Reborn since 2005

Chapter 782 Chairman

By investing in Shan Zhengge's movie, Starlight Film and Television made a profit of nearly 200 million yuan.

They also became richer and more powerful because of this.

During this time period, the cost of film and television production was not as high as it would later be, and although the actors’ films were said to be priced sky-high, it was clear that they had not reached the heights of later years.

Starlight Film and Television Company has a cash flow of two to three hundred million yuan and has the ability to invest in multiple works at the same time.

Currently, there is only one film produced by the company, which is "The Journey of Flower" starring Zhao Xiaoying.

However, there are three or four other film and television productions in which we are investing that are being launched.

Generally speaking, there are multiple investors in a film or TV production, which can share the investment risk and provide more protection - for example, by bringing in companies with distribution capabilities.

The Journey of Flower, produced by their company, also attracted investors.

Yan Xin has great confidence in this TV series, and the possibility of it becoming a hit is more than 90% - this team and this cast overlap about 80% to 90% with the cast he remembers from his previous life, and he thinks there will be no problem in replicating the success of that time and space.

You probably want to make money, and you can make a lot of money.

But you can't make money by yourself alone, you have to get everyone involved to make money together.

Eating alone is not a good habit.

Besides, they don’t have the ability to eat alone now.

Before the filming of "The Journey of Flower" started, Zeng Yan was already planning her next project.

The next project is still a TV series.

The risks in the film market are too great now, especially for domestic films, which make more losses than profits.

The TV drama market is relatively more stable and has a stronger ability to create stars.

And frankly speaking, the artists signed by their company are not very suitable for acting in movies at that level.

Yan Xin opened up his copyright library to her and let her look around and shoot whichever movie she liked.

Such conditions are difficult for other film and television companies to have.

Yan Xin did not participate in the opening ceremony of "The Journey of Flower" on the second day of February, because their opening ceremony was chosen to be held in a film and television city in the south, which was too far away and he was too lazy to go.

Zeng Yan, as the general manager of the company, did go there.

Yan Xin has been in Beijing for some time and has been busy with a lot of things to do, so he doesn't have the time to travel so far for an opening ceremony.

If it was near the capital, I would go there.

Although Zeng Xiyue has not been filming during this period, she is still very busy.

In April, she will play the leading female role in a large-scale TV series. Although she has not yet signed a formal contract, she has already got the script.

She has to study the script and ask her acting teacher how to deal with the parts she doesn't understand.

In addition, in late March, the TV series in which she plays the third female role will be broadcast by three satellite TV stations.

As an important actor, she still has to follow the crew to do publicity.

Accept interviews from the media and appear on some variety shows.

This is the first time for her to get so many exposure opportunities. It is related to her future star career, so she cannot take it lightly.

Before the TV series even started airing, press releases praising her appeared in several major media outlets.

Starlight Films also spent a lot of money on this.

However, this treatment is not unique to her. Every newcomer in the company who plays an important role in a film or television work will receive such treatment.

——How can you become famous without spending money on press releases?
With such publicity, many people already knew about the existence of this actress and which role she would play before the TV series was released.

In just a few days, her accounts on Weibo and the Xingguang short video platform have gained hundreds of thousands of followers.

In late March, the TV series was officially launched and broadcast simultaneously on three satellite TV stations.

The feedback came out quickly.

The most intuitive manifestation is that Zeng Xiyue’s account on the social platform has gained a lot more followers.

In the following period, I still participated in publicity, but the opportunities for media interviews changed a lot - real interviews that the company did not pay for.

At this time, she also received advertising invitations.

However, she was not very excited about this advertising invitation, because the sponsor was Feng Xi, and this was a case of one's own family supporting one's own family.

Feng Xi asked her to endorse a facial mask produced by a South Korean company under the Jinxi Industrial Group.

This product was previously endorsed by Yang Mi and has already gained a high reputation in China. It is a well-known product recognized by the public.

Yang Mi’s endorsement contract for this product is still ongoing.

Letting Zeng Xiyue shoot the TV commercial for this product can also be regarded as taking advantage of Yang Mi's popularity.

Zeng Xiyue has very good skin and is beautiful, so this kind of advertisement is very convincing.

The purpose is not to ask her to endorse the brand, but to advertise a new facial mask launched by the brand.

This is to provide her with resources, while also increasing her exposure and raising her status.

Zeng Xiyue would definitely be excited if she received an advertising invitation from another company.

This shows that my business value has been recognized.

But the invitation I received was from Feng Xi, and it was purely the care from my family, so I didn't feel any sense of accomplishment.

And she also knows that there is no love without reason in this world.

To receive such benefits, you must pay the corresponding price.

She didn't even know how to repay this favor - she knew very well that she didn't get this advertising invitation based on her own abilities.

Although she had some doubts in her heart, she still signed an advertising contract for this product.

This was not something she could refuse. If the company asked her to sign, she had to sign.

That's a seven-figure salary.

Of course, even if the company didn't force her, she would still sign the advertising contract.

It's not just a matter of compensation, she can also get more exposure opportunities through such an advertisement.

For a newcomer, exposure opportunities are very important.

Ten days after that TV series was aired, Zeng Xiyue finally signed a contract for a new TV series.

This time she plays the leading female role and works with a big-name star.

The pay for this TV series has increased significantly compared to the previous one. This TV series has a total of about 40 episodes, and her pay is 1.2 million, about 30,000 per episode.

The company negotiated for this price for her.

Because now she is no longer a newcomer, she has a work that is currently in theaters, and she is the third female lead.

Her role has also been recognized by many audiences, and her number of fans on several social platforms has exceeded one million.

She also received an advertisement, which shows her commercial value.

In this case, it is natural for the pay to increase.

Even with this increased pay, there is still a big gap compared to the leading male role.

Because he is a big star, and she is still a newcomer. They are both the leading actresses, but her salary as the leading actress is only one tenth of that of the leading actor - and this is after the salary has been increased.

However, if this TV series becomes popular, her pay will increase several times if she stars in another TV series.

I signed the contract in early April and then joined the crew.

In the next three or four months, she will follow the crew and basically will not have time to meet Yan Xin - unless Yan Xin visits her crew.

But this is impossible.

Yan Xin doesn't want the outside world to discover his relationship with Zeng Xiyue.

The day before joining the group, Zeng Xiyue finally made up her mind after a long period of struggle and went to Yan Xin's house that day.

Then, he stayed overnight at Yan Xin's house.

Feng Xi was also there that night.

The next day, when she came out of Yan Xin's house, her steps were unsteady, her expression was dazed, and her emotions were very complicated:
"I have fallen..."

"I don't owe her anything..."

"In fact, it's just like this..."

At the end of April, the facial mask advertisement she shot was broadcast on many TV stations during prime time.

The advertising effect was good, and that facial mask product quickly became a hit.

It seems that Feng Xi takes care of her and provides her with advertising resources.

But in fact, judging from the advertising effect, the price of two million for two years is definitely worth the money.

She doesn't have great acting skills, nor is she a big star, but she is young and beautiful, and her skin is of particularly good quality. Even if you take a close-up photo of her face, there are no visible flaws.

It is perfect for endorsing skin care products.

Among the artists signed by Starlight Film and Television Company, she is not the only one who has received preferential internal advertising resources.

Several other newcomers who have played important roles in TV dramas have also received similar resource allocation.

Some endorse the game advertisements of Starlight Group, some endorse the product advertisements of Jinxi Group, and some endorse the advertisements of Shiyu and Anye platforms.

As long as there is commercial value, Yan Xin will give them a chance.

This is called keeping the wealth within the family.

Everyone benefits.

It would be much cheaper to ask those newcomers to do the advertising.

As the boss, Yan Xin knows better than the outside world which newcomers have greater development opportunities and will receive more performance resources, and can accurately identify the ones with potential.

Moreover, a large portion of the income from the company's artists' commercials must be shared with the company.

This saves even more money.

By the end of April, Yan Xin returned to Yangcheng.

This time Feng Xi did not follow him.

When he returned to Yangcheng, there was one very important thing to do, which was to finalize the merger of Anye Group and Fengxiang Group.

He is the largest shareholder of both companies, so of course he has to be present at such a merger.

After a month or two of negotiations, the two companies finally completed the merger.

The new company was named Feng'an Group. One character was taken from each of the two companies, Feng from Fengxiang and An from Anye, and the new company was formed.

Because Fengxiang Group holds more shares, the word "Feng" is placed first.

After the merger, Yan Xin remains the largest shareholder.

Moreover, this first shareholder is far ahead of the other shareholders.

In the merged company, he alone held more than 25 percent of the shares.

The second largest shareholder is not Cai Qixiang, but Feng Chen.

Feng Chen owns almost 30% of the shares in Anye Group. Combined with the shares he previously owned in Fengxiang Group, his shares in the merged company exceed 10%.

Apart from the two of them, no one else holds more than 10 percent of the shares.

Cai Qixiang could have become the second largest shareholder, but he transferred part of his shares to his daughter-in-law Shu Yi. This was the price for Shu Yi to give up the custody of Cai Kun.

As a result, his shares account for less than 10%, and he can only be ranked as the third largest shareholder.

The shares of Jiang Manyun, Ai Lili and others were further diluted.

The assets of the new company after the merger are quite large.

The merger of these two companies also further increased their valuations, achieving the effect of 1+1>2.

The listing process is going smoothly. If nothing goes wrong, it will be listed on Hong Kong Island in July or August.

At that time, their shares will be further diluted.

However, the wealth you possess will also increase significantly.

This merger was not just a merger of two companies, but also included the construction company owned by Feng Chen's father-in-law.

Master Ruan's construction company has grown to a certain scale, but he no longer has much ambition. He also feels that his company has almost reached its peak and does not have the ability to go further.

I have the idea of ​​leaving and want to retire and enjoy my life.

They simply took this construction company out as a bonus to Anye Group and had it participate in the merger.

After the merger, he also owned a portion of the new company's shares, but it was very small, less than one percent.

But with those shares, he can easily become a billionaire and won't have to worry about his life.

After the company merger, there were a lot of things to do.

For the next two or three months, Yan Xin stayed in Yangcheng almost all the time - except for the Dragon Boat Festival when he went home with Feng Xi.

Cai Qixiang is only the third largest shareholder of the company and is no longer suitable to be the chairman.

However, Yan Xin and Feng Chen both respected him as a senior and proposed that he continue to serve as chairman of the new board of directors.

But Cai Qixiang is not someone who doesn't know how to advance or retreat. He understands that he is no longer qualified to continue to be the chairman.

With his insistence, the position of Chairman of Feng'an Group finally fell to Yan Xin, the largest shareholder.

In Cai Qixiang's words, letting Yan Xin, a young man who has already demonstrated strong business talent, serve as chairman will reassure investors and help increase the company's stock price.

In the past, Yan Xin didn't want to be the first to take action.

But now that he wants to gain a higher political status and greater social influence, it is necessary for him to be in the spotlight.

It is not a solution to rely on others for everything.

When you grow to a certain point, you must become a mountain and a support for others.

So, he accepted the offer.

All of a sudden, he became the youngest chairman of a real estate company in the country, attracting a lot of media attention.

There are more and more interviews with him.

If Feng'an Group wants to achieve success in the capital market, it also needs to create its own star entrepreneurs.