Peninsula Entertainment Starts as a Writer

Chapter 416
"The dual-label plan is very promising."

Wang Hao was so excited that he couldn't help standing up and pacing in the office, sorting out some scattered thoughts in his head.

Xiami Music focuses on pure music style, and the product interface is clean and simple, attracting pure music users.

Xiamiyun Music mainly focuses on overtone video services, with various functions and a wide range of revenue channels. There are also professional and regular military anchors stationed there, which will definitely form a scale advantage and attract a large number of users to the platform.

Straightening out his complicated thoughts, he looked at Han Zidong full of fighting spirit: "Do you have enough ammunition?"

Seeing Wang Hao's flushed face and full of energy, Han Zidong burst out laughing, and gave Wang Hao a reassuring look.

"Don't worry, in addition to "Pixel Bird", "2048", and "MBTI" three cash cows, I also have plans for three or four light mobile games and small apps, enough for Xiami Music to burn for a while.

In addition, let me tell you another good news, the emoji packs related to the idol comic studio have opened up the Line channel, and in the next half month, they will successively land in Neon China and Southeast Asia with Line. "

Wang Hao nodded repeatedly.

The consumption power of Southeast Asia is hard to say, but the consumption potential of Neon Country is not small. With Line, a national-level application, the emoji module may generate a huge amount of income.

"That's good."

It will take time to build Xiamiyun Music, but the survival of Xiami Music is imminent and must be treated with caution. Han Zidong said to Wang Hao: "In addition to Kpop, we also need to do our best to enrich the copyright library."

"I see."

"No, you probably didn't understand me."

Wang Hao leaned forward, pointed at Han Zidong, and said amusedly, "Then explain it clearly."

"To put it simply, expand the copyright library at all costs, whether it is joint purchase of copyright, or copyright replacement with other platforms.

Because the size of the copyright library is the core issue related to the survival of Xiami Music, without a full copyright library, other things are castles in the air, and there is no way to talk about it. "

Wang Hao frowned slightly, lost in thought.

Han Zidong saw some hesitation on Wang Hao's face, and explained: "Exclusive copyright is indeed a great weapon to attract users to retain, but the cost of acquiring users in this way is too high, and we can't afford the money.

But if we change the way of competition, to put it arrogantly, under the same copyright library, I don’t think there is any online music platform that can play the dual-label Xiami Music.

This is why I am willing to invest most of my net worth in Xiami Music.

Compared with money, we may not be enough, but compared to the professionalism of the music business," he pointed to Wang Hao while speaking, and then pointed to himself: "Compared to the diversity of planning, with all due respect, Kaka kills! "

Seeing that Wang Hao's face softened, he continued: "Professional music library and rich audio and video services are the core competitiveness of our differentiated competition."

"I understand."

Wang Hao has now completely figured it out.

He smiled: "Indeed, those Internet capital players don't know much about music, they buy copyrights as soon as they get financing, and they are even reluctant to spend money to hire a few editors to sort out the music library information.

The lyrics are messed up and the sound quality is mixed. I really don't know why users would choose that inferior product. "

Han Zidong laughed along with him.

In fact, the core problem is that he has no money, and Xiami Music has no money, otherwise he would definitely spend a lot of money to buy the copyright.

"In addition to buying copyrights, we can also properly discover and support original singers. In short, the tasks on our shoulders are heavy, but the future is also very bright."

Looking at the energetic Han Zidong, Wang Hao's mind was quick.

As Han Zidong gradually increased his capital in Xiami Music, the shares of their group of management were destined to be gradually diluted. Originally, he didn't intend to worry about this issue, but he suddenly felt that he might be able to use some of the profits from the transfer of old shares to pay for it.

The two chatted with Xiao Er for another 10 minutes. Han Zidong checked the time and stopped the conversation.

"Brother Wang, can you lend me your office for an hour and a half?"

"Oh, who do you want to see?"

Han Zidong said casually, "It's just a few entrepreneurs."

"Entrepreneurs?" Wang Hao's eyes lit up, and he raised his eyebrows amusedly, only feeling a little novel: "Isn't our Xiami Music enough for you to burn? There is still room to invest in other entrepreneurs."

"These entrepreneurs have just started their businesses, and the financing they seek may not be enough for Xiami Music. I think their products are very interesting. Whether you invest or not, it is always a good thing to meet."

Han Zidong himself is an excellent entrepreneur. He was able to build a business from scratch in just three months. Wang Hao was really curious as to where these entrepreneurs moved Han Zidong.

"Of course it's okay to borrow an office, but I'm a little curious about which tracks you're tempted by."

"It's also interesting to say that I have more or less been involved in these products."

Han Zidong gave a reminder, then took out his mobile phone and sent a message to Shen Youan, asking him to arrange someone to come over.

Wang Hao pondered for a moment, then raised his head and replied, "Could it be crowdfunding?"

Han Zidong started from Tumblbug, a crowdfunding website, and single-handedly created a record of one million people participating in a single project, successfully making a name for himself, and even visited for this reason.

Han Zidong shaved his face: "There are also entrepreneurs in the field of crowdfunding, but I declined them. I think the domestic crowdfunding market is not yet mature. At this time, the end may be Wang Pioneer."

"Really? I thought that the novel model of crowdfunding would directly blossom everywhere in China?"

Hearing that Wang Hao was interested in crowdfunding, Han Zidong put away his phone.

Wang Hao, the major shareholder, will have a lot of money after selling his shares. Instead of letting Wang Hao's money flow to other fields, it is better to let it flow to Xiami.

He thought about the wording and said: "We have our own national conditions. Although the huge domestic consumer market is enough to support any crowdfunding segment, the majority of users are not used to the concept of crowdfunding.

For domestic users, crowdfunding is a new type of pre-sale plus group buying. What they want is real rewards in kind, and they have a low tolerance for bad debts. Once a large amount of bad debts occurs, it is easy to cause extremely bad social impact.

Moreover, the domestic population base is too large, and financial policy risks are relatively high, so I am not optimistic about the development of crowdfunding in the short term in China, but public welfare crowdfunding may have a certain application market. "

Public welfare crowdfunding is the so-called donation. If one party is in trouble, all parties will support it. It is indeed more in line with the national conditions. Wang Hao thought about it: "Even you, a big player in the field of crowdfunding, said so. It seems that domestic crowdfunding The industry still has a long way to go.”

"I'm no big deal, I'm just a lucky one."

Han Zidong said modestly.

"It's not crowdfunding, it should be comics..." Wang Hao looked up at Han Zidong and asked, "There will be emojis, right?"

"Bingo! There are indeed emoticons and comics," Han Zidong admired: "But I just exchanged a few words with these entrepreneurs online. After all, the Lezhi comics platform is enough for them to display their talents."

"It's not crowdfunding, it's not comics, it's not emoticons, what else could it be?"

Wang Hao was really a little puzzled.

Just then, there was a knock on the door: "Boss, the two founders of MiHoYo have arrived."

Han Zidong stood up when he heard the words, smiled at Wang Haowen and revealed the final answer: "It's a game."

Wang Hao clapped his hands together and suddenly realized.

He forgot that Han Zidong is still an excellent game planner. He has launched two free and light mobile games that are still topping the list on Android and Apple. Even the MBTI mini-app launched is quite popular in China and South Korea. .

Han Zidong smiled and shouted towards the door: "Please come in."

Then the office door was pushed open, and Shen Youan led two young people in one by one.

"Then you guys talk, I'll have a meeting with Zheng Tao."

Wang Hao graciously gave up the office and walked out.

After watching Wang Hao leave, Han Zidong looked at the two young people standing by the sofa: "You two, please sit down."

On the side, Shen You'an didn't wait for his arrangement, and took the initiative to help pick up two cups of warm water, and sent them to the two founders of Mihayou, then sat quietly aside, took out his mobile phone to record the interview process.

Withdrawing his gaze, Han Zidong raised his hand and pointed at the two technical nerds who were about to save the world.

"Introduce yourself, both of you."

The man with lighter skin is Cai Haoyu, the leader of Mihayou, and the stronger man is Liu Wei, one of the three founders of Mihayou.

The two of them are indeed not very talkative, and they were inevitably a little cramped when introducing themselves, and they couldn't see the shadow of the future tens of billionaires at all.

But it happened that such a small team created a record of domestic mobile games, created a [-] billion empire with their own hands, and became a game giant second only to Penguin and Netease.

"How is the score of "Honkai Academy"?"

After a brief chat, Han Zidong asked about the performance of Mihayou's current products.

Cai Haoyu opened his mouth, but stopped. It was Liu Wei who took the initiative to take over the conversation: "Our game has been reviewed by Apple's app store for three or four times, and it was not released safely until recently. The results are not very satisfactory."

"I heard that you are using paid downloads, priced at 6 yuan?"

"Yes."

Han Zidong nodded repeatedly.

There are actually three sets of profit models for mobile games, all of which remain the same.

One is to feature banner advertisements like "Pixel Bird", the other is to launch built-in value-added service fees like a match-[-] game, and finally rely on paid downloads to earn revenue just like Mihayou's "Honkai Academy".

The unsatisfactory results of "Honkai Academy" must have something to do with paid downloads.

Regarding this point, Han Zidong believes that the Mihayou team should have an idea, so he didn't focus on this point, but asked straight to the point: "So the two of you contact me..."

Liu Wei hesitated for a while, and replied: "We want to ask you for some experience. Of course, it would be even better if you have the idea of ​​investing in Two-dimensional games."

The hardest thing to say has already been said, and Liu Wei, who has long been accustomed to being ridiculed by investors, speaks more and more clearly.

"It's also a mobile game, "Pixel Bird" has reached the top of the Android and IOS free charts since its launch two months ago, and the achievements it has achieved are really dazzling."

Han Zidong took a sip of water and asked, "Two-dimensional mobile games, why do you have the idea of ​​developing two-dimensional mobile games, can you tell me your original intention of starting a business?"

Liu Wei picked up the paper cup and took a sip of water. He had answered too many similar questions, and he had a psychological shadow.

It's just that the young man in front of him who is a few years younger than him is a professional comic writer, so he should be able to understand their second-year thinking.

"The core users we imagine are otaku. In fact, otaku are a group of nice, kind, loving but pitiful people. We want to solve the emotional needs of otaku through games, so that otaku can enjoy being rescued anytime, anywhere. Feel."

After Liu Wei finished speaking, he lowered his head apprehensively, while Cai Haoyu raised his head and looked straight at Han Zidong.

Han Zidong tilted his head and smiled: "Very good, I heard that your slogan is 'technical geeks save the world'?"

"Correct."

It was rare for Cai Haoyu to speak.

"I want to ask if I can change to an otaku to save the world?"

"what?"

Han Zidong pointed back at himself: "I don't know much about IT technology, at most I'm an otaku, can you also bring a pure otaku like us, in fact, we also want to do our part to save the world."

Hearing this, Shen Youan glanced back at Han Zidong, glanced briefly, then turned around quickly.

Cai Haoyu returned home, and he was not stupid. He immediately heard the intimacy in Han Zidong's words. He scratched his head, a little embarrassed: "If you join our team, it's not impossible."

"Then it's a deal, I voted for this project."

Han Zidong looked at Cai Haoyu with burning eyes.

"what?"

Cai Haoyu was stunned by Han Zidong's sudden investment intention: "Are you no longer familiar with our specific game planning and production team?"

"Don't be so troublesome."

Han Zidong's tone became firmer.

"Sometimes choice is more important than hard work. I think you are on the right track. Success is an inevitable result, because I believe that otaku really need emotional sustenance, and they really desire to be saved by the world, to save the world .”

Having said that, he clapped his fingers and pointed to Cai Haoyu: "It's fine to invest in Mihayou, but I have a prerequisite."

"What conditions?"

Liu Wei asked.

"The slogan will be changed to 'Otaku save the world'."

Shen Youan put down the phone again, and looked back at Han Zidong.

Han Zidong smiled and said, "Secretary Shen, remember to write this down for me."

Shen Youan responded, expressing that he had written it down.

Cai Haoyu and Liu Wei looked at each other, and stretched out two fingers: "We can sell up to 20% of the shares."

The only financing, or the only successful financing, in the development process of MiHoYo was at the beginning of this year, when an investor acquired 100% of MiHoYo’s shares for 15 million, which means that MiHoYo’s valuation is about 666.6 million.

In other words, the valuation of MiHoYo, the tepid first product, is at a historically low level. Of course, the more shares, the better. If you miss this village, there will be no such store.

Han Zidong thought for a while, and replied loudly: "400 million, 20%; 600 million, 25%, you choose."

Cai Haoyu didn't want to sell too many shares. After all, this was the A round of financing. If the company's follow-up development is unfavorable and Han Zidong, who has sufficient cash flow, continues to increase capital, wouldn't it be easy to turn the customer into the main possibility.

"I choose 400 million."

"Okay, but I want priority investment rights."

"..."

(End of this chapter)