Reborn since 2005

Chapter 794

Xiao Shiyu finally breathed a sigh of relief when Shiyu Company was successfully listed.

But this doesn't mean that she can relax now.

Even busier.

This IPO raised tens of billions of yuan in capital markets, giving the company sufficient funds to further expand its market.

Another thing is to find ways to increase the company's profits.

How to reasonably reduce the discount and increase the profit of each order.

This will increase the payment costs for consumers.

Another thing is how to get merchants to give up more profits.

This increases the cost for merchants to acquire customers.

In the past few years, the platform has basically been burning money, allowing merchants to gain customers on this platform at extremely low costs and obtain a lot of extra profits.

The profits that the earliest merchants made on this platform are higher than what they made offline.

But those good days won't last forever.

What the food delivery platforms need to do now is to hold two knives, one to cut at the customers and the other to cut at the merchants.

The profits cut off belong to the platform.

This was not a decision made by Shiyu Company alone, but a decision made after consultation with another competitor.

——This is a decision made by their family, which is equivalent to giving heads to competitors, which is definitely not allowed.

The two platforms account for more than 90 percent of the market share in this industry, so it is not an exaggeration to say that they have a monopoly.

However, no one's money comes from the wind. The rules were enforced well before, but now they are changing the rules and taking money out of the pockets of consumers and merchants. They will definitely not be happy.

But if we continue to implement this policy, the company will lose money, which is definitely not acceptable.

The purpose of starting a business is to make money, not to do charity.

Canceling the existing discounts is something that must be done.

However, there must be a reasonable reason to cancel the existing discounts.

Moreover, there must be a limit to canceling discounts. We cannot take too big a step all at once and make it unbearable for consumers and merchants.

If it goes too far, everyone will go their separate ways and the industry will return to its original offline state, and their company will not be able to exist.

Yan Xin doesn't have much business talent, but he is a reborn person, and he has delivered takeout for several years, so he has a lot of relevant experience to use.

His suggestion to Xiao Shiyu was to make up more news about how hard-working and tiring the deliverymen are, carrying the burden of their families and having to deliver food come rain or shine, yet not making much money. Write about how miserable and hard it is, and if you make a video, it would be best to include some tear-jerking music.

Then find a few more marketing accounts with good public image to show some care, buy some high-quality internet trolls to push it, and make everyone feel that deliverymen work very hard.

Of course, our own short video platforms should also produce more videos like this and allocate more promotional resources.

After such a consensus was formed in society, several experts were invited to analyze the reasons - this was because the deliverymen's charge for each order was too low, so they had to take a lot of orders to make money, and sometimes they even had to violate traffic rules.

Where is the solution?
Of course, that is to increase the charges for each order.

If you make more money from each order, you won’t have to deliver so many orders in a day, and you won’t be so tired.

Merchants give up some of their profits, and consumers bear slightly more costs.

When the time is right, the platform will modify the rules and increase the commission for each order under the pretext of caring for the deliverymen.

As for whether or not to really increase the unit price of deliverymen, of course it should be increased.

However, it is definitely impossible to give all the additional commission to the deliveryman.

Raising the price by two yuan per order and giving the deliveryman an extra twenty cents would make you a conscientious capitalist.

After all, with the current unit price, we can recruit a large number of deliverymen, which means that the labor cost is worth that, so there is naturally no need to raise it too high.

Yan Xin is not a particularly black-hearted capitalist. He buys social security for every formal employee of his company, and their salary is not low and is above the average level.

But he is no philanthrocapitalist either.

If he doesn't do this kind of thing, someone else will.

And he was sure that others would do such things more ruthlessly than he did, and the wages left for the workers would be lower.

He had deeply experienced this in his previous life.

He doesn't want to be too hard on his employees, but as a businessman, he must first ensure that he can make money.

As for public opinion, it can often be manipulated by capital.

——When companies cannot recruit enough deliverymen, all major social media platforms will have news about deliverymen making more money than white-collar workers. Not to mention earning tens of thousands a month, they even dare to report news about earning one million in three years.

The platform is going to raise prices. Of course, it cannot say that as a capitalist, I will take more money out of your pockets. Instead, it should push the deliverymen out to let everyone see their blood and tears, and see how they struggle at the bottom of society.

It doesn't matter what the real situation is.

Yan Xin only proposed this idea, and the specific operation was carried out by Xiao Shiyu.

After the company went public, Xiao Shiyu's net worth suddenly increased to tens of billions, which was something she had never dared to imagine before starting her own business.

Now I feel like a dream come true.

I also have more motivation to focus on my career.

——Although she only had a few hundred thousand RMB in her personal account, she still needed financial support from Yan Xin sometimes.

Yan Xin is not as busy as her. Although he goes to work sometimes, he is not very involved in the company's affairs.

The plan he had set up at the beginning is now slowly being realized. He has many excellent teams under his command to help him do those things, and he feels relieved.

I don't spend much time at work, but I have a lot more time to participate in social activities.

If you want to gain a higher social status, you must use face recognition, especially in high-end places.

He actively participates in summit meetings at various economic forums.

I have to fly back and forth two or three times a month.

Sometimes Feng Xi was with him, and sometimes he was alone.

But I spend most of my time in Guangzhou.

Ai Lili is pregnant, so of course I need to spend more time with her.

Feng Xi, his legal wife, did not ask him to go to the capital to accompany her. Instead, she brought her children from the capital to accompany him.

This is for Ellie's sake.

She once told Yan Xin: "In this life, I don't owe anyone anything except her. No matter how good you are to her, I won't be jealous."

Yan Xin understood that she did not lie about this matter.

He also felt that he had failed Ai Lili. Of course, he also failed Feng Xi.

As for other women, although he was nice to them, he didn't feel that he owed them anything in his heart.

——Because those women are proactive.

And she took the initiative after she knew he had a woman.

In addition to Feng Xi and Ai Lili, the ones who made him feel indebted were those illegitimate children.

I really feel sorry for them.

They cannot be given a name, nor can they be given companionship.

When he was in Guangzhou, he would visit Cai Kun every day, sometimes alone, sometimes with his wife and children, and sometimes with Ai Lili.

Sometimes, he didn't even need to go to Cai Qixiang's house, Cai Qixiang would send the children over.

After all, they all live in the same villa area. Although one is at this end and the other is at that end, the distance between them is not very far. It only takes a few minutes to walk.

Even though Cai Qixiang was an old man, he wouldn't be too tired.

The old man is in his sixties or seventies, not particularly old, but now he looks very old, with white hair and wrinkles all over his face, just like a man in his seventies or eighties.

He no longer cares about the company's affairs. At the end of June, he even resigned from the position of chairman of the Feng'an Charity Foundation and became honorary chairman.

The person who took over his position was one of his cousins.

He had a pretty good relationship with his cousin and had originally thought of adopting his cousin's younger son to replace the incompetent Cai Yue and preserve the Cai family's wealth.

Later, Shu Yi gave birth to Cai Kun, and she gave up the idea because she thought that a grandson was definitely closer to her than a nephew.

But he still didn't forget this cousin, and he arranged a director position for this cousin's eldest son on the company's board of directors, with an annual salary of hundreds of thousands.

He also took out tens of millions to help his more capable younger son start a company.

He is in poor health now, so he resigned from the position of chairman of the charity foundation and gave the position to his cousin.

My cousin's abilities are really not that great, and he can't handle a more important position even if I give him one.

But it is still possible to be the president of this charity foundation and donate money everywhere.

——The foundation team will naturally make arrangements as to which units to donate money to. The president does not need to decide on his own, and he does not have the right to decide. He just needs to be a mascot.

Anyone can do this kind of work.

But you can get a salary of 100,000 or 200,000 yuan a year. It's not much, but it can support a relatively comfortable life, which is not bad.

Of course, there was also a selfish motive involved - if his cousin were to be the chairman of this charity foundation, any merit would still fall on the Cai family.

This old man has done a lot of bad things, but he is still pretty good to the people in his family.

There were really few talented people, and it was impossible to arrange good positions for them in the company, but before Feng'an Group went public, they were still given some shares.

The share is not large, less than one percent, but Feng'an Group is large in size, so it is a huge number when calculated.

All the members of the clan can benefit from it.

Of course, distributing this wealth is also done in the hope that the clan members will live better and the Cai family will be more prosperous.

Only with more resources can we better cultivate talents.

He understands this very well.

With so many people in the tribe, there are bound to be some who will not succeed, but since they have better resources than most ordinary people, the probability of success is higher.

Just because there are few successful people in this generation doesn’t mean there won’t be any successful people in the next generation.

Some people are born as mules or horses.

Some were born in Rome.

Of course, he hoped that all his family members would be born in Rome.

Another thought is that even if he is gone, these tribesmen will still remember this kindness and help his grandson.

——In his heart, he is his grandson, his bloodline, and the continuation of his life.

Although the shelf life of kindness is not that long, and some people do not know how to be grateful, they may even feel that he has given too little and feel resentful.

But among so many people, there will always be a few who know how to be grateful.

His greatest hope lies in Yan Xin and Ai Lili.

But it is impossible to pin all hopes on them.

So far, Yan Xin has a very good attitude towards his grandson and is very close to him, which makes him very happy.

This young man had much more wealth than him, and he seemed to be a very sentimental person. In addition, given his relationship with Elili, he felt that it was unlikely that he would plot against his family property.

When Yan Xin was in Yangcheng, he would bring his grandson over to chat with Yan Xin from time to time.

We don’t talk much about company matters now.

He felt that he was old and his business thinking was outdated, so it would be better to hand over the company to young people.

What we talked about more was life.

As I get older, I talk more and more. Sometimes, I even talk about the inhumane things I did when I started my business.

But there was some regret in his words.

——Now, he really feels that his son did not follow the right path and died at such a young age, which is related to the fact that he did so many bad things and ruined his good karma.

His current state always makes Yan Xin feel that this old man seems to not have much time left, and every word he speaks sounds gloomy.

Sometimes, I even feel a little pity for this old man.

Of course, since Cai Kun is his son, he would definitely not confess it.

If this matter were to be made public, there is no doubt that this seemingly kind-hearted old man who had turned over a new leaf would immediately turn into a demon and be killed with the most cruel means.

Sometimes he is willing to accompany the old man, listen to his stories, and learn about the wisdom of this former real estate tycoon.

One summer evening, after chatting with Yan Xin in the yard for a while, Cai Qixiang looked at Cai Kun who was teasing Yan Shilin, and suddenly sighed and said to Yan Xin:
"I really want to see this child grow up, but it seems that my wish cannot be fulfilled."

Yan Xin quickly smiled and said, "Uncle, you live a long life, how could you not see him grow up? Not only can you see him grow up, but you can also see his children grow up."

Cai Qixiang smiled bitterly: "How can there be such a good thing..."

After hesitating for a while, he said:

"I felt unwell a few days ago, so I went to the hospital for a checkup. They told me I had cancer, lung cancer, in the middle to late stages... I probably won't live for many more years..."

When he said this, his expression was very gloomy.

Yan Xin was stunned for a moment, and couldn't tell whether he was happy or sad, but it happened very suddenly.

After a while, he said, "This disease can still be cured. Uncle, don't be so pessimistic."