This director only makes bad movies.

Chapter 381 Crazy Propaganda Plan

The boss has already prepared a publicity plan?

Avi was a little surprised and a little disappointed at the same time. This is his first time as a producer, so he cherishes this opportunity very much and tries his best to do his best.

For this publicity plan, he only slept for six hours a day, consulted countless materials, and finally formulated this foolproof plan. Unexpectedly, the boss had already prepared it.

This means that his efforts to formulate a good publicity plan are basically useless, which seriously dampens his enthusiasm.

But Avi didn't say much, but looked at it seriously.

Looking at it, his brows frowned, as if he had encountered some classic problem.

Avi looked at the not-so-long publicity plan for more than an hour, finally rubbed his eyes and put it down, hesitantly said: "Very risky publicity plan, there has never been a precedent in Hollywood."

Taking risks is actually a way of saving face for the boss. To be more precise, this publicity plan is crazy, and it is completely playing the American people as fools.

It's too outrageous, how can a normal person believe it.

Xu Nan smiled: "It is precisely because there has never been a precedent in Hollywood that it can be successful."

"Moreover, I have tried similar promotions in China several times, and each time I have achieved success and reaped huge returns. I believe Hollywood will be no exception."

Avi hesitated for a moment, and persuaded: "Boss, I have to say, this plan is exaggerated."

Xu Nan nodded: "I know it's exaggerated, but it's only because of the exaggeration that it works. Suppose you turn on your phone now and see a news about a shooting, you might not bother to click on it, unless the shooting killed a lot of people. But if the headline says it’s an alien shooting, you’ll click on it even if you know it’s probably fake.”

"Movie promotion is very important to a movie. Sometimes, a movie may be of mediocre quality, but because of the proper promotion measures of the movie, it can get a box office far higher than the quality of the movie itself."

"Avi, this publicity plan may be completely different from the mainstream Hollywood publicity methods, but I believe it will be effective, and even if it fails, it will not have much impact on us."

Avi thought for a while, and this is indeed the truth: "Good boss, you convinced me that Hollywood's general publicity plan has been popular for too long, and it's time for a new trick."

Xu Nan instructed: "You have read the promotional plan, just follow the above. Remember, the process must be kept secret, at least the early stage must be kept secret. If it is revealed that we did it, then the film promotion will not be done. down."

Avi nodded: "I understand the director."

Xu Nan said again: "By the way, your publicity plan is actually very good, but it's a bit conservative, but some things are still good, and can be regarded as a supplement to our film promotion plan."

Awei shook his body and nodded heavily: "Okay, I understand."

After speaking, Awei left and started busy with Xu Nan's publicity plan.

This is the craziest movie promotion plan he has ever seen. He doesn't know if it is unprecedented, but it must be called unprecedented.

Compared with this publicity plan, his publicity plan is too mediocre, mediocre is useless.

Yes, this is indeed common in Hollywood, it has been proven many times, and it is confirmed to be the most suitable publicity plan.

At the beginning, Awei was very proud of this publicity plan, and even thought that Xu Nan would definitely adopt it.

Maybe Xu Nan will deliberately pick out one or two mistakes because of his face, but in any case, this promotional plan is the most suitable, and in the end Xu Nan will definitely adopt most of this plan, because if you don’t use it, you won’t have it. The method is publicized.

That's what Awei thought at the time, and he was even a little proud of it, until he saw the promotional plan Xu Nan gave him.

In an instant, his three views were subverted.

Movie promotion, it can still come like this.

At the beginning, Avi felt that such a publicity was outrageous, and it could even be said to be crazy.

To be precise, only a lunatic could come up with such an outrageous publicity plan.

But the more he thought about it, the more he felt that this publicity plan was very subtle, as long as it was done properly, it would definitely cause a sensation and shock the world.

If the publicity plan he made before was a bicycle, then Xu Nan's publicity plan was completely a space battleship, and the two publicity plans were completely different.

To describe this publicity plan in words, it must be subversive, bold, exaggerated, and crazy.

This opened the door to a new world for Avi, and he couldn't help but tremble.

In particular, this publicity plan requires him to operate. Even if he is only the executor and Xu Nan is the leader, it is difficult to dispel his excitement.

Being able to execute such a bold and subversive publicity plan will definitely become the peak of his career and a valuable asset in his life.

With the joint efforts of Awei and Xu Nan, the post-production work of the film was quickly completed.

In fact, the post-production of the film is really not difficult. It only takes a little time and effort to do it well, especially when Xu Nan and related personnel have rich experience.

The real difficulty of the movie lies in the promotion, and the promotion is also the key to the success of the movie.

With the current movie quality, it is not difficult to make some money, but what Xu Nan wants is not just to make some money, but to make a lot of money.

Don't forget what he said, he came to the United States to teach these American directors how to make movies.

Many people may think this is a joke, but he never takes it as a joke, and is really working hard on it.

Shanzhai Porcelain is just an appetizer, and a spoof of subversion is the main meal.

It's time for American directors to experience a wave of shock from China.

Marketing, he is professional.

A few days later, Awei called Xu Nan, saying that the preparatory work for the publicity was almost done, and all the work that needed to be done had been done, and the next step was the official publicity.

For the official publicity, the film's schedule must first be determined.

Otherwise, large-scale publicity will be made before the movie is released, and even if the audience becomes interested in the movie, they will not be able to see the movie, which is tantamount to white publicity.

To establish a movie schedule, it is necessary to go through the theaters. At the same time, if you want a movie to get a good box office, you also need the support of the theaters.

It was a bit troublesome to negotiate with the theaters one by one, so Xu Nan simply held a movie viewing party, inviting all the theaters in the United States to come.

Xu Nan still has a little confidence in the theaters. He has been in the United States for a few months and has established a certain network. Even if his movies are a mess, the theaters will give him a good schedule.

But it's just a good lineup. Xu Nan hopes that the theaters can fully support him. Only in this way can he maximize the box office and avoid losing part of the potential box office.

If it is said that due to the good relationship between the two parties, it is not a big problem for the theater to arrange more films for Xu Nan's face, but it is very difficult to get them to fully support.

Theaters also want to make money. If the quality of a film is not good and they are given too many screenings, they will be the ones who will suffer in the end.

If you want the theaters to fully support it, unless the quality of the film is against the sky, let them be sure that the film will be a hit, and it will be a loss if you don't fully support it.

That's why Xu Nan prepared this screening.

The theaters are very curious about Xu Nan's first original film. How is the quality of the first film of this director who has stirred up the whole world by relying on Shanzhai Porcelain?
The lights in the auditorium dimmed and the movie began.

With the emergence of title credits, the feature film begins.

In the dark world, there is a horrible cherry tree, which eats white people specially, and is extremely evil.

There is nothing to say about the content of the movie, it is the process of cutting down the evil cherry tree in Washington, the fierce girl from the sky.

A movie with a total cost of 100 million US dollars, whether it is the set, props, or other aspects, is very average.

The only bright spots are Paris's slender and white thighs, her seductive figure, and the setting of the movie. The female version of Washington chops down a cherry tree, which has a certain appeal to ordinary audiences.

There are not a lot of this kind of spoof movies in the United States, such as Scary Movie, such as Grim Reaper, and they are all very popular.

Spoof films are a very mature film genre in the United States, with a fixed audience and guaranteed money, but the probability of a big hit is very small.

Halfway through, the representatives of the theaters present made a judgment. This is a spoof film that is not bad. Considering the setting is relatively good, and Paris will star in it, there is a chance that it will be a hit and make some money, but That's it.

Overall, no surprises and no disappointments at the same time.

Relying on this judgment, the number of movies and theaters that the theater chain gave Xu Nan was not large. The final result of the negotiation was that there were 20.00 movie theaters, and the movie scheduling accounted for [-]%. If the box office trend is good, they will increase the number of theaters depending on the situation. and the proportion of slices.

To be honest, this proportion of the film schedule is already good. If it were someone else, a spoof film with a cost of 100 million could be played in so many theaters, and with such a high film schedule, it would be able to go to the ancestor's grave to offer incense, thank the ancestors for their blessings.

But Xu Nan was not satisfied with the result at all.

He expected that there must be at least 40.00 theaters opening, and the proportion of film scheduling must have [-]%[-], so that the movie's box office potential can be fully realized.

Once the promotion starts, the popularity of the movie will definitely explode. If there are fewer theaters where the movie is released, even if the audience wants to watch the movie, they will not be able to see it.

However, it is impossible for the theater to agree to this condition, so they are taking too much risk.

"The number of opening theaters and the schedule of films are already high standards, Xu Nan, this still depends on our previous relationship."

"Yes, more theaters and film schedules, once the movie crashes, our losses will be great."

"The potential of spoof movies is just like this. It has never been a big hit before."

Representatives of several theaters objected.

(End of this chapter)