This celebrity is too rich

Chapter 102 Douyin live broadcast is fully open

At seven o'clock in the evening, just as Li Chuan returned to the company, he was blocked by Yu Jie.

Li Chuan: "What's the matter, so anxious?"

Yu Jie: "Douyin released an announcement this afternoon."

Li Chuan: "What announcement?"

Yu Jie: "The Douyin live broadcast is about to be fully opened."

Li Chuan: "Huh?"

……

5 minutes later, the general manager's office.

Li Chuan finished reading Douyin's official announcement, and leaned back on the boss's chair, lost in thought.

The length of the announcement is not long, which contains a few key points.

The first important point is the opening hours.

The announcement shows that Douyin Live will be open to all users at midnight on December 2018, 12.

The second important point is the partitioning rule.

There is nothing to say about the sharing rules for individual users. The platform and users each get half, and the sharing is a fixed 50%.

The focus is on the sharing rules of MCN institutions.

In the Douyin live broadcast of later generations, the official is to assess the MCN organization by assigning tasks, and then divide the specific proportion according to the assessment results.

The assessment is carried out once a month, and the division is also divided once a month.

For an MCN organization, the share ratio for this month is 60%, and it may only be 55% for the next month, and it may become 65% for the next month. There is no fixed value.

Of course, these are things to follow.

Today's Douyin has just set foot in live broadcasting, is not familiar with the business, and the staffing is not in place. The complex evaluation system of "task-assessment-division" is currently inoperable.

Therefore, in order to avoid management confusion, Douyin has adopted a one-size-fits-all "fixed share model" for the MCN organization's share setting.

which is:
Resident level: 55%
Content level: 60%
Core level: 65%
Strategic level: 70%
Sanmu Media is Douyin's entry-level MCN organization, so it can only get 55% of the share.

However, this does not reflect the existing strength of Sanmu Media.

Today's Sanmu Media has two accounts with more than [-] million fans (Mr. These two points already meet the criteria for judging "content-level MCN institutions".

The reason why Sanmu Media did not become a "content-level MCN organization" is mainly because Douyin officially has a rigid requirement for a "content-level MCN organization": the company needs to be established for more than half a year.

In fact, "entry-level MCN institutions" also have this requirement, but "entry-level" can be "individually approved", as long as they pass the review, but "content-level MCN institutions" do not have the option of "individually approved". It must be established for more than half a year, otherwise it will be useless.

三木传媒是2018年8月16号成立的，在2019年2月16号之前，只能老老实实的当一家“入驻级”MCN机构。

Unless there is a temporary change in Douyin's policy, but at present, this is unlikely.

The third key point lies in the restrictive conditions of "full opening".

Previously, Douyin live broadcast was still in the testing stage, and it was only open to some powerful MCN organizations; starting from 2018:12 on December 26, 10000, Douyin will be open to all users, but it is also accompanied by a restriction. That is: Douyin fans must reach more than [-].

Therefore, the "comprehensive opening up" this time is not a comprehensive opening up in the true sense.

In the true sense, it is fully open, just like the Douyin live broadcast in later generations, without any restrictions, a new account with "zero fans" can also be broadcast directly.

Douyin's requirement that "the number of fans must reach more than [-] before it can start broadcasting" is actually biased towards MCN organizations, because at this stage, only MCN organizations have the ability to mass-produce accounts with more than [-] fans.

Such background conditions are undoubtedly a good opportunity for the development of small and medium-sized MCN institutions such as Sanmu Media.

However, this good opportunity came a little too soon, and Li Chuan was not ready yet.

The new office space is still in the stage of decoration and transformation, and it will take at least one and a half months to complete.

Without a sufficient number of offline live broadcast rooms, it is difficult for him to develop the live broadcast business, because he has no way to effectively manage and train the anchors, and he can't open the company to each anchor's home, it would be a mess.

In fact, it is a better choice for him to develop the live broadcast business in the next year.

After the new year, it is mid-February 2019.

By then, the new office space has been renovated and renovated, and the company has a sufficient number of offline live broadcast rooms; Sanmu Media has also met the requirement of "established for half a year" and can be promoted to Douyin's "content-level MCN organization". Everything looks pretty perfect.

However, from December 2018, 12 to mid-February 26, there is a period of one and a half months, leaving aside the Spring Festival, there is still one month.

This month was wasted in vain, Li Chuan felt unwilling.

No one knows better than him the early dividends of Douyin live streaming. At the beginning of Douyin live streaming, there are few anchors and a lot of traffic. Any live broadcast room can reach hundreds of thousands of people, and there are not so many twists and turns, and there is no need to What kind of business ticket is being used, the audience is generous, and the gift is soft, it is no different from picking up money.

If he lost one month's money, he would lose a lot of money.

And, more importantly, during this month, he can do many things, such as recruiting anchors, training anchors, recruiting employees, cultivating teams, sorting out the company structure, etc. These tasks must be done later, If it is completed one day earlier, the company can enter the track of rapid development one day earlier, which is of great significance.

Li Chuan thought for a while, but still felt that this month's time was very critical and could not be wasted easily.

Although there are not enough offline live broadcast rooms at the moment, this problem is not unsolvable.

He thought of a short-term rental apartment, which is the kind of apartment that is the same as a standard hotel room, a small room, a table, a bed, and some with a small bathroom. Thousands of 800 yuan.

He can rent dozens of rooms at one go and act as temporary live broadcast rooms for the company's anchors. The rent is only tens of thousands of yuan, and at most it will not exceed [-] yuan.

Setting up a live broadcast room is also very simple.

Now there are many people on the Internet who are selling anchor background walls, which are actually a piece of cloth, pasted on the wall, it looks high-end and elegant.A anchor background wall costs dozens of yuan, and the sum of dozens of pieces will not exceed 1 yuan.

As for the lighting, computer, camera, mobile phone, earphones and other equipment needed for live broadcast, these will have to be bought sooner or later. He can buy them in advance and use them first. After the new office space is decorated and remodeled, they will all move there. Delay nothing.

In this way, there is basically no problem with the live broadcast of entertainment.

Li Chuan thought up a specific plan, and immediately called Yu Jie into his office.

The two discussed for more than half an hour and reached an agreement. Then they went to the meeting room and held a meeting for all the staff of the operation department.

At the meeting, Li Chuan described his plan in detail and arranged the work one by one.

(End of this chapter)