Reborn since 2005

Chapter 747 Company Split
In mid-May, Yan Xin arrived in Yangcheng and stayed here for almost a month.

During this period, Feng Xi also brought his children to visit him, and by the way, he also got together with the sisters from Yangcheng.

Jinxi E-commerce Company has a deep binding relationship with the Starlight Live Broadcasting Platform. Dozens of affiliated online stores conduct live broadcasts and sell goods on Starlight, with a monthly turnover of tens of millions.

This also caused some dissatisfaction with the online shopping platform that the company initially settled in. It felt that these performance should have belonged to its own platform, but now it was obtained by its competitors, and it also expressed such dissatisfaction with Jinxi Company. .

Jinxi E-commerce Company has dozens of large-scale online stores, covering multiple categories, and its performance is among the best in each category. Last year, the turnover on that platform reached billions. On that platform, it has It has a very important status and is also supported by the traffic of the platform.

Now that I have chosen to do business on the Starlight Platform, and have achieved such good results, of course the original platform will be a little unhappy, and has already issued a subtle warning - if this continues, we will face a situation of choosing between two. .

Either put all your business on this platform, or leave this platform and go to another platform.

In Yan Xin's memory in his previous life, this kind of situation of choosing between the two was not uncommon. Later, it seemed that he was stabbed at the top. The relevant parties punished this overlord clause, and the situation became better.

But it's only 2012 now, and Starlight Platform is just a small one, but it doesn't have the energy to let the higher-ups act as referees.

As a last resort, they could only separate the online stores on the Starlight Platform from Jinxi Company, and set up an e-commerce company called Xiguang Youxuan. They still sold the same goods, but only on the Starlight Platform. Sell.

This is not a subsidiary of Jinxi E-commerce Company, but an independent e-commerce company. It is a company specially created to avoid choosing between two, but it still uses Jinxi's supply chain.

Because Jin Xi's shareholding consists of only Yan Xin and Feng Xi, and no other investors are involved, this matter is easy to handle.

In addition, Jinxi E-commerce Company has also made its factories independent, named Jinxi Industrial Group, with its headquarters located in the county more than 100 kilometers away from the capital.

As a result, the original Jinxi e-commerce company was split into three independent companies. One is Jinxi Industrial Group, which is engaged in supply chain, and the other two are engaged in online sales, but they use different platforms.

When two other large e-commerce platforms emerge in the future, two independent e-commerce companies may be established.

It's a bit troublesome to do such a thing, but they have to do it.

Unless you want to give up one of the platforms.

It is definitely impossible for Jinxi E-commerce Company to abandon its original platform. Last year, sales on that platform amounted to billions, supporting hundreds of specialty small factories under the company.

This year's sales are even higher than last year's, and may exceed 10 billion.

On the Starlight platform, sales are now in the tens of millions per month. Even if the sales increase in the future, the sales will be over 10 billion in a year.

It is obviously irrational to give up a platform that can achieve sales of tens of billions for the sake of these 10 billion sales.

However, Yan Xin was not happy to give up the Starlight Platform.

Now the e-commerce business of Starlight Platform is supported by Jin Xi, and its sales share has exceeded one-half.

The soft articles they publish mainly use the achievements of Jinxi e-commerce to brag, so as to attract more merchants to settle in.

If Jinxi e-commerce withdraws, it will suddenly shrink by more than half, and there will be no impressive performance to boast about. It will be a fatal blow to their e-commerce business.

For the future of this platform’s e-commerce business, it is impossible for Yan Xin to let Jinxi E-commerce withdraw.

With no choice but to choose such a split method.

If the online shopping platform is still not satisfied, it can only continue to split and split Jinxi Industrial Group into two, one dedicated to supplying Jinxi E-commerce, and the other exclusively supplying Xiguang Youxuan.

If that doesn't work, then you can only use all your personal connections to bring the lawsuit to the top in the name of malicious monopoly.

But that would be too irritating.

Unless you have no choice, don’t do something like that—after all, you still have to buy things on other people’s platforms.

In early June, the original Jinxi e-commerce company was split into three companies.

However, the shareholders of the three companies are still Yan Xin and Feng Xi, each of whom owns half of the shares.

Feng Xi was originally the chairman and CEO of Jinxi E-commerce Company, and he still retains that position.

Then there is another position as chairman of Jinxi Industrial Group.

As for the chairman of Xiguang Select, Yan Xinlai serves as the chairman.

The headquarters of Jinxi E-commerce Company is still in Beijing, but the headquarters of Xiguang Preferred is located in Yangcheng, and its office is in Xingguang Building - this is an office building built by Xingguang Group itself. The top four floors are used by Xingguang Group itself. , and the rest are for rent.

The building has not been built for long, and there are a large number of houses to choose from. Xiguang Youxuan is among the first batch to move in.

From May to June, Yan Xin and Feng Xi mainly worked on this split.

It was a bit tedious, but I didn't encounter any resistance and got the job done smoothly.

Although there is still some dissatisfaction with the online shopping platform, it has been split into three companies, so they can't say anything.

If you put more pressure on me, it will seem a bit bullying.

The other party is not so easy to bully.

They themselves don’t want to make things too ugly.

If they really want to fight to the death and force Jinxi E-commerce Company to manage their own platform, it will not do them any good.

For a company with such high sales, withdrawing their platform will make their data less attractive, which is not conducive to their company valuation.

If a big shop bullies a customer, a big customer will bully the shop.

It's too ugly and does no good to anyone.

It would be even worse if the higher-ups thought they were engaging in monopoly.

Therefore, we can only do this.

The most that can be done is to put some restrictions on Jinxi e-commerce company in terms of traffic, and then support some of Jinxi's competitors.

This will bring some losses to Jinxi E-commerce Company, but compared with the profits brought by expanding a new platform, these losses are affordable.

Moreover, eggs cannot be put in one basket. Having one more platform for development also brings more security, so that you will not be kidnapped by the platform.

Starlight's e-commerce business has gradually gained some scale, but they still do not charge commissions and mainly make money by selling traffic.

And the traffic charges are quite cheap, much cheaper than their competitors.

For those who open online stores on this platform, the cost is much lower.

This also means that the profits are larger.

However, the number of consumers on this platform is not large yet, and the number of merchants it attracts is limited.

Some are online stores opened by anchors who already have a certain number of fans on this platform, and some are merchants who cannot make money by opening online stores on other e-commerce platforms.

Costs here are low and competition is not that great. There are still many opportunities for those who are pioneers.

Some have made money here and gradually gained a reputation.

Yan Xin emphasized that you should not buy fake and inferior products, and the quality should be guaranteed.

Those who sell fake and shoddy products will be severely punished as long as they are confirmed.

It is better to make less money than to ruin your reputation.

There are some routines, such as what is the original price and what is the current price, and the handling is not so strict.

As long as it's not too outrageous. The e-commerce business in May looks very good.

Although it did not bring them profits, it made those investors very excited, as if they had seen the birth of a second Taobao.

Under the publicity of the media, the e-commerce business of Starlight Platform has become a new trend.

Internet companies do not follow the traditional development path. Once they find the right outlet, they can develop into a giant company in no time.

An increase of dozens or even hundreds of times.

This is something traditional companies cannot do.

After they produced such data, many investors also saw the infinite possibilities of live streaming.

Then something happened that made Yan Xin not very happy - multiple live broadcast and short video platforms began to appear.

There are emerging companies, there are also attempts by traditional companies to transform, and there are also copy-pastes from those Internet bullies.

Some companies that were originally doing live broadcasts and short videos were acquired by capital, and a large amount of capital was injected to promote them on multiple platforms.

There are also some new platforms in the making.

In June, Yan Xin heard that many companies were preparing to do this, including several Internet bullies.

This includes overseas internet bullies.

This is fertile land.

This is a blue ocean.

There is no real giant with monopoly status yet, so everyone wants to give it a try.

Although everyone knows that in such an industry, only a few companies can survive in the end.

But they are all thinking - why not me?
Give it a try, what if it works?

So everyone is very enthusiastic.

The e-commerce business in June looks better than that in May. This data makes Yan Xin both happy and unhappy.

Happily, the data is so good and his dream is getting closer and closer.

Unfortunately, such good-looking data will further stimulate those investors to invest their attention in this industry, and more and more competitors will appear.

He still has an absolute leading position.

But he had no idea how long this leading position could be maintained.

In mid-June, he also heard news from Mr. Cui that the platform invested by the big shot who wanted to buy all the shares of Starlight Platform from him had actually found a partner, and the leader was an overseas consortium. .

The big shot lost a lot of money investing in that platform, but after the overseas consortium came over, it attracted investment from multiple parties and injected a lot of money, which actually made up for his loss and allowed him to retain 30% of the shares.

After all, the big shot made 30% of his shares in vain.

Just lost dominance of that platform.

However, for him who has already paid back his money, this no longer matters.

Then, they are ready to once again invest huge sums of money to compete with the Starlight Platform, vowing to become the new leader in this industry.

This time, it was no longer the big shot, but the overseas consortium that was leading the matter.

The first thing they have to do is copy and paste the Starlight Platform.

Starlight Platform wants to make short videos, and they also make short videos.

Starlight Platform holds a short video creation grand prix, and they also hold a short video creation grand prix, and the prize money is doubled based on theirs.

Starlight Platform engages in live broadcasts and PKs, and they also engage in live broadcasts and PKs.

Even the gameplay is similar.

Gift prices are similar.

Starlight Platform engages in e-commerce, and they also engage in e-commerce.

In other words, they mainly come here for e-commerce.

It’s also commission-free.

They even used their own channels to invite a number of famous brands to their e-commerce platform from the beginning.

With only a few million daily users, it has built up a momentum of tens of millions of daily users.

This news gave Yan Xin a headache.

He was so frightened that he quickly made a slogan on his platform - Starlight Short Video Platform, xx people's own short video platform.

Mainly a national enterprise.

It is implied that the competitor has an overseas consortium background and belongs to overseas forces.

That's cultural invasion.

Every penny a person earns may later be turned into bullets fired at his fellow citizens.

But Starlight Platform does not have such a problem, because Starlight Platform is the Chinese people’s own platform, a national enterprise, and a position to promote cultural self-confidence.

——Although in this era, playing the patriotic card on the Internet will be ridiculed, Yan Xin also understands that the trend of the times will soon change.

If you plant this seed now, you will eventually reap it.

Specific matters should be left to a professional team.

What he has to do is set the tone - support the e-commerce business, support outstanding content creators, and deal with all kinds of illegal content in a timely manner.

The fiercer the competition, the more stable you must be.

Real business wars are not as high-level as those shown on TV. In fact, all kinds of dirty tricks are used.

Reporting is just child's play, and it can even be regarded as a very decent method among those methods.

It doesn’t matter if you lose a little bit of traffic, you have to go steady.

Now that they are the leaders in the industry and occupy an absolute leading position, there is no need to panic.

Mr. Cui asked if he should increase his efforts to burn money and kill all the competitors.

Yan Xin did not agree.

It's not that time yet, so you can take it slow and don't waste too much money and saddle the company with heavy debt.

The tone is set, and it is the people who carry it out.

As for himself, he went to the capital, preparing to return to his hometown with his wife and children to celebrate the Dragon Boat Festival.