Peninsula Entertainment Starts as a Writer

Chapter 73 Crossing the river by touching the idol room
As the president of Dream Tea Entertainment, Li Zhongshuo's first impression of Han Zidong came from the baptism of hot searches on Naver and Daum last weekend.

At around two o'clock in the afternoon last Saturday, Fundu was on the hot search for the first time, and that was the first time he came into contact with the concept of crowdfunding.

Then Fundu was exposed as a hot search, and as a strong competitor, Tumblbug was sent to the hot search again, and it was taken down by both portals not long after that. It really was a magical scene.

In the evening, after JTBC's "NewsRoom" broadcast the truth of the incident, Tumblbug and Xingyou both squeezed into the hot search list.

Faced with such a chaotic and lively situation, as an outsider, he has never understood how this kind of crowdfunding product suddenly became popular, and why the popularity of Xingyou is so high.

It wasn't until this Wednesday afternoon, after Tumblbug's press conference, that Huang Quancan of "Seoul Sports" released a series of follow-up news, interpreting Tumblbug's product logic from badges to welfare banks, and he had a glimpse of the completeness of this small-cost marketing case. process.

He didn't know how other entertainment agencies thought about this series of marketing plans, but he was shocked.

It turns out that planning can still be played like this!

Therefore, when he learned that Han Zidong would jointly produce two web dramas on behalf of Xingyou Manga and Lezhin Comic, he sent a letter of intent to discuss business cooperation to Han Zidong's mailbox that night.

No way, he really needs a similar plan to give himself a shot in the arm.

Just like what Han Zidong said in the elevator, in more than two years, Girl's Day has released six albums of different types, representing his biggest ambition project after founding Mengcha Entertainment.

It’s just that compared to his ambition, Girl’s Day’s performance is a bit tepid. After more than two years since its debut, Girl’s Day has not won the first place in any song show, which also means that Girl’s Day has not been recognized by the market.

Next week, Girl's Day will release its fifth single album again.

The long period of sinking made the members of Girl's Day and him full of gambler mentality, wanting to fight one or two times in the end and take a gamble.

He has even thought about it, if this time the title song still fails to win a No. [-], then he will sell his house next year and make a last effort to release a regular album for Girl's Day.

If it is still not popular, then disband Girl's Day, sell Mengcha Entertainment, and quit the entertainment brokerage industry.

On Wednesday night, he sent an email to discuss cooperation.

On Thursday morning, Han Zidong replied to the email and agreed on the time and place for the two parties to talk, and the efficiency was ridiculously fast.

Five or ten minutes ago, he heard Han Zidong's evaluation of Mengcha Entertainment in the elevator. The other party did not despise Mengcha Entertainment because of its temporary lack of reputation.

Twenty minutes ago, he witnessed Han Zidong's first-hand plan - a double-speed dance, using a method that was almost abusive, making eight dancers so hot that they were breathing, but it showed the strength of the Girl's Day members. Dance prowess.

2 minutes ago, Jin Yarong said "why don't you count it?", which made him laugh a little bit. Why didn't he discover Jin Yarong's little vanity before.

Li Zhongshuo put away the thoughts that had spread to nowhere, and focused his eyes on the young man in front of him again.

"Writer nim, I can accept most of the terms of this confidentiality contract, but there are a few questions that I may need your help to answer."

"President Li, you are welcome, let's sit down and talk in detail."

The four of Han Zidong sat on two old sofas.

The four members of Girl's Day sat cross-legged on the floor, quietly listening to their president discuss cooperation details with the tormenting writer.

"Writer Han, may I ask if today's double-speed dance video is also a confidential part, and we can't release it to the public platform without authorization?"

"That's right, but if we reach a cooperation, when we make "idol comic room" later, we can edit some extras and provide them to Mengcha Entertainment for your publicity."

Li Zhongshuo nodded and asked again: "Then when will the production of "idol comic room" start?"

"Starting next week, the trial production will end around November 11th, and the permanent members of "idol comic room" will be formally selected.

That time also happened to be the free serialization of the first eight chapters of Xingyou, which will be paid serialization on Lezhin Comic. "

Girl's Day's earliest singing stage is next Friday's Music Bank. The preliminary planned duration of singing is more than a month. In terms of time, the double-speed dance video can be released during the group's singing.

Li Zhongshuo nodded, and signed the two contracts one by one: "Does that mean we are now participating in the trial production of this web drama?"

Han Zidong put away one of the contracts, took out two plans, and handed them to Li Zhongshuo and the members of Girls' Day respectively.

"That's right, the two-week trial production of the online comprehensive is to run-in the production team, test the feasibility of each setting link, and also to select suitable permanent members for the follow-up.

The main participants in the trial production are Girl's Day and Crayon Pop under Chrome Entertainment. We need to discuss the details of the participating members with C·E in the afternoon.

Considering the cost of trial production, we are very likely to reach a cooperation with one of your companies alone. "

Hearing this, Li Zhongshuo raised his head and glanced at Han Zidong, and said in his heart that he had never heard of this C·E company, and the designated company was also an entertainment brokerage company that had just been established.

As for Crayon Pop, probably like Girl's Day, it is the first idol group launched by the company. It seems that Han Zidong's plan is valued and he is not the only one who wants to take a gamble with it.

Han Zidong glanced at the four Girls' Day members sitting on the ground, and asked, "Maybe you have watched "Idol of the Week"?"

The four members looked at each other, and finally the leader Pu Suzhen stood up.

"Writer nim, if you're talking about MBC's weekly idol, we also appeared in it last November."

Han Zidong frowned slightly, which was a surprise.

When he was researching the current version of Zhou Puppet before, he only read about the last five issues, but he didn't notice that Girl's Day had also appeared in it.

"Since you have acted in the Zhou Puppet before, you should also know about the ratings of the Zhou Puppet.

Although Zhou Ou puts a lot of effort into the production, but the content of the show is too fan-oriented, fans become fans and fans lose, the first impression given to passers-by is that they will subconsciously refuse to watch, unless there is a popular group starring, am I right? "

Pu Suzhen nodded, Zhou Ou's ratings were erratic, which really confirmed Han Zidong's statement.

Han Zidong smiled and pressed his hands, signaling Pu Suzhen to sit down.

It’s not that he’s using Zhou Ou as a stepping stone and stepping on it, but that Zhou Ou, which has only been broadcast for more than a year, is really tepid at the moment, and many links are still in the stage of continuous innovation and experimentation.

And the "idol comic room" he brought up combines the essence of the weekly idol + idol room, such as the double-speed dance, which is the label that the four-generation trend group Gfriend Flower Road has to mention.

Strictly speaking, Zhou Ou and Idol Room are actually created by the same group of creators. "Weekly Idol" was broadcast on MBC premium channel Every2011 in July 7.

In 2018, MBC decided to replace the production company, which caused dissatisfaction among the two hosts.

Afterwards, the two hosts and the production company threw themselves into the embrace of JTBC and launched a more authentic "idol room". The hot spots included nano dance, 357 dance, etc.

His "idol comic room" integrates singing and dancing, pen-hold shooting, games, comics and other elements, and strives to break through the dilemma of fans, to carry out the second round of publicity for Xingyou and Lezhin Comic, and to achieve the ultimate goal of attracting traffic to the Lezhin Comic website.

"However, you have acted in Zhou Ou, so you can better understand the theme of our web drama.

In short, it is idols plus comics, and it also features idols as the highlight of the program, and co-produced comics as the promotional highlight, integrating the common interests of fans and passers-by..."

　Thanks for the monthly ticket of Shuyou 20200910003605121.

　　
　
(End of this chapter)