Peninsula Entertainment Starts as a Writer

"What are you going to talk to Lee Mi Kyung about tomorrow?"

Liu Chengcan asked casually.

Han Zidong pondered for a while, and said truthfully: "I want to get Li Mijing's support, and then introduce CJ E&M's channel."

"you sure?"

Liu Chengcan raised his eyebrows when he heard the words, but felt a little unbelievable.

He grabbed a paper towel and wiped his mouth, pushed away the noodle bowl with fried sauce, put his hands on the dining table, leaned forward slightly, and looked at Han Zidong suspiciously.

"Before, Li Meijing brutally intervened in Tumblbug, took away several proposals you made, and ordered them to be kept secret from you. Have you forgotten about this?"

Han Zidong shook his head: "No, I still hate Li Meijing's behavior.

For a giant like CJ Group to pay too much attention to an ordinary person, whether they are malicious or not, this kind of behavior is full of offense, and I..."

He shrugged: "You know, I am a ruin myself.

Who knows if they still use some shady investigative methods, in short, those who like to use some investigative methods that cross the line, I will all regard them as having ulterior motives. "

"Then what on earth are you thinking?"

"Brother Cheng Can, what do you think the public's reaction will be if my private affairs are exposed?"

If Han Zidong's private affairs are exposed...Cui Xueli, Kim Jae-kyung, Kim Ah-young, Bae Joo-hyun...

Thinking of Han Zidong hugging left and right, Liu Chengcan felt envious and jealous, but thinking of what might happen to Han Zidong after being exposed, he felt chills down his spine.

At that time, Han Zidong might be accused by thousands of people!
"There should be people who envy you, but the mainstream media will definitely scold you, scold you to death, and they will definitely be humiliated, and the relationship between you will most likely be described as improper .”

While talking, Liu Chengcan figured out the question just now: "So you want to board the big ship of CJ Group?"

Han Zidong shook his head.

He wiped his mouth unhurriedly, and said just now: "People can fail, but they can't be defeated. I didn't come to this world to work for others.

To be frustrating, even if I stop now and retreat behind the scenes, with Idol Entertainment and Lezhi Comics, I can still have a good life with them, there is no need to wrong myself. "

"Well said, I thought you were going to bow down to CJ Group like Brother Yongjun?"

Liu Chengcan leaned back on the chair and let out a long breath: "Xiba, I still can't accept Brother Yongjun giving up Tumblbug for short-term gain."

The short-term interests of fart, relying on this money, people have realized the freedom of wealth.

Han Zidong rolled his eyes: "You act like everyone was born with a golden spoon in your mouth!"

"Anyway, as long as you don't join CJ Group," Liu Chengcan chewed a piece of spicy pig's claw: "That means you want to cooperate with Li Meijing to strengthen yourself, so why should they accept your cooperation?"

"Let's make a profit, I plan to spin off Idol Mall and accept capital injection from CJ Group," while speaking, Han Zidong nodded to Liu Chengcan: "If you have money, you can also invest in it."

Liu Chengcan didn't ask how much money he wanted to invest, and how many shares he would take, so he agreed immediately.

Han Zidong was overwhelmed by Liu Chengcan's decisiveness: "No, why are you so hasty? You didn't ask about the details of this website."

Liu Chengcan ate the spicy pig's claws directly with his hands. At this time, his hands were covered with oil, and he didn't look like a boss with a net worth of billions at all.

He shook his head: "I understand that investing is investing in people.

Those who can succeed, even if they fail this time, will succeed next time, and they will still be a great success.Anyway, I've been with you for the rest of my life, don't you think we're brother-in-law? "

"Who is your brother-in-law?"

Han Zidong cursed with a smile, and threw the tissue over.

"I'll help you drive tomorrow, but I want to see how you can persuade Li Meijing."

"Eat yours."

"Can I stay overnight?"

"roll."

"You act as if someone cares about you, I'm going to accompany Suzhen at night."

"Get out now!"

……

At eight o'clock the next morning, Han Zidong waited downstairs for Liu Chengcan's imported car.

Sitting in the passenger driver, he had just fastened his seat belt when he turned his head and noticed Liu Chengcan's dark circles.

Those dark circles under the eyes seemed to imply that Liu Chengcan had a good nightlife last night.

Glancing at the snow field outside the car window, he suggested worriedly, "Why don't I drive?"

"Don't worry, I promise to send you safely to Shangyan Cave, I don't want to be nagged!"

Liu Chengcan gave Han Zidong a reassuring look, raised his head and drank the coffee in his cup in one gulp.

Han Zidong was still worried, and patiently told him: "You drive slowly later, we still have a lot of time, so don't drive too fast."

The usual driving time from Nonhyeon-dong in Gangnam-gu to Sangam-dong in Mapo-gu, Gangbuk is only four to 10 minutes. Even if it snowed last night and traffic jams occurred on Olympic Avenue, they still had enough time.

"Don't worry, there are so many car accidents, you just draw too many cartoons."

Liu Chengcan kicked the gas pedal, and the car was on the road smoothly, somewhat reassuring Han Zidong.

However, he also discovered that the golden spoon class like Liu Chengcan and Jin Yarong really knew nothing about danger.

In this way, "Signal" alone is not enough, he still needs to produce a few more suspenseful comics to alert the peninsula society.

The car traveled without any surprises and arrived near Shangyan Cave around nine o'clock.

After getting off the car, the two went directly to the CJ E&M building.

The interview time was 09:30 in the morning. The two of them stayed in the reception room for less than 10 minutes, and then came to Li Meijing's office again under the guidance of a female secretary.

Meeting Li Meijing again after many days, Han Zidong did not rush into the topic, but handed over the initiative to Li Meijing.

Lee Mi Kyung expressed his gratitude to him for speaking out and clarifying the rumors for CJ Group.

With the fermentation of public opinion in the past two days, he himself has received the attention of international public opinion. On the contrary, the police in the peninsula have become the object of collective ridicule because of the oolong arrest.

And because of his clarification as the party concerned and the cooperation signals that the two parties have continuously released to the outside world, CJ Group finally got rid of the quagmire of being criticized by public opinion.

This is also his conspiracy.

Right now, the cooperation between him and CJ E&M is attracting the attention of the public. The cooperation between the two parties must be beneficial to both parties, and at least he will not have a headache if they are divided.

The topic was chatting and chatting until the last interview.

In the previous meeting, he briefly explained to Li Meijing the profit model of online dramas, such as derivative peripherals such as emoticons, such as novel advertisement placement.

But this time he brought a more detailed online drama profit plan.

Li Meijing took the proposal and carefully read it.

Just like the proposal book of Lezhi comics she had seen before, instead of going straight to the theme, Han Zidong often used infrastructure such as hardware equipment as an entry point.

At the beginning of the proposal, it mentioned the popularization of smartphones and the coming 4G era, and then put forward the conclusion that mobile consumption will gradually match or even surpass computer consumption.

In order to further prove his point of view, Han Zidong specially posted some data of "2048" and "Pixel Bird", using the most straightforward data to show that mobile devices will gradually seize the fragmented time of users.

With fast network speed, portable devices, and increasing user demands, the entertainment time tends to be fragmented. Only by accelerating the fast-food transformation of entertainment content can we meet the needs of users.

The representatives of fast food culture are web comics and web dramas.

Seeing this, Li Meijing looked up at Han Zidong.

It has to be said that Han Zidong's plan book has detailed survey data, and the wording is very provocative. What she values ​​most is that Han Zidong's foothold has never been the petty profit, but the entire cultural industry.

She lowered her head and continued to read the business proposal in her hand.

About five or six minutes later, she closed the proposal, leaving only six words in her mind: instant noodle drama, commercial drama.

She took a sip of coffee and looked at Han Zidong with a peaceful face.

"Isn't it too straightforward for you to call an online drama an advertisement drama?"

Hearing Li Meijing's words, Han Zidong leaned forward and explained with a smile: "In my opinion, advertising is not worthless content, its fundamental purpose is to promote products.

However, online dramas are not restricted by the Advertising Law, and sufficient implantation scenarios can bring new application scenarios to advertisements, which is a good thing that kills two birds with one stone. "

Speaking of which, Peninsula's first real web drama is a corporate propaganda drama.

This "Love In Memory" released in February next year is an online drama produced by insurance companies for the purpose of publicity in order to communicate with the younger generation who are not familiar with insurance.

Of course, he can't use future works to explain the current point of view, but he has already made a plan, using "Let Me Disappear from the Earth" to explain the specific application scenarios of several advertising models.

The simplest ad model is the embedded video ad.

A dozen or so seconds of video advertisements can be inserted before and after the feature film is broadcast and in the middle of the video, or even various advertisements that pop up after clicking the pause button.

This type of advertisement has poor linkage with the plot, and the publicity effect is often mediocre.

The second type of advertisements are embedded advertisements, which are integrated with the plot without being obtrusive.

For example, in "Let Me Disappear from the Earth", there is a group of villainous girls who like to share cosmetics among the supporting roles. The storylines of the few of them are very suitable for embedding a holistic beauty advertisement.

The third type of advertisement is to expose advertisements in the form of easter eggs.

For example, with the help of the male and female protagonists of the drama series, or the live broadcast programs set up by the supporting actors, the products sponsored by the advertisers are exposed through the live broadcast platform in the drama.

Or, the male and female protagonists and supporting roles are separated from the main plot and used to perform additional small theater performances with matching characters for advertising exposure.

The fourth type of advertisement is that all actors share advertisements on SNS, such as Ins advertisements.

"The last type of joint advertisement, as I mentioned last time, is to launch joint products of the protagonists in the play."

Li Meijing nodded.

She doesn't pay attention to the profit of a single web drama or a TV series, but the entire stable and executable industrial model is indeed worthy of her attention.

In her view, there are many parts of this online drama industry chain that can cooperate.

For example, the broadcasting channels of online dramas.

At present, domestic portal websites and video platforms generally do not have stable online drama channels. The Naver TV Cast channel seems to be related to TV dramas.

Another example is a web drama production company.

Thinking of the cooperation intention between the two parties that Han Zidong revealed to the media yesterday at the Sejong Cultural Center, she asked, "So what do you want to do?"

"I plan to spin off the Idol Mall of Idol Entertainment, and use it exclusively to carry joint advertisements and derivative peripherals of film and television dramas. I hope to get support from CJ E&M's channel resources."

Li Meijing was slightly taken aback, this was a way of cooperation that she had never thought of.

Without him, with Han Zidong's current fame, and the variety show "Idol Comics Studio" as a new and powerful record for Lezhi comics, he fully has the cost of trial and error.

You can directly use "Let Me Disappear from the Earth" to realize several of his advertising models, and gradually build Idol Mall.

As long as the online drama "Let Me Disappear from the Earth" successfully satisfies the needs of advertisers, other advertisers will definitely follow the same attitude that brokerage companies have towards the Lezhi comic emoji module.

She smiled and glanced at the proposal on the table: "Then your proposal was for nothing, after all, it only used the idea of ​​a joint advertisement."

Han Zidong waved his hand: "So I hope CJ E&M can do me a favor?"

"What are you busy with?"

"I want the music copyright of the Peninsula Entertainment Brokerage Company in Xiaguo for the next three years."

"exclusive?"

"Exclusive is best, but I also know that SM Entertainment and YG Entertainment have relatively rich copyright library, non-exclusive is also acceptable."

"..."

Han Zidong and Liu Chengcan walked out of the CJ E&M building and got into the car straight away.

Liu Chengcan turned the steering wheel, and the car drove out of the parking space and headed towards Hongdae.

"Will Li Meijing agree to you?"

Hearing Liu Chengcan's question, Han Zidong asked back: "Do you think she will be tempted by Idol Mall?"

Liu Chengcan thought for a while and said: "If Idol Mall can really be done, whether it is an online drama or a TV drama, the copyright owner can get a full amount of advertising costs, and can further explore the derivatives of the plot. I think it should Nobody takes this platform lightly."

"It depends on Li Meijing's choice."

Han Zidong planned to give himself a day off, and leaned lazily on the back of his chair.

"Don't talk about it, I'll leave my afternoon to you."

"it is good."

The wine bureaus on the peninsula are often divided into one round, two rounds, and three rounds, and multiple venues will be rotated.

From seven o'clock in the afternoon, he and Liu Chengcan went to a villa to attend Liu Chengcan's friend's birthday party.

After the banquet, everyone wandered among nightclubs, singing rooms, and food stalls, having fun all night.

Even if he had said beforehand that he could not drink alcohol, and no blind guy would dare to drink his alcohol, but in order to blend into the atmosphere, he still drank two cans of non-alcoholic beer.

After playing all night, the two checked into a hotel near Hongdae until almost two o'clock at night.

After taking a shower, he was leaning against the headboard of the bed, waiting for the heat to dissipate from his body, when there was a vibration from the bedside table.

His brows were slightly frowned, and an ominous premonition appeared in his heart.

You must know that because of his relatively regular schedule, few people would call him at such a late hour. He didn't think much, and immediately brought his mobile phone.

The caller ID was Pei Zhuxuan.

After answering the phone, Pei Zhuxuan's slightly crying voice came out.

"Seki has an accident..."

"..."