The entertainment industry shouldn't be like this

Chapter 203 The Value of Good Content

"Will the Big Five really ride a tiger?"

When Wang Wei returned to his office, Shen Zhenyi followed him.

"How could it be? It's true that the suppression effect is not satisfactory, but that's where it goes! Moreover, even if it's difficult to get off the tiger, there is no turning back when we open the bow. We can't just watch the suppression to the end ?”

Wang Wei was not very optimistic.

"I think so too."

"Then you ask that because..."

"People's hearts are floating! My brother." Shen Zhenyi spread her hands and said, "For example, the film and television company that invested in "Fury Road" with us, when they heard that Dunhuang was targeted by the top five, they were almost scared to death. Kicked us out; they didn't make a sound until Heart Labyrinth's opening weekend came out."

"..."

"Now the Big Five are just showing their muscles, and they can't take it anymore. Wouldn't the more severe situation in the future scare them to death?" Wang Wei pouted.

Yes, in his eyes, this time, he really just wanted to show off his muscles.

The five big ones are just stuck with Dunhuang now, and the serial moves of backhand smearing have not yet been used.

After all, they wanted Dunhuang to realize that he was weak and turn to them instead of offending Dunhuang to death or beating him to death. Well, they didn't have the ability to beat him to death.

"You mean, you're not optimistic about the situation ahead?" Shen Zhenyi wrinkled her delicate nose.

"Actually, it doesn't matter whether I like it or not. As long as we don't give in, if we offend once or twice, we will end up offended to the death—commonly known as 'death to death'."

Wang Wei spoke the cruel truth in a relaxed tone.

"People's hearts are floating!" Shen Zhenyi seemed to repeat a nonsense.

But Wang Wei understood her reminder.

Under the severe situation, it is not only the box office that is affected, but also people's hearts.

They can understand the concerns of the production company that co-invested in "Fury Road" - after all, this is not a film with a small investment. If it doesn't get effective publicity, it can almost be said that it will lose money!

No one wants to do a business that is doomed to lose money. Fortunately, the unexpected box office performance of "Heart Labyrinth" stopped them this time. Otherwise, it would not be surprising that the project would be suspended for a year or two just because of the back and forth.

And what about the co-directors with Dunhuang?Where is the producer?Will some moths be dealt with because of the same worry?

You must know that external threats can still be condensed to deal with them; if internal cracks appear first, it will definitely be a fatal threat.

Wait, Wang Wei suddenly had a flash of inspiration.

"Maybe I can find a way to relieve the pressure on Dunhuang." Wang Wei thought secretly.

……

As Wang Wei expected, the suppression of Dunhuang by the five major organizations is consistent throughout.

After "Heart Labyrinth" was released, the reputation of film critics is actually quite good.

For example, a film critic praised——

"If you don't have a very deep understanding of human nature, you can't make such a sincere work. It seems relaxed, but it is resolutely cold; it may cause a sneer and a chill at the same time..."

Most film critics praised this extremely absurd and extremely real suspense film, but there were not many film reviews that appeared in the media, and they were quickly overwhelmed by the film reviews of competitors in the same period.

After Song Zhicheng's "The Sunshine" started screening, the overwhelming praise came——

"A movie with soul..."

"It has both the fineness of sociology and the diversity of literary and artistic works..."

"Let people see the future of Chinese art films..."

Hou Mai really knows how to exploit, manage, and make the best use of the resources vacated in Dunhuang, and the five majors are also willing to help Song Zhicheng.

In contrast, "Heart Labyrinth" did not relax its suppression even after it was released - it is said that many film critics wrote reviews for this film, either rejected by newspapers, or only given a small page. We must continue to "cool down" this film.

Now everyone knows that the reason why the box office of "Heart Labyrinth" exceeded expectations in the first week is because Dunhuang invested a lot of resources in cities below the third tier - mainly because the crew kept causing a sensation in the third, fourth and fifth tier cities. Even the blind can see it.

Many people were surprised by the growth of the box office in cities below the third tier, but soon discovered that this is not something you can learn if you want to.

Small film companies don’t have so many people sinking in for distribution, and even if they have people, they don’t have the ability to stably produce blockbuster movies—distribution is not just about eating, drinking and having fun with theaters.

As for the Big Five, well, they really look down on cities below the third tier that are far smaller than the first and second tier ticket holders.

Just as the professional prediction in the industry-although "Heart Labyrinth" made a good start by relying on the unexpected sinking, it is limited to this...

After all, the reason why the market below the third tier is not valued by film companies is because the target audience is limited. After the first wave of popularity and popularity is almost consumed, "Heart Labyrinth" will inevitably face a situation of endless decline.

Reality also seems to validate their predictions.

Although it made more than 8000 million box office in the next week, the proportion of the box office in the market below the third tier dropped sharply, and it was also facing the squeeze of "Sunny" which won the single-day box office champion as soon as it was released.

Of course, most people also admit that under such a bad form of publicity, it is already a small miracle that "Heart Labyrinth" can still achieve such a box office result, but "Sunny is Bright" will definitely be next The best situation.

however--

The eye-catching scene came unexpectedly.

"Heart Labyrinth" stopped falling after the single-day box office fell to 800 million. By the end of the third week, the single-day box office returned to the tens of millions level, firmly hanging behind "Sunny"!
This is even bigger than the box office hit on the first day!
Let’s say there is no competition, even if Song Zhicheng’s new film is not included, a large number of award-winning films are all released in December, which is very lively;
If you want to say that it has created any big hot spots, there is no such thing as "Lamb", which caused explosive news, nor did it have gimmicks like the first 3D animation;
But it was so steady and silent, and in just three weeks, it hit 2 million yuan-the final box office for it under normal publicity was only this amount.

After researching and researching, I only came to a conclusion that made everyone feel complicated——

This is the value of good content!
Facts have proved that there are many award-winning films released this month, but as for the award-winning films, everyone understands them.

In contrast, "Heart Labyrinth", which has an exquisite concept and tells a good story, has been favored by the audience more among a bunch of award-winning films.

——The cinema side is the most sensitive. Since the third week, they have quietly added more films to "Heart Labyrinth".

And this result is enough for Wang Wei to do something.
……

(End of this chapter)