Reborn since 2005

Chapter 712 Still too poor

Shiyu's investment negotiations are going smoothly.

Mr. Tan is so generous, so there will naturally be no obstacles to the negotiation.

Even if there are different voices within the investment company, he can suppress them and smooth them out.

Mr. Tan met Yan Xin twice later, and his attitude towards him was even better than when they first met.

Probably because he was happy that his "friend's son" could be taken care of.

Under his leadership, the cooperation negotiations were completed within a few days.

After Mr. Tan entered the game, the equity structure changed again. Previously, the shares of the three shareholders were diluted. The combined shares of Yan Xin and Xiao Shiyu were 60%, but now they are only 48%. .

The overseas consortium's share was originally 40%, but now it's 32%.

Now the combined shares of Yan Xin and Xiao Shiyu are less than half.

However, control of the company is still in their hands.

Mr. Tan told him that the investment company would send people over, but they would not interfere with the company's operations, nor would they seek to gain control of the company.

He also said that they are allies and can stand on the same side at all times.

I don’t know how long such a commitment will be valid, but it will be valid for at least the next period of time.

To put it this way, after the shares are diluted, with such an ally, Yan Xin and Xiao Shiyu's voice can be strengthened - plus Mr. Tan's 20% share, they have more than three Two-thirds of the shares.

In the new cooperation plan, they also agreed that a board of directors would be established before New Year's Day, and each of the four shareholders would nominate a director and then appoint two independent directors.

The private communication between Yan Xin and the overseas consortium was that Xiao Shiyu would be the chairman, and the person recommended by the overseas consortium would be the vice chairman. Two independent directors would be nominated by both of them, but they must be recognized by the other party.

Yan Xin didn't want to be in the public eye, so he gave up the chairman's seat to Xiao Shiyu.

In fact, Xiao Shiyu is more suitable for this position than him.

Before the National Day, this matter was settled.

The advance funds from Mr. Tan's investment company were also transferred to Shiyu's account.

——1.5 billion is a huge amount, and it cannot be raised at once. It will take several installments to get it in place.

However, Shiyu doesn't need to spend so much money for the time being. If you put too much money in the account, it will just sit idle. It would be great to have a few hundred million to use first.

In this way, Shiyu, which was about to run out of funds, survived and could continue to develop.

As the National Day is approaching, their competitors have also advertised special offers for the National Day holiday.

It is normal in the business circle to offer discounts during holidays and take advantage of this opportunity to occupy the market.

At that time, Xiao Shiyu was worried about funding. The biggest reason was that the National Day was coming soon. Without enough money, he would not be able to win the price war and would cede the market to competitors.

Now with this new capital coming in, Shiyu can now keep up with others.

Their competitors are very wealthy, but they are not particularly arrogant. After more than a month of expansion in early spring, there has been no follow-up action yet, which is very illustrative of the problem.

With one more investor, Shiyu now has more confidence.

Whether it is in terms of market share or reputation, Shiyu is the leader in this industry and a standard setter, which speaks volumes.

Because of this cooperation, Xiao Shiyu has been quite busy during this time.

However, Yan Xin didn't spend much time with her. He only appeared when he was needed.

At other times, he is at the headquarters of Jinxi Company.

He is also busy during this time.

National Day is approaching, and Jinxi E-commerce Company is also planning various preferential activities.

Feng Xi, who was already pregnant, did not completely avoid it, but also participated in the planning of those activities.

Of course, her participation was not deep. She just made a few comments, grasped the range of discounts, and then came to the final review.

These are all things you can do at home and take less than an hour a day.

Her body does not allow her to work for too long, but Yan Xin is in good health, so he has to participate in the whole process.

In addition, Starlight Group will also have some corresponding activities during the National Day.

For example, game recharge discounts.

The launch of new games.

Yan Xin also needs to give some advice on these.

So he is also relatively busy.

In August of this year, Rebus’ Zaoliang mobile phone finally went on sale.

The strategy adopted was a hunger sales strategy, and the machines were in short supply.

The release of this mobile phone caused a lot of excitement.

It can even be said that the release of this mobile phone truly means that the era of domestic smartphones has arrived.

——Although there have been many domestically produced smartphones before this.

The biggest contribution of Zaoliang Mobile is to bring down the price of smartphones.

Before this, the price of smartphones was really unaffordable.

After the emergence of cereal mobile phones, the price of domestic smart phones also began to drop.

More and more people are buying smartphones.

Many of Yan Xin's plans are centered around the intelligent era.

I entered early and was well prepared. Now that the smart era has begun, I have slowly begun to collect dividends.

The companies he invested in have developed multiple apps for mobile platforms, and the number of downloads is increasing. Many of them are at the forefront of the category, and some are even at the top of the category.

The food language of the food delivery platform is like this, and the starlight of the short video platform is also like this.

Starlight Live Platform currently focuses on live broadcasting, and its biggest profit also comes from live broadcasting.

However, in the Starlight app they developed, the main function is short videos.

It can also be broadcast live, but it is limited to network reasons. The effect of watching live broadcast on mobile phones is very poor, the clarity is seriously insufficient, and the consumer experience is very bad.

Even if WiFi is used, it is not suitable for watching high-definition live broadcasts because many mobile phones do not have such powerful functions.

There is no problem in publishing and browsing short videos - you can wait slowly for this. If the network speed is slower and there are lags, it is not a big problem and can be tolerated.

But the live broadcast will not work. The live broadcast is about real-time communication. If there is a lag, then you will not be able to watch it.

Now the smart era has just begun, and many hardware things can’t keep up. It’s not just about making good software.

But this can be dealt with slowly and improved slowly.

Yan Xin has already reached the front of the team, and all he has to do now is to continue to move forward in the right direction.

This is an era full of opportunities.

But it was also a very cruel era.

If you pause for a moment, you may be chased by someone behind you, and you may not even be able to see their back.

Even if he chose the right direction, he did not dare to take it lightly. His biggest advantage is that he has the memory of his previous life and knows the right path to take.

However, all he can do is point out the direction and provide the funds to continue.

He couldn't provide much help with the details.

Now, he is a rich man with a net worth of several billion or even tens of billions, but he really doesn't have much money on hand that he can use casually.

The largest cash flow so far comes from the royalties from Chen Li's novels.

Xiao Yin manages the Starlight Group very well. He doesn't have many opinions of his own. He basically follows the policies he set and his execution ability is quite good.

What he needs to do is to provide the future development direction, and then come forward to find a bank loan when the money is not enough.

The group's game department is the most profitable department, bringing considerable cash flow to the group every month.

Although game development also requires costs, overall it is still profitable, and the profitability level is still very high.

It's just that there are too many places to burn money, and relying on the profits of the game is far from enough.

You still have to take out a loan when you need it.

Starlight Group now has a lot of debt.

However, compared with many Internet companies, their asset structure is still very safe, even a little too safe, and seems a bit conservative.

Now they have more than 1,000 employees.

——This does not include the controlling Starlight Live Broadcasting Company.

Most of the people have a bachelor's degree or above, and about half of them have graduated from key universities.

A high degree of education naturally requires a high salary.

There are many people in this company who earn over 10,000 yuan a month.

Of course, the profits they can create are also high.

The Caotai team a few years ago has slowly completed its transformation and has gained a certain reputation among Internet companies.

The company is still recruiting people.

Over in Yangcheng, the Xingguang Building, the group office building envisioned by Yan Xin, has begun construction and can be completed and occupied as early as next year.

In the eyes of others, he has become famous and has acquired more wealth than he can spend in his lifetime.

But in his mind, the era of intelligence has just begun, and his career has just begun.

If you want to achieve better development, you need more funds.

He does not feel that he is a rich man. Instead, he often feels that he is too poor and has no money to do this or that.

He has a lot of assets and a lot of debt.

The good thing is that his assets are worth more than his debts, so he's not a liability.

But to truly become a rich man and be able to spend money unscrupulously, he felt that he would have to wait at least ten years.

When the bonus of rebirth disappears and you don't know what to do in the future, you can stop and enjoy life.

Now, the great opportunity is there, of course we must seize this opportunity and work hard.

The number of downloads of Starlight APP has increased a lot, exceeding 10 million times. However, they are mainly short video users. Not many people watch live broadcasts through mobile phones. It has not greatly improved the live broadcast business of Starlight Live Platform. Their live broadcast revenue is growing. But the relatively stable growth still comes from the computer platform, not the mobile platform.

However, more users on the mobile platform have brought an increase in advertising revenue to the company, as well as an increase in e-commerce transaction volume.

Currently, live broadcasting on this mobile platform is not popular, but there is no problem in selling goods through advertising windows.

In order to attract more merchants to join, the platform now does not charge commission.

Jinxi E-commerce Company has opened a number of online stores on this platform. Thanks to the increase in users, the transaction volume from mobile terminals has also increased.

Now Jinxi E-commerce Company’s total monthly turnover on this platform has reached tens of millions.

The main reason for this effect is that they do not have enough competitors on this platform.

If a user views one or twenty short videos, they will definitely see an advertisement from Jinxi E-commerce Company.

With such advertising bombardment, it’s no surprise that sales are high.

Currently, those who can afford smartphones belong to a group with certain spending power.

They are all owned by their own company. Jinxi e-commerce’s price for product advertising is not high, and is lower than the cost of advertising on another platform.

This also brings new profit growth points to Jinxi e-commerce company.

Their success has also been written into soft articles by the Starlight Live Platform to promote on other platforms, telling their success stories to attract more businesses to settle in.

Only with more merchants settling in can their e-commerce businesses thrive.

It is obviously not possible to rely solely on one Jinxi e-commerce company.

Although Jinxi E-commerce Company is very powerful and covers a wide range of businesses, it is only one company after all. No matter how many online stores it opens, it cannot create a healthy e-commerce ecosystem.

Under their promotion, more and more e-commerce companies have entered Starlight Live.

Compared with other e-commerce platforms, it is naturally not worth mentioning.

But at least there is a beginning.

In the two months of August and September, thousands of online stores entered this platform.

Trading volume is also slowly increasing.

Their promotion fees are not much higher than those of Jinxi E-commerce Company.

After all, Yan Xin's main purpose now is not to collect advertising fees, but to attract more businesses to settle in.

Only in this way can we attract more consumers to come in and form a virtuous cycle.

If you want to charge a fee, you have to wait until the scale increases.

When cutting leeks, of course, you must wait until the leeks grow vigorously.

The most important thing now is to allow merchants to make money and make more money than on other platforms.

Although it has not yet brought much profit to the platform, the entry of these merchants still allows investors to see a better future.

At the same time, it also allows this platform to be seen by more investors.

If you only engage in live broadcasting, there won’t be much capital to notice.

However, after launching e-commerce and achieving certain results, it attracted the attention of a lot of capital.

What does a successful e-commerce platform mean? Jack Ma from the alien world has already demonstrated it.

Nowadays, it is not easy for capital to get on Jack Ma’s wagon, and it will cost a lot to do so.

However, Yan Xin’s platform is still just a new platform.

The cost of getting on the bus is small, and the profit gained is large.

Before the National Day, Cui Shao came to the capital again, found Yan Xin, and told him:
"Someone wants to acquire all your shares in Starlight Live."

(End of this chapter)