This director only makes bad movies.

Chapter 177 Xu Nan is the Sinner of Chinese Movies
After the dialogue program was broadcast, not only Zhang Yange's long article refuted Xu Nan's words, but even the famous question-and-answer software Mohu also had such a question:
What do you think of what Xu Nan said on the talk show?
The answer with the most upvotes below is this:
Xu Nan is the cancer of the industry, a rat droppings ruined the whole pot of porridge.

He not only poisoned the audience, but most importantly, he completely ruined the atmosphere of the entire Chinese film industry.

Some people may think that I am exaggerating, and some may even think that I am exaggerating.

In fact, what I said was true.

Let's just say I'm an insider, a photographer.

Some time ago, a friend of mine asked me if I would be hired to help him make a movie.

My friend, what should I say?

To describe it in one sentence, I know nothing about making movies.

He likes watching movies, but he definitely doesn't know how to make movies.

Just like eating and cooking, they are completely two different things. Many people can taste a good or bad dish when eating, but it definitely does not mean that he can cook a delicious dish by himself.

But such a person who knows nothing about movies wants to make movies, I think it is outrageous, so I asked him why?
Guess how he answered, he said that after watching Xu Nan's success, he felt that he could do it himself.

Xu Nan can make a Shanzhai Pengci film with 20 yuan, so he can also shoot a Shanzhai Pengci film with 20 yuan, or even a little less, [-] yuan will do.

Isn't it just a very simple Shanzhai Pengci, when the trailer of other blockbuster movies is released, put the filmed Shanzhai Pengci directly in the theaters, choose a very misleading name, and cheat some money to release it.

Anyway, the cost is low and it is easy to shoot, so why not shoot it.

This is the logic of my friend.

Then I persuaded him, saying that filming is not so easy, the industry is very deep, and if you want to get started as a layman, it is easy to be deceived.

But he didn't listen, he was bewildered, he just wanted to make money.

Xu Nan's first movie cost 20 yuan, and the box office was 3000 million yuan. The second movie was 100 million yuan, and the box office box office was more than one billion yuan.

Such huge profits, who can bear it, let alone him, even I am ready to move.

This is still a layman and an insider.

Anyway, as far as I know, dozens of production crews have been established in the past few days. At first glance, they seem to be very unreliable, deliberately making bad movies, and then making money by touching porcelain.

The promoters of these crews are all film and television companies in the industry. They saw that Xu Nan was making money, and they wanted to follow suit.

What's even more outrageous is that the distribution company is also involved.

Everyone knows that a movie has a distribution process from project approval to release. The distribution company is a company that specializes in promoting movies. Their job is to find ways to get more audiences into the movie theater through publicity.

Film distribution and film production are completely incompatible. Distribution is distribution, production is production, and there is no connection at all.

But what is outrageous is that the distribution company didn't want to promote the movie well, and all rushed to make movies.

Then I asked a friend from a distribution company what was going on?

It's still related to Xu Nan.

"Captain of China" is so bad that it can still be popular through marketing. What does it mean?
It shows that as long as the marketing is good, bad movies can still make money.

In the past, distribution companies hoped that the quality of the films they released would be good enough, so that it would be convenient for publicity.

Now distribution companies don't care about the quality of movies at all, and they all think about how to make money from bad movies through marketing.

Anyway, with the precedent of Xu Nan, the quality of the movie is not important, but the marketing is.

So many distribution companies decided to leave the film and television company and go it alone.

Now even film and television companies are affected, and many major productions that were supposed to be launched have been put on hold.

Instead of spending money on production, it is better to spend money on marketing, which is more cost-effective.

We can't say that these film and television companies made wrong choices, we can only say that the current trend is like this, and marketing is more important than everything else.

The source of all this is Xu Nan.

But seeing this, some friends may think, this is nothing, everyone is going to make movies. Under the fierce competition, many high-quality products will definitely emerge, and the audience will benefit in the end.

But as I said, these crews are not reliable at all. When the project was established, they didn't even think about making good movies, they just rushed to make bad movies.

If things go on like this, there will be no fierce competition and high-quality products will emerge at all, but everyone will compete for the worst, and then rely on marketing to make money.

As we all know, Hollywood is coming aggressively and is sweeping the world, conquering cities and territories all over the world. Even in the domestic film market, Hollywood has occupied a large market share.

Others make heavy industrialized big movies, wonderful movies, but we make bad movies.

If things go on like this, who will watch domestic movies, and who will want to watch domestic movies.

Movies are not ordinary fast-moving entertainment products, but also undertake the important mission of spreading culture and even inheriting our cultural values.

Hollywood movies carry their values, their ideas, and their culture.

Watching their movies for a long time will inevitably cause some people's ideas to move closer to them.

This kind of influence is subtle, and the best way to fight is to make movies that are equally good, or even better than them, so that our culture can go abroad and go to the world.

Before Xu Nan, although domestic films were lagging behind, they were always improving. If this continues, it will be a matter of time before they surpass Hollywood.

But now, not only has there been no progress, but it has regressed, because everyone doesn't want to make good movies, they just want to make bad movies, and then rely on marketing to make money.

All of this is the change brought about by Xu Nan.

That's why I said that Xu Nan is a cancer in the industry, a rat droppings ruined a whole pot of porridge.

He is the sinner of Chinese movies. With his own power, the upward trend of Chinese movies has turned downward.

He made bad movies popular, and made good movies completely unfunded and completely disappeared.

Because of him, the Chinese film industry is on the way to collapse.

I have seen that dark future in a trance. There is no movie that can be watched in China. We can only watch Hollywood movies. The entire Chinese movie market is completely occupied by Hollywood.

Film belongs to the cultural industry and is the backbone of the cultural industry. When the film industry collapses, the cultural industry will inevitably collapse along with it.

All of this was triggered by Xu Nan, a sinner.

When I think of the 5000-year history of Chinese civilization, which has countless brilliance, but collapsed because of Xu Nan, I feel so sad that I can't breathe.

Some people may think that I am alarmist. To be honest, I hope to be alarmist too.

Let the facts speak for themselves.

(End of this chapter)