This director only makes bad movies.

Chapter 623: The incredible marketing plan
"I just don't understand why the box office of "Fireworks" is so low?"

Faced with Liu Dongdong's complaints, Tao Heng could only remain silent.

He also didn't quite understand why the box office of this movie was so low.

The quality of this movie is really good, and its reputation is also very good. It is much better than other love movies.

Theoretically speaking, a movie of this high quality will not lose money at the box office no matter what it does?
But the reality is so cruel. The box office trend of "Firework" has been declining, and it is obvious that it is going to lose money.

Liu Dongdong tried his best, but the movie box office just couldn't increase.

After he was sure there was no hope, he gave up and complained to his good brother.

"Old Tao, I spent two years preparing this movie. When I read the novel, I felt it had great potential. In order to get the author to agree to sell the copyright, I came to the door five times, five times."

"Later, in order to find film and television companies to invest, I went to all the major film and television companies in the country and talked about it, and finally got 8000 million."

"At that time, a boss said that I could invest 3000 million, but I wanted a heroine in the movie. I refused outright because of the quality of the movie."

"I thought to myself at the time that capital must not taint the film. I must produce the story in my mind. I must not compromise, even if I can't attract investment."

"Also during the movie review, some people said that the movie had a bad direction and asked me to delete it. I had to run around to get the movie successfully released."

"In the later stage, in order to fight with the theater chain to arrange the film, I drank with representatives of several theater chains at the wine table and went through the hospital."

"I put in so much effort and so much heart for this movie."

"But why did you say?"

"Why is the box office of my movie so low? Why?"

Liu Dongdong slapped the table hard, his palms turning red.

He was not reconciled, really reconciled.

Why pay so much and the movie can't make money.

"Old Liu, you're drunk." Tao Heng comforted him and reached out to grab Liu Dongdong's wine glass.

"I'm not drunk."

"I'm just not convinced."

Liu Dongdong took the wine bottle next to him and took a big sip from it, then wiped the corners of his mouth with his hand.

"Xu Nan deliberately makes bad movies. Not only can he make money, but he can also make a lot of money. The audience doesn't care. His new movie "Dian Mu" has a box office of over 30 billion, and Xu Nan has become a big boss."

"I worked hard to make a good movie and repay the audience with my sincerity, but the movie just failed."

"Why?"

"Why???"

Liu Dongdong slammed the wine bottle on the ground.

"boom."

The sound of the bottle breaking was clear and loud.

Tao Heng sighed: "Old Liu, it's not your fault."

"Not all efforts will be rewarded. It doesn't matter if this movie fails. Let's learn from the lesson and try to make a comeback in the next movie."

Liu Dongdong smiled bitterly: "It's not that easy. This movie is losing money, and it will be even more difficult to raise investment for the next movie. The management may have to intervene in the casting. With limited rights, what good movie can I make by then?" .”

"It's a pity that my "Fireworks", a good movie that took me three years to make, was buried like this."

"Such a good movie can't make money."

"what."

Liu Dongdong's expression was extremely sad.

Tao Heng could only remain silent.

At this time, it was inappropriate to say anything. We could only wait for Liu Dongdong to vent his emotions first.

The room fell into a depressing silence.

after awhile.

Liu Dongdong smiled bitterly: "Old Tao, I'm sorry that you have to listen to so many of my complaints."

"I just feel uncomfortable and say some nonsense, don't take it to heart."

"fine."

Tao Heng shook his head.

How could he care when the two of them had such a good relationship.

On the contrary, he was very sad that Liu Dongdong's efforts were not rewarded.After a drink to vent his inner frustration, Liu Dongdong finally adjusted his mentality.

He said goodbye to Tao Heng and prepared to go back.

"Wait a minute, Old Liu."

Tao Heng suddenly stopped Liu Dongdong.

"What's wrong, Old Tao, is something wrong?"

Liu Dongdong turned around in confusion.

Tao Heng hesitated for a while and then asked: "Old Liu, do you want to make "Fireworks" profitable?"

Liu Dongdong smiled bitterly: "I definitely want to, even in my dreams, but this movie just can't do well at the box office. What can I do?"

Tao Heng said seriously: "I have a way."

Liu Dongdong looked forward to it: "What can I do?"

Tao Heng took out his mobile phone and clicked on it a few times: "I sent you a file on WeChat. Please take a good look."

"Remember what we did when "30 Days of Us" was released? If you want the movie to be a hit, you have to be shameless. You have to be shameless and have no integrity than everyone else. Only in this way can you attract the attention of the audience. , making the movie a hit.”

"I bought this marketing plan from Dingfeng Film and Television. It is said that Xu Nan personally conceived and drafted it and planned to use it to market a movie as a king."

"As you know, Xu Nan has a rubbish character, but his abilities are insignificant, especially in terms of marketing movies. He can be said to be number one in the country."

"As long as you can implement his movie marketing plan, the movie "Fireworks" will definitely make money."

"But only if you throw away some moral integrity and dignity."

"Oh?"

After listening to Tao Heng's words, Liu Dongdong became energetic.

Now he has no other idea but to turn "Fireworks" into a profit.

It's hard to say Xu Nan's other aspects, but in terms of movie marketing, he absolutely admires her.

Since Xu Nan personally conceived and drafted this marketing plan, it might really be able to bring the movie "Fireworks" back to life.

As for integrity and dignity, Liu Dongdong feels that they are not important in some situations.

With this idea in mind, Liu Dongdong opened his phone, received the document sent by Tao Heng, and read it carefully.

As he watched, Liu Dongdong's expression changed.

The excitement at the beginning turned into horror, and then the horror turned into contemplation.

The reason is simple. This marketing plan is really outrageous.

It actually makes people eat dada, which is also commonly known as Yoneda Gong.

Oh my God, do you want to be so outrageous?

Just looking at such a disgusting thing is enough to make people sick to their stomachs. You actually want to make people eat it?
While Liu Dongdong was horrified, he instinctively believed that this was Xu Nan's marketing plan.

Only Xu Nan could come up with such a heaven-defying and anti-human marketing plan.

Then the problem is coming.

Should he follow this marketing plan?
Tao Heng advised from the side: "Old Liu, if you want to make money from fireworks, it's best to follow this marketing plan."

"You know Xu Nan's marketing ability. Bad movies are always selling well. According to this marketing plan, the movie box office will start at [-] million."

"Of course, I know this marketing plan is disgusting and unacceptable, but in order to make money, I think it is worth it."

"Remember when we brought "30 Days of Us" back to life, now it's time to do it again."

Liu Dongdong nodded repeatedly after hearing this: "Okay, I will do as you say."

"I'm done."

Liu Dongdong's eyes were red.

He is shameless when it comes to integrity and face.

He is now fully committed to bringing cinema back to life.

Make money, work hard to make money, make money desperately.

He would give anything for this.

Isn’t it just eating rice fields?

He gave it up.

(End of this chapter)