Peninsula Entertainment Starts as a Writer

Park Jin Young arrived at the recording site?
Han Zidong's first reaction was that Park Hyomin was joking, and Park Zhenying had nothing to do at the recording site.

Maybe it was because of his joke last night. After Park Hyomin saw that the big cast was Li Xiuman, he felt that he was pissed off last night, so he sent him a message to vent his dissatisfaction.

But when the car stopped at a red light intersection, he picked up his phone and saw the photos of the scene taken by Park Hyo Min.

In the photo, Park Jin Young is waving his hands, as if he is describing something interesting, and standing opposite him are five trainees, Bae Joo Hyun, Kang Seul Ki, Na Hae Ryung, Minozaki Saka, and Choi Yoo Jin.

World Famous Painting: Beauty and the Beast.

Originally, he didn't understand why fans liked to call Park Zhenying the gorilla. Seeing this photo, he understood the reason.

Ganqing, this old boy is not only very similar to Akagi Takenori in appearance, but also has a height of 1.8 meters. He is a big one when he stands there. Luo Hailing, the tallest among the five female trainees, is a head shorter in front of him, and even more so Forget about Xiao Pei.

But he heard from Sana that Park Zhenying is preparing for a solo concert tour recently, this old boy doesn't go to prepare for the stage, how can he still have time to come to the scene of "Idol Comic Studio".

When the green light came on, Han Zidong kicked the accelerator, and the car continued on the road.

As for why Park Zhenying was able to enter the recording site without disturbing the members of the program team, he also wanted to understand.

This incident cannot be blamed on the producer Kim Young-hoon who capsized twice in the same gutter, but he specifically reminded Kim Young-hoon that there will be a few big cast members coming to the scene today, so that Kim Young-hoon must ensure professionalism and do not need special treatment.

Presumably, Kim Young-hoon mistook him for being so powerful that he could invite Park Jin-young and Lee Soo-man at the same time.

However, it does not seem impossible to say so.

When he went to JYP Entertainment to seek cooperation, he once gave three audience tickets to Kim Soo-bi, the head of the trainee room, and Park Zhenying’s ticket was most likely from Kim Soo-fei. Thinking about it this way, Park Zhenying was indeed "invited" by him.

After arriving at the CJ E&M building, Han Zidong was not in a hurry to meet Park Zhenying, but immediately came to the waiting room where the Xiami Music Visiting Group was located.

There are only two people in the waiting room, one is an old acquaintance, Zheng Tao, the manager of the copyright department, and the other is Wang Hao, the CEO of Xiami Music.

Probably because he was indoors, Wang Hao was only wearing a gray-black sweater on his upper body, and a pair of blue jeans on his lower body. He had a casual hairstyle and had the unkempt temperament of a musician.

The two had communicated through emails many times before, and after a brief exchange of pleasantries, Wang Hao chatted about the topic of "kiyomi song".

As the only online music platform in China, Japan and South Korea that provides online audition and download services for the 23rd edition of "kiyomi song", Xiami Music has gained a lot of popularity this time.

Wang Hao himself is a music enthusiast, and he even formed a band when he was in college. He thinks that the song "kiyomi song" is mediocre, and the reason why it became popular is due to the gimmick of 23 female guests.

Really direct.

Han Zidong looked at Wang Hao and smiled: "Actually, I wrote this song, and of course the arrangement was done by professionals."

Wang Hao:? ? ?
Zheng Tao:? ? ?
You, a guy who draws manga, can also write lyrics and compose music?
Zheng Tao asked, "Writer Han, are you joking?"

"The idea for the chorus came from guest Cui Youzhen, and I completed the other parts. However, because I don't understand music theory, I usually hum the tune, and then my assistant transcribes it into a score."

Han Zidong briefly described the creation process of this song.

The fact that he is the songwriter Lover is only spread among a small range of friends, and most of them don't know about it, and they are speaking out at this time to get close to Wang Hao.

According to the rumors heard in his later generations, the founder of Xiami Music seems to be a kind-hearted person and a serious music enthusiast. Maybe the "common" interest in music can become a bridge for the two of them to communicate.

Hearing what he said seriously, Wang Hao was a little embarrassed, and changed his words: "Actually, the style of this song is very fresh, and it fits the mentality of being passionately in love with young and middle-aged girlfriends..."

Han Zidong raised his hand to signal Wang Hao and continued, his funny expression made Zheng Tao who was standing aside couldn't help laughing: "Pumpkin, Writer Han can take jokes, don't take it too seriously."

Wang Hao is from Ali, and pumpkin is his nickname.

Han Zidong smiled and nodded.

It is true that pop music needs to be both sunny and talented, and it is true that "kiyomi song" is not musical enough, but the audience of "kiyomi song" is not purely music lovers.

23 female guests with excellent image and temperament will sing sweet songs to you and ask you if you like it.

With Zheng Tao as the middleman, the atmosphere in the waiting room has been maintained very harmoniously. During this period, Han Zidong and Wang Haore chatted about the development trend of online music in China.

Unlike the online video field, where many industry giants fight hand-to-hand, setting off copyright wars one after another, the online music field is still in the stage of staking the land, and there is still a long way to go before a full-scale copyright war.

In short, the competition in the online music space has not yet reached its fiercest moment.

At present, domestic music users generally still listen to music in the mode of local music + built-in player, and the market potential has not been developed to the extreme.

Zheng Tao thinks it will be two or three years before online music software captures the wireless music market.

Han Zidong put forward different opinions on this: "I think that in the next one to two years, users will gradually get used to listening to online music."

"Why do you say that? Is it too radical?"

Wang Hao asked.

Han Zidong said: "Actually, one to two years is still conservative."

Wang Hao couldn't help leaning forward when he heard it. When he was in Ali, he still felt that his boss's success in starting a business had taken advantage of the times. It wasn't until he started his own business that he realized how difficult it was to start a business.

On the one hand, online music platforms have users who are very reluctant to pay, and on the other hand, there are increasingly high copyright fees. It is really getting more and more difficult to survive.

If it weren't for the company's real business crisis and the prospect of the music industry becoming less and less optimistic, he would not be willing to sell Xiami Music.

Han Zidong took out the shipment data of smartphones in Xiaguo and Peninsula countries that Shen Youan helped to sort out.

"According to the data, the popularity of domestic smartphones is slightly behind that of the peninsula, and the time is roughly one to two years, which means that within the next year, there will be a wave of replacements in China."

He paused, giving Wang Hao and Zheng Tao enough time to think: "As the price of smartphones gets lower and lower, and their performance gets better and better, some users even change their phones frequently."

It is not difficult to understand this point, and Wang Hao and Zheng Tao agreed.

"So the synchronization function of cloud music will allow online music software to quickly carve up the market and enter the stage of close combat in advance."

This point is not difficult to understand, after all, no one wants to transfer data once when changing a mobile phone.

As long as online music software improves the cloud music service function, once users get used to the convenience of cloud music, it will be difficult to return to the previous model of local music + built-in player.

Hearing Han Zidong's opinion, Wang Hao was not only not happy, but was deeply worried.

Once the online music software has captured the market, the next step is to enter the stage of copyright wars, and Xiami Music, which is weak, will live even more.

Wang Hao raised his head and looked at the young man in front of him who claimed to be the No.90 post-1s generation.

It seems that the goddess of fate also favors others because of her appearance.

Since Han Zidong started his business, his journey has been really smooth. The only oolong arrest not only did not hit him, but instead allowed him to seize the opportunity, and his career and reputation went to a higher level.

Also out of love for entrepreneurship, Lezhi Comic has grown stronger and stronger, but Xiami Music, which was founded seven years ago, can only find a buyer to take over. It is really popular.

Looking at the high-spirited Zidong, Wang Hao felt a deep sense of frustration: "Users have low willingness to pay, and the prospect of profit is unclear. In the end, streaming music is just a bargaining chip for capital and gods to fight, and has nothing to do with music."

"I don't think so."

Han Zidong once again put forward a different opinion.

I have to say that Wang Hao and Xiami Music are really top performers.

Wang Hao is the earliest and most steadfast advocate and executor of digital music payment in Xiaguo. He has promoted the payment model since the birth of Xiami Music.

This is not to say that Xiami Music will be crazy enough to charge users directly, but it has adopted a model of free online listening and paid download.

Matching this model is the professional music attitude pursued by Xiami Music.

The music classification is comprehensive and professional, the music library is diversified, and the song list has been carried by friends for many times. The information released by the music library of the platform is organized and standardized. There are not too many outrageous anachronisms, repeated song names, etc. A romance film, but it turned out to be an embarrassing situation for Cucurbit Baby.

Xiami Music is also regarded by some people in the industry as the only online music platform that works hard on the music profession.

From the perspective of future generations, such services are worth the fees.

But now it is 2012, not 2022. The income level of domestic users is generally low, and the model of charging directly through music works is temporarily unfeasible.

The most embarrassing thing is that not only the users are dissatisfied, but even the musicians are dissatisfied, because the copyright model adopted by Xiami Music is to buy tickets after getting on the bus.

That is to say, users upload high-quality music to Xiami Music, and then through Xiami Music’s professional review, complete the album and song information, enter the music library, and wait until the copyright owner comes to the door, Xiami Music will take out the proceeds and discuss copyright sharing.

The weird copyright model of Xiami Music has aroused the anger of a large number of musicians, and has been publicly resisted by a large number of musicians. This may also be the last straw that overwhelms Wang Hao.

"In my opinion, the platform should actively develop the music scene, instead of only focusing on download payment." Speaking of this, Han Zidong looked at Wang Hao and Zheng Tao: "I heard that next year it seems that paid downloads will be fully implemented, is that true? "

Wang Hao nodded, confirming the news.

"On December 12, all domestic music platforms will implement paid download services, ending the situation of free online music downloads."

"At that time, public opinion on the Internet will definitely turn against Yingtian."

Han Zidong said with emotion that it would be difficult for users who are used to free users to be suddenly thrust into paid trains.

"But charging is also imperative, otherwise online music platforms can't survive at all," Wang Hao is a staunch music charging party: "Just like your Lezhi comics, isn't it also to change the pattern of free online comics?"

Is this elder brother always speaking so straightforwardly and mercilessly?
Han Zidong lowered his head and pondered for a moment, and bluntly said that this is the difference between the maturity and immaturity of the market, and the two should not be confused.

Relatively speaking, the disposable income of Peninsula residents is higher than that in China, which provides a material basis for digital content to implement payment models. For example, in the music field, Peninsula’s music source websites have long implemented payment models.

The immaturity of the consumer market is the most fundamental difference between Lezhi Manga and Xiami Music.

Taking Xingyou as an example, Xingyou releases eight paid episodes a month, and a user who wants to watch these eight episodes in advance only needs to spend 1600 won.

As a reference, the minimum hourly wage in Peninsula this year is about 4500 won. Including the top-up discount, an ordinary person can catch up with the update volume of three comics for a month at the same time by doing odd jobs for an hour.

"This is not counting platform activities. Generally speaking, popular works will also hold activities such as excellent commented plot analysis and coin distribution activities. The total amount is zero and zero, and it can probably squeeze out the consumption of a comic."

Wang Hao asked again: "Then when you started Lezhi Comics, you have done market research and confirmed users' willingness to pay?"

In Wang Hao's view, Han Zidong was reckless in crowdfunding Lezhi comics in the first place, for the benefit of comic writers like himself, and it was human-made.

Right now, the payment market for peninsula web comics is actually immature. Otherwise, would Naver, Daum, and Nate, which have more resources, wait for an outsider to start the payment model first?

Han Zidong wanted to tell the truth, but after being asked so bluntly by Wang Hao, he felt that this small talk might become a debate between paid and free, so he chose to tell a story.

"Yes, I did market research."

After taking a sip of water, Han Zidong said unhurriedly.

"How?"

"Manga House, the idea that really made me think that users might embrace the paid model came from Manga House."

The comic house business here in the peninsula is very developed, and the comic rental business is relatively mature. Such a statement really scares Wang Hao and Zheng Tao.

Seeing that Wang Hao became silent, Han Zidong continued: "However, in order to borrow a volume of comics, readers not only have to spend money, but also have to spend time to communicate, which is very inconvenient.

At that time, I was thinking that it would be great if there was an electronic library. Anyway, I paid for it, and the electronic comics might be cheaper. "

Wang Hao choked.

Han Zidong's thinking is very correct. The national conditions of the peninsula are indeed not suitable for the country. Let alone the web comic business, even the music business, the peninsula implements a comprehensive charging model.

"So, you don't support paid downloads?"

Han Zidong shook his head. Since paid downloads have become an industry consensus, it really doesn't make sense for him to support it as an ordinary person.

"I'm worried that this model will cause users to roll back to the era of downloading pirated local music. For a foreseeable period of time in the future, online music platforms may still not be able to obtain sufficient copyright income."

"So you mean..." Wang Hao recalled a little, and added: "Open up the music scene."

"Yes, although it is embarrassing to say it, but I have to admit that the current revenue from emoticons on Lezhi Comics is far greater than the revenue from the comic business. So if Xiami Music is handed over to me, I will promote multiple music scenes, and other create avenues of income.”

"I can probably guess a part or two of the music scene you mentioned, but is Xiami music like that still Xiami music?"

Wang Hao seems to be asking Han Zidong, but also seems to be asking himself.

Han Zidong smiled heartily: "In the future, Xiami Music can implement dual labels, divided into a pure music label and another label, to meet the needs of different user groups."

Wang Hao looked at Han Zidong and nodded slowly. Judging from the fluent state of the other party's answers, it can be seen that Han Zidong is indeed more interested in Xiami Music: "I still have two questions."

Han Zidong raised his hand: "Please speak."

Wang Hao asked: "Why do you invest in music platforms?

Since you are not optimistic about the short-term profit prospects of online music, why spend huge sums of money to invest in a business field that has nothing to do with your current business?

And why did you choose Xiami, even at the expense of promoting dual labels?There are many music platforms on the market, but in terms of user data, Xiami Music doesn’t even make it into the top five. I hope you can help me out. "

Why invest in an online music platform that burns money, and why choose Xiami?

Of course, he took a fancy to Xiami's excellent recommendation algorithm and the application scenarios that are fully compatible with the recommendation algorithm. With Xiami, he can directly continue to improve the recommendation algorithm, waiting for the right time.

At the same time, the foothold of the domestic business can only be music, not comics.

This is because the domestic comics payment market is immature. For the comics business, he plans to cooperate with others, establish a joint venture company, or directly rent out the copyright for three to five years.

As for the music business, he has a series of audio scenarios in his mind waiting to be realized one by one.

"Whoever said it doesn't matter at all, several comics on the Lezhi Comics platform have already tried background music services, and they will be fully released in the future.

Furthermore, I also have Chrome Entertainment under my name, and its artists must enter domestic activities. In this way, a reliable music platform is very necessary.

As for why shrimp?

Because the challenges Xiami faces are severe, but their own professional advantages are also very attractive, I am looking forward to a different music model with Xiami Music. "

The current chat is just chatting, not a special acquisition meeting. Wang Hao didn't intend to decide the future of Xiami Music through a single interview. Hearing this is enough to answer his own questions.

Just then, the door was knocked.