Peninsula Entertainment Starts as a Writer

Chapter 184 Cross Shareholding

Chapter 184 Cross Shareholding
When Kim Bum-soo received a call from him to make an appointment, he just asked for an address and replied "See you in half an hour" before ending the call.

Putting down the phone, Han Zidong sighed inexplicably, the same was true for Li Yongjun and the other three back then.

Sure enough, these people who can make a fortune in the peninsula, the graveyard of entrepreneurs, have a simple professionalism and a capable style of doing things.

However, unlike the three of Li Yongjun, Kim Bum-soo was already a successful entrepreneur before he founded Kakao in 2010. The Hangame he founded merged with Li Haizhen’s Naver to become the largest portal group in the peninsula.

Graduated from Seoul National University, joined Samsung Group, started hagame, and founded Kakao. As an ordinary person with no background, Kim Bum-soo has an extremely impressive resume. At this time, he is roughly equivalent to Rebus who just founded Xiaomi.

Looking at the search results on his mobile phone, Han Zidong noticed two small details.

First, in mid-April, the Penguin Group invested 720 billion won (4.032 million) in Kakao and obtained 360 million preferred shares of Kakao, accounting for 13.84% of the shares.

First, as a free social software, Kakao’s current main revenue-generating directions are e-commerce, paid emoticons, and advertisements, but what really makes Kakao a huge profit is the promotion of games. Relying on games such as “Anipang”, Kakao achieved it for the first time in September. monthly profit.

He has heard more or less about Penguin, Toutiao, Ahri and other domestic capital investing in the peninsula entertainment industry in the future, but he really didn't know that Xiao Ma entered the game so early.

As expected of a person who was exposed to the rain back then, he invested before Kakao made a profit. The timing of this entry is very good.

Due to the highly consistent development models, Penguin Group and Kakao Group will deepen cooperation in many fields in the future.

For example, when Kakao promoted the globalization strategy of web comics and entered the country of Xia, the two jointly established PoDo comics to fight against Naver, which stood behind Dongman.

In fact, even if Kim Bum-soo did not specify the specific cooperation intention, he can still guess a little bit. It is nothing more than that the other party is somewhat optimistic about the development of Lezhi Comics, and may also want to enter the game at this point in time before the prospect of Lezhi Comics is not so clear. .

As far as he knows, it is not too late for Kakao to enter web comics.

In 2013, Kakao launched Kakao Page, a mobile digital content platform, and merged with Daum in 2014. Since then, Kakao has competed fiercely with Naver in the fields of web comics and novels.

In the original timeline, due to the strong Internet capital behind them, Kakao and Naver have always been in the first echelon of the online comics industry, while Lezhin Comics, the first company to fully implement the payment model, is the third in the industry after these two giants .

When he conceived the development plan of Lezhi Comics, he realized that it was impossible for Lezhi Comics to avoid the competition from portals such as Naver, Daum, and Kakao. He also considered introducing some partners and invited Zheng Yinghao verbally.

Therefore, he does not reject cooperation. The only thing that makes him uncertain is whether Kim Bum-soo wants to buy shares or wants him to marry him...

Forget it, no matter what, everything will be known when the two meet later.

After thinking about it, he called Pei Zhuxuan.

As soon as the phone was connected, Pei Zhuxuan took the lead: "Are you a pervert?"

"Mo?"

Pei Zhuxuan had an attitude of taking care of everything: "I have seen all the things you secretly hid."

Han Zidong pretended to be stupid: "What is it?"

"What else...you're just pretending to be stupid, it's that box in your bedroom."

Han Zidong seemed to have just understood Pei Zhuxuan's meaning: "Didn't I tell you not to open it?"

"I didn't know you liked collecting stockings so much... Huh~"

Pei Zhuxuan's words were full of disgust inside and out.

"..." Han Zidong was silent for a moment: "But those are all prepared for you."

"What? I don't want to wear it."

"Are you really not wearing it?"

Pei Zhuxuan's tone was very firm: "No."

Han Zidong smiled and said, "Then I'll wear it for others."

"Ah! You..." Pei Zhuxuan paused and asked, "Then who are you going to wear it for?"

"Okay, I'll wear them all for you, all right."

"I don't wear them."

Han Zidong saw that it was about the same time, so he stopped teasing Pei Zhuxuan: "Zhuxuan, I have to meet with a partner later, and it may take more than an hour. If you are sleepy, you can rest first."

"It's only eight o'clock now. I'm not a pig. I sleep after eating. Come back earlier. I'll wait for you."

"I made an appointment with the other party to meet at the nearby Hanjiang Night Market. Do you have anything to eat?"

"..."

After writing down Pei Zhuxuan's menu, Han Zidong drove the car on the road again.

Considering the distance between Kim Bum-soo and him, he decided to meet at Banpo Hangang Park. The distance between the two places is very close. He arrived at this famous night market by the Han River in less than 15 minutes by car.

On the Moonlight Square under the Banpo Bridge, dining cars and small stalls are lined up in two rows in an orderly manner, and they are arranged in sequence, and the citizens who are visiting come and go.

It may be that the closing point is near, or it may be that there is no musical fountain today. The number of citizens who went to play is not too many, and there are only a few people around each stall.

He bought a sugar cake, sat in a position with a wide view, and quietly waited for Kim Bum-soo's arrival.

The reason why he chose a night market to meet was that he wanted to convey the feeling of an abnormal interview. No matter what Kim Bum-soo's purpose was, this interview was only to initially confirm the intention of the other party.

There is also the long night, he wants to go back early, and then draw some artistic photos for his girlfriend.

Kim Bum-soo did not live up to his expectations, and he came very quickly. He had just finished eating sugar cakes when Kim Bum-soo called him.

The two moved while talking on the phone, and quickly located each other.

Kim Bum-soo was wearing casual clothes and a pair of white sneakers, striding towards him.The other party has a middle-parted head, a big face, and triangular eyes. If the face is a little bigger, it will be somewhat similar to Jiang Hudong.

Han Zidong also took the initiative to greet him: "Anihasai!"

Kim Bum-soo greeted back with a smile, while observing the young man in front of him.

Sure enough, there was no wrong nickname. The boy in front of him really didn't look like a 20th generation, but more like a high school student.

He is tall and tall, about 180 by visual inspection, with a good figure and temperament. He is obviously only wearing an ordinary long down jacket, but he just wears the temperament of an idol drama male lead.

"It seems that Reporter Huang's report still respects the facts. Han Zidong xi, Xing, your protagonist is not really based on you, right?"

Han Zidong replied honestly: "Sometimes I wish I was Dou Minjun. In that case, I should be able to do many interesting things."

"I guess there are quite a few people who think the same as you. In the past, when children got together, they would talk about American heroes. Now it's different. Seven out of ten people are talking about Dou Minjun."

Kim Bum-soo nodded with a smile, pointed forward and said, "It's been a long time since I visited the night market, let's chat while walking."

"Inside."

Han Zidong followed.

Kim Bum-soo is only a little taller than Pei Zhuxuan, and when the two walk side by side, he can easily catch a glimpse of the top of each other's head.

Compared with Pei Zhuxuan's thick hair volume, Kim Bumsu's hair loss crisis seems to be a bit serious. Through the thick hair, he can actually see the opponent's scalp and a few strands of white hair.

I don't know whether to blame the other party's age in his 40s, or whether it should be said that this is an occupational disease of Internet practitioners.

Kim Bum-soo took two steps, stopped again, looked back at the Banpo Bridge not far away, and said to himself, "You must be very curious about my intention to cooperate with you..."

Han Zidong didn't expect Kim Bum-soo to be so direct, but the straightforward conversation also met his expectations: "Nai, I'm really curious. As far as I know, Kakao doesn't seem to have a webcomic business."

Kim Bum-soo turned around: "Actually, we are already incubating a digital content business platform internally, but it has not been made public to the public."

This should be the original Kakao Page.

Han Zidong nodded, quietly waiting for Jin Bumsu to continue.

However, Kim Bum-soo did not do what he wanted, but asked with a smile: "Han Zidong xi, I heard that the product functions of Lezhi Comics are drawn up by you, is that true?"

"The general functional requirements are indeed controlled by me, but the specific implementation and improvement plan are the credit of all Lezhi Comics engineers."

Han Zidong is not being modest, but the current Android and IOS versions are relatively backward, and some application solutions can only be reasonably improved by professional engineers.

"I have long heard that your company has a good working atmosphere. It is indeed like a free Internet company, rather than a traditional Korean company. Now it seems that you, the president, have played a very important role in it.

Several people in charge of our digital content business are very satisfied with your application products, and praised the visual design and functional logic of your Lezhi comics, especially the functional construction of the book friend circle. "

As Han Zidong listened, his expression became serious. As expected of a professional engaged in social platforms, he could see the core function of the first edition of Lezhi comics at a glance: the circle of book friends.

After all, he deliberately weakened the existence of the circle when he was interviewed before, and only mentioned basic functions such as the youth mode and the token recharge system.

Kim Bum-soo continued: "From Tumblbug's electronic badges, welfare banks, and interactive modules, to the current book circle of Lezhi Comics, you seem to be paying attention to the interaction with users."

"Guild, these are all to increase user activity."

Han Zidong was talking clichés. He only mentioned once in the company's internal meeting that Lezhi Comics wanted to develop a fan economy and create a social media for reading. In addition, no one can guess his final vision for Lezhi comics.

Kim Bum-soo nodded: "And your two small games 2048 and Pixel Bird, I think you seem to want to use banner ads to make money.

Have you considered refining these two games and putting them on Kakao's game platform for operation? "

2048 and Pixel Bird have gone through the initial promotion of the network, and each has reached hundreds of thousands of downloads, and has completed the initial user accumulation. It will officially join the advertising alliance next week and start making money.

Connecting to the Kakao platform will indeed greatly increase the download volume of users in a short period of time, but for him, it only increases the download volume from one month to half a month. The benefits are limited, and part of it will be divided Profit, not worth it.

The so-called fine-grained development violates the principle of 2048 and pixel bird as a light application, which is unreasonable.

The so-called light application means instant play, simple gameplay, you can play while waiting for the car, you can also play while going to the toilet, the goal is to occupy the fragmented time in the player's life, so these two games do not need those Bloated functional logic.

"These two small games are just to fill in the online comprehensive session. Actually, I don't have too high expectations, so it doesn't need to be so troublesome."

Kim Bum-soo froze for a moment, didn't this young man receive his overture?
2048 and Pixel Bird have achieved 10,000+ to hundreds of thousands of downloads in less than a week or even half a month after their release, which is really commendable.

But with the promotion of Kakao, it may be a bit worse than Anipang, but it is entirely possible to reach one-third or even one-half of Anipang's downloads.

"Perhaps Han Zidong xi, have you ever played Anipang?"

Han Zidong replied truthfully: "No, I rarely play games."

Kim Bum-soo was choked again, a national mobile game with 200 million simultaneous online users, how could there be young people who haven't heard of it?

Han Zidong pointed to a beverage stand in front of him and said, "Nim, President Jin, what do you want to drink?"

Kim Bum-soo's expression returned to normal, and he smiled: "I'm older than you, so I'm here to treat you."

Han Zidong didn't insist. There are indeed similar social customs on the peninsula.

After the two ordered, and Kim Bum-soo paid for it, they stood a little further away from the drink stand and continued the conversation just now.

"If you want to use Kakao to promote the game in the future, you are welcome to come to me at any time."

"Inside."

"You are very insightful in product design and webtoon operation. Are you interested in changing to a bigger platform?"

Meeting Jin Fanzhu's burning gaze, Han Zidong was a little surprised: "President Jin nim, are you trying to recruit me?"

Kim Bum-soo looked at Han Zidong and said, "That's right, if you nod, Kakao can build a digital content platform with Lezhi comics as the core, and you will be the person in charge of the webtoon department."

If it was Lezhi Comics accepting a stake or even being acquired, he might be a little hesitant, but it is impossible for him to work for someone else.

Han Zidong immediately said: "Actually, I am not good at running a business, I am better at making comics.

If Lezhi Manga gradually stabilizes, I will hire a professional manager to take care of it, so I can only say sorry, I am not very used to life in the club. "

Jin Fanzhu saw that Han Zidong's expression did not seem to be fake, this was the third answer he heard tonight that surprised him.

"What if it's a collaboration between Lezhi Comics and Kakao?"

Han Zidong came alive: "I would like to hear the details."

Kim Bum-soo stopped playing around: "Although I don't know exactly how your charging model works, it should not be difficult to replicate. Even if your book friend circle module attracts the attention of the industry, with the development strength of Naver, Daum, and Nate, follow-up is also easy. Just a week or two.

If you have no intention of competing with these portals, and just want to run projects such as Xingyou well, maintaining the survival of the website should not be a big problem.

But if you want to fight with these portals, with the current background of Lezhi Comics, it is not enough to draw your own moat.

In the final analysis, no matter how advanced your model is and how excellent its functions are, it will not be worth imitating by these large groups, or even making a product that is better than your original version.

So you need to introduce a partner, and Kakao is willing to be this partner. "

"What cooperation do you mean?"

Kim Bum-soo said: "We can slowly discuss the specific form of cooperation. If possible, I hope that Lezhi Comics can be included in the Kakao system."

Han Zidong asked: "Chairman Jin wants to buy our Lezhi Comics?"

"If you can't accept being fully acquired, we can also change it, such as cross-shareholding."

Han Zidong thought for a moment: "I need to think about it for a while."

"It's natural."

"..."

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(End of this chapter)

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