Reborn since 2005

After the summer vacation in 2015, Yan Shilin went to kindergarten, while Cai Kun went to elementary school.

Gu Ru's eldest daughter, Gu Xin, is already over six years old. Gu Ru was very conflicted about where to educate her for a while, but later decided to have her educated in the United States.

After all, children born out of wedlock are somewhat discriminated against in China, and she is also a star with a relatively high reputation in China. If the fact that she had a child out of wedlock were exposed, it would have a relatively bad impact on her career.

In the United States, as long as you are willing to pay, you can still get high-quality basic education.

Of course, social atmosphere is another matter, and parents need to pay more attention to it.

In the end, Gu Xin studied in the United States.

Gu Ru lives in the United States most of the time, and sometimes comes to China to meet up with old friends, participate in some activities, or take on advertising endorsements.

The establishment of Meihua Investment Company made her owe Yan Xin some money, but she didn't want Feng Xi to look down on her, so she had to pay back the money. Therefore, she now had a relatively large demand for funds.

On this year's Double Eleven, Feng Xi made an agreement with her to continue doing a live broadcast to sell goods, just like last year. Her performance time would be about eight hours, divided into afternoon and evening sessions. Her remuneration would be the slot fee plus sales commission.

Because she and Feng Xi performed very well in live streaming sales on Double 11 last year, the placement fees this time were very high. The placement fees for those products added up to about million.

That is to say, even if not a single product is sold in the live broadcast room, her remuneration for this promotion will be in the tens of millions - but she also has to allow the product manufacturers to use the footage of her promoting the products for marketing in the future.

Then there is the issue of commission. Since Feng Xi will also be present in this sales event, along with a team, her commission is not very high, being based on 10% of the actual sales.

Those big internet celebrities who sell goods through live streaming usually get 20 to 30 percent commission.

If you are selling tea or wine, the rate will be even higher, ranging from 50% to 70%.

Although the profit margin of Xiguang Youxuan’s products is relatively high, it is still not as high as that of wine and tea, so it is impossible to give such a high share.

A 11% commission may not seem high, but if you think about the hundreds of millions of sales in this live broadcast room on Double last year, a % commission can also earn tens of millions, which is a considerable number.

Therefore, Gu Ru is quite concerned about promoting the products this time.

Before November, I returned to China to prepare for this live broadcast of selling goods.

During last year's Double 11, Starlight E-Commerce produced very good data, which attracted several powerful investors and secured US$ billion in investment.

Of course, we must continue our efforts this time and make the data look better.

Xiguang Youxuan’s investment in this Double 11 is even greater than last year. In terms of celebrities, it not only called over all the artists promoted by Starlight Films, but also signed Double 11 sales contracts with several first-line celebrities with whom it had cooperated.

For a single live broadcast selling goods, the remuneration offered ranges from several million to tens of millions.

The main reason why Feng Xi dared to spend so much money to invite celebrities is that today's celebrities have a strong appeal and have not ruined their reputation by frequently promoting products. Most people believe that since they are so famous and rich, they will definitely not endorse counterfeit products and will not destroy their reputation for a little money.

They prefer to believe in the endorsement of celebrities.

In addition, the success of Xiguang Youxuan on Double 11 last year also gave Feng Xi strong confidence.

Yan Xin is in charge of the Starlight platform, and will continue to prepare for Double 11 with all his strength this year.

This year, Starlight E-Commerce's sales performance continued to grow rapidly, with the rate of growth exceeding that of Jack Ma's platform.

Of course, the absolute numbers are still far from his.

He hopes that this year's Double 11 battle will be able to narrow the gap with his competitors.

I haven’t charged those stores any commissions yet, but I’ve made a lot of money by selling traffic to them.

The e-commerce sector has developed very well this year, and they have also quietly increased the overall traffic price through a variety of precisely delivered traffic products.

Their technology in big data is becoming more and more advanced, and the traffic they sell to those online stores is delivered more accurately. Although the price has increased compared to before, the effect is very good, so there are quite a lot of people buying their traffic.

There is also ordinary advertising. Although the unit price is cheaper, it has a wide audience and many businesses buy it.

The advertising fees earned from e-commerce are over 10 billion yuan a month, almost accounting for half of the advertising fees of their platform.

Although overall the government is still providing subsidies to support the e-commerce sector, the amount of subsidies is much less than before.

It will allow the company to spend more money in other areas.

Before November, we have already started preparations for Double 11.

For Double 11 this year, Yan Xin was also preparing to do live streaming to sell goods himself.

It sounds uncool for a super rich man to sell things in a live broadcast room, but Yan Xin doesn't care that much - he is a young man, and it is not a problem for young people to be unorthodox, and there is nothing wrong with selling goods in the live broadcast room.

Moreover, the goods he will bring this year are not ordinary commodities, but agricultural products.

He wants to sell the agricultural products produced and processed by Green Source Company.

In this kind of situation, if the copywriting is done well, it will be a green way to help farmers, helping the people sell their agricultural products, helping them get rid of poverty and become rich, which is an act of great love.

It is much higher than the general level of selling goods.

Feng Xi has been pregnant for six or seven months. She is not so involved in the company's affairs now, but she will not miss the Double 11 sales event. Moreover, the pregnancy itself has given her sales a theme - nurturing healthy pregnancy.

You can sell baby products as well as maternal health products.

Some of the companies under Jinxi Group produce similar products.

It's not high-tech, but it has very high profits, so they naturally won't let it go.

Selling these things in the identity of a pregnant woman and promoting these products in the voice of a user can make people more convincing.

It’s a pity that the fact that Gu Ru had a child out of wedlock could not be exposed, otherwise if the two of them promoted such a product together, the data would be better.

As time enters November, various advertising wars about Double 11 begin.

Yan Xin's advantage is that he has his own huge traffic platform, so he doesn't spend that much money on promotion, and his costs are lower than those of his competitors.

Of course, advertisements on other platforms still need to be placed.

Including major TV stations and major online platforms.

It’s just that the ads are not as many as those of its competitors.

Before the Double 11 of this year, another product launched by the Xingguang short video platform, Xin Pay, was also released.

It is something similar to WeChat Wallet or Alipay.

In this way, users can shop online from their platform without having to use other companies’ products.

You can also earn interest if you deposit money in it, which is basically the same as the products of other competitors.

Users can also transfer money and send red envelopes to each other. To launch this product, Starlight Culture Communication Company spent a lot of money and also used a lot of connections.

Preparations began last year and it took more than a year to get approval, obtain a license, and appear on the Starlight short video platform.

Just a question of secure payment cost a lot of money and required multiple tests.

But with this thing, their e-commerce development path has become smoother.

Moreover, with such a product, we can also absorb savings and then cooperate with banks, which also generates huge profits.

Yan Xin is not sure whether loan products will be launched in the future.

He himself didn't really want to do it, but there was a lot of support within the company because it seemed to be very profitable.

Without too high interest rates and being cheaper than other platforms, we can quickly seize the market.

That thing will make huge profits.

Now that the policy has been relaxed, there are a lot of loan products on the market, and you can see a lot of loan advertisements when you walk on the street.

But Yan Xin knows that the good days of doing these things will not last long. After a while, they will all go bankrupt, and most of these online lending companies will be eliminated.

The few that can survive and make huge profits are only a few Internet giants.

This line of business is too complicated and he doesn't want to get involved in it now.

Whether or not to do it in the future can be decided later.

Before those online lending companies collapsed, he still didn't want to get involved and ruin his reputation.

Compared with those old Internet giants, he is just a rising star and has not yet accumulated enough reputation, so he still needs to be cautious for now.

That thing not only has huge profits, but also huge risks.

So he forcibly suppressed the internal voices and decided to observe for a few years before considering it again. He did not do such a thing for the time being.

For Yan Xin, it was a pleasant surprise that this product could be released before Double 11.

It would not be difficult for him to produce this product on his own as long as he was willing to spend money.

But getting approval to release it is basically impossible.

This also shows the benefits of getting rich together with those bigwigs - if others have it, they should have it too.

Time has entered December.

On November 11, Zeng Yan brought her group of idol stars to Yangcheng and directly requisitioned the large live broadcast rooms of Starlight Culture Communication Company at the Yangcheng live broadcast base. She wanted her artists to get familiar with the venue and the process of selling goods on the 9th, and try their best to make that live broadcast a success.

They are not participating out of friendship, but have signed contracts with suppliers to carry goods, and they are required to charge slot fees and commissions.

Although it was a friendly price, the income was not low.

Last year, Star Entertainment received tens of millions of yuan in compensation from Xiguang Youxuan through the Double 11 cooperation.

Half of these remunerations go to the agency, and the other half go to the star and his or her exclusive agent.

This time, the mechanism is still the same as last year, but there are more idol stars this time, the e-commerce platform is more powerful, and the income will naturally be more.

So it was President Zeng Yan who led the team personally.

This year, the large-scale girl group development online variety show "Starlight 101" co-organized by her Starlight Variety Show and a long video platform has achieved unprecedented success. After several months, an 11-member and highly popular idol girl group, Starlight Girls, was cultivated.

The advertising revenue from the platform during the broadcast of the program was not much, and overall, there was even a slight loss.

However, the show was a success and the company suddenly gained 11 idol stars, which was their biggest profit.

The group was formed only about two months ago, but the company's revenue has exceeded 100 million yuan from the commercial performances and advertisements it has taken in the past two months.

The girls in the group are all newcomers, and the contracts they received are quite harsh. They only get less than 20% of the revenue of over 100 million yuan.

The rest went into the company's account.

A lot of profits can be squeezed out next.

Doing live streaming to sell goods is also a means of exploiting their commercial value.

As for whether it will consume too much of their future potential, Zeng Yan is not worried at all - by next year, there will be a second season of Star Girls, and a new group of popular idols will come to replace them.

They may suffer losses by exploiting their commercial value in this way, but the company will always make money.

In addition to the currently popular Star Girl Group, the group of film and television stars that the company originally supported have also become more popular in the new year, and several new film and television stars have been introduced.

"A Longing for Life", a program co-produced with a first-tier satellite TV station, also achieved extremely high ratings after its launch. Zeng Yan also stuffed artists from multiple companies into the program to participate in the recording of a single episode, helping to boost their popularity.

In many people's minds, the current Starlight Film and Television Company has become a star-making factory.

This time, Zeng Yan brought a team of twenty or thirty popular idol stars.

Zeng Xiyue naturally came as well.

She has played important roles in several popular TV series, two or three of which were the leading female role, so she was already very popular.

This year, she served as a permanent guest in the popular variety show "A Longing for Life", which attracted a large number of variety show fans. Now her popularity is among the best in the Starlight series.

Probably the only one who can be compared with her is Zhao Xiaoying.

This is the benefit that the company touts.

Her talent is not the highest, nor is she as hardworking as other artists, but she was given a large amount of high-quality resources, which made her a top domestic idol star.

Her current advertising endorsement quotes are in the eight figures, and she endorses not only her own products, but also three international brands.

The pay for acting in TV dramas has also increased a lot, and the remuneration is now on par with that of first-tier stars.

Earning tens of millions a year is a very easy thing for her now.

The first night after she arrived here, she stayed at Yan Xin's place.

The two people hadn't seen each other for a long time, so they talked for a long time that night.

She asked Yan Xin a question:
"Boss, the company invested in a war-themed movie a while ago and wants me to play the leading female role, but I have to go abroad, to Africa, and they say there are some risks. Do you think I should take it?"

(End of this chapter)