Reborn since 2005

Chapter 762 Film Promotion Platform
Yan Xin was also a little excited when he heard that Shan Zhengge’s movie would be released in a few months.

After all, it was a movie that created a box office myth.

He asked Zeng Yan: "Can you ask them if they are interested in being guests on my Starlight Live before the movie is released to promote the movie? The Starlight app has been downloaded nearly 100 million times, and there are tens of millions of registered computer users. The number of registered users has exceeded 100 million, which is a very good promotional platform. If he brings his team to do a live broadcast, the platform will give him the greatest recommendation and push this live broadcast room to all users."

Before a movie is released, it will basically choose to do marketing, and the marketing expenses are generally very high, sometimes even higher than the production cost of the film.

It is common for the main creative team to run publicity campaigns, and some even travel to multiple cities for roadshows.

It’s okay for top teams, they have their own traffic and a certain popularity, and many platforms are willing to cooperate with them in publicity.

Some second- and third-tier teams want to get a free publicity opportunity on those big platforms. They don’t know how many connections they have to mobilize, and sometimes they even have to use unspoken rules.

Yan Xin wanted Shan Zhengge to promote the film on his platform. One of his considerations was to reduce some marketing expenses and push the film to as many people as possible.

Another reason is that they hope this team will do live broadcasts and bring some traffic to their own platform.

Although Shan Zhengge could not be considered a first-line star at this time, he made his debut in TV dramas and had a high level of national recognition.

Moreover, the other two actors in this movie are also quite popular and have a good reputation.

If we get them all to come to this live broadcast, it will still attract some people's attention.

At the same time, it is also equivalent to advertising for this platform and enhancing the status of this app - such stars and such movies choose to promote on this platform, which shows that this platform already has a great influence.

So far, the Xingguang short video platform still has a grassroots image in the minds of ordinary people.

This is not as good as their competitors.

Their competitors are wealthy and powerful, and have spent a lot of money this year to invite dozens of celebrities to join, and post several short videos a week.

Every time a celebrity arrived, they held a live broadcast.

On the Xingguang short video platform, the only person who has a connection with a celebrity is the online singer Xiaoyuan.

Then there are the artists signed by Starlight Films, but they are not considered stars yet and have never done a live broadcast.

It is still beneficial to improve one's status appropriately.

Yan Xin has a good idea of ​​what kind of box office this film can achieve.

That is the existence that broke the box office record of domestic films.

- Just imagine, this movie chose to promote itself on its own platform before it was released, and then it broke the box office record for domestic films. How awesome would that be to say that?
It is possible that it will become a Feng Shui treasure land in the minds of many filmmakers, which can also attract more films to choose to promote on this platform.

That’s all traffic!
Yan Xin is crazy about traffic.

Zeng Yan originally thought that inviting such a celebrity team to promote on such a grassroots live broadcast platform was a bit too fantastical. People would not be willing to come for fear of lowering their status.

But when he heard that the platform had more than 100 million registered users, his eyes lit up and he quickly said:

"I will ask them right away. With such a great platform, our own, and the great promotional resources it provides, I think they will definitely accept it."

The data Yan Xin mentioned was not wrong. Their app downloads were indeed very high, and there were tens of millions of registered users from the computer platform.

But in fact, this data is somewhat inflated.

The number of app downloads is close to 100 million, but some of them were downloaded and deleted, and some were downloaded repeatedly.

In later generations, a popular app in China often has billions of downloads. This is how the data comes from.

As for the registered users of the computer platform and the registered users of the app, there are actually many overlaps.

It’s not a simple one plus one.

It is said that there are over 100 million users, but in reality, the number of users of this platform is only about 40 to 50 million.

The number of daily active users is naturally much smaller - it is impossible for every user to visit this platform every day.

But no matter what, this is also a very large platform.

In front of Yan Xin, Zeng Yan called the creative team and talked about this matter.

After she mentioned the scale of the platform with over 100 million users and Yan Xin's promise to promote it with the utmost effort, the other party hesitated for just a few seconds and agreed to come here for a live broadcast to promote it before the film was released.

At the same time, they will register an official account about this movie on this platform and regularly release promotional materials to promote this movie.

Yan Xin also promptly promised that the platform would promote those promotional materials.

The better the previous data is, the more attentive the team will be when doing live broadcast promotion here, and the better the program effect will be.

This matter is settled.

On that day, Zeng Yan also told Yan Xin another thing:
"Xiyue's part in the TV series is almost over, and filming will be finished in a few days."

Yan Xin said "Oh" and didn't say anything.

But the image of that pitiful-looking young and beautiful girl emerged involuntarily in my mind.

Zeng Yan added: "She often told me about your protection of her. After the Dragon Boat Festival incident, the crew became more respectful of her, and her filming went much more smoothly. She is very grateful to you."

"It's nothing," Yan Xin said, a little embarrassed. "She is an employee of our company and was bullied outside. As the boss, I must protect her."

Zeng Yan blinked her eyes. "I heard from her that the father of the second-generation who forced her was placed under double supervision some time ago. It is said that he has serious problems. The second-generation even came to her to plead for mercy, but was chased away by the crew."

She was not stupid, so she naturally knew that Yan Xin was involved in this matter.

When she heard the news from Zeng Xiyue, she was shocked.

I didn't expect Yan Xin would go to this extent for Zeng Xiyue.

I didn't expect that Yan Xin, a grassroots businessman, would have such power to suppress such an existence.

After hearing the news, she became more determined - she would follow this master for the rest of her life.

Only by following such powerful people can you realize your dreams.

Yan Xin smiled. He had known about this for a long time. During the Dragon Boat Festival, the partner had already told him that he would do this.

However, in front of Zeng Yan, he did not say much, but just smiled and said: "Really? That's really good news. This can be regarded as evil pays off."

"Yes, it's all their own fault. It's their retribution," said Zeng Yan.

Then he added, "In a few days, Xiyue will finish filming her drama and return to the capital."

Yan Xin's heart moved and he smiled:

"It's good to be back. I can use this time to recharge myself and improve myself so that I can seize better opportunities in the future."

"Well, I will definitely let her work hard to improve herself. I can't let you down, boss." Zeng Yan said. After a while, she finally couldn't help but speak:

"Boss, Xiyue is very grateful for your help. She has expressed her intention to me several times - she wants to treat you to a meal alone after she comes back... Boss, can you spare the time?"

Yan Xin thought: "Here it comes again! Here it comes again!"

Quite helpless.

But inexplicably, I have some expectations.

He frowned and pondered:
"Well... I may not have the time... As you know, I have more and more investments and things to do. I am very busy every day and may not have the time."

There was some loss in Zeng Yan's eyes.

Although I expected this outcome, I was still a little disappointed when I heard him say that.

——No chance at all?
——But he obviously cares!

Yan Xin continued, "...and even if there is nothing going on in the company, I still have my own family, and I have to spend time with my wife and children...I really may not be able to spare the time..."

Zeng Yan suddenly understood: "It's not that he doesn't want to, he's just afraid that his wife will know."

She herself was also afraid that Feng Xi would be angry.

But I have some doubts in my mind - doesn’t your wife like Xiyue very much?

His eyes flickered again, and he said, "Then... when she comes back, I'll ask her to take a gift to the boss's house to express her gratitude, okay?"

"No, there's no need." Yan Xin answered simply.

Zeng Yan was very depressed - why is this man so cowardly? You are a billionaire, why are you afraid of your wife?

"Just come, no need to bring any gifts, we don't lack gifts." Yan Xin said.

"Okay, I'll tell her." Zeng Yan said quickly.

But I thought to myself that I still had to bring a gift.

Whether you need it or not is one thing, whether you bring it or not is another.

Others may not want it, but you cannot not give it.

You still have to have some basic courtesy.

Otherwise it would seem a bit ignorant.

That evening, while taking a walk outside after dinner, Yan Xin talked to Feng Xi about the things Zeng Yan had mentioned, including the fact that Zeng Xiyue would be returning to Beijing in a few days and might come to visit.

However, he did not mention what Zeng Yan mentioned, that Zeng Xiyue wanted to treat him to a private meal to express her gratitude.

Although saying this can prove that he is a man of integrity, he was not tempted by beauty and insisted on his position of not having ambiguous relationships with his artists.

However, he felt that this would affect the girl's image in Feng Xi's mind and she would be regarded as a gold digger.

So I just didn’t say anything.

——It is a bit bad to build your own glorious image by destroying the image of others.

It is so despicable to build your own glorious image on destroying the image of a pitiful and beautiful girl!

He doesn't want to be that person.

After Feng Xi heard what he said, she smiled and pinched him: "Not bad, it seems that you won her heart by being a hero and saving the beauty that time, and she wants to marry you."

"Don't be so suspicious of her," Yan Xin said seriously, "I think she just wanted to express her gratitude."

"Just pretend!" Feng Xi didn't believe it.

They are all thousand-year-old foxes, what's the point of performing Strange Stories from a Chinese Studio?

But she was not angry, and even a little excited, and joked with Yan Xin:
"Do you think I should find an excuse to avoid you? They have come all the way to me to throw themselves into my arms. If I stand there and get in the way, wouldn't that be a little immature of me?"

Yan Xin rolled his eyes helplessly:
"Why do you like to think the worst of others? Don't you think people should be grateful? Can't people have a little more trust in each other?"

Feng Xi patted his shoulder and said, "Don't worry, I have absolute trust in you - I believe you are just a philandering scumbag."

"I'm not!"

Yan Xin said something.

But after saying this, I still felt a little guilty, so I added:
"I'm not anymore!"

Feng Xi seemed not to hear it, and whispered:

"What kind of excuse should I find to avoid it then?"

Yan Xin seemed even more helpless.

But I still have a hidden expectation in my heart:
"She wouldn't really want to avoid it, would she? If she really did that... then she really agreed... then she should really agree, right? This shouldn't be a trap for me, right?"

In the following time, Feng Xi praised Zeng Xiyue a few words, saying that she was well-behaved and sensible, looked very pure, and had a feeling that made people feel distressed.

He said to Yan Xin half-jokingly and half-seriously:

"I think that girl is pretty good. You have to treat her well and don't do anything to hurt her."

Yan Xin said unhappily, "Oh? So, she wants me to be good to her and not have anything to do with other women. I should listen to her, right? You said so. Don't hurt her!"

Feng Xi blinked and said with a smile:

"If she really made such a request, it means that I have misjudged her. She is not a well-behaved, sensible and innocent girl, but a scheming bitch. She is not worthy of sympathy. Scheming bitches are born to be hurt."

"Your attitude is quite flexible." Yan Xin said.

"Of course," Feng Xi said with a smile, "How can we do business without this little bit of flexibility?"

A few days later, it was September 9th.

That day was Sunday. That afternoon, Yan Xin was in the living room with his wife and children, while the nanny was cleaning the house.

Suddenly the doorbell rang.

Yan Xin went over and opened the door, and saw Zeng Xiyue carrying a big gift box.

I don’t know if it’s an illusion, but after not seeing her for a few months, Yan Xin found that the girl looked more beautiful.