Reborn since 2005

Chapter 736 Starlight Group
Chen Li's family of four had dinner at Yan Xin's place and stayed for more than an hour before leaving.

It can be seen that raising two children puts a lot of pressure on Liang Wei. She looks much more haggard than before.

I heard from her that the novel she wrote before was also finished, and she has no plans to continue writing novels now.

That novel brought her millions in income, and if she continued writing, the income would still be considerable.

However, now that I have two children to take care of, I have no choice but to give up.

Writing novels to make money, and then using part of the royalties to hire a nanny to help take care of the children, is much better economically than giving up writing and taking care of the children herself.

But she didn't want to hire a nanny at home, so there was nothing she could do.

Yan Xin didn't try to persuade her - he knew that Liang Wei looked very weak, but she was very independent. No one could change what she had decided.

There is no need to do something that offends people.

After Chen Li and his family left, within a few minutes, Xiao Yuan and Xiao Yin also left together.

Xiao Yin had already had an affair with Yan Xin, but she still resisted that kind of collective life, so she left consciously.

Needless to say about Xiao Yuan, she has no ambiguous relationship with Yan Xin, so of course there is no need to join in the fun here.

After returning, she is still preparing to live broadcast for two or three hours.

That night, Yan Xin rested with Ai Lili and Xiao Shiyu again.

Now Shiyu Company is embarking on a new round of expansion. After Mr. Tan’s capital injection, the company has a large amount of funds, which can support them in a new round of expansion.

In the round of expansion after the Spring Festival last year, they invested in dozens of fewer cities than their competitors. This round, they have caught up and expanded their business to some new cities.

Of course, their competitors did not fall behind and competed with them.

It's just that this round they have more funds and more talent reserves, so this time they are the ones taking the initiative to attack, while their competitors are passively following up.

This time, we have sufficient funds and talent reserves in hand, and the expansion process is relatively smooth.

Of course, there will be some unsatisfactory aspects, but the company has been established for such a long time. Apart from any problems, there is already a complete set of plans on how to solve them. Xiao Shiyu does not need personal guidance. The people below also know what to do.

Therefore, Xiao Shiyu is not as busy as when he was expanding last year.

Last year, she spent almost a year optimizing the team, strengthening staff training and subsequent talent reserves. It has achieved good results so far. Everything is going on in an orderly manner. She does not need to go to the front line in person. Just stay at the company headquarters part of the time.

The working hours are similar to Aili's. She works 5 days a week and works a few hours a day, leaving herself plenty of rest time.

Both of them are in good physical condition now, so good that Yan Xin feels like he has met his opponent.

The next day, he went to the headquarters of Starlight Group in the morning and asked Xiao Yin to call the company's senior executives together and hold a small meeting to brush up on their presence and discuss future development plans.

In the future, the company's focus will often shift to those key mobile apps. In terms of games, priority should also be given to game production for mobile platforms.

Last year, he provided a game idea similar to Honor of Kings. At that time, Honor of Kings had not yet come out. In his memory of his previous life, it would not come out for another two or three years.

If it can be done in advance, you might be able to make a lot of money.

Without platforms like QQ and WeChat, it would be basically impossible to replicate the success of this game in its original time and space.

But Yan Xin feels that making money should not be a big problem.

The traffic pool he has here is not small. Although it is not as good as others, it is at least 10% of their traffic.

He thinks it's pretty good to be able to earn one-tenth of the profit of this game in its original time and space.

What's more, his traffic pool is also gradually rising.

If he takes down the short video platform and develops it to the point where he remembers the acne marks in his previous life in a few years, he will be able to earn even more money.

He had never played this game in his previous life, but he still knew what it was like.

He also knows what the selling points are.

Moreover, the game that this game was inspired by came out two years ago. Let the people from the game company immerse themselves in the experience for a while, and then give it a traditional Chinese style skin, and it will be done, right?
After he made this suggestion, within half a month, the company decided on the project and set up a dedicated studio to develop such a battle game.

Yan Xin would call to ask about this every once in a while.

If you don't have enough money, give me money.

If there are not enough people, we will poach people.

Great support was given.

The progress is pretty good now, and a conservative estimate is that it will be online by the winter vacation.

Game companies are now the biggest source of profit for Starlight Group. There are about a dozen games of various sizes a year, including very simple mobile games, web games, and computer games. In the second half of last year, they focused on the development of smart phones. Mobile version of the platform.

Although it has not yet produced a game with high national recognition and is not considered a leading game company, it has also launched some popular games, which have brought huge profits to the company and made Starlight Game Company a domestic leader. A top game development company.

Now the talent pool is also very good, and we already have the ability to develop large-scale games.

At this meeting, several major game projects were determined to be developed this year. Among them, the game "Honor of Kings" is the one they will focus on developing this year.

Yan Xin also promised that after the game passes the internal beta, as long as the playability meets expectations, in addition to vigorously promoting it on his own platform, he will also spend at least 500 million to promote the game on other platforms.

This is to express to the people below that you value this game.

He sometimes plays games, but not much. He is not a senior gamer, and he doesn't have much emotion in it.

For him, whether a game is great enough has nothing to do with feelings or technical level. It mainly depends on whether it makes money selling the game and whether it can make enough money.

The more money you make, the greater the game becomes.

He never thought about saving domestic games and pushing the production level to a certain height.

It is not impossible to do these things in the future, but the top priority now is to make more money and bring more profits.

He doesn't care even if he has the reputation of being a copycat.

He also wants to do things that Xiao Ma can do. Of course, if this game can make enough money, it will not be impossible to satisfy the players' feelings in the future and invest more money to create high-level original masterpieces.

Now, don't think so much.

In addition to "Honor of Kings", he also has an idea for "Genshin Impact" that he also wants to come up with.

However, the production cost of such a game is too high. He currently does not have the ability to produce two such large games at the same time. It will take another two years to make more money.

Starlight Group now makes a lot of money, but it also spends a lot of money, and sometimes it has to borrow money.

Yan Xin still has this awareness.

A community dating app developed with Xingguang Network as the main body. After several name changes, it was finally launched under the name of "Xinglian", retaining all the content of Xingguang Mobile Network. You can log in to this mobile app directly with your website account. , the historical content has also been preserved, and many functions have been added.

When promoted on other platforms, the main focus is on hooking up with friends, with a large number of photos of handsome men and beautiful women, coupled with some ambiguous copywriting, giving the impression that as long as you download this mobile app, you can say goodbye to the miserable single life.

From last year to now, I have invested a lot of advertising money, and now there are 20 to 30 million downloads.

——The ownership rate of smartphones is not high now, but it is already a very good achievement to have so many downloads.

On this App, there are many mobile games produced by them that can be played directly.

In the past, Xingguang Mobile Network was basically a loss-making and profit-making business, with not many sources of profit.

Now that we have built this Star Love app, our advertising revenue has increased a lot.

There is also a business of recharging various props, dressing up one's own avatar, rewarding netizens, and buying lifebuoy props for posts oneself make in the community. There are many ways to make money.

In the eyes of many sponsors, those who can afford smartphones are high-quality users. They are also more willing to advertise on such platforms and pay more advertising fees.

The operating costs of this app are not low, but the revenue has increased, and it can bring a certain profit to the company every month - although it is not very high.

For an Internet company, in the first few years of its establishment, it was already a huge success if it wasn’t just a small discount, or the money lost was not that much.

There is also a copyright operation company under the group, and its capital is the copyright of novels that it bought at low prices a few years ago, mainly online novels. In recent years, it has also purchased copyrights on various online platforms.

At that time, they accumulated a lot of copyrights at very low prices. As those novels became more and more famous, they began to make money.

Several film and television adaptation rights were sold, and they were all female novels that they purchased for tens of thousands of dollars each. When they resold them, the price would be calculated into seven figures.

Nowadays, everyone has gradually paid attention to Internet IPs, but the main purpose is not to adapt film and television works, but to adapt them into games.

After all, in this era, the online stories of men's videos are still mainly based on fairy tales and fantasy. The cost of making them into film and television works is a bit too high, so it is easier to adapt them into games.

Then everyone discovered that the copyrights of the most famous novels were actually bought by the same company.

And many of them have bought the copyrights for movies, TV games, comics, and physical publishing.

If you want to develop it, you have to buy their copyright from Starlight Group at a high price.

Starlight Group itself is engaged in game development. Of course, the best IPs are reserved for themselves. However, they have so many copyrights that they cannot develop them all. They will still sell some.

Generally, the price increase is dozens of times, or even hundreds of times.

The profits this brings them are not small.

However, in terms of copyright management, it is physical publishing that brings greater profits to the company.

Physical publishing in China is not very popular, and people are gradually unwilling to buy paper books.

The main source of profit lies in the physical publishing of the traditional Chinese version overseas.

There are also many overseas companies that have copyright cooperation with them that withhold royalties but refuse to pay them. However, Starlight Group has its own legal department and does not mind litigating with others.

After several lawsuits, those people have become honest, and the money that should be given to them must be given to them.

Starlight Music Company is still doing this, and will also purchase some original lyrics and music. Starlight.com already has such an original music section, and there are quite a lot of players. Although the quality is not that reliable, you can sometimes get it at a low price. Some passable pieces.

However, it is not as classic as the works Yan Xin originally copied.

They have also signed some singers one after another. Although they can't give those singers highly popular songs, they can still rely on some good-sounding songs to make them somewhat famous online singers.

The main battlefield is no longer bars or concerts, but short video live broadcast platforms.

Among the singers signed by their company, some only post short videos of singing, and some also do live broadcasts, slowly transforming from singers to anchors.

Starlight Music Company has its own recording studio, which is quite well equipped and is considered one of the best recording studios in Yangcheng.

Sometimes it is used by this company, and sometimes it is rented out to other singers.

Didn't make a lot of money, but still made money.

The main battlefield of these singers is the short video live broadcast platform jointly developed by Starlight Group and Cui Shao. It was called Starlight Live at the beginning and was a computer live broadcast website. Later, an App was launched and was also called Starlight Short Video.

Now the suffix "short video" is no longer on the App, and the name is just "Xingguang".

Mainly short videos, you can use this app to live broadcast, but the live broadcast effect is relatively poor.

Generally, those who live broadcast on this platform choose computers.

Most people who watch the live broadcast also choose computers.

Only those who use high-end mobile phones and have WiFi at home will choose to watch the live broadcast on their mobile phones.

The short video industry has placed Yan Xin's greatest expectations on it, and he has given the greatest support to the "Xingguang" App.

In this day's meeting, the most discussed topic was the development of the company.

Starlight Group only owns half of the company's shares, but according to the initial agreement, the control of this company is in the hands of Starlight Group. Even if their shares are diluted, it cannot change this reality - unless another agreement is signed.

Currently, this company is still managed by Starlight Group.

(End of this chapter)