Peninsula Entertainment Starts as a Writer

Chapter 365 Shrimp Cloud Music

UGC is User Generated Content and PGC is Professionally Generated Content.

Taking the music field as an example, legitimate online music platforms QQ Music, Kugou, Kuwo, etc. all belong to the PGC model, and the media content on the platform is professional content provided by record companies.

However, K-song platforms such as Changba and Aicang are partial to the UGC model, that is, users of the platform are also producers of content.

Naturally, it is impossible for ordinary users to be all grassroots singers, so the works on Sing Bar are generally mixed, and the professionalism is far inferior to that of powerful singers.

However, the acquisition cost of UGC content is low, and user interaction is strong. If the development and guidance of the platform are strong, even the content of the UGC model will appear at a level similar to professionally produced content.

For example, the creator module on the Lezhi comic platform.

In order to tap this group of users who have art foundation but no plot creation ability, Lezhi Comics successively launched "National Producers of "The Inheritors", "Comics Help the Elderly Cross the 'Digital Divide'", "Emoji Package Co-creation Project" , "Manga hometown && travel around the world" and other activities.

In order to continue to develop the remaining users, Lezhi Comics will continue to increase support for webtoon fan fiction in the future, and guide the group of webtoon readers who have the desire to create to invest in creation.

After thinking for a while, Han Zidong looked at Zheng Tao: "It may be a bit rude to say this. In other words, PUGC is the big trend in the future."

"PUGC?"

Zheng Tao could probably guess the meaning of PUGC, but he still asked a question like a fan, hoping that Han Zidong could reveal more useful information.

In his opinion, Han Zidong is a bit like an idea king in the 90s, and he does have many creative plans in his mind that ordinary people can't think of.

It is proof that Lezhi Comics has been able to emerge from a group of webtoon platforms owned by local portal websites and firmly occupy a place.

"It is to use the UGC model to produce content that is no less than the PGC model, in which the platform occupies a guiding or even a dominant position."

Han Zidong explained patiently.

If he wants to steal food from Ali and Xiami Music, he must produce some dry goods, so he doesn't mind talking in detail, and he doesn't mind revealing some dry goods in the corporate strategy.

"For example, in the past, after a user finished reading a certain comic, he would turn to social platforms such as Facebook and Twitter to post his impressions after reading it.

The launch of the book friend circle of Lezhi Comics has solved the pain points of these users.

The circle of book friends has well carried the expression desire of these users and kept them.Correspondingly, the post-reading impression of in-depth analysis of comics has also become a part of the comics. "

Han Zidong took the notebook and brought the topic back to the field of online music.

"From my point of view, the domestic paid music market, like the paid video market, is still immature.

In addition to QQ Music’s payment scenario of Qzone, other online music platforms will still struggle to have enough paying users in the next two to three years.

This requires online music platforms to either sacrifice short-term profits in order to gain market share, or open up new music scenes and gain profits in order to maintain operations. "

He silently replaced the music scene with the "audio" scene in his mind.

Any online music platform does need to purchase music copyrights to create a copyright moat, but the funds required for copyright wars are often a bottomless pit.

Giants such as Ali and Penguin can afford it, but he may not be able to afford it for a small family.

If it weren't for Xiami Music being an important part of his short video plan, he would really not be willing to wade into this industry that is about to enter a head-to-head battle.

But even if he wanted to burn money, he had to burn it to the right place.

In addition to music, online music platforms can develop new audio product lines, such as audio books, radio stations, and even live broadcasts.

A professional music platform that also operates other audio scene services will definitely dampen the musicality of the platform. In order to take into account both musicality and commerciality, Xiami Music can be divided into two sub-brands.

A small and beautiful musical platform is called Xiami Music, and a large audio platform with a complete product line, focusing on social media operations, is called Xiamiyun Music.

New music scene?

Zheng Tao mulled over the captured keywords in a low voice, lost in thought.

Han Zidong took a sip of water and moistened his throat.

In an almost joking tone, he continued: "I think you should hug Penguin instead of joining Ali.

Penguin has now adopted an open and cooperative attitude. Joining the Penguin Group, the two social software QQ and WeChat will bring a stable user group to Xiami Music. "

Zheng Tao smiled, completely ignoring Han Zidong's joke.

The number of users of Xiami Music is relatively small. For Penguin Group and Baidu Group, which already have music products, the acquisition value is not great.

On the contrary, Ali, which does not have online music products, is more likely to devote resources to the group. Active contact with Ali Group is also the initial intention reached after the internal discussion of Xiami Music.

"President Han, why didn't you mention your idol entertainment?

To be honest, your understanding of the concept of the Internet is indeed unique. I am still looking forward to how you will operate Xiami Music and fight your way out of all the online music platforms in China. "

"Actually, I plan to set up a new company to handle domestic business in a unified way." Han Zidong looked up at Zheng Tao: "In the future, we will maintain the dual-center operation of the domestic and the peninsula, and develop independently."

Zheng Tao understood: "So that's the case."

The financial strength has shown up, the cooperation intention has been discussed, and the big satellite has been released. Han Zidong didn't intend to finalize the cooperation in one interview. Seeing that the time was almost up, he planned to end today's interview.

He took the initiative to bring up the ending topic: "I hope Manager Zheng can help me pass a message to General Manager Wang Hao."

"please say."

"In the domestic business, we need an online music platform as a pillar product for new mainland companies.

If Xiami Music joins in, I promise to continue to invest all the income including but not limited to "2048", "Pixel Bird" and "MBTI", and actively contract the exclusive copyright of Peninsula Music to escort Xiami Music.

I hope that General Manager Wang can see our sincerity and give both parties a chance to sit down and talk. "

Zheng Tao nodded, indicating that he had made a note of it.

Han Zidong chatted a few more words with Zheng Tao about the online music platform, and personally sent Zheng Tao and his party out of the company.

Before leaving, Zheng Tao asked him the name of the new domestic company.

In response to the unknown black swan incident, he will set up a dual career center on the peninsula and in the country.

But this plan is still in the imagination, he didn't have a suitable name for a while, and joked with a smile: "If we can reach a cooperation with Xiami Music, I think it will be called Big Fish XX Company."

Zheng Tao took up the conversation: "What if there is no cooperation?"

Han Zidong said, "It's also called Big Fish XX Company."

After seeing off Zheng Tao and his party, he went back upstairs, sat at his desk, and continued to perfect his idea of ​​a dual career center.

Lezhi Comics has nearly ten million registered users in China. This is both an achievement and a pressure.

Because Lezhi comics are full of homosexual, thriller and other adult-themed comics, and the number of users is about to reach tens of millions, I am afraid that it will usher in policy supervision in advance.

Instead of waiting to be blocked, it is better to launch a corresponding compliance platform for the country.

Just when he was thinking about his original blueprint of "entertainment + short video + e-commerce", his phone vibrated.

At first, he didn't pay much attention to it, he just thought it was another female guest seeking comfort from him, but the phone vibrated twice in succession, so he took the phone and pressed the screen to light up.

『Zhao Yaying: Your emoji package will be online on time at [-]:[-] noon.

Zhao Yaying: I think you should know this.

Han Zidong: Okay, thank you for your hard work. 』

Seeing that his message was displayed as read, he waited for more than ten seconds, but no new message came, so he exited the chat box.

Find the dialog box of Kim Jae Kyung and click to enter.

"Han Zidong: Zaijing Nuna, my emoji package hasn't been made yet, is it ready?"
Kim Jae-kyung: There are still a few details to fill in, and I should be able to send them out after I work overtime on weekends. 』

Putting down his phone, he continued to sort out the business blueprint.

Even if the domestic and peninsula dual business center system is implemented, different businesses have different priorities in the two countries.

For example, the webtoon business will focus on the peninsula, and the domestic business will adopt a cooperative system, seeking partners to jointly develop the webtoon business.

The Xiami music and short video incubation projects will be concentrated in China, with the help of the domestic market scale to feed the algorithm, and then land on the peninsula after the algorithm matures.

By the time the proposal was finished, it was almost noon.

He drove to the Golden Pig Barbecue Restaurant, where he gathered the staff of Company C and the five members of the Crayon Group.

It may be the excitement brought about by changing dormitories, or it may be the self-esteem boost brought about by the rise of the group's fame. The five members of the Crayon Group are very happy, huddled together and chatting non-stop.

While the waiter was helping to cut the pork belly, the owner of the barbecue shop came over from a distance with two buckets of sparkling water.

Han Zidong didn't pay much attention to it, until he found that the other party was walking straight towards him, and then he became a little bit interested.

The boss put two buckets of sparkling water on the table, rubbed his hands together and greeted with a smile: "Hello, writer nim."

"Hello."

Han Zidong stood up and offered his hand.

"Hey Yigu~" The store owner smiled and shook back: "Welcome everyone to come to our Golden Pig for dinner. This bubble hydrolysis effect is good. It is a gift from our store for a few people."

"Kangsanmida!"

Han Zidong clasped his hands together and thanked him.

He knew the customs of restaurants and cafes here, and looked up at the people in the crayon group: "Maybe you want to take a photo with us?"

The store owner waved his hands again and again.

"For the group photo, let's talk about it after you have eaten and drunk. If you have any needs during the meal, please call the waiter directly."

"Inside."

Watching the shop owner go downstairs, Han Zidong sat back in his seat.

The dining table they chose was located in the corner, with walls on both sides, and it was fairly quiet, but the behavior of the shop owner also attracted a lot of attention from their side.

Han Zidong noticed the voices of discussion, and said to Huang Xuanchang who was next to him: "Next time we have a dinner, we should choose a private room. People in the hall will look at it and it will be uncomfortable to eat."

"Inside."

After the group of them ate and drank enough and walked out of the Golden Pig Barbecue Restaurant, they were surrounded by passers-by and fans after a while.

Fortunately, this group of people just held up their mobile phones to take pictures from a distance, and when they got in the car and left, they disappeared from sight.

He was going to take a rest in the monthly rented house in Nonhyeon-dong, and it happened that Soyul and Kim Mi from the Crayon Group were going back to the company, so he picked them up along the way.

While the car was moving, he suddenly remembered the comments at Station A, and called Jin Mei through the rearview mirror: "Jin Mei."

"Guilt, writer nim."

Jin Mei responded respectfully.

"Remember to put your name tags on the front of you the next time you shoot the studio version of the practice video.

Or add more than ten seconds of self-introduction and greetings at the beginning and end of the video to help the audience get acquainted with you as soon as possible. "

"Inside."

Han Zidong drove silently. After driving for a certain distance, he asked again: "Do you five have any difficulties? For example, financial problems."

Jin Mei and Zhao Yu looked at each other.

Seeing her team leader winking at her, Zhaoyu said, "It's actually not bad, after all, most of the time the company pays for food, drink, housing and transportation."

"most of the time?"

Han Zidong glanced at Zhaoyu through the rearview mirror.

He was silent for a moment, and said: "If, I mean if, do you have any plans to stay in C Corporation until retirement?"

"retire?"

When did the artists of the idol group have the concept of retirement?

Zhaoyu seemed to have heard some terrible words, and was stunned.

"Then have you thought about your future life? For example, after the five-year exclusive contract ends, do you want to continue your acting career, or return to the life of ordinary people?"

Han Zidong said very seriously.

"After all, there are still five years." Seeing that the little sister was stunned, Jin Mei organized her words a little bit, and said, "We haven't thought that far, just want to do the current thing well."

"is it?"

Han Zidong paused for a moment: "You don't have to worry, the company will still fully support your group activities, this is just me thinking about reorganizing the artist operation model of Club C in the future.

You also know that there is also an Idol Mall under Idol Entertainment. Since Idol is included in the name of this website, there will naturally be an 'idol' part. "

Thinking that he hadn't decided whether to focus Xiaohongshu on the domestic market or on the peninsula, he shook his head again: "Forget it, my thinking is still a little immature, so I won't talk about it."

Just when he was not in a good mood, Zhao Yu tentatively asked: "Writer nim, maybe it is equivalent to an artist account on the Lezhi comic platform?"

"That's right, use the celebrity effect of celebrities or Internet celebrities to drive users to pay attention to some products, such as beauty makeup, clothing and other categories."

Hearing Zhaoyu's words, he chatted a few more words.

"Then your retirement just now means..."

"When you sign up to the company, you can go through two modes at the same time.

One is an ordinary employee contract, receiving a basic salary.

Of course, this amount of money is destined not to be too much, and you also have to complete a certain number of hours of work, usually in teaching positions within the company, to teach some trainees.

One is the exclusive brokerage contract, which adopts the project sharing model. What do you think of this model? "

Han Zidong talked about a plan he had been pondering this morning.

Whether it is the PUGC of Xiaohongshu or the live broadcast of Xiami Music, a group of artists are needed to settle in, which can solve the problem of reemployment for a large number of artists whose acting careers are declining.

Even if these people don't want to show up again after their contract expires, they can still go behind the scenes and take a complete employee model.

(End of this chapter)