At first, I just wanted to make money

Chapter 692 Has Been Popular Before It Was Released

There are many ways to promote movies. To sum it up: spend money!
Whether it is the hard promotion such as laying posters and trailers to compete for exposure, including soft promotion, it is the release of marketing drafts such as news and forums. The content includes a series of news, gossip, plots, comments, etc. thing.

These all cost money.

You don't think every movie has running water, do you?

Besides, in 2008, where is there any tap water?

For the promotion of "Back to 20", the company originally planned to continue the strategy of "Life Events": hard promotion + hype for the movie itself...

Here comes the problem, less than a month after the earthquake, rigid promotion is not suitable!

Because "Back to 20" is a comedy.

This time period is not suitable for this kind of movie promotion...

So, this publicity program PASS...

Seeing that the release date is slowly approaching, the publicity team still hasn't come up with an eye-catching plan!

Huang Bin, the company's publicity director, was so anxious that his hair was about to fall out.

If in the past, you directly hype the topic or hype the CP...

"Back to 20" Tang Yan's partner Jing Boran - the grandson must be a singer, at least you must be able to play in a band and play the guitar.

Also considered a handsome man and a beautiful woman...

But no, for the same reason as the previous one, the timing was wrong.

Just when there was nothing to worry about, news came from South Korea that the Korean version of "Back to 20" mobilized 120 million viewers in the first weekend, and it was no surprise that it took the top spot at the weekly box office.

Become the dazzling existence of Korean local films in the past two years!

After 07, the South Korean film market fell into a slump. In 2007, a total of 26 South Korean films had a box office of more than 10 million US dollars, of which only [-] were local films.

In 08, Xijie originally decided to focus on "Good Guys, Bad Guys, Weird Guys", directed by Jin Zhiyun, starring Song Kanghao, Zheng Yusheng, Lee Byung Hun...

It cost a whopping $2500 million to make!
Unexpectedly, an inconspicuous "Back to 20 Years Old" actually exploded in the first week!

Of course Shen Xudong is very happy about this matter - the Korean version, the company can also take 20% of the revenue share!

But for Huang Bin, it is nothing less than a life-saving straw, so hurry up and send out the draft...

Create a fact that the outside of the wall has already bloomed first.

All of a sudden, the news of the Korean version of "Back to 20" spread all over the Internet, and then...something unexpected happened.

The promotional song of "Back to 20": 'Give me a kiss' became popular;
Including the two songs "If there is an afterlife" and "The Brightest Star in the Night Sky" that were screened in conjunction with the trailer, they are also popular!

And it's explosive.

Kugou Music and QQ Music are all among the best.

……

"Back to 20" story summary: a dream!

A mother who is over seventy years old, at an age that everyone hates, recalls her past memories and brings a beautiful dream to the present colorful world. When the mother sees her pair of grandchildren on TV Dancing wildly on the stage where my dreams come true, I may have thought about how wonderful it would be if I was born in this era.

So, once I took a photo, I returned to the age of 20.

Then joined Sun Tzu's band as the lead singer...

So, this is a movie about music.

The most important thing in a music movie is of course the music!

To be honest, the original version of "Back to 20", except for the song "Give Me a Kiss", the other songs are... mediocre!
'Give Me a Kiss' is a 50s song - sung by Zhang Lu, based on the 1953 English song Seven Lonely Days…

Yes, an old song!

At the key points, the episodes that need to be written to match the plot can only be described in general.

Especially the song that climaxed at the end of the scene. Not only did the melody have no bright spots, but it was also very noisy, as if it hadn't been processed in any way, piercing the eardrums...

Produced by Shen Xudong, the song must be chosen better.

But... there is really no suitable song!
I simply chose "The Brightest Star in the Night Sky", and the final climax song "If there is an afterlife"...

Of course, Tang Yan definitely can't sing!

The treble can't go up, the bass can't come down, and the breath is not stable...

It all depends on the post-editing!

But the number of clicks and downloads of a few songs has increased rapidly...

Although I didn't expect a few songs to be so popular.However, the publicity department immediately stepped up efforts to promote it, and major platforms released MVs.

……

It's time to catch up, and there is a wave of voices on the Internet at this stage: those Chinese golden songs you think are actually cover songs, have you been "cheated"?
Well, the cover song is actually a bit friendly, and many UP masters directly sprayed 'plagiarism'.

In fact... it is not plagiarism. From the 80s to the early 90s, those big record companies such as Xinyibao, Polygram, Universal, EMI, and Sony (Sony) were all global chains.

Riben's songs are taken to Hong Kong and Taiwan to re-write or re-adapt, which is usually done within a large group to save trouble.

Why is Miyuki Nakajima supporting half of the music scene in Hong Kong and Taiwan? Firstly, she has strong creative ability. Secondly, this is a product of capital operation. Finally, even if Chinese musicians don’t want to do it, there is nothing they can do!
Because they have no choice!

But netizens don't care about this, China has been against Japan for so many years, and any achievements in China must be compared with those of the Japanese, and they all want to overwhelm the Japanese.

Now suddenly tell others that the so-called classic songs after listening to them for so many years are all composed by Japanese people?

Who can bear this shit?
Jumped right away!

Joining the abusive camp…

It just so happens that in the past few years there have been a lot of voices criticizing China's copycat country, so those with poor originality will be held to death!
At this time, "The Brightest Star in the Night Sky" and "If There Is an Afterlife" came out...

The songwriters are Shen Xudong!

All of a sudden, Shen Xudong was forced to carry the banner of originality...

Well, most importantly, these two songs are really nice...

Coupled with Tianmei's publicity and promotion capabilities, "Back to 20" is full of popularity.

It became popular before it was shown...

……

"I think the most important thing about a movie is the movie itself. Now it's the Internet age. Publicity is of course important, but whether your movie is good or not is more important!"

"Isn't the promotion of "Jianlong Xiejia" not big? After the first week of box office, we can still compete with our "Zhao Zilong 2". After that? It's a huge drop!"

In the car, Shen Xudong comforted Tang Yan. He was full of confidence in "Returning to 20", so he stepped on a wave of "Seeing the Dragon Unloading Armor" by the way.

Tang Yan was still very worried, and said cautiously: "Actually, I think "South Star Guest" is also good..."

"I didn't choose a good schedule, "The King of Kung Fu" and "Iron Man" are two blockbusters..."

"Then the schedule this time..."

"Honestly speaking, it's not good, but it's not too bad... If you push it back, there will be no suitable schedule!"

Tang Yan had a bitter face: "Then will I be labeled as box office poison?"

"Poison at the box office? Are you kidding me? You've only acted in one play, and someone called you poison at the box office?"

"There are netizens..."

These netizens are really, you have a vision!

(End of this chapter)