Reborn since 2005

Chapter 813 Exceeding expectations
Starting at 8 pm is the golden time for live broadcast, and this is when the most people watch the live broadcast.

On Double 11, users who log onto the Xingguang short video platform can enter a live broadcast room selling goods by just watching a few videos.

When it comes to live streaming sales, Xingguang Platform is the largest one, but in the e-commerce sector, they do not only do live streaming sales, they also have their own e-mall, and the transaction volume in this area is also not small.

Normally, you have to watch dozens of videos to see a shopping mall advertisement. But on Double 11, you can see at least one e-commerce mall advertisement in 10 videos.

The trading volume in this area also increased significantly today.

The data on other platforms have become too weak to follow up at this point, but on the Starlight platform, it is becoming more and more powerful.

At around nine o'clock in the evening, the platform's transaction volume exceeded 30 billion.

The transaction volume has exceeded one-third of that of its main competitors in the same period.

The data of friendly competitors is also updated in real time and is not difficult to grasp.

Seeing this data, Yan Xin breathed a sigh of relief.

If the goals set are not achieved, it will be very damaging to morale.

Feng Xi and Gu Ru were still promoting products in the live broadcast room. He was not idle outside either. He was paying attention to the data of several popular live broadcast rooms selling goods. From time to time, he would ask the platform to add traffic to a certain live broadcast room - that is, to let users repeatedly visit it.

Several partners also called him frequently to ask about his current real situation.

——On Double 11, the Starlight Platform e-commerce mall also updated their transaction volume in real time, but that transaction volume was the same as the transaction volume announced by competitors and was not the real transaction volume.

There are some orders that were placed and then canceled. Under normal circumstances, the data of these returned orders should be eliminated.

However, those data are still there in the real-time updated transaction volume.

Because the data produced in this way will look better.

There are also cases of fake orders, but most of them are not intentional. Some consumers place orders on impulse, and then choose to cancel the order after they calm down or compare the prices on other platforms.

This situation occurs no matter which online shopping platform you use.

If there is no deliberate order inflating, the normal order return rate is generally around 20% - this 20% does not include the data of returns after the goods are received.

The outside world has no way of knowing what the real data is. Only the platform’s management can see it from the background, and it will not be made public.

Those partners are also very concerned about this data.

Yan Xin did not instruct his subordinates to raise the data by false orders. If this matter gets out of hand, it will be investigated. Even if he is shameless, he still has to consider the legal sanctions.

Of course, if some online stores or influencers selling goods through live streaming try to pull data to increase sales, he will not take the initiative to check - if there is a problem, the platform will at most blame it for poor management, which is not the same as actively falsifying information.

What he has here is relatively real data.

He didn't know what the real data of his main competitor was, but if he calculated based on the normal proportions, there shouldn't be much error.

The data he reported to his partners were relatively true data that he had, and these data were within a normal proportion.

Some partners also suggested increasing the figure a little to get it up to 400 billion.

But he rejected it.

There's no need to take such a big risk.

It is something to be proud of to have achieved such results now.

After all, they have been working in this field for more than 10 years and have so many resources. It is normal to suppress them in terms of absolute data, and it is not shameful to lose.

I am proud enough to be able to narrow the gap so much.

I don’t know if it’s because the emergence of Starlight E-Commerce has attracted some consumers. Yan Xin looked at the real-time data of his competitors and always felt that it seemed a little less, not as much as he expected.

In recent years, Xingguang E-Commerce has also cultivated a group of consumers on its own platform. The fierce advertising bombardment during the Double 11 period also attracted some users who were not originally prepared to consume to come in and consume.

But it will inevitably steal some consumers from competitors.

However, Yan Xin couldn't be sure how much was snatched away from there and how much was cultivated on his own platform.

In the original time and space, Jack Ma couldn't remember how much the transaction volume of his platform was on Double 11 that year, so there was no way to verify it.

At midnight, the time entered November 11th and Double 12 ended.

At this time, the Double 11 transaction volume shown by Starlight Electronic Mall was more than billion.

Several times more than last year.

The Double 11 transaction volume shown by their main competitors was more than 800 billion yuan, which is about 500 to billion yuan more than last year's billion yuan.

When zero o'clock comes, the numbers stop.

There was cheering in the office.

This is much higher than the goal proposed by Yan Xin to reach one-third of the main competitors, and is already a little more than 40%.

Exceeded expectations.

This is certainly something to be happy about.

At that time, Yan Xin issued an order to give everyone big red envelopes and hold a celebratory banquet.

——The hotel for the celebration banquet has already been booked, and we are just waiting for Double 11 to be over to celebrate.

Although I didn’t know I would achieve such good results when I booked the hotel, I still have to celebrate anyway.

Everyone has been busy for Double 11 for so long, we have to reward them.

The quality of their results can only determine whether they are excited or disappointed at the celebration party.

He then received congratulatory calls from many business leaders.

Such achievements are so dazzling that many people see the possibility of the second Jack Ma in him.

On the way to the hotel, Yan Xin, Feng Xi and Gu Ru were in the same car, driven by his bodyguard and driver.

On the way, we talked about Jinxi Group’s performance on Double 11.

The combined actual transaction volume of Jinxi E-Commerce and Xiguang Youxuan has exceeded 10 billion yuan during this Double Eleven, reaching more than 12 billion yuan.

Jinxi E-Commerce accounts for about one-third of the more than 12 billion yuan.

This is because this company is only on Jack Ma's platform, and because of its betrayal of the platform, it has more or less suffered some traffic restrictions. It can only attract new consumers by purchasing a large amount of expensive platform traffic.

Xiguang Youxuan is not only on the Xingguang platform, but also has several online stores on Dongge’s platform. It also has shopping links on Xinglian, another popular app under Xingguang Group, and has achieved good sales results.

The transaction volume of several platforms combined is twice that of Jinxi E-commerce.

Although Xiguang Youxuan has invested a lot of money in hiring celebrities for live streaming on the Xingguang platform, the cost of hiring celebrities and their commissions are almost the same as the cost of buying traffic on that platform and the commission paid to the platform. However, the sales performance of live streaming on this platform is much higher.

In terms of profits, the Starlight Platform brings higher profits to the Jinxi Group.

With a sales volume of more than 12 billion, based on the normal return rate and after deducting various expenses, the company will finally have a profit of about 10 to 20 billion.

The profit they make on Double 11 alone is higher than their profit for a normal month.

Of course, the same is true for the sales data. Double 11 far exceeds their normal monthly sales data.

This is also a huge success for Jinxi Group.

Feng Xi is six or seven months pregnant. She has been doing live streaming and selling goods with Gu Ru for several hours and is quite tired. However, she is still very excited when talking about today's results.

That’s a profit of 10 to 20 billion!
Even a billionaire has to be excited.

Gu Ru sat beside them, listening to them talking in units of 100 million, sometimes even using units like 10 billion or 100 billion, and couldn't help curling her lips:

"You guys are almost making all the money in the world."

"What's this?" Yan Xin said with high spirits, "This is just a start, the good days are still to come. In a few years, I will replace Jack Ma!"

"I hope this day will come sooner. By then, you will be the richest man, and I can also benefit from it." Gu Ru said with a smile.

She actually gained a lot today. The placement fee plus commission for participating in this live broadcast could amount to tens of millions.

But compared with Feng Xi's income, it is far less.

Although she is a major shareholder of Starlight Group, Starlight Group is not listed, and the companies in which Starlight Group has invested are not listed either. Although her shares are very valuable, there is no way to trade them, and she does not have much cash on hand.

Some time ago, Meihua Investment owed Yan Xin some money. After receiving these tens of millions, he would return them to Yan Xin right away.

She wishes every day was Double 11 so she could earn so much money every day.

Unfortunately, there is only one Double 11 in a year.

Although you can use your birthday and the days when you open live broadcasts to sell goods and bring benefits to your family, without the momentum of Double 11, the income will not be that high.

There are one or two live broadcasts a month. Although the income from a single live broadcast is considerable, with just two live broadcasts, the income a month can only be around a million.

There are also hundreds of items displayed in the product showcase on the personal homepage of the Starlight Platform. There is some transaction volume every day, and probably hundreds of thousands of dollars can be earned in a month.

In the eyes of ordinary people, it is already quite wealthy.

But in front of this couple, he is just a poor man.

If he wants to pay back the money he owes Yan Xin, it depends on whether the dividends distributed by Starlight Group at the end of this year are large enough.

She probably didn't have enough.

The Xingguang short video platform is still a money-losing platform and certainly cannot pay out dividends.

The most profitable product of Starlight Group is Starlight Games, but part of the money earned is invested in the development of the game, and part is invested in the operation of the company, so less than half can be given to the head office.

And this less than half of the money will be used for the development of other companies in the group.

As for Xingwen Group, the online novel reading platform does not make much profit. After acquiring this platform, the authors' full attendance benefits were increased, which increased expenses a lot. There is no effective means to combat piracy, so the income is very small, and it is even losing money.

If Starlight Pictures had not been merged into the group, the group's profits would have been negative, and it would have been extremely difficult to go public.

The Starlight Film and Television sector did make some money, but a lot of money was also invested.

Not many people can get dividends from the parent company.

It seems that the Starlight Group is doing very well and is definitely a multi-billion dollar enterprise.

However, there is not much surplus in the account.

This is what a company in its development stage is like, full of vigor and vitality, but all the money earned is used in development, and very little is left in hand.

In the end, there won't be much that can be distributed to her as dividends.

She is just a billionaire in name only.

Now she is even worse than Xiao Shiyu - at least Xiao Shiyu's Shiyu is now listed, and part of the stocks she holds can be listed for trading. If she is short of money, she can just sell some stocks.

When we arrived at the hotel, there were hundreds of people attending the celebration banquet, and it was quite lively.

There were staff from Starlight Mall, executives from Starlight Culture Communication Company, and idol stars who were invited to promote the products.

This celebration banquet was star-studded.

As the president of Xingwen Group, Zeng Yan personally brought her team of stars to do live streaming and sell goods this time, and of course she was indispensable to this celebration banquet.

She was also very excited.

According to the agreement with Xiguang Youxuan at the beginning, the star team she led would be able to receive several hundred million yuan in remuneration from Xiguang Youxuan for this Double 11 event - the slot fee plus sales commission.

Of course I am happy to be able to earn so much money in a day.

And it’s not just about making a few hundred million.

These performance results will also be counted into Xingwen Group's performance. When Xingwen Group goes public next year, with such performance support, its valuation will be higher.

She is the president of Xingwen Group, and she made great efforts in the establishment of Starlight Film and Television. Now she personally owns 5% of the shares of Xingwen Group, and an additional 5% in options rewards.

Her interests are closely tied to Xingwen Group.

If Xingwen Group does well, she will do well too.

The group's performance has improved and has a higher valuation. After going public, she will immediately become a billionaire and a real big shot in the domestic entertainment industry, and will be closer to realizing her dream.

She brought her team of stars over to toast Yan Xin one by one.

Yan Xin no longer drinks alcohol, but he didn't want to ruin the atmosphere in a place like this, so he also held a wine glass in his hand, but the glass was filled with purified water instead of white wine.

He has someone under his command who is responsible for pouring wine for him, and the bottle is filled with purified water.

——Anyway, no one would be so blind as to care whether there is wine in his glass or not.

When people come, they clink glasses, making the atmosphere quite lively.

Most of the star team were young and beautiful girls, and even in front of Feng Xi, there were a few who flirted with him.

It made him feel emotional, "It's really not easy to be a successful man and face so many temptations!"

(End of this chapter)