The reborn I want to lay down a big country

Chapter 447 Attack and Defense Battle ([-])

"Obsessive-compulsive disorder, desire to complete, and sense of gain, these are the three core elements that induce users to pay!

What is obsessive-compulsive disorder?Just like you can see this example, there are thirteen upgrade lines in the game "Guardian Homeland". Basically, each upgrade line corresponds to its own upgrade props, but the space that can be used to place these props is limited. It is decided that all players must make a trade-off during the game, which props need to be kept more, and which ones need to be discarded.

However, in the early days of the players, they did not realize the importance of certain props at all, so at the beginning, they often threw away some items that seemed useless now but had to be used later on based on their own judgment or preferences. props.

In this way, when they encounter such a situation at the end of the game, especially when some people have already invested considerable time, energy and even money in this game, it is what we call a situation with high sunk costs Under such circumstances, the vast majority of them will have a very strong sense of irritability, regret, and struggle in this situation.

This struggle will basically bring about three results. First, give up the game. Second, recharge the money to speed up the progress of the game, or buy game props, and spend money to get back the things they accidentally lost.

But the most terrifying thing is the third one, the third one, is to play again..."

Kang Ming was frothing, and used the concepts Liang Xin taught him to pretend to fly in front of Teng Zengsui and the others. When he pressed the remote control, an option to "reset the game" appeared on the projection screen behind him. button.

"This reset game will allow the player to return to the original state of the game in an instant. So what does this state mean? Does it just mean starting from the beginning? No, no, no..." Kang Ming looked at the audience and said proudly, " This means that players who reset the game think they have mastered the essence of the game, and think that if they start from the beginning, they will definitely get a better game experience. They will wishful thinking and rearrange according to their own ideas. The entire item system will be serious, using what they think, 'I'll be fully prepared first', and then enter the game again in a way that will kill the Quartet.

but!And that's exactly what fell into the trap we designed for them.

After they enter the game, they will quickly find that even if they have mastered a little game routine, the time invested is basically the same, so if they want to play well, they still have to charge money.

But this time, their determination to recharge will be even greater than the first time.

Because first, they have already got the upper hand on this game, and they think they have mastered the tricks, and the sunk cost has made them unable to turn back.Second, in planning, we also reserved some props that do not need to be recharged repeatedly, and can continue to be used by them after reset.That is to say, some gift bags are recharged once and used for life.

If this is the case, the users will have an inseparable emotion towards the game. I have already spent the money, and the money has been kept on it, so I give up now. Are you sorry for the money?

Then, they fall into our second trap.

That is to say, after they reset, there will inevitably be a kind of thought that, anyway, they have reset before, if they mess up again this time, I will reset it again and start over again.And this kind of situation will definitely happen to the same person repeatedly, until he fully realizes that the only necessary sacrifice for playing this game is time.

Until this time, they are considered free from the shackles of the obsessive-compulsive mechanism of this game..."

"Wait a minute." Suddenly someone interrupted from the audience, "In that case, if everyone is awakened, no one will deposit money? How can the game make a profit? Aren't you putting the cart before the horse and putting the cart before the horse?"

Kang Ming looked up and found that a certain project of the group had returned to the headquarters to perform his duties. The current guy at the same level as him immediately yelled at Maratha, but he could only force a smile on his face: "Uh... that's it. Yes, because before I went to Sanjin Technology, this game was already in the production process. According to Mr. Liang Xin Liang’s original design, this game is not for profit, but mainly to retain users. So in How to retain users, the design of the game is relatively strong.”

"Then Mr. Kang, don't blame me for being straightforward. If that's the case, then what you just said is what Liang Xin meant?"

The other party is not forgiving.

Below the stage, he couldn't help but let out a chuckle.

It's not a big deal for everyone to watch the excitement.

Kang Ming's face turned green, and he could only grit his teeth and insist: "This game is the result of the joint efforts of the decision-makers of Sanjin Technology."

"Ha! Isn't that still Liang Xin's decision?" The other party pressed harder and harder.

Seeing that Kang Ming was at a loss on stage, Teng Zengsui said slowly, "Xiao Liu, pay attention to the order of the venue."

"I'm sorry, Mr. Teng, Mr. Kang, please continue."

A young man named Liu Hao said to Kang Ming with a smile.

Kang Ming rolled his eyes in his heart, and continued, "Then let's talk about the desire to complete and the sense of gain..."

But after being interrupted like this, the momentum was completely incomparable to before.

Many young people in the audience looked at each other a few times.

Liu Feng looked at Kang Ming, his eyes filled with gloating.

It was Zhou Hexuan's reason, one person stepped up and down from such a high position, and there was definitely not one vacant position.

The move of one person above definitely means that the entire ecological niche has the possibility of reshuffle.

So veterans like Cheng Gang and Chen Rongxing were staring at the successor's position, while Kang Ming, Liu Feng, and Liu Hao, who had been putting pressure on Kang Ming just now, were not like this.

It's just that they are still young, and they don't need or have the qualifications to compete with Cheng Gang and the others. What they need to do now is to suppress their colleagues at the same level who are about the same age.

As for Kang Ming, who has been very popular recently, in this situation, he is definitely the first target to be targeted with a magnifying glass.

So don't say that Kang Ming endured the humiliation and was disgusted by Liang Xin so many times, and he still had to stay at Sanjin Technology. He didn't bear the humiliation, he had no choice at all.

As long as there is a position now that can provide him with the same upward competitiveness, Kang Ming will leave Liang Xin without hesitation. Anyway, the shares are almost sold out. There is no difference in income whether he stays in Sanjin Technology or not. .

The only problem is that there is no similar position now.

"The desire to complete is easy to understand. The first is what I just said, the game's long-term hidden missions, thirteen upgrade lines, as users experience the game longer, they will gradually realize this. The existence of a set of system mechanisms, combined with the obsessive-compulsive disorder mechanism, the combination of the two can motivate them to spend time until they play the game to the end.

According to our planning and calculation, if you don’t recharge, you have to play this game completely, and it takes about 30 months. If you recharge rationally, it means spending only a part of the seemingly necessary money like a stealing game , then the time will be shortened to twelve months, saving half a year.And if there is no limit to recharge, probably only two months is enough.But this will cost a lot of money, about [-] RMB, that is, spending money to buy time.

In addition to counting the consumption of repeatedly resetting the game, a student player who is very patient but has no money, at least spends two years on this game seriously.If it is not so serious, some people from the Buddhist department will take three to four years to play casually to reach the full level, which is their entire university study cycle...

Our design here is mainly based on the sense of 'near distance' in the data, that is, whenever a user feels that he can complete the task very quickly today, he will probably find that it is actually a little bit worse.And for this, he either spends time and waits for the game system to automatically accumulate enough energy the next day, or he can only spend money to buy energy or game currency.

In fact, it is a kind of spiritual trap, depending on how deep the player is addicted.

A player who is deeply addicted, because there will be a "complete withdrawal effect", that is, if I can't beat this level tonight, I won't be able to sleep, then there is a high probability that he will really be unable to sleep. I will always think about it.

When I first started playing this game myself, I experienced it clearly. "

"Hahaha! Mr. Kang is also addicted?" Liu Hao shouted again.

Kang Ming paused for a moment, ignored him this time, and continued on his own, "The last is the sense of gain mechanism. This thing is relatively simple, and it is in the same line as ordinary game design. It means that after completing the task, you will get rewards, which will prompt you to Players continue on.

The difference between our game and other games is that "Guarding Homeland" is particularly easy to generate a sense of acquisition, because the operation of the game is very simple, almost no operation, and it can be played from kindergarten to 80 years old.The other one, our reward items, will be linked with the free items given by the system and the items purchased by the players, so the more they get, the more they will further strengthen their desire for completion and obsessive-compulsive disorder.

For example, in the last example, when I reached the third level before, a certain upgrade route was about to reach full level, but I still need to pass two levels to get the corresponding rewards and complete this level, but what happened? , at this time, a breakpoint occurred in my game resources.

On the one hand, my game energy is exhausted. On the other hand, the amount of energy and quest items required for this quest is extraordinarily large, and there is still a certain probability that this quest item will be released. luck.But if it depends on luck, that's not the case. The probability is not very low, about 5.00%, or about [-]%, which always leaves a glimmer of hope for players.Based on these reasons, if I don’t recharge the money, I will have to drag on for at least five or six days, or even seven or eight days, in this particularly heart-scratching place. For many people, it must be unacceptable.

Especially in the first few levels, with the help of the props given by the system, after a long time of smooth sailing, there will be a sense of gap in harvest when you get here.Obviously, what can be obtained by paying for one or two hours before, now takes several days at once.And many players may not realize this until they have finished patiently for two or three days.

During this process, hope and the dawn of victory have been tempting them not to give up, but at the same time, the growing anxiety will force them to find shortcuts.In the end, there will be the three results I just mentioned. Some people give up the game, some people reset the game, and some people choose to spend money.Repeatedly, unable to escape.

The most fundamental reason for not being able to escape is because Tonglian itself is a social platform.

As long as you click on it every day, scroll through WeChat, read the jokes on "Campus Stupid Things", and then look at the beautiful girls of Charity Angel, you will naturally click on the game again and again.

People who give up the game will soon have to rejoin because there are still a large number of people playing around them.

In the long run, we have not only anchored the user's people, but also anchored the user's social relationship, and squeezed out their free time, and by the way, made a fortune from their pockets..."

When Kang Ming said this, the audience fell silent.

"What kind of beast designed this..." Cheng Gang in the audience couldn't help muttering.

There was silence in the conference room.

After a while, Teng Zengsui stood up and walked to the stage.

Kang Ming quickly took a step back and gave up his position on the podium.

Teng Zengsui said in a deep voice: "Everyone should understand that Sanjin Technology currently has a very novel market operation method, but this set of things, within our group, has never been involved before.

It is not impossible to start a new stove, but it will definitely take a lot of time to learn and improve, and it will compete with Sanjin Technology for the market.But as for us, the proportion of shares in Sanjin Technology is, yes, quite a lot, but not many..."

Liu Hao answered from below: "If Mr. Kang hadn't sold his shares to Liang Xin, the situation would be better now."

The two people on the stage were slightly taken aback. Teng Zengsui looked at Liu Hao, then at Kang Ming, nodded, and said, "Yes."

Kang Ming's face turned pale instantly.

Then I heard Teng Zengsui continue to say: "So in my opinion, it is better to walk on two legs. Kang Ming will continue to sit in Sanjin Technology and control the classmate network as much as possible. In addition, I plan to set up a new one. The company, to do a business similar to Sanjin Technology, I plan to hand over this new company to Liu Hao."

Liu Hao immediately beamed with joy, stood up and expressed his opinion, "Mr. Teng! Don't worry, I will definitely take care of this matter for you!"

Teng Zengsui nodded expressionlessly, and then said: "Okay, let's adjourn this side first, and the high-level executives will stay for a while, and we will have a small meeting."

As soon as the voice fell, the venue was sparsely populated immediately, and young people went out one after another.

Kang Ming looked at Liu Hao unkindly.

Liu Hao didn't care about him at all, and strode out the door in high spirits.

Liu Feng turned to look at Teng Zengsui.

Teng Zengsui nodded, motioning for him to go out too.

But at this moment, a person suddenly ran in from outside, ran to Chen Rongxing's side, and said a few words.

Chen Rongxing listened quietly and nodded slightly.

When the young man finished speaking, he immediately stood up, walked up to Teng Zengsui, and reported: "Mr. Teng, Liang Xin just replied to Dongfang Education's inquiry. He said it can be sold, but he has to compare with Dongfang Education. cross-shareholding."

Hearing this, Teng Zengsui couldn't help but smile, "This is considered a tactful refusal..."

Chen Rongxing said: "Yes, Dongfang Education has a market value of more than 30 billion US dollars now, and Liang Xin is too arrogant."

"Sit down first, let's start the meeting." Teng Zengsui watched the door of the conference city close, picked up the microphone, and said slowly to the less than 30.00 people left in the venue, "Everyone, I think that according to the current Due to the current situation, it is very necessary for us to continue to increase the group’s shareholding ratio in Sanjin Technology, and we must find ways to redeem Jinshui Finance, which was accidentally sold at a low price, regardless of the cost. Our opinion on Sanjin Technology The holding ratio should not be lower than [-]%, and the holding ratio of Jinshui Financial should not be lower than half.

But there are two problems at present. First, we lack strength within Sanjin Technology, and it is difficult to pass a new round of capital increase and share expansion motions. However, we can work hard to convince Liang Xin and other local shareholders in W City.Second, regarding Qianhang Capital...Cheng Gang, Mr. Guo of Dinghui Investment, is there a way to get Shen Ruilong to spit out Jinshui Finance?Conditions can be negotiated. "

In the conference room, everyone's eyes focused on Cheng Gang's face.

Cheng Gang said lightly: "President Teng, this plan is too sudden, I have to ask."

Teng Zengsui nodded, and directly skipped the topic, "Then let's solve Liang Xin's problem first, this dead boy, to be honest, I have put up with him for a long time."

Such blunt and vicious words immediately caused a large group of people in the audience to grin their mouths uncontrollably.

Teng Zengsui was sent to the ICU by Liang Xinqi, that seems to be half a month ago...

(End of this chapter)