up the live broadcast of the awards show.

The promotion in the past few days has also brought a lot of popularity to this live broadcast platform, and now it is necessary to digest this popularity.

Most of the platform's own promotion resources are given to the top 10 players.

Next, it depends on whether they can catch this wave of traffic.

They have also been canvassing live broadcasts on this platform every day in the past few days, and the rewards they receive will be included in their total votes. Each of the top 20 players has cultivated a group of fans, and basically the number of people online during the live broadcast is It can reach hundreds.

Now the platform traffic has increased significantly, and the best recommended resources have been given to them, which has increased the popularity of their live broadcast rooms.

Especially the top three, they get the best promotion resources.

Yan Xin checked again at night. According to the display in the live broadcast room, the most popular anchor had tens of thousands of people online.

The least popular among the top 10, it has more than 1 online users.

Of course, whether this is the real situation is another matter.

After all, the platform also wants to save face. If the Hanfu goddess that is the main promotion does not even have 1 people online, then it is too bad.

He also watched a few popular live broadcast rooms of unofficial anchors. Those were wild anchors without any data fraud. There was no need for the official platform to add data to them.

Then I discovered that there were over 10,000 people online.

This anchor also looked familiar to him. He was just a sidekick, full of dirty talk, and a veteran.

He learned some driving skills along the way. However, the number of people online at ordinary times is only three digits, and now it has reached five digits.

It shows that they are really powerful.

It also shows another thing - the popularity of this website is indeed increasing, and every anchor is affected.

The next day, I also chatted with several investors, and everyone was quite happy with the current results.

We will continue to lose money, but as the website has more users, we will have a better future, so it doesn’t matter if we lose a little money.

This live broadcast platform has only received a capital injection of 1.5 billion, and it has enough bullets. It doesn't matter if you burn a little money.

The current wave of publicity has only burned 10 to 20 million.

Around the Chinese New Year, another 10 to 20 million will be burned for promotion, and the remaining money will be burned until the end of next summer vacation.

When all the money is burned out during next summer vacation, they will be given two options - one is to continue burning through loans from banks, and the other is to invest additional money in proportion to their shares.

It's all trivial to them.

Investing in Internet companies is not about investing in the present, but in the future.

If there is traffic and people pay attention, there will be a future.

This is also called eyeball economy.

Now it seems that this wave of promotion is very effective and worth the money.

This wave of promotions from Christmas to New Year's Day has brought relatively large traffic to the Starlight Live Network. The number of registered members has soared to tens of millions, and the website has millions of visits every day.

The conversion efficiency of traffic is also quite good. Many people have indeed stayed and followed a large number of anchors.

In the past few days, hundreds of new anchors have started broadcasting on the website, which has exhausted the supervision.

It is true that the old anchors are brushing aside the edges, but they know how to brush the edges and can master a degree.

The new anchors are so unrestrained, some of them are either marginal or naked, literally naked, and even add some performances.

This kind of thing will definitely not be tolerated by the website. As long as it is discovered, there will only be one result - ban.

In serious cases, your account will be permanently banned.

In the past few days, dozens of accounts have been permanently blocked every day.

There are only a few staff on the platform, and there are only a few people responsible for supervision. They have to patrol every live broadcast room, which is a bit busy.

What they focus on is the newcomer's live broadcast room.

If the popularity of a newcomer's live broadcast room suddenly soars, you must stay and wait for it.

Because it is very likely that he made a very outrageous performance and then shared it.

On other online platforms, live broadcasts of Shibaban, a new anchor on their platform, also appeared.

Fortunately, those that appear in the screenshots have basically been dealt with.

It is inevitable for scenes like that to appear. It is impossible for anyone on any website to abide by the live broadcast room at all times.

After a scene like that appears, whether it is dealt with or not is the key.

If you tolerate it and ignore it, even if you have a connection with Tongtian, you will not be able to protect it.

Yan Xin also has a little headache about this.

It does bring traffic, but it does bring trouble.

He quite welcomes those who are on the sidelines, because they are within a safe range. Even if they are investigated, the most they can do is punish them, and they will just stand upright after being beaten.

The kind that is too exposed may destroy this platform.

——Although moving such screenshots or screen recordings to other platforms can bring a lot of traffic to their platform, such traffic is obviously toxic.

We have no choice but to call the company and recruit more employees, especially in terms of supervision.

Every anchor must be informed of the penalties in this regard, so that they understand that you cannot make this money. Even if you get traffic and get rewards, the platform will not pay you.

The withdrawal initially set is that as long as the amount exceeds 200 yuan, the income of the previous day can be withdrawn after 2 o'clock on the second day.

Now, in order to make those new anchors worry, the rules have been changed, and it will take half a month before they can withdraw money.

If you do something illegal during this period, your account will be permanently blocked, and the dividends on your account will not be withdrawn.

With such a system, it still cannot stop the unrestrained behavior of some new anchors - because some people are not here for money at all, but they have some strange hobbies, or to complete the master's tasks.

But after changing the rules and regulations, such things are still much less common.

Friday, January 1th.

This day is the day of the awards ceremony of the 4th Hanfu Goddess Competition. This time the awards ceremony was held in Beijing and was broadcast live on the Starlight Live Network.

At this time, Ai Lili was no longer in the capital. She only stayed here for three days and then went back - she still had her work to do and couldn't stay here forever.

However, Bai Xiaoling, who went to Bangzi two days ago, returned to China. She came back specifically for this award ceremony.

She is not here to be an audience member, but to appear as an award presenter.

Her current position is the CEO of a Korean cosmetics company invested by Jinxi E-commerce Company. On behalf of that company, she will present awards to the contestants who won the Best Performance Award in this Hanfu Goddess Competition.

Awards are fictitious, but appearing in front of so many viewers in the live broadcast room with your own brand is real.

Starlight Network itself used a lot of resources to promote this live broadcast, all directed to Starlight Live Network.

A lot of promotion resources have also been invested in other platforms.

On Starlight Live Network's own platform, the recommendation given was stronger than the recommendation given to Madoka, an online singer who was once popular all over the country, for her live broadcast debut.

It is so powerful that every user who comes to this website can see the small window of this live broadcast room as long as they stay for more than fifteen seconds.

Every three minutes you stay, you will see this window again, even if you are already in another anchor's live broadcast room.

You will click in accidentally.

With such promotion efforts, the live broadcast of this awards show has brought new heights to the platform's live broadcast data.

(End of this chapter)