The entertainment industry shouldn't be like this

Chapter 122
After consciously seeing through Wang Wei's real goal, Luo Jianzhou knocked on the door of his father's study that night.

His father is the chairman of Tangyu Media, a real and important figure in the domestic media industry.

"We must pay attention to the synergistic effect of Dunhuang and Weibo Technology breaking through the tradition. Their joint efforts are entirely possible to break the monopoly of the five major media channels!"

As soon as Luo Jianzhou opened his mouth, Chairman Luo narrowed his eyes.

Luo Jianzhou is very serious, at least he thinks that he is extremely sober now, and he said quickly: "You taught me that attack is the only way to destroy the enemy, and it is also the main way to preserve yourself. Therefore, Tangyu Media's efforts in the new Internet media , and it is urgent.”

"The question is, what should we do with Internet media channels?" Chairman Luo crossed his fingers and asked calmly.

Yeah, what about the Internet?Luo Jianzhou was speechless for a moment.

His first thought was to invest, but you must know that new Internet companies are born almost every day, and Internet start-ups die every day. What kind of Internet companies have investment value?
Apparently, they laymen can only stare blankly at the excitement, and even those in the industry can only see the flowers in a fog.

As for the successful cases of "copying", let's not talk about whether Tang Yu has the ability to copy, even if there is, what is the value of following others?

What's more, Chairman Luo really doesn't think that the current Internet has the ability to break through traditional media channels.

Now the most popular portal website on the Internet mainly relies on advertisements for profit. However, the page layout space of a webpage is limited. If it accommodates too many advertisements, it will affect the user experience. Therefore, almost all Internet companies cannot support themselves.

Therefore, Chairman Luo was pleased with his son's sensitivity, but felt that he was overreacting.

——As the young owner of a media empire, he naturally can't just be a simple director, but how powerful can a small pop-up window be?

Luo Jianzhou only felt powerless.

The weakness is that he was lucky enough to feel the tide of the times, but unfortunately, he didn't know how to stand on top of the tide, and even if he was not careful, he would be overturned and submerged by the tide.

This feeling of catching a glimpse of the light far ahead, but not being able to see clearly the path under your feet, is simply terrible.

The other side that is even more powerless is that his father is not completely insensitive to the changes of the times, but Tang Yu Media is like an elephant, struggling to walk, and it is difficult to "turn around" flexibly.

Any company with a large size and multiple business lines is worried about "internal fratricide", especially Tang Yu Media.

To give a simple example, if Tang Yu launches a news portal website, the news of the day will be posted online on the same day, what about the paper media that will not be printed until the next day at the earliest?
Due to internal conflicts of power, even Chairman Luo dare not speak of change lightly.

Luo Jianzhou suddenly felt a little envious of Wang Wei. The disadvantage of Dunhuang, which he didn't pay attention to before, has now turned into an advantage of traveling lightly. It's really full of irony!
Although Chairman Luo did not forget to emphasize that even if it lags behind for a while, it is not difficult for Tangyu Media to catch up from behind and continue to stand on the top of the wave with its strong capital.

Is it true?
Luo Jianzhou could only bury his doubts in his heart resentfully.

……

In fact, Luo Jianzhou's reaction was slow.

After the sudden emergence of Weibo technology in the Internet industry, one of the most significant changes is that social networking sites have begun to gain the favor of venture capitalists.

Especially when there is no way to invest in Weibo technology, many venture capitalists choose to support start-up companies similar to Weibo technology, hoping to replicate the progress and success they have achieved in China, and even try to surpass them.

"They will never surpass us." This is the evaluation of Jiang Lei, another founder of Weibo Technology.

When he said this, he was calm and smiling, as if he was talking about what he had for lunch today.

But behind this kind of ordinaryness, there is a strong confidence and confidence!
Not only did it come from the fact that the number of registered users of Penguin Newsletter has exceeded 3000 million, but also the goal is to cover [-]% of domestic Internet users.

The reason why I don't say it is 100% is because I am afraid of my pride - this is the confidence of Penguin Communications as the Internet infrastructure.

More confidence comes from the fact that Weibo Technology has already begun to dig deeper into the value of data when most Internet applications can only publish, share and interact with information.

Take the pop-up window of Penguin Communication as an example——

How much power can a small pop-up window have?

Wang Chuanqi, who put up the "Charlotte Annoyance" advertisement, didn't know either.

But the background data gave him feedback on the second day that the effective click rate of the pop-up window was astonishing 93%!

The so-called effective click means that the user clicks on the webpage to browse.

In terms of the number of users, more than 2000 million users know that a comedy film like "Charlotte Annoyance" will be released during the Spring Festival.

——Because the effective time of the pop-up window recommendation is that the user must log in within 24 hours after the pop-up window is sent to receive it, so it does not mean that every Penguin Communications user will receive the pop-up window push.

However, more than 2000 million users have chosen effective clicks, which is already a great achievement.

This is of course the reason why the pop-up window was first used - as long as the pop-up window is received, everyone will almost subconsciously open it when they see those few keywords.

In addition, with the help of Weibo Technology's background data analysis, Dunhuang picked a time period with a large number of online logins to push the pop-up window.

Let’s not talk about how many of these 2000 million users can be converted into movie viewers. There will be two pop-up window recommendation opportunities in the follow-up of "Charlotte Annoyance"-if it is not for the strategic cooperation with Weibo Technology, with its current Don't even think about being cautious about pop-up windows.

Lao Wang also finally understood why Wang Wei liked to talk about "big data" when he talked about the Internet——

A single pop-up window can analyze the user's behavior, and then refine the operation, such as when a certain pop-up window pops up and to whom...

And as long as netizens "activate" on the Internet, they will leave corresponding data traces. What does this mean?
It means that it provides infinite possibilities for the application of big data technology!

At the same time, it means that in the Internet age, individuals will be naked "transparent people" in front of Internet giants!
——This is a sentence that Wang Wei once said casually. Old Wang thought it was alarmist at the time, but now he just thinks that it is too vivid.

Well, he is the beneficiary anyway, let's think about the good side.

After getting a glimpse of the ferociousness of big data for the first time, Lao Wang seemed to see the dawn of Dunhuang's ability to easily analyze which works through big data in the future, and then produce which works.

Uh, before the "dawn" arrives, let's rely on Wang Wei's vision first.

——The reason for saying this is because the four scripts on his table were all written by Wang Wei.

"So, how many scripts has this guy saved?" Lao Wang silently thought about this serious question.

……

(End of this chapter)