The entertainment industry shouldn't be like this

Chapter 179
"Actually, it is not impossible to consider joint hype."

——This sentence was swallowed back by the producer before it was said.

Although he felt that Luo Jianzhou's "theory of grabbing the box office" was exaggerated.

The release time of "Toy Story" is so close to "Clash of the Stars and the Moon", has the box office been affected?
there must be.

——If it can monopolize a schedule like "Charlotte Annoyance", maybe "Clash of the Stars and the Moon" will not be far from the billion box office now.

But wasn't it hard to be hit?
Not at all.

After all, the two films are aimed at different market segments. Apart from the influence of the films, the impact of the subject matter is actually not great.

Speaking of which, among the top five, Lianya Entertainment was the one that was most impacted by "Toy Story".

Although it has been released for less than a week, professional film critics have given 100% favorable comments, and almost all relevant media are sparing no effort to praise how incredible it is-the industry recognizes that this is Disney's "Snow White and the Seven Girls". Decades after Little Men, the greatest advance in animation.

Lianya Entertainment has enough sense of crisis, and it is said that it has already started to recruit computer animators; however, the traditional hand-drawn animation forces deeply rooted inside are destined to not be smooth sailing.

The producer also did not expect that Dunhuang was really a success!
A "Toy Story" has not only become a competitor that should not be underestimated this summer, but also taken a fascinating first step into a promising new field.

"Imagination is opened by the development of technology", because of the old man Charlotte's film review, this is actually a good joint publicity angle.

——It is not impossible to hype alone, but how can joint hype be more efficient?

However, since Luo Jianzhou resisted so much, forget it.

After all, as the box office of the movie exploded, Luo Jianzhou's temper became more and more serious. The producer felt that there was no need to argue with him on such a trivial matter.

Moreover, even if the joint hype will be effective, it is unknown, after all, the market is unpredictable.

In particular, another powerful enemy is coming soon——

In the third week of "Clash of the Stars and the Moon" was released, seeing that it was about to overtake "Toy Story" in the next week with a slight lead, and won the weekly box office champion for three consecutive weeks, Chen Deyue, the director of China Entertainment The blockbusters made shattered its sweet dreams.

"Although I am old, I should not be eliminated. Let me prove it. It is not the world of young people. At least, it is not the world of young people."

Chen Deyue made this statement at the premiere of "The King of Kunshan".

Facts have proved that, as a long-lasting director in the Chinese entertainment industry, he is qualified to say this.

"The King of Kunshan" almost copied the explosive path of "Clash of the Stars and the Moon". As soon as it was released, it set off a nationwide movie-watching boom and exploded with amazing box office bombing power!

It also broke 1.7 million in three days, strongly surpassing the 1.6 million of "Clash of the Stars and the Moon" and [-] million of "Toy Story", and won the weekly box office champion;
It is also full of praise from film critics and overwhelming audience reputation——

The film is adapted from a fantasy novel with the background of "a strong man chiseling the Western Regions", so director Chen Deyue uses more real shots, including grand war scenes, which are all real people turning their backs on their backs;

The heavy historical texture, coupled with the delicate emotions of the characters, and the ups and downs of the plot, made many people would like to call it the best fantasy masterpiece in Chinese.

It is reflected in the box office, which is to show the "billion appearance".

The continuous appearance of "billion poses" also caused many media to exclaim, "The era of blockbuster movies has arrived!"

And just when people thought that because of the impact of "The King of Kunshan", the box office of "Toy Story" and "Clash of the Stars and the Moon" would drop sharply in the third and fourth weeks, something unexpected happened——

Although the film schedule has been cut to varying degrees, the attendance rate has actually increased, while the box office has only dropped slightly; at the same time, the momentum of "King of Kunshan" to harvest the box office has not weakened.

This strange phenomenon immediately attracted the attention of three publishers—Dunhuang, Tang Yu Media and Pearl Pictures.

And they soon discovered that the three films were not so much competing for the market, as they were targeting the market that the other party did not cover.

Dunhuang, whose boat was so small and easy to turn around, was the first to respond and adopted a special publicity strategy.

Thus, Luo Jianzhou, who had completed a round of publicity, saw it in the theater——

On the new promotional poster of "Toy Story", it is impressively written, "After watching the tragic saving the earth and the war in the Western Regions, do you want to watch a relaxing and interesting growing up story?"

Luo Jianzhou: "..."

"It's okay? It's just taking advantage of us, right?" He gritted his teeth.

"It's nothing!" The producer waved his hand, "We've already greeted each other."

"us?"

The producer coughed lightly, and said, "Well, for example, on the poster of "The King of Kunshan", it is - after seeing the virtual spectacle of computer special effects, how about watching the shocking spectacle of real shooting?"

"..."

Luo Jianzhou was speechless for a while.

The producer continued to cough and cough, and said, "We plan to go—can't we fly into space? We can; a meteorite fell from the sky, sorry, it may have slipped through our net."

Luo Jianzhou knew that the former was talking about the space knight in "Toy Story" who didn't regard himself as a toy at the beginning, and the latter was talking about the only computer special effects in "King of Kunshan".

In other words, this is a de facto joint propaganda.

The producer is worried about this - although, for the sake of making money, "turning an enemy into a friend" is not shabby, but who knows if this stubborn temper will resist to the end?

After all, his vows are still ringing in his ears.

However, Luo Jianzhou was silent for a moment... for a long time... and left in silence.

"..."

Okay, got it!
This special publicity strategy was no longer hindered, and it also received unanimous support from the theaters, and it was implemented in the shortest possible time.

The strange publicity that has never appeared before, naturally, aroused huge repercussions——

Many viewers who did not plan to watch "Toy Story", after watching "Clash of the Stars and the Moon" or "The King of Kunshan", because they couldn't calm down for a while and didn't want to go home, they simply chose to watch it for a while as the poster said. cartoons to ease the mood;
Similarly, many families who thought they could watch "The Clash of the Stars and the Moon" or "The King of Kunshan" or not, were aroused by the slogans on the posters. Pretty good, shouldn't be a waste of ticket money.

There are too many individual behaviors, and it even triggers a wonderful scene of following the crowd-many theaters almost directly exchange audiences with the next-door theater after a screening.

Damn, he can still play like this! ? ?

As soon as the news came out, not only ordinary viewers, but also people in the industry were stunned!
What's even more astonishing is that, under the circumstances that the film schedule could not be increased, the attendance rate of the three films coincided with an increase against the trend, which in turn pushed up the box office, and then jointly achieved a reverse decline!

This is going against the sky, is there—

Just in the past week, the three blockbuster films not only collided at the same time, but also joined forces to "solicit customers", bringing a new record for the domestic film market in the weekly box office market - breaking one billion in a single week!

Qi Qi was dumbfounded!
This shows what?
It shows that the limit of the domestic film market is still beyond their imagination!
It also shows that the collision between blockbusters will not only hurt both sides, but may attract more audiences because of its excellent quality.

The original consensus in the industry - it is impossible for two billion-dollar box office films to appear in the same schedule, was shattered so gorgeously!

Of course, this kind of situation is too special, and it’s something that can’t be met—several blockbuster films have aimed at their respective genre gaps, and they’ve all been well received, and they’ve even reached a tacit agreement on joint publicity...

This is simply a happy ending!
Just when the media was amazed by this, a sudden topic appeared on the Internet, which added more talk to this summer file that was full of showmanship——

"Three blockbuster movies exploded at the same time, and she was the most criticized one!"

Yes, after a "long" one-month blank period, Shen Zhenyi once again became a hot topic of public opinion.

"Apart from the promotion of the magic pen, you may not have noticed that there is another connection point among the three blockbusters in this summer - our Queen Shen Zhenyi."

"Her Majesty the Queen" comes from Shen Zhenyi's female supporting role in "The King of Kunshan" - the queen of a small country in the Western Regions.

It is said that she is a female supporting role, but the "Her Majesty" in the movie, with her indescribable calm and domineering look, made her successfully calm the audience, as if--the male and female protagonists are both her admirers .

In fact, the audience is all her admirers-in the end, she went to the national disaster with her body, but the scene of her smile not losing any color made countless fans cry.

There is Wang Wei in "Toy Story", so there is no need to talk about the relationship with her.

Luo Jianzhou's "The Clash of the Stars and the Moon" is a bit sad, playing the unlucky role that cannot be expected of her.

Then, as discussed in the topic——

"Looking back, she chose to star in "The Silence of the Lambs", which was a billion-dollar blockbuster; she played a supporting role in "The King of Kunshan", and if there is no accident, a billion is in sight; even if she rejected "The Clash of the Stars and the Moon" ", is also a billion-level player..."

"God, what kind of legendary life is this?"

What is this concept?
Someone dug up a list—Actors' Chinese Box Office Cumulative List (only the leading actors and domestic box office are counted), and found that Shen Zhenyi just broke into the top [-].

You know, in the first fifty years, there were only seven actresses, so it can be said that this is a man's world.

Then, even though the total box office was ranked last, she was undisputedly ranked first as a girl.

Everyone believes that as long as she can maintain this momentum and continue to be active, it is only a matter of time before she reaches the top [-] or top [-] in the overall list, and maybe one day, people can see her occupying the top spot in the overall list!

And she was only 20 years old.

To use a netizen's post to describe it, it is——

"Before she was called 'the girl kissed by God' by the Western media, I thought it was too exaggerated, but now it seems that my imagination is still not open."

There is no end to the comments under this post, but the one who was "flashed for public display" was a——

"I am Wang Wei, I am not God."

……

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(End of this chapter)